Fall 2015 Selections by Select Sires

Fall 2015 An Interview with Dick Chichester

Service is Key for Doug Moyer

World Dairy Expo by the Numbers

s elections YOUR SUCCESS Our Passion.

Turn to page 9 to learn more about the family behind chart-topper, 507HO13250 S-S-I Montross JEDI-ET.

Committed to Reducing Inbreeding

trataGEN 速, the simple, sequential breeding system, has been used by dairy producers to minimize inbreeding in their herds while meeting herd goals. Turn to

page 6 to learn more about StrataGEN in action at Burnett Enterprises in Wyoming.

The Elevation of an Industry—50 Years of Select Sires by David C. Thorbahn, president and C.E.O. In planning and celebrating Select Sires' 50th anniversary this year, it became clear that our success is all about people. That starts with you, our customer-owner! You are the purpose for everything we do and are represented by farmer leadership on the Select Sires board of directors. These directors provide us with two clear advantages over many other A.I. organizations. First, these board members understand the industry and make decisions for your longterm benefit. They don’t encourage short-term decisions to meet quarterly or year-end forecasts or suggest cutting corners. The directors know when times are tough in the industry

because their farms feel the pain as well. Secondly, they force us to focus on what is best for you, the owner and producer. This philosophy has guided 50 years of successful relationships with farmers like you, worldwide. A focus on the best, highestquality genetics is why Select Sires dominates the top of the TPI® and Net Merit lists. The board also demands

the best fertility and Select Sires has delivered by leading the Sire Conception Rate (SCR) lists which results from a willingness to invest in fertility research. This board is eager to invest in research that has helped improve the profitability of our customer-owners. One example was the introduction of FeedPRO® in 2009 to help develop the most efficient dairy cattle. It is one of the fastest growing sectors of our genetic offering. We are flattered as every competitor has now tried to duplicate FeedPRO to have their own feed efficiency index. Select Mating Service™ (SMS™) and StrataGEN® are also examples of our board’s vision. To fill you in on a little secret, we plan to re-launch the same great mating program with more powerful and comprehensive inbreeding management tools.

The board recognizes that you make decisions based on the people you work with. Select Sires recently completed a large-scale training program in Columbus, Ohio with more than 450 Select Sires employees to help them take their service to the next level. As we look to the next 50 years, I am confident that through your board’s direction and our talented employees, Select Sires can elevate your herd’s performance today and will be a force in the future. Our brand promise requires us to hire passionate people to research, develop and deliver the very best products and services to you. Contact your local Select Sires representative to share the advantages of ownership in Select Sires, because at Select Sires, Your Success is not only Our Passion, it’s our Purpose! 

Ask about cing special pri v. N during o c. e D d an

Every calf deserves a healthy start. Failure of passive transfer occurs when calves do not receive adequate colostrum and is associated with increased disease and death losses. ImmPower TBC, made with true bovine colostrum, can help ensure a healthy start for your most valuable genetics.

• Professional-grade colostrum replacer formulated using true bovine colostrum • Finally, a true bovine colostrum replacer that mixes easily, ImmPower TBC is formulated to mix best with water temperatures between 100°–110° F. • Biosecure – packaged in accordance with industry-leading quality control standards • Sourced from licensed grade “A” dairies of U.S. origin • All natural and antibiotic free ImmPower TBC is available exclusively from your Select Sires representative.

™CONVERT ImmPower is a trademark of and is manufactured for Agrarian Marketing Corporation®, Middlebury, Ind. True Bovine Colostrum is a trademark of La Belle Associates, Inc., Bellingham, Wash. The product is merely distributed by Select Sires Inc. All claims, representations, and warranties, expressed or implied, are made only by the manufacturer and not by Select Sires Inc.

Moving the Jersey Revolution Forward with Jerseyland Sires Select Sires and Jerseyland Sires have entered into an exciting new partnership. This collaboration provides Select Sires’ customer-owners with access to the balanced Jersey sires Jerseyland Sires has been known for proving and supplying for more than 35 years. “Select Sires is committed to enhancing the genetic quality available in the Jersey breed and have found a partner in Jerseyland Sires who also shares that passion and commitment,” explained David Thorbahn, Select Sires president and CEO. “We feel this combination of two industry leaders will supply an amazing offering of Jersey sires for our customer-owners.” Select Sires will offer sires annually from Jerseyland Sires while continuing to market sires from River Valley Farm and source additional elite sires for the traditional Program for Genetic Advancement™ (PGA™) from Jersey breeders. This combined genetic development will provide Jersey customers with a large, diverse lineup of leading Jersey sires. “Jerseyland Sires and our memberowners are very excited about the opportunities presented by this partnership with Select Sires,” said

Tyler Boyd, general manager of Jerseyland Sires. “I am looking forward to working closely with the team at Select Sires to develop even more reasons for breeders to join the Jersey Revolution™!” Deep Jersey roots Jerseyland Sires has origins in the late 1970s when a group of California Jersey breeders decided to improve their herds’ genetics. The late Phil Fanelli acted as their in-house geneticist and sire analyst and they placed several ads in the Jersey Journal soliciting pedigrees of bulls available for purchase. Fanelli selected 10 bulls, mostly from New England, and in the fall of 1978, Fanelli, Dick Clauss and Duane Wickstrom headed east. On their way back they made a stop at the All American Show and Sale in Louisville, Ky. and while the bulls were resting in the barn, Executive

Secretary Jim Cavanaugh stopped by to view them. After analyzing the bulls and pedigrees, Cavanaugh suggested they not only use the bulls in their own herds, but collect and prove them since the Jersey breed was in need of more proven sires. In 1979, 13 Jersey breeders in the Hilmar, Calif. area formally partnered to form Jerseyland Sires. Seven additional bull-buying trips were made and as the bulls were proven in Jerseyland Sires member herds, the sires would be leased to other A.I. organizations. This led to one of the most influential sires of the last century, 7JE177 Highland Magic DUNCAN, making his home at Select Sires. DUNCAN was purchased by Jerseyland Sires in 1981 from Highland Farms in Cornish, Maine, a herd that has bred registered Jerseys since 1886. After Select Sires’ Rodger Hoyt and Scott Johnson evaluated DUNCAN offspring they pushed for his addition to the Select Sires marketing lineup. He reigned as the breed leader from July 1986 to January 1988; at its peak his PTI was almost double the No. 2 sire. Although his A.I. career was cut short, he was the Premier Sire at the

1990 and 1991 All American Jersey Shows, sired many outstanding sons and grandsons and was the sire of Duncan Belle (EX-3E), the two-time Royal Winter Fair grand champion and 2000 Jersey Journal Great Cow Contest winner. “I’ve watched the Jerseyland Sires program develop over the last 30 years and admired the respect the owners carried for each other,” said Jeff Ziegler, Select Sires genomic program manager. “This same respect and trust fits beautifully into the Select Sires Jersey Revolution model. Both Jerseyland Sires and Select Sires have a long-term commitment toward Jersey genetic profitability that will benefit our customers for generations to come.” The first Jerseyland Sires program sires will have semen available in the summer of 2016. All Jerseyland sires will carry the “7JE” stud code and be available for purchase through your local Select Sires sales representative. “The synergies between Jerseyland Sires and Select Sires are incredible,” said Ziegler. “Profit-driven genetics and programs will only be enhanced for all Jersey customers through Jerseyland Sires’ involvement.” 

An Interview with Dick Chichester At the August 14, 1973 Select Sires board meeting, Richard (Dick) H. L. Chichester was named general manager of Select Sires, a short time after he had been appointed acting general manager. Following is an interview that occurred in the winter of 2013 with Chichester reviewing the 27 years of his involvement with Select Sires. The full interview appears in The Elevation of an Industry: 50 Years of Select Sires Helping the Cattle Industry Reach New Heights written by Kirk Sattazahn, director of marketing for Select Sire Power. How did your interest in cattle begin?

Chichester: My grandfather was a justice of the Virginia Supreme Court after starting as a Circuit judge. His interest was really in cattle however, and he started a farm of 15 to 20 cows near my boyhood home in Fredericksburg, Va. in 1915. His interest was so strong that he would travel across the east coast to find Guernsey cattle for his breeding program. One of his first big purchases was a Guernsey bull from Mr. Macy, who had started the Macy’s department stores. The bull came down from New York on a boxcar and he was walked three miles from the train depot to the farm. This bull turned out to be quite a transmitter and my grandfather’s $150 purchase eventually turned into a $20,000 sale in 1919 to Mr. Babson of milking equipment fame. You can imagine that something like that would create my interest in bulls and it stuck! Describe your first few years as general manager at Select Sires:

Chichester: In 1973, Virginia Tech approached Jim Nichols about becoming the dean of the college of agriculture. Obviously that is a tough job to turn down and around the same time, some of the members were rebuffing some of Nichols ideas to expand and consolidate the federation into one entity. The politics of the situation caused Nichols to

leave and the board approached me about running the organization until they found somebody qualified. I told them I would do it but I wanted them to get somebody qualified as soon as they could. As it turns out, it was 27 years later until they found somebody qualified! Why has Select Sires been successful?

Chichester: Well, ELEVATION made a rookie manager look good, but from there we have always been fortunate to have a lineup of bulls that were in demand. 7HO477 GLENDELL Arlinda Chief (EX-93-GM), 7HO195 Wapa Arlinda CONDUCTOR (EX-90-GM), 7HO191 WAYNE-Spring Fond Apollo (GP-82-GM)… the list goes on and on, the TPI® dominance has always been there. Success and growth usually go hand-in-hand and World Wide Sires has also been a key to our growth. There was some discussion on how we could best handle our international marketing and Bill Clark from World Wide Sires invited George Miller and me out to Hanford, Calif. to see how our groups could work together. It was pretty obvious that selling semen to World Wide Sires on a wholesale basis for international marketing could work if we made sure that the member cooperatives of Select Sires were taken care of first. That worked out pretty good for both parties. Our member cooperatives got the bulls they needed for our member-owners and World Wide

In 1979, a crew from CBS traveled to Plain City to interview then general manager Dick Chichester about the influence of 7HO58 Round Oak Rag Apple ELEVATION (EX-96-GM) on the Holstein breed for the documentary "The Baby Makers" that aired that fall.

Sires could market bulls for us with no additional overhead to our members. In Latin America, we also saw strong growth with Jerry Fickel and his team. Again, it all comes back to people. Who were some of the key people that you worked with?

Chichester: When I arrived, our Program for Genetic Advancement™ young sire program was run by a man that wanted to buy bulls and who also thought that his Ph.D. was worth extra salary. I wasn’t highly educated myself so I didn’t think that carried much weight. A competitor had employed a Ph.D. so it was becoming fashionable to hire Ph.D.’s to manage the sire departments of major A.I. companies. I have always felt that you end up with better bulls when you listen to the farmer and the customer, so I didn’t see the value in having a Ph.D. just to say we have a Ph.D. managing our department. Another competitor wanted to hire this guy from us, and that was just fine with me. It opened the position for Rodger Hoyt. Rodger was a detail man that was also a perfectionist. He was exactly what we needed to manage our young sire program. He developed a good program, had a lot of follow-up, and put a system in place that could keep

track of the growing number of young sires in our program. I believe some of the recording devices developed by Rodger are still in use today. Finance was another area where we were always fortunate to have good people. Don McKean was one of the first leaders in that department and he came over from COBA at the request of Jim Nichols. Don was bored in a meeting one day and got to doodling, well the diamond doodle that he drew ended up becoming the Select Sires diamond logo that we use today. That logo was there from day one; people often think you need a high-price ad agency to develop these items and that was nothing more than a doodle.  Want to read more? The Elevation of an Industry is available for purchase at www.selectsiresstore.com.

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CowManager is a registered trademark of Agis Automatisering.

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StrataGEN Fits Burnett Enterprises Burnett Enterprises, a 3,000-cow dairy farm in Carpenter, Wyo., has been using StrataGEN® for sire selection since February 2013 and have already realized the benefits of using a single-focused sire selection. When Burnett Enterprises began in 2004, Jeff and Kim Burnett and Jay and Lisa Burnett were already interested in using a simplified breeding program by using very few sires at one time. This sire selection philosophy was developed by brothers Jeff and Jay growing up on a beef cow-calf and feedlot operation when they would crossbreed their herd for the benefits of hybrid vigor. Working with Brad Meek, Select Sires MidAmerica genetic consultant, they would choose sires that fit the operation from a pedigree and conformation standpoint. Although StrataGEN was yet to be developed they used sires that generally fell into the yellow, red and blue lines, respectively. When StrataGEN debuted it was

an ideal fit for Burnett Enterprises because of their past experience. Now, the Burnetts use one sire for 20 to 21 months before switching to the next line; the next line switch will be in the spring of 2017 when they move to the yellow line. To choose the sire within the each line, Jeff works with Select Sire MidAmerica’s Sales Representative Jay Hill. They focus on limiting stature by using negative stature sires, improving udder conformation, increasing milk production and fitness traits including Productive Life (PL), Daughter Pregnancy Rate (DPR) and Calving Ease and Stillbirth traits. The Burnetts want to develop efficient, durable and highly productive cows.

Burnett Enterprises has been working closely with Select Sires since they established their dairy in 2004. Pictured (left to right): Eiseniko Boersma, herd manager, Jeff Burnett, owner, Kim Burnett, owner, Jay Burnett, owner, Jay Hill, Select Sires MidAmerica sales representative and Aaron Shiflett, Select Sires MidAmerica reproduction and genetic specialist.

The StrataGEN difference “By using StrataGEN we have better calf vitality and reproduction and excess heifers,” explains Jeff. Heifers and cows are also more uniform throughout and they have noticed higher milk production. The Burnetts now sell excess milk cows to six different dairies in the area. They noticed another advantage of StrataGEN and using very few sires at one time, after performing some genomic testing. Their sire identification was 100 percent accurate for their A.I.-sired calves which reflects the simplicity of StrataGEN and the attention to detail at Burnett Enterprises. “StrataGEN reminds me of the crossbreeding we did in our beef herd,” says Jeff. “We are using Holstein sires and getting the benefit of crossbreeding within the Holstein breed.” Through the years the Burnetts have used 7HO6782 Ocean-View ZENITH-TW-ET (GM), 7HO11076 RiVal-Re M Oman DYSON-ET (EX-91),

7HO7615 Solid-Gold COLBY-ET (EX93-GM), 7HO8081 Ensenada Taboo PLANET-ET (EX-90-GM), 7HO8847 RICECREST Oliver-ET (VG-87), 7HO10636 Sandy-Valley KODAK and 7HO10353 Ralma Baxter CHAPTERET (EX-92) in their simplified breeding program and are now using 7HO11271 Pine-Tree ASPEN 223-ET and 7HO11314 Mountfield SSI Dcy MOGUL-ET (EX-91-GM). They are especially pleased with their milking PLANET daughters. An unconventional path The Burnetts began dairying in February 2004 when they decided to partner on a rented facility with 60 cows and quickly expanded to 600 cows. The next year they built the current Burnett Enterprises facilities and milked 2,500 cows. In 2006, they expanded again to 3,000 which is the current size of the operation. In the spring of 2014 they built new calf and heifer facilities so they could raise their own youngstock. The current owners of the operation include Jeff, the general

ORANGE

BLUE

GREEN

YELLOW

RED

SIRE A

33%

13%

SIRE B

51%

SIRE C

19%

57%

16%

SIRE D

11%

55%

10%

SIRE E

12%

33%

StrataGEN consists of five color-coded lines of sires that are closely related to the sires in their line, but very distant from sires in other lines. This allows dairies to minimize inbreeding by choosing to use sires from one line at a time and to simplify their breeding system by only using a few sires from each line at a time.

manager for the dairy, Kim, the lead accountant who works closely with pen move decisions, and Jay who oversees the feed and nutrition for the dairy. Eiseniko Boersma has served as Burnett Enterprise’s herd and personnel manager since 2007 and supervises the 45 full-time employees. Jay and Jeff also handle the crop operations which include 3,000 acres under pivot in Colorado, Wyoming and Nebraska. They grow corn, triticale and alfalfa and have a cow-calf beef operation. Cows are housed in freestall barns with dry lots for lower producing and later lactation cows. The Burnetts have a very unique pen-sorting system. Cows are sorted by body condition into pens and fed one of six separate rations to maximize production and feed efficiency. The dairy has a double-35 parallel parlor with a single-15 parlor for the fresh and hospital barn. They average 80 pounds of milk per day with a Mature Equivalent 305-day milk production of 27,756 pounds. Brett Stone is the dairy’s overall herd reproduction manager. They

walk and tail paint the herd to detect heats and use some synchronization on cows not bred by 100 days in milk. Their current pregnancy rate is 21 percent. Burnett Enterprises have been working with Select Sires since the beginning of the operation in 2004. Hill has been their long-time sales representative and occasionally helps with breeding. Aaron Shiflett provides RePRO Analysis™ services, reproductive training and also assists with breeding. Meek and Lyle Kruse, Select Sires vice president of U.S. market development, are involved in sire selection and implementation of StrataGEN. “We use Select Sires for a large number of reasons: the quality and depth of the sire program, ‘do what it takes’ service, availability 24/7, better offspring, their track record and convenience,” says Jeff. The Burnetts rely heavily on help and consultation from industry specialists. Their trusted advisors include their two veterinarians, nutritionist, Hill and Shiflett. Integrating the next generation of Burnetts into the dairy is among their future plans. Jeff and Kim have two children, Reese (15) and Layne (12) while Jay and Lisa have one son, Cash (7). Because of the Burnetts unique path to the dairy industry they approach things with an unconventional thought process. This has benefited them in many ways including the early adoption of StrataGEN. “The Burnetts have worked very hard to get where they are today,” says Hill. “They deserve the success they have achieved.”

CowManager receives Dairy Herd Management Top 10 Innovation and People's Choice Awards CowManager®, the revolutionary ear tag device with heat detection, health and nutrition monitoring capabilities, was recognized by Dairy Herd Management at World Dairy Expo as one of the Top 10 innovative products of the year and was voted the People's Choice award winner. An industry panel of dairy producers, agribusiness professionals and university experts narrowed down the field of finalists to recognize the Top 10. The simplicity of CowManager makes it fitting for dairy and beef herds of all sizes. It provides dairy producers with early and accurate alerts for insemination and identifies cows that may be sick allowing for early intervention. CowManager has become a viable solution for precision cow management in larger dairy operations with the ‘Find My Cow’ feature that allows system users to pinpoint the location of specific cows by using a proprietary smart phone application. The system allows dairy managers to utilize the data provided for precision cow management to maximize dairy performance while reducing labor costs.

Cows are tail painted and checked by walking pens to detect heats. Here, Eiseniko Boersma, walks pens at Burnett Enterprises.

S-S-I Suprsire Miri 8679-ET (VG-85-VG-MS-DOM) established herself as a genetic leader after the August 2015 sire summary. Miri, a daughter of No. 1 proven GTPI sire 7HO11351 Seagull-Bay SUPERSIREET (VG-88-GM), is the No. 1 GTPI® cow in the breed at +2748 and the dam of the No. 1 sire on the TPI Genomic Young Bulls list, 507HO13250 S-S-I Montross JEDI-ET. A result of Select Sires’ Aggressive Reproductive Technologies™ (ART™) program, Miri is a granddaughter of the one of the original ART success stories, Roylane Shot Mindy 2079-ET (VG-86-DOM) who was a maternal sister to genetic giant, 7HO10524 Roylane Socra ROBUST-ET (VG-88-GM). Miri, like all females in the ART program, is expected to perform in milking form. After being on an extensive in vitro fertilization (IVF) program, heifers are bred and placed in well-managed, commercial-style cooperator herds scattered across several states. These heifers calve in, are classified, and then need to produce and perform like any bull mother for her offspring to enter the Select Sires lineup. Miri resides at Mystic Valley Dairy, LLC, in Sauk City, Wis., a 430-cow dairy operated by Mitch Breunig and his family. “Other than being flushed and pictured, Miri is not managed any different than any other cow here,” explains Breunig. “She appears to be the very low-management type of cow people are asking for.”

The Pedigree

Miri: The Next Chapter of the Mindys S-S-I Suprsire Miri 8679-ET (VG-85-VG-MS) sired by 7HO11351 SUPERSIRE

Dam: S-S-I Bookem Modesto7269-ET (VG-87DOM) sired by 7HO10721 BOOKEM

Long-time Select Sires' customers, the Breunigs became involved in ART because of the opportunity to work with elite genetics. “We are big believers that genetics matter and we are able to work with the absolute best families of the breed through ART,” says Breunig. Family Matters Mindy, Miri’s grandam, and her family have made a far-reaching impact at Select Sires with numerous descendants and several that call Buschur Dairy Farms home in New Weston, Ohio. “The Mindys are like their mother in that they are almost all strong,” explains Steve Buschur. “They have excellent udder quality, shallow udders, good mobility and outstanding production, especially components.” Miri has 13 full and maternal brothers at Select Sires including Super Samplers™ 7HO12647 Plain-Knoll MANDO Usa-ET (+2634 GTPI) and 7HO13035 S-S-I Supersire MODESTO-ET (+2605 GTPI). Their dam is S-S-I Bookem Modesto7269-ET (VG87-DOM).

2nd Dam: Roylane Shot Mindy 2079-ET (VG-86DOM) sired by Shottle

3rd Dam: Seagull-Bay Oman Mirror-ET (VG-86-DOM) sired by 7HO6417 O MAN and the dam of 7HO10524 ROBUST 4th Dam: Seagull-Bay Manat Mirage-ET (EX-90-EX-MS-GMD-DOM) sired by Manat 5th Dam: Lynmead Celsius Minnow-ET (EX-91-2E-GMD-DOM) sired by Celsius A few of Miri’s sons have been released in the last few months, including the breed-leading JEDI and the top polled young sire available: 7HO13281 S-S-I Modern MILLER-P-ET. The best is yet to come from Miri. Her highest son to date is 7HO13373 S-S-I

1stClass FLAGSHIP-ET at +2833 GTPI, who is scheduled to be released next year. Miri and her sons are bred for profitability and are poised to write another successful chapter for this elite family.

MIRI Sons with Semen Available Code No. 507HO13250 7HO13273 7HO13251 507HO13264 7HO13281

Name S-S-I MONTROSS JEDI-ET S-S-I KINGBOY MALIBU-ET S-S-I MONTROSS JETT-ET S-S-I HEADWAY ALLTIME-ET S-S-I MODERN MILLER-P-ET

Sire 7HO12165 MONTROSS 7HO12198 KINGBOY 7HO12165 MONTROSS 7HO11934 HEADWAY 7HO13030 MODERN-P

Milk +2,500 +2,034 +2,117 +964 +1,764

CFP +164 +120 +154 +130 +130

PL +6.6 +5.7 +5.5 +5.9 +4.9

Type +2.26 +2.24 +2.15 +2.16 +1.71

GTPI +2809 +2576 +2701 +2722 +2529 9

Service is Key for Doug Moyer Doug Moyer, the recipient of this year’s Select Reproductive Solutions™ (SRS™) Specialist of the Year, began working for NorthStar Cooperative seven years ago. Fascinated by reproductive technologies and techniques, he is constantly learning to provide the best advice and service to his customers. Moyer grew up on a 500-acre farm in northern Michigan where his family raised hogs, farrow to finish, and crossbred beef cows. After receiving a bachelor’s degree in animal science from Michigan State and marrying his wife, Auburn, he began working at a custom bull collection facility in southern Michigan. “I was able to be involved in all aspects of semen collection and processing with everything from bulls and whitetail deer to goats and water buffalo,” explains Moyer. After his wife’s graduation from veterinary school, he needed to find a new career so he reached out to NorthStar because of their reputation. He began working as an A.I. technician in the fall of 2008. “Select Sires gave me the opportunity to continue to work in a field that I was very committed to and work for an organization that was, and is, on the cutting edge of reproduction in so many ways,” explains Moyer. It was during his initial job as an A.I. technician he realized the possibilities

within Select Sires. “While running my A.I. route I became interested in records analysis,” Moyer says. “My supervisor supported my interest and I began attending SRS Conferences and running analysis for herds in my area.” When Select Sires began selling and servicing heat detection systems, Moyer thought it was important that he could install and service the systems for his customers. That interest led him to being named the Select Detect™ specialist in Michigan and Indiana and he has continued to be involved with new herd management systems including, CowManager®. His work with activity systems earned him the Select Detect Specialist of the Year award in 2012. Two years ago, Moyer took on more responsibility as a team leader. Now, he works with a team of A.I. technicians, Select Mating Service™ (SMS™) genetic consultants, sales people and DHI specialists to ensure a high level of service for customers.

Working with customers is one of the highlights of Moyer's (right) position with NorthStar Cooperative. Here he is pictured with Jim Winkel of Marion, Mich.

Doug Moyer: Account Team Leader, SRS Specialist and Activity System Specialist Family: Moyer and his wife, Auburn, have twin six-

year-old girls, Lucy and Alison, and a three-year-old son, Jonathan. Agricultural Background: Moyer grew up on a farm in northern Michigan where his family raised hogs and crossbred beef cows and farmed 500 acres. Daily Responsibilities: He spends his time doing everything from reproductive consulting with customers to sales calls to running an A.I. route for a technician. He also supports activity systems and troubleshoots reproductive issues or answers questions about reproductive strategies over the phone. As a team leader, he works with a team of specialists to ensure a high level of service for customers. Award Spotlight: A.I. technician Super Achiever, Select Detect Specialist of the Year (2012) and SRS Specialist of the Year (2015). Making an impact For Moyer there isn’t a typical day on the job. He spends his time doing everything from reproductive consulting with customers to sales calls to running an A.I. route for a technician. He also supports activity systems and troubleshoots reproductive issues or answers questions about reproductive strategies over the phone. “The most challenging part of my job is keeping up,” says Moyer. “Things change so fast and staying current is vital to providing the best advice we can to our producers. It is an honor to sit at the table and provide input that will affect decisions made on any dairy and a great responsibility to be sure what you are providing is valid and relevant.” Moyer enjoys that his job allows him the opportunity to work with customers. “I have a desire to be a positive impact to the hardest-working people in the world,” explains Moyer. “I’m a big believer in not only doing the right things, but doing them for the right reasons. The people I get to work with at Select are passionate about what they do and it is the passion that our people have to come early, stay later and work harder that sets us apart.” That drive to serve his customers earned him the SRS Specialist of the

Year this summer. “Doug is vivacious in his work efforts, always placing the customer first,” says Mark Adam, NorthStar Cooperative general manager. “He is focused on making connections and working alongside his fellow NorthStar employees to enhance the support offered to our customers. Doug epitomizes the standards we strive for to support our producers and their wellbeing.” Moving forward Moyer doesn’t see the A.I. industry slowing down anytime soon. “Genetics, management practices and reproductive strategies have changed immensely in just the past eight years and if I know one thing for sure, it isn’t going to stop,” explains Moyer. “Technology is making its presence felt in newer and more dynamic ways in our industry and it is providing new opportunities and challenges to dairy producers. SRS specialists are there to help producers sort through what works and, more importantly, what will work well for their operation. We are a network of trained professionals from across the globe dedicated to bringing producers solutions that work.”

World Dairy Expo 2015 by the Numbers World Dairy Expo 2015 was another huge success for Select Sires in the showring, at the trade show and everywhere in between. Check out just a few of the highlights!

DIFFERENT SELECT SIRES REPRESENTED IN THE TOP TEN

7HO11703 ARMANI

7HO11596 DEFIANT

7HO10999 BRADNICK

7HO10920 GOLD CHIP

7GU438 LEVI

7MS356 PATRIOT

PREMIER SIRE BANNERS 7AY84 BURDETTE, 7HO7872 ADVENT-RED and 7BS796 SUPREME took Premier Sire honors in each of their respective breed shows.

Photos (clockwise from top left): Miss Hot MamaRed-ET, 1st Red and White milking yearling, Majestic View, M. & T. Smith, E. Kueffner & P. Vail, Watertown, Wis; Siemers Defnt Great-Red-ET, 1st Red and White winter yearling, Crystal, Jordan, Josh, Jake, Connor and Lauren Siemers, Newton, Wis.; Jacobs Gold Liann (VG-85-VG-MS), 2nd Holstein jr. two-year-old, Ferme Jacobs Inc, Cap Sante, Quebec; Lazy M Patriot Jasmine-ET, 1st Milking Shorthorn winter calf, Michael & Herman Maier, Stitzer, Wis.; Prairie Moon L Anala-ET, 1st Guernsey spring calf, Landon & Leslie Sivesind, Waukon, Iowa and Ocd Bradnick Candy-ET (VG-89), 6th Holstein sr. two-year-old WDE, 2015, Eaton, Cates, Janssen, Wesemann & Lundy, Marietta, N.Y.

1,000s OF CUSTOMER INTERACTIONS Whether you were one of the thousands that stopped by one of our booths, exhibited a Select-sired animal or opened your door to international and domestic customers we were happy to be a part of your World Dairy Expo experience!

BREED CHAMPIONS WERE SELECT-SIRED

7BS849 THUNDER

7AY84 BURDETTE

Photos (l to r): Cutting Edge T Delilah "VG89", Brown Swiss intermediate champion open and junior show and grand champion of the junior show, Kyle Barton, Ancramdale, N.Y.; Cedarcut Burdette Clove Colata (EX-90), Ayrshire grand champion open and junior show, Erin Curtis-Szalach, Cazenovia, N.Y. and Family-Af-Ayr Burdette Destiny-ET, Ayrshire reserve junior champion open and junior show, Kristin A. Allen, Cecil, Wis.

Photos (top to bottom): We held tours at several local farms for customers around the world! Here our distributors in Japan pose with a 7HO9545 HERO daughter at Mystic Valley Dairy LLC and Joel Mergler, vice president of international marketing (right); a group of international visitors learn more about Select Sires from Jacquelyn Sherry, communications specialist and we presented Greg (second from left) and Alan (middle) Andersen of Seagull Bay Dairy a copy of the cover of the August sire directory which featured SUPERSIRE and HEADLINER.

BULLetin Board Regancrest-GV S BRADNICK (EX-95)

BRADNICK, GOLD CHIP and MCCUTCHEN Headline Recent Select Sires Classification Select Sires had an outstanding recent classification day highlighted by 7HO10999 BRADNICK being nominated and passing for Excellent (95). 7HO10920 GOLD CHIP was raised two points to Excellent (94) while lineup sires, 7HO11477 MCCUTCHEN and 7HO11103 MAGNUS are now Excellent (93). New Excellent sires included 7HO10804 SHOT GUN as well as 7HO11314 MOGUL, 7HO9357 MAXUM and 7HO11402 TAVIR who all received their first score. 507HO11752 BOB, 7HO11621 MAYFLOWER, 7HO11830 LUCID, 7HO12198 KINGBOY and 7HO12222 KIAN were among the new Excellent Super Samplers™. One of the biggest movers of the day was 7HO11478 JEROD who gained five points to Excellent (90). Showcase Selections™ sires 7HO12042 CORVETTE and 7HO11703 ARMANI also scored Excellent.

Ladys-Manor Shamrck Geri-ET (EX-91-EX-MS) Ladys Manor LLC, Monkton, Md.

the Hokkaido Holstein National Show in Japan. Select-sired daughters were named junior champion (7HO11118 BROKAW), reserve junior champion (7HO8190 SANCHEZ), intermediate and reserve grand champion (7HO10506 G W ATWOOD), reserve senior champion (G W ATWOOD) and senior and grand champion (7HO5157 DURHAM). The grand champion, Lespoir Reganstar Hagen (EX-95) is 14-years-old and in her eighth lactation and previously won the Hokkaido National Show in 2006 and 2007.

Ladys-Manor Gc Tonya (EX-91-EX-MS) Miss Maryland Futurity, 2015 Ladys Manor LLC, Monkton, Md.

My Ladys Manor Farm Classifies Ladys-Manor Gingersnap-TW, a 7HO8747 BRONCO daughter and dam of Super Sampler 7HO12157 GREGARIOUS, was raised to Excellent (93) with Excellent (95) feet and legs. 7HO10849 SHAMROCK daughter, Ladys-Manor Shamrck Geri-ET, was raised to Excellent (91) with an Excellent (91) mammary system while GOLD CHIP daughter and Miss Maryland Futurity, 2015, Ladys-Manor Gc Tonya is now Excellent (91) with an Excellent (92) mammary system.

Siemers C-Vet Haya-Brite-ET Crystal, Jordan, Josh, Jake, Connor and Lauren Siemers, Newton, Wis.

Midwest Fall National Holstein Show G W ATWOOD sired the reserve grand champion (Indianhead Redcarpet Tia-ET (EX-94-EX-MS), Robert Schauf, Barron, Wis.) and intermediate champion (Richman Atwood Shasta R1142 (EX-92), MilkyWay Dairy and Alex Hanten, Texas) at the Midwest Fall National Holstein Show. In the junior show, CORVETTE daughter, Siemers C-Vet Haya-BriteET owned by Crystal, Jordan, Josh, Jake, Lauren and Connor Siemers was the reserve junior champion.

Pennwood Brokaw Tiana (VG-88) Elizabeth M. Stoltzfus, Berlin, Pa.

Eastern National Holstein Show G W ATWOOD daughter, BucksPride Pumpkin Pie, owned by Triple-T Holsteins, Pat Conroy and Tim Cummings was named reserve junior champion while 7HO9264 DEMPSEY daughter, Co-Vale Dempsy Dina 4270ET (EX-91) was reserve intermediate champion for her owners, Ransom Rail, Robert Landis and Olivia Gold. Sillsdale Goldchip Bristol (EX-92) (GOLD CHIP) received intermediate and reserve grand champion honors. She is owned by Triple-T Holsteins and Michael Heath. In the junior show, the grand champion was G W ATWOOD daughter, Savage-Leigh Atwd Lic-ET (EX-92) owned by Shelby Iager while reserve intermediate champion was BROKAW daughter, Pennwood Brokaw Tiana (VG-88) exhibited by Elizabeth M. Stoltzfus.

Arethusa Sanchez Dice-ET (EX-94) Arethusa Farm, LLC, Litchfield, Conn. Berrys Academy Esperanza-ET (E-92%)

Ladys-Manor Gingersnap-TW (EX-93-EX-MS-DOM) Ladys Manor LLC, Monkton, Md.

GIDEON Dam Raised In Score 7JE1292 GIDEON's dam, Berrys Academy Esperanza-ET was recently raised in score to Excellent (92%). Hokkaido Holstein National Show More than 450 head were shown at

Sillsdale Goldchip Bristol (EX-92) Triple T and Michael Heath, North Lewisburg, Ohio

Ocd Bradnick Candy-ET (VG-89) Eaton, Cates, Janssen, Wesemann and Lundy, Marietta, N.Y.

Northeast Fall National Holstein Show Arethusa Sanchez Dice (EX-94), sired by SANCHEZ and owned by Arethusa Farm of Litchfield, Conn., was named grand champion and was recently voted the virtual supreme dairy champion at the Northeast Fall National at the Big E. BRADNICK daughter, OCD Bradnick Candy-ET (VG-89) exhibited by Eaton, Cates, Janssen, Wesemann and Lundy, Marietta, N.Y., received reserve intermediate champion honors. Ms Ellee Armani Elysia-ET (ARMANI) was junior champion for her owners, Eaton Holsteins, P. Lundy and P. Morrill while BROKAW daughter, Intense Brokaw Renne, was reserve junior champion for her exhibitors Rick and Shannon Allyn, Breamont Holsteins, Quiet Acres Holsteins and Frankhaven Holsteins. Select-sired daughters won all but one heifer class. Sires of class winners included ARMANI, MCCUTCHEN, BROKAW, 7HO8743 DUSK and G W ATWOOD.

Landis-Mrk Mogul Zaneta-ET (VG-86-DOM) Oakfield Corners Dairy, Oakfield, N.Y.

Jolicap Hdlnr Huata-ET (VG-85) Oakfield Corners Dairy, Oakfield, N.Y.

Edg Clairewood May 2081-ET (VG-87) Oakfield Corners Dairy, Oakfield, N.Y.

Fustead Mogul Sharp 8039-ET (VG-85) Gordon and Jonathan Lamb & Jim, Oakfield, N.Y.

Oakfield Corners Dairy Classification Highlights A September classification at Oakfield Corners Dairy yielded many Very Good two-year-olds including daughters of G W ATWOOD and BRADNICK. Other highlights included: Butz-Hill Magical MissyET (MCCUTCHEN) going Very Good (88), WCD-ZBW Supersire LavageET (7HO11351 SUPERSIRE) being scored Very Good (85), Landis-Mrk Mogul Zaneta (MOGUL) now Very Good (86), EDG Clairewood May 2081-ET (7HO11283 MAYFIELD) going Very Good (87) and Jolicap Headliner Huata (7HO11419 HEADLINER) now Very Good (85) MOGUL daughter and dam of Super Sampler 7HO12568 SARGEON, Fustead Mogul Sharp 8039ET also went Very Good (85).

Butz-Hill Magical Missy-ET (VG-88) Oakfield Corners Dairy, Oakfield, N.Y.

Wcd-Zbw Supersire Lavage-ET (VG-85-DOM) Oakfield Corners Dairy, Oakfield, N.Y.

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To enhance the productivity and profitability of dairy and beef producers, Select Sires is committed to be the premier provider of highly fertile, superior genetics accompanied by effective reproductive- and herdmanagement products and services. For more information, visit www.selectsires.com or call (614) 873-4683. Product of the USA.

Select Reproductive Solutions, SRS, RePRO Analysis, Aggressive Reproductive Technologies, ART, gender SELECTed, Program for Genetic Advancement, PGA, Super Sampler, Select Mating Service, SMS, Showcase Selections and Select Detect are trademarks of Select Sires Inc.; ®FeedPRO and StrataGEN are registered trademarks of Select Sires Inc. All product claims, representations and warranties, expressed or implied are made only by the product manufacturers and not by Select Sires Inc. ®TPI and Total Performance Index are registered trademarks of Holstein Association USA. ®CowManager is a registered trademark of Agis Automatisering. TM

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