GRAPHIC STANDARD
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LOGO
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With a relatively long name of “Associated Students of Interior Design,” we chose to utilize the acroynm of the four words to condense the logo and also to play on the meaning of ASID as it also stands for “American Society of Interior Design.” Since the club mainly focuses on development of designers whose emphasis are interior design, we used the idea of the house shape to create a roof over the acroynms that connects with the ascender of the lower case letter “d” to act as a wall of the house.
Associated Students of Interior Design
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DIMENSIONS
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X
X
X
X
X
X
The dimensions of the logo must be corresponding to value X, as indicated above, which is the distance between the edges of the roof to the first letter on either side. The logo can be used in any size bigger than 1 inch width scale in proportion.
Associated Students of Interior Design
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COLOR PALETTE
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CMYK
CMYK
CMYK
53, 18, 58, 1
63, 36, 65, 15
0, 0, 0, 90
RGB
RGB
RGB
129, 170, 131
98, 124, 99
65, 64, 66
HEX
HEX
HEX
80a982
627c63
404041
We choose the color green to not only match with the current trend of sustainability and also it associate to trees, which is a material that interior designer often have exposure to with furniture or houses. The first shade to the left indicated above is a jade green that is bright yet subtle to have an earthy and durable tone. It is used in the official ASID logo and as headlines. The second shade of green is deeper and more olive to complement the first shade. It is used for subtitles and in logo iterations with accompanied text. The last color of the official color palette is a 90% black as body text.
Associated Students of Interior Design
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TYPOGRAPHY
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Univers 57 Condesed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^
Univers 47 Condesed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^
The official typeface of ASID is Univers, specifically Univers 57 condensed and Univers 47 lightly condensed. Univers 47 is used in the official logo and as well as in the iteration. It is also used as body text. Meanwhile, Univers 57 is used for titles, headers and subtitles.
Associated Students of Interior Design
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ACCEPTABLE USAGES
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The images above are acceptable iterations of the ASID logo. If used by itself, the logo must be a least one inch in width. The logo can also be applied with two lines of texts that fully states “Associated Students of Interior Design� for clearification in cases of letterheads and banners, but it must have a least one inch of height. When enlarged in scaled for purposes of signage or banner, the logo may be inversed to white on green background.
Associated Students of Interior Design