I asked a few family memberds to give me 3 words tio discribe me, i created a collage of a few which i got. The highlighed once that came up were kind, loving, independent, blunt, motivated and confident.
Looking deeper into my personal branding, I looked at a personality test in order to get a accurate analysis. Overall it is showing that I have a diverse comparison between how I see myself and how I am connotated to others.
Astrology is one of my biggest interests. As a way of calming myself and always remaining optimistic I enjoy reading about manifestation, crystals and horoscopes. At very difficult times in my like I enjoy turning to astrology in order to stay on a calm path.
Dream Job
Since beginning my course I felt that I have changed massively in my confidence and my entire personality due to progressing in the course and also my personal and everyday life. As I’ve got older I’ve understood slowly to always put myself first and sometime you have to be selfish in order to be happy and protect myself. When I started, I was quite in my shell and it took me time to get used to people and become more confident in order to lead myself to my ideal job in PR. I’m very good at voicing my opinion and have a persuasive personality which I think links well to the must haves of a job in PR.
PR is someone who plans publicity strategies and campaigns. writing and producing presentations and press releases. dealing with enquiries from the public, the press, and related organisations. organising and attending promotional events such as press conferences, open days, exhibitions, tours and visits.
What flower are you?
I would say in terms of flowers, I would be a rose as it is my favourite flower with having two tattoos of roses. I also chose a rose ass my flower as I think the connotations of love and I think the thorns symbolise the sort of hard exterior which I think I have with a more vulnerable interior which symbolises the actual rose.
What colour are you?
Once speaking to close family members, I came to the conclusion my colour would be red in relation to my determined and energetic aesthetic. It is also my favourite colour as it connotates bold and confidence.
Fashion Icon
When thinking about who my fashion icon, I think that Rihanna's entire aesthetic I something which I aspire. From her careless personality and dress sense is unique and bold which I find interesting.
Harpers Bizaar
Harper's Bazaar is an American monthly women's fashion magazine. It was first published in New York City on November 2, 1867, as the weekly Harper's Bazar. I think that this publication is a traditional magazine which also takes a controversial inspiration in a classic and sophisticated way. I think that it relates to me as I have quite traditional views and I think the issues released show a way of being beautiful in a modest way.
Market Sector
looking into my market level, I think that a more luxury approach as I think my traditional views would contrast well with a luxury market. I also think that the quality of a more luxury brand will be more sustainably manufactured, which I think is important to this day in age and I think they hold a candle for how fashion and its future is held.
In terms of the luxury marketing sector, I think it is obvious that generation Z isn’t the consumer which is targeted to. With no fashion house really having an amazing internet presence I think that it lacks consideration to a wide audience. Having a clearer understanding from my personal branding of how I can narrow the gap in the market is to find something which applies to an interest of the majority of the consumer. With many wanting that ‘perfect’ look, and feeling the need to fit into this silhouette, it will be a fresh way showing something ‘traditional’ to new consumer or maybe a new route. I will be showing a promotional approach to apply to my aspiring job and I would like to look deeply into planning and getting the advertising perfect to appeal to the new consumer. This will fix the gap within my marketing sector as with my plan with showing such an interest for the majority of the consumers it will experience a successful response and brand popularity.
Recently, Gucci has collaborated with a brand called ‘Discord’ which is a game streaming brand specifically targeted at Gen Z, is an instant messaging and digital distribution platform. Users communicate with voice calls, video calls, text messaging, media and files in private chats or as part of communities called "servers".. I believe, the thought behind it was to engage with the new consumer and to shy away from a more Millennial audience. However, I don’t think this has worked in its favour as in order to engage with Gen Z, it’s important to aim at something which applies to a majority group of the Generation rather than a minority. Discord is a brand which isn’t widely known by the consumers, and I think the collaboration wasn’t necessarily successful as not many are familiar.
Image Collection
I gathered a small moodboard of the sort of image which I find interesting and fascinating. Within my brand and looking what I like visually, it seems I like a colourful and traditionally controversial dynamic.
Repellar.com is an online magazine which focuses on engaging with woman in current affairs, gossip and the latest trends. The online articles are like a confident boost which applies to making women feel empowered and independent. I think this applies to Millennials and Gen-Z as they have the highest percentage of an online presence.
Putting together a small collection of images which I think best voice my style. My brand in clothes summed up is more street and casual which connotates to my laid back and poised personality
Streetwear
As part of my 10x10 I chose the word streetwear because many of my outfits consist of a relaxed but street approach and I think it contrasts with my brand well.
Silhouette I chose the word silhouette as I think I like clothing which is tight and shows off my silhouette. Also struggling a lot with my body I like seeing it to see the shape.
Dark As I have sort of two sides to my brand I think the sort of dark sort of edgy side to my brand is a good way of showing the edgy side to a more girly side.
Colour
The other side to my 20x20 I wanted to contrast my more vibrant and feminine side with showing colour. Colours I like to wear is red, blue and pink.
Fiery
In terms of my personality I think that I am quite a fiery person and I think with projecting my brand its important to show off multiple sides of your personality
Girly I do have quite a girly side to my personality. i enjoy make-up, nails and looking pretty which i think adds another direction to my branding.
Edgy
As I have sort of two sides to my brand I think the sort of dark sort of edgy side to my brand is a good way of showing the edgy side to a more girly side.
Grunge
Looking closer to my music taste, for my 20x20 I wanted to show off the sort of music and fashion in order to highlight a different approach of my brand.
Controversial Controversial I think resents me well, I enjoy sticking out from the crowd and I think this will come in well with my future plans.
Music
Music plays a big part in my life which I believe I invest a lot of my free time in to. I think this is a good way of showing off my brand as it connects well withing my market
Poised CommunicationsAfter going back and forth on many wording and overall name for my business. I settled on ‘Poised’, I think it connotates myself well in terms of my personality . Poised means confident and self-driven. Out of all my options for my brand, I settled on this because I think in terms of brand development, it shows the ironic and attitude which is a big trait of the Generation Z. I want something which is fresh and something which shown professionalism and sophistication. I settled on the name ‘Poised’ due to a personality trait and it shows the young and vibrant yet sarcastic view of the targeted consumer.
Balenciaga
Balenciaga is a luxury fashion house founded in 1919 by the Spanish designer Cristóbal Balenciaga in San Sebastián, Spain and currently based in Paris. Balenciaga had a reputation as a couturier of uncompromising standards and was referred to as "the master of us all" by Christian Dior.CEO: Cédric Charbit (28 Nov 2016–)Founder: Cristóbal BalenciagaFounded: 1919, Donostia-San Sebastian, Spain
SWOT Analysis
In terms of the marketing side to Balenciaga they have a range of strengths within their marketing strategies which stems well from their strong reputation and heritage . Another strength of the fashion house is that they have strong loyal consumers to which blog their opinion and many fashion editors write about the brand being a favourite to many. Many customers enjoy the permanent lines of leather goods and I think leather garments can be considered a collectable and I think it helps remain its loyal consumers. However, on the flip side, the brand does face some weaknesses in terms of lack of recognisability. I think that compared to other luxury brand they have more of an iconic and easy to spot look, however, I do think this is what makes Balenciaga a lot more controversial and modern. A second weakness Balenciaga faces if the shifting of designers, and as the brand has been ongoing just over a century now and it is difficult to have designers who are similar to progress the brand.
Balenciaga faces many opportunities in order to keep up to trend with the ever changing generations, one of them being to increase online presence and overall brand interaction. I think this would benefit the fashion house well as I think it helps build recognition and overall popularity. With the new generation having the such a big impact from the internet it is important for brand to engage with them on able possible platform in order to get recognition. Finally the brands threats consist a very volatile young consumer base and I think with that it faces difficulties with keeping the whole consumer platform happy. Another of its threats is how competitive the luxury market is and I think it is hard to keep on top of a constant race with other fashion houses.
How does Balenciaga promote their brand to Gen - Z?a article from bettermarketing.pub stated that millennials will make up over half consumer market by 2025. I think that as this is due to less attention being made to Generation Z and as the new consumer it is important to be aware of the future consumer. This is where it helps bring a gap to the luxury market in which I am trying to promote as every gap needs to be filled in order to have a successful business. As a way of engaging with millennials and generation Z it is important to have and keep a good online presence. Social media is such a huge part of the generations lives to which they are so invested in their life on social media. Balenciaga has gained over nine million Instagram followers and gained a lot of acknowledgment when rappers began writing about iconic looks and celebrities began tagging and showing off their Balenciaga garments.
Gucci
Gucci is an Italian luxury fashion house based in Florence, Italy. Its product lines include handbags, ready-to-wear, footwear, and accessories, makeup, fragrances, and home decoration. Gucci was founded in 1921 by Guccio Gucci in Florence, Tuscany.Parent organizations: Kering, Kering Holland NVTrendingFounder: Guccio GucciFounded: 1921, Florence, Italy
SWOT Analysis
Within marketing in Gucci, there are many strengths in order to catch the eyes of the new consumer generation. One of the strengths is that the brand has a strong brand image and online presence. Gucci has a very good online presence and they engage with their consumer. With over 45 million Instagram followers they keep up to date with everything in which Gen Z and millennials are interested in. Gucci hold many campaigns which promote transparency and appreciation for multiple ethnicities. Another strength is that there are more than 500 stores worldwide which shows a visual which I think helps engage with consumers. However, there are some weaknesses which I does bring some struggles the the luxury fashion house, one of them being that with a big range of stores, producing a large range of products in mass and I think that it is hard to guarantee profits from all products and you cant make profits on not sold garments. Another weakness is that luxury stores are expensive to maintain and with constant changing styles it is expensive to display constant new lines.
In terms in opportunities, Gucci has chances to have more sustainable fashion which I think will attract many as people will feel considered and potential to attract a wider range of Gen Z and Millennial's. The only threats from the brand is that there is a lot of competition and the competition is just growing faster. Another is that with the brand being global there is a lot of change in process of
How does Gucci promote their brand to GenZ?
Gucci has a very good brand online presence and is very good with consumer loyalty. With the brand almost doubling its sales in 2018 and almost half of the sales being from under 30s, the brand shows a good interaction with Millennials and Gen Z. Gucci’s creative Director pushed the brand towards a more Millenial advertsing direction by pop-culture references which I think has helped push the younger generations appeal.
pixabay
21buttons
BoF
Pausemag.com
