Selina Williams
Matthew M. Williams is an American designer, creative, and entrepreneur. The co-founder of the fashion brand 1017 ALYX 9SM, he was appointed creative director of Givenchy women's and men's collections in June 2020.
Despite being rejected from Parsons School of Design, Williams landed a job as a production manager and began to learn the business of running a clothing label before discovering costume design through music stylists. In 2007, Kanye West’s stylist asked Williams to design a jacket for his Grammy Awards performance with Daft Punk. Williams helped design a jacket with embedded LEDs. Impressed by the 21-year-old designer’s creativity, West asked Williams to join his team. Williams eventually moved from costume design for West to art directing videos and setting up the studio for West’s first fashion brand, Pastelle, as well as his creative content company, DONDA. In 2012, ties with West led to the formation of the art and DJing collective Been Trill — made up of Heron Preston, Virgil Abloh, Justin Saunders and Williams, who describes it as "really just a fun thing to do.”
M Williams X Givenchy In June 2020, Williams was appointed Creative Director of Givenchy collections for women and men. This particular collection inspired me because I liked the idea of the photoshoot and the element of drawing attention to the body and not the face which is what usually a typical photo would look at. I also like the sort of dark themed look and the red tones as I think it looks rather futuristic and the grunge element that shines through with the brick wall backgrounds shows the sort of edgy look which I would like to incorporate in my own trend.
Maria Grazia Chiuri was born February 2, 1964) is an Italian fashion designer, and the current creative director at Dior.
In July 2016 Chiuri was appointed the creative director of Dior. Vanessa Freidman of The New York Times reported "She will be the first woman to lead the creative side in the label’s 69-year history, and the role will be her first solo appointment after more than two decades of working with Pierpaolo Piccioli, who has been named creative director at Valentino.” The Irish Times remarked "As artistic director of the storied Paris fashion house, Ms Chiuri will follow in the footsteps of designers like Yves Saint Laurent, Gianfranco Ferre and John Galliano." In September 2016 Chiuri debuted her first collection for Christian Dior SE in Paris. The show featured many feminist references including a T-shirt bearing the title of Chimamanda Ngozi Adichie's essay We Should All Be Feminists. Chiuri would continue this theme in subsequent shows including a reference to Linda Nochlin's essay Why Have There Been No Great Women Artists? for Spring/Summer 2018 as well as a collaboration with artist Judy Chicago and The Chanakya School of Craft for the set of her Spring Summer 2020 Haute Couture collection at Dior. According to Chiuri “The new generation has raised big questions about gender, race, environment and cultures that we have to reflect in fashion,”. Chiuri's work is often described as youthful, and she cites her daughter Rachele Regini as a muse. I chose these for inspiration because I like the silhouette look abd the covering face look as I feel it looks controversial and I think it gives the feeling of mysteriousness which is something I want to incorporate as it gives the feeling of my trend being ‘no identity’.
Craig Green was born in1986 is a British fashion designer specialising in menswear. Following his BA studies, during which time he served an internship with Walter van Beirendonck and Henrik Vibskov, Green went on to do a master's degree under the late Professor Louise Wilson, OBE completing the Fashion course at Central Saint Martins. Green's work, whilst originally designed as menswear, is noted for its unisex and gender neutral qualities. After recognising that women wore his clothes too, the designer included female models in his catwalk shows. Green told i-D magazine in December 2015 that he felt that the rules regarding gendered clothing were "increasingly blurred," and that it felt like cause for celebration that his clothes could be worn by men and women alike Looking closely at Craig Greens Spring/Summer 2019 collection, I like the idea of the outline around the body as I think it shows a sort of fitting into a certain way of society which I will use in my trend as a way of showing everyone looking the same and showing how people have to fit in to a certain society.
A Better Mistake was founded in 2019 by creative director Ferraro and Marco Agnolin, the Italian label is all about breaking down boundaries within fashion. “We both felt there was an urgency and an opportunity, and the time was right to build something disruptive in this ever-changing industry,” he continues. Having spent a long time working at huge commercial brands, the two decided to turn their attention to something more creative. “We wanted to tell our own stories, which is when we came up with the idea for ABM.” Looking at this brand, I liked the modern approach and the idea of showing tattoos and body piercings is something which isn’t shown a lot and I think this helps with standing out. This idea is something I want to use towards my trend as I think it goes well with my aspired rough around the edges look.
Looking at uniform, my trend is where I believe that in the year of 2030, it is going to consist of everyone aspiring to have that perfect look. I think that the world is going to be in a view of people are going to be more alike and more uniform and I think as a world it will help bring everyone together and stop the cruelness. Being in a more uniform world will almost show we are all living in shadows and no one will really stand out as everyone wants that perfect look. In my opinion, will be seeing almost an army like look where everyone is dressed the same and is having the same opinions and beliefs. In relation to my investigation, even in today’s day in age, to the community there is a certain way which people want to be perceived as and viewed as and I think it is rapidly getting to that point. With Gen-Z being the future workers of 2030, I think they will hold a lot of authority for my trend package as many of this generation now try and fit in a certain society in order to feel accepted. People are going to become clones of each other, and I think that it’s going to be an evolution of everyone having that ‘perfect look’.
In the fashion industry, social media has evolved to be a platform which is used to communicate with consumers and as a way of building an online presence. Having a good online presence helps with understanding the position of trends, news, and overall interests of consumers. Social media can also influence designers in bold and new ways that are changing the way many designers create their collections and coming up with their own trends. It is essential for fashion houses to have social media teams to which are researchers on what people are interested in and predicting what they want to see in terms of future fashion trends. One on side, some see the internet and social media sites as more of a secondary resource for inspiration, however, designers know that their target customers are on social media sites and want to be heard and be a part of the inspiration processes themselves. Social media will now forever be changing the fashion industry and will be one of the main ways brands can understand what their consumers would like to see. As time goes on it will become more and more part of everyone’s lives, even more than we know it now.
Streetwear began in the late 70s and is thought to be brought out by the New York City hip-hop culture with small contribution to the Los Angeles surf culture. Early streetwear in the 1970s took inspiration from Japanese street fashion, new wave, heavy metal, and co-opting established legacy sportswear and workwear fashion brands such as Kangol, Fila and Adidas. In the late 1980s, surfboard designer Shawn Stussy began selling printed T-shirts featuring the same trademark signature he placed on his custom surfboards. Initially selling the items from his own car, Stussy expanded sales to boutiques once popularity increased. Then as sales peaked, Stüssy moved into exclusive sales to create product scarcity, which firmed up the ultimate baseline definition of streetwear: T-shirts and exclusivity.” In the mid to late 90s, influences included skateboarding and gangsta rap. Professional American sports franchises began to expand on the scene, especially the New York Yankees, Los Angeles Raiders and Chicago Bulls caps and jackets, with their production of oversized team jerseys, as well as boots from The Timberland Company and the latest shoe design releases from Nike, Inc.. The most popular shoe of the era was the Nike Air Force 1, immortalized in the song by Nelly, then the fashion clothing manufacturers began to follow the streetwear companies co-opting the idea of very limited-edition capsule collections, now known as "drops", using social media and product scarcity as marketing tools. In the 2010s, some streetwear brands were now coveted as much as the most historically elite fashion brands. Complex Magazine named Stüssy, Supreme, and A Bathing Ape as the top streetwear brands, and many went on to collaborate on prized high fashion capsule collections such as Supreme x Louis Vuitton, Fila x Fendi, A Bathing Ape x Commes des Garcons, and Stussy x Dior.
Overall, I believe that streetwear is going to be around for a lot longer that initially predicted. I feel that with it beginning in the late 1970’s, and still be around 40 years later, it isn’t going to just disappear. I feel that many of the Gen-Z’s enjoy the laid back and chilled look which I don’t think is something that will change, even in the stretch of 9-10 years. Streetwear can also be a way of showing wealth and many used the style as a way of showing popularity in the sense of not having to make a huge effort to look good.
A Better Mistake was founded in 2019 by creative director Ferraro and Marco Agnolin, the Italian label is all about breaking down boundaries within fashion. “We both felt there was an urgency and an opportunity, and the time was right to build something disruptive in this ever-changing industry,” he continues. Having spent a long time working at huge commercial brands, the two decided to turn their attention to something more creative. “We wanted to tell our own stories, which is when we came up with the idea for ABM.” Looking at this brand, I liked the modern approach and the idea of showing tattoos and body piercings is something which isn’t shown a lot and I think this helps with standing out. This idea is something I want to use towards my trend as I think it goes well with my aspired rough around the edges look.
Before my shoot, I investigated the work and shoots from various creative directors such as Matthew M Williams and Maria Grazia Chiuri. What I really liked about their work is their unique approach and bold look on photography which made them stood out which shows through their success working with high luxury brands. Looking at their work I would like to incorporate in my shoot is the poisoning of the model which then I can use lightbox and mobile apps the adjust lighting and overall distortion of my photos to highlight the areas which I want to highlight of the model. For this shoot, to try to capture a photo with using hands to move show an edgy look and my aspired rough around the edges look as I think it is a good look for my trend package. I would also like to capture my model whilst moving in everyday life to get a candid look. The idea behind this shoot is to get a mysterious atmosphere in a street which I have chosen to be Shrewsbury because I like the town for street photography some historical features which I think will complement their mysterious feel I want in the background. For my photoshoot I will need my model to create a person figure and almost a silhouette shadow, they will wear dark clothing to create a dull mood to be able to achieve a shadow. For my shoot, I will try using the rule of thirds in order to make the figure the main focus and the background equal and symmetrical to show the simplicity and to be able to understand the backing thought process and story.
I began my practical; work by doing a primary image shoot, which I decided to do in an outdoor space in order to understand and to get more of a visual of what I wanted to have as my final outcome.
I experimented with using certain poses in order to cover the face, and I think I achieved this well with the angle it was taken in comparison to the background scenery and the model. To edit these images, I used Adobe Lightroom where I used the tools to alter the brightness and contrast. I also increased the sharpness to highlight the water and floor which I think helped mask the face.
After making some alterations in regards to the outfits and the stances. I decided to experiment further with poses in order to cover the face, by positioning of the hat and using his hands to draw maximum attention to the outfit and showing ideas for the silhouette. I think I achieved this well with the angle it was taken in comparison to the background scenery and the model. To edit these images, I used Adobe Lightroom where I used the tools to alter the brightness and contrast. I also increased the sharpness to highlight the water and floor which I think helped mask the face.
For my location shoot I decided to capture more candid looks in order to achieve a mysterious atmosphere. For this shoot, I decided to go to a rough and almost grunge vibe location as I wanted to show a rough around the edges sort of look. For my photoshoot I got my model to pose in a way which sort of shows off the body and brings attraction to his body more than his face to show a shadow or a sort of silhouette. I used the rule of thirds in order to make the figure the main focus and the background equal and symmetrical to show the simplicity and to be able to understand the backing thought process and story. Using accessories and camera position to draw attention away from his face I think worked well and the candid looked helped achieve the mysterious look which I wanted to portray. I think I achieved this well with the angle it was taken in comparison to the background scenery and the model. To edit these images, I used Adobe Lightroom where I used the tools to alter the brightness and contrast. I also increased the sharpness to highlight the water and floor which I think helped mask the face.
Overall, I believe that these two images are the best and are the ones which I am going to use for my final piece. I think this because I like the use of background in ratio to the model and I think that candid look is appealing to the eye and the photos itself show off well in comparison to my trend. As a next step, my plan is to merge these two images together in order to achieve my no identify look and I am going to cut out the body and duplicate it so I can show the uniformity of my trend package.
I then went on to editing my final pictures in order to achieve my 2030 look on a trend. I went onto an app on my iPhone, and I looked at glitchy effects as I thought it would help show off a futuristic effect and I think it shows a bold and different approach to how the future of fashion advertisement may look. I also looked at distortion effects as I think it also shows a futuristic look and I believe it shows well an insight of how photoshoots and advertisements for fashion may look within the industry in the later years of 2030.