SELECTED WORKS
SELECTED WORKS
DEDICATION /
Mom, Dad and Brother: Throughout my entire life, all of you have made endless sacrifices in order for me to be have every opportunity to pursue what I wanted to be. No dream was ever too big. You have been patient and supportive during this long journey. Without you, none of this could have ever been a dream, let alone a reality. Thanks for believing in me.
+ DESIGNER/ TELEPHONE/ EMAIL/
Anuja Selva 4158669204 selva.anuja@gmail.com
WEBSITE/
www.selvaanuja.com
MENTOR/
Jeremy Stout
TITLE OF THE BOOK/
Translations
FONTS/
SOFTWARE/
Source Serif Pro Source San Pro Adobe Creative Suite CC
BOOK BINDERY/
Chums Design & Print
PRINTING/
Chums Design & Print
INSTITUTE/
Academy of Art University 79 New Montgomery Street San Francisco, CA 94015
Copyright 2016 Anuja Selva. All rights reserved. No part of this publication can be produced, stored in a retrieval system, or transmitted in any form as well as any means electronic, mechanical photocopying, recording or otherwise without the permission of the express permission of the copyright holder.
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Anuja Selva
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AREAS OF INTEREST/
ABOUT ME /
DESIGN INTERACTIONS
DEVELOPING NEW SKILLS
LANGUAGES
Anuja is currently pursuing M.A. Graphic Design at Academy of Art University, San Francisco, USA. She has academic background in digital publishing, typography, print design, packaging, game design strategy and also has work experience at Leaf Design (Mumbai, India), Leanplum and Gensler, San Francisco, CA. She is exploring and enjoying every evolution and extension of design. She is always passionate to know and learn more about the fundamentals of interaction design. She is a linguist, who can speak five different languages. The work experience and education in the field of Graphic Design as a core subject has taught her problem solving and the importance of empathy in the world of design. Breaking her boundaries for new vision, traveling, cooking, networking and gaining various insight from others is a major part of her life. In a belief that, it is mandatory for every designer to be versatile by developing new skills in this fast paced competitive generation she has always been open to accept new challenges.
CULTURE
DESIGN TO ME IS... +
Translating insight and knowledge into meaningful systematic interactions
SELECTED WORKS +
01 Page 12
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Symphonic Dissonance
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02 Page 30
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Tripogather
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03 Page 46
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Intertwine
04 Page 70
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Sense it
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05 Page 82
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Bharata Natyam
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06 Page 98
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Out of the box
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07
Page 112
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African Outlet
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08
Page 120
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Sneezo
01 FILM FESTIVAL /
IDENTITY
PACKAGING
UX
EDITORIAL
+ OBJECTIVE /
CONCEPT /
To translate a chosen film director’s ideology and vision into a complex set of materials that function together as a unified aesthetic and as an integrated visual system.
Symphonic Dissonance is a film festival to honor the most celebrated Italian director Federico Fellini. Influenced by the psychoanalyst Carl Jung, he developed a distinctive style of cinematography and storytelling. His power of visualizing the story is an experience, that cannot be narrated verbally. He instead had the tendency to emphasize images over ideas, which have you thinking about his movie. Fellini’s movies are also based on his personal dreams and how he balanced his life in reality and in his dreams. Derived from research, the theme of this film festival focused on “A theory of irrational belief which is left open for interpretation”. And the common thread that connects all his movies is “An escape into dreams to survive the hollow contemporary realities, by masking their emotional disturbance. Not sure if they are content and have overcome the moral conventions and unresolved guilts.” Thus visual language and system for this project got translated into dreamlike and psychotic visuals that would engage the audience from the fast paced disrupted era.
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Symphonic Dissonance
+ SELVA ANUJA.COM
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+ SYMPHONIC DISSONANCE
+ GRAPHIC DESIGN
+ 2016
The Container
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+ SELVA ANUJA.COM
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+ GRAPHIC DESIGN
+ 2016
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+ SELVA ANUJA.COM
Logotype and Festival poster
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+ SYMPHONIC DISSONANCE
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+ SYMPHONIC DISSONANCE
+ GRAPHIC DESIGN
+ 2016
The Festival Information Book Cover And Inside Spreads
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+ SELVA ANUJA.COM
The Film Festival Information Book Spreads
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+ SYMPHONIC DISSONANCE
+ GRAPHIC DESIGN
+ 2016
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+ SYMPHONIC DISSONANCE
+ GRAPHIC DESIGN
+ 2016
The Festival Tickets For All Five Feature Movies
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+ SELVA ANUJA.COM
The Federico Fellini Feature Movie DVD Set
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+ SYMPHONIC DISSONANCE
+ GRAPHIC DESIGN
+ 2016
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+ SELVA ANUJA.COM
Products For The Film Festival
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+ SYMPHONIC DISSONANCE
+ GRAPHIC DESIGN
+ 2016
27
02 MOBILE APP DESIGN /
UX
UI
IxD
+ OBJECTIVE /
CONCEPT /
To explore the Human Centered Design processes and build skills needed to create a well-considered, mobile, on-screen, user experience. The App has to have unique concept and have at least 3 native iPhone functions.
‘Tripogather’ is a social purchasing service application for iPhones. It is designed for solo travelers who are looking for companions to share ticket deals. This app encourages users to explore places/events together in order to improve their vacation experience for individuals to meet people with different cultural backgrounds with similar interests as well as save some money. This app would help users by tracking their current location and provide information on nearby events, tourist places and match people with similar interests at the moment.
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Tripogather
+ SELVA ANUJA.COM
+ TRIPOGATHER
Help
Search
Menu
Deals Tickets Calender Profile Bucket List Friends Settings
Near By Navigator
Deals
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Invision: https://invis.io/UZ713X9HY
+ GRAPHIC DESIGN
+ 2016
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+ SELVA ANUJA.COM
The App In Use And All It’s Stages
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+ TRIPOGATHER
+ GRAPHIC DESIGN
+ 2016
33
+ SELVA ANUJA.COM
Wire Frame And All The Functions For The App
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+ TRIPOGATHER
+ GRAPHIC DESIGN
+ 2016
35
+ SELVA ANUJA.COM
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+ TRIPOGATHER
+ GRAPHIC DESIGN
+ 2016
Wire Frames: Tabbed Menu & Hamburger Menu
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+ SELVA ANUJA.COM
User Testing : Paper Prototype
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+ TRIPOGATHER
+ GRAPHIC DESIGN
+ 2016
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+ SELVA ANUJA.COM
Refined : Paper Prototype
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+ TRIPOGATHER
+ GRAPHIC DESIGN
+ 2016
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+ SELVA ANUJA.COM
Digital User Interface
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+ TRIPOGATHER
+ GRAPHIC DESIGN
+ 2016
Invision: https://invis.io/UZ713X9HY
43
03 VISUAL SYSTEM DESIGN /
IDENTITY
PACKAGING
UX
EDITORIAL
+ OBJECTIVE /
CONCEPT /
This project required a topic proposal. Based on the project topic there was a need to identify its relevant audience and stakeholders. Then, create and implement compelling visual elements in a variety of media that work together as a cohesive system.
‘Intertwine’ is a platform for crafts people to collaborate with entrepreneurs to gain better marketing skills and visibility for their creativity. For centuries, art and handcrafts have played an important role in the religious and social lives of indigenous people all over the world. ‘Intertwine’ would create a sustainable world for artisans, designers & entrepreneurs. This organization would also build an inspiring community action to develop a sustainable livelihood through learning design, enhancing their skills and develop markets for themselves. This community will encourage artisans to participate in corporate events and activities to showcase their skills. The curiosity in both artisans, designers, and entrepreneurs to get to know about each other across the world would be bridged through activities, and interactive events conducted by this organization.
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Intertwine
+ SELVA ANUJA.COM
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+ INTERTWINE
+ GRAPHIC DESIGN
+ 2016
Logo Concept, logo and its extensions
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+ SELVA ANUJA.COM
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+ INTERTWINE
+ GRAPHIC DESIGN
+ 2016
Concept Posters And Its Placements
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+ SELVA ANUJA.COM
+ INTERTWINE
Event promotions and location interiors
50
+ GRAPHIC DESIGN
+ 2016
51
+ SELVA ANUJA.COM
Event Tickets And Registration Desks
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+ INTERTWINE
+ GRAPHIC DESIGN
+ 2016
53
+ SELVA ANUJA.COM
Event Registration And Information App
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+ INTERTWINE
+ GRAPHIC DESIGN
+ 2016
Locations Speakers Workshops Tickets News feeds Profile Settings
Menu
Search
Notifications & alerts
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+ SELVA ANUJA.COM
Way Finding Signages And Meeting Rooms
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+ INTERTWINE
+ GRAPHIC DESIGN
+ 2016
57
+ SELVA ANUJA.COM
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+ INTERTWINE
+ GRAPHIC DESIGN
+ 2016
Uniform And Identity Cards For The Event Staff And Members
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+ SELVA ANUJA.COM
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+ INTERTWINE
+ GRAPHIC DESIGN
+ 2016
Event Internal Magazines
61
+ SELVA ANUJA.COM
Event Internal Magazines Spreads
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+ INTERTWINE
+ GRAPHIC DESIGN
+ 2016
63
+ SELVA ANUJA.COM
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+ INTERTWINE
+ GRAPHIC DESIGN
+ 2016
Craftsperson’s Collaborations With Shops And Their Brand Extensions
65
+ SELVA ANUJA.COM
+ INTERTWINE
Shop Website Page For Collaborated Sale Of Craftsperson’s Sale
66
+ GRAPHIC DESIGN
+ 2016
67
04 INTERACTION DESIGN /
BRANDING
UX
UI
IxD
+ OBJECTIVE /
CONCEPT /
An exercise to transition the toy Bop-it into a mobile app game by retaining the games personality and making it timeless.
‘Bop-it’ as a toy prepares you to follow a series of instructions that you conceive of as your own desires and enjoyment. Research was conducted to find out when people play games on their phone. Based on the research ‘Sense it’ is intended for user’s above the age of 8 who commute with their parents on a daily basis. The concept of this app is based on how people want to play depending on their mood that day. This game has different modes: Calm, Bubbly and Ridiculous. The modes are based on the different type of moods. The user’s would choose a mode depending on the their mood. Each mode has its own rules and regulations and interactions which make it fun and enjoyable.
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Sense it
+ SELVA ANUJA.COM
+ SENSE IT
Profile
Menu Goals Store Stats Settings Tutorials
Game Modes
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Invision: https://invis.io/MX4UJP8DN
+ GRAPHIC DESIGN
+ 2016
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+ SELVA ANUJA.COM
The App In Use And All It’s Stages
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+ SENSE IT
+ GRAPHIC DESIGN
+ 2016
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+ SELVA ANUJA.COM
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+ SENSE IT
+ GRAPHIC DESIGN
+ 2016
75
+ SELVA ANUJA.COM
Wire Frame And All The Functions For The App
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+ SENSE IT
+ GRAPHIC DESIGN
+ 2016
77
+ SELVA ANUJA.COM
Digital User Interface
78
+ SENSE IT
+ GRAPHIC DESIGN
+ 2016
Invision: https://invis.io/MX4UJP8DN
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05 TYPE SYSTEMS /
ILLUSTRATION
TYPOGRAPHY
UX
UI
IxD
+ OBJECTIVE /
This project required a complex topic which could be simplified through content, info graphics, charts, illustrations, and photography. The final deliverable would be a typographic system in the form of a book and E-Publication for Ipad.
CONCEPT /
‘Dance as art form’ is the chosen complex topic which focused on Bharat Natyam, a classical Indian dance. The movements of an authentic Bharat Natyam dancer resemble the movements of a dancing flame and is considered to be a fire dance. Some components of this dance are expression,music, rhythm and the particular movements. In relation to its basic techniques, this dance can be called a geometric dance form. (As) The dancer begins from the vertical standing position and begins carving geometric shapes along the dance floor. Having these attributes in mind, the book was also designed with a glossary, simplified text and illustrations. The design of this book would inform people who are unaware of the dance and take an interest in the subject. This book was later translated into digital publication which is responsive to the orientation with fluid layouts and interactive visual, where people can download this book and read it on their iPad.
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Bharata Natyam
+ SELVA ANUJA.COM
Book Cover Design
82
+ BHARATA NATYAM
+ GRAPHIC DESIGN
+ 2016
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+ BHARATA NATYAM
+ GRAPHIC DESIGN
+ 2016
85
+ SELVA ANUJA.COM
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+ BHARATA NATYAM
+ GRAPHIC DESIGN
+ 2016
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+ SELVA ANUJA.COM
E- Publication for iPad
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+ BHARATA NATYAM
+ GRAPHIC DESIGN
+ 2016
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+ SELVA ANUJA.COM
E- Publication: Landscape Layouts
90
+ BHARATA NATYAM
+ GRAPHIC DESIGN
+ 2016
E- Publication: Portrait Layouts
91
+ SELVA ANUJA.COM
+ BHARATA NATYAM
E- Publication: Zoom And Read
Zoom In
92
+ GRAPHIC DESIGN
+ 2016
E- Publication: Slide To Read More
Glossary
93
+ SELVA ANUJA.COM
+ BHARATA NATYAM
Animations
94
+ GRAPHIC DESIGN
+ 2016
95
06 USER INTERFACE DESIGN /
UX
UI
IxD
+ OBJECTIVE /
CONCEPT /
This project required a unique concept for an app that at the moment didn’t exist in the app world and which was an immediate need.
‘Out of the Box’ is a mobile and Ipad app designed for students/ teachers / Team leaders. This application will help generate new ideas for projects or for people looking for ideas to self initiate projects or ventures. This app is not only for generating ideas but also to map them out logically. It prompts words, questions and images during your brainstorming sessions and helps to overcome mind blocks. This app is a collaborative tool which can be used by individuals and by a group of team members or friends in order to instantly save/share their thoughts on the projects. The app also has the capability to track the articles and news updates one would want to read or have read until now. It tracks the event or places one might have visited and associates the information to nurture further generated ideas.
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Out of the box
+ SELVA ANUJA.COM
+ OUT OF THE BOX
Menu Search Options
Download / Save Share Add participants
Pins
Categories
98
https://invis.io/XU53ROYV2
+ GRAPHIC DESIGN
+ 2016
99
+ SELVA ANUJA.COM
The App In Use And All It’s Stages
100
+ OUT OF THE BOX
+ GRAPHIC DESIGN
+ 2016
101
+ SELVA ANUJA.COM
Wire frame and all the functions for the app
102
+ OUT OF THE BOX
+ GRAPHIC DESIGN
+ 2016
103
+ SELVA ANUJA.COM
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+ OUT OF THE BOX
+ GRAPHIC DESIGN
+ 2016
105
+ SELVA ANUJA.COM
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+ OUT OF THE BOX
+ GRAPHIC DESIGN
+ 2016
107
+ SELVA ANUJA.COM
Responsive App For Ipad
108
+ OUT OF THE BOX
+ GRAPHIC DESIGN
+ 2016
109
07 VISUAL VERNACULAR SYSTEMS /
BRANDING
ILLUSTRATION
PACKAGING
EDITORIAL
+ OBJECTIVE /
CONCEPT /
A cohesive brand system and design deliverables recreated for a handwritten shop sign by expanding the intended meaning and leveraging a visual vernacular.
The chosen sign was from the shop named ‘African Outlet’. A traditional tiny shop that lures San Francisco locals, with its broad range of unique African decor items, cultural goods & jewelry. The primary intentions of the shop sign was to promote the authenticity and unique selection of their products. The second intention was to get more customers to walk into the store. Based on the study of the sign board, the new branding direction was to leverage the visual vernacular of a traditional African souvenir shop. The new visual directions were inspired from the authentic African textile block print and typography styles. The deliverables shared a vibrant palette and patterns created for each category and product imagery that educated and promised an unforgettable experience in the shop.
UI
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African Outlet
+ SELVA ANUJA.COM
Brand Logo And Its Extensions
112
+ AFRICAN OUTLET
+ GRAPHIC DESIGN
+ 2016
Brand Logo And Its Extensions
113
+ SELVA ANUJA.COM
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+ AFRICAN OUTLET
+ GRAPHIC DESIGN
+ 2016
115
+ SELVA ANUJA.COM
Information App For The Store
116
+ AFRICAN OUTLET
+ GRAPHIC DESIGN
+ 2016
Menu
Shopping Guide
Workshop information
117
08 TIME REINVENTION /
ILLUSTRATION
TYPOGRAPHY
UX
UI
IxD
+ OBJECTIVE /
CONCEPT /
This project was about reinventing a time line by using alternative measurement elements than the typical measurement units ‘Hours, Minutes, Seconds’. The idea is to create an artifact which would be a compelling and interesting story form narrated through a commonly used visual vernacular.
‘Sneezo’ is a nasal trauma incident narrating the conditions of a sinusitis person. The visuals narrate the different phases of one’s nose, what they do and I feel through the journey of recovery. The primary measurement of time is the number of tissues, one uses while sneezing. And the visuals depicted the activities and some health conditions which take place during this time line. All these visuals are then translated into an info graphic which is then applied on an appropriate product that represents the story.
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Sneezo
+ SELVA ANUJA.COM
120
+ SNEEZO
+ GRAPHIC DESIGN
+ 2016
Infogarphic Poster And Packaging
121
+ SELVA ANUJA.COM
Details of Infographic
122
+ SNEEZO
+ GRAPHIC DESIGN
+ 2016
123
+ SELVA ANUJA.COM
Sides Of Packaging And Information
124
+ SNEEZO
+ GRAPHIC DESIGN
+ 2016
125
THANK YOU + DESIGNER/
Selva Anuja
TELEPHONE/
4158669204
EMAIL/ WEBSITE/
selva.anuja@gmail.com www.selvaanuja.com