Rim_Visual Standards Guide by Selva Anuja

03 THE VISUAL STANDARDS GUIDE

RIM- VISUAL STANDARDS GUIDE

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03 THE VISUAL STANDARDS GUIDE

RIM- VISUAL STANDARDS GUIDE

THE FUTURE OF COMMUNICATION 06

CONTENTS

The Brand Identity Evolution Mission Past and Future Looks Keywords

09 11 13 17 19 07

02 03

Logo Standards Final Logo Logo Anatomy Clear Space Logo Composition

21 23 25 29 31

Visual Standards Brand Color Standards Typeface Standards Typography Rules Design Elements Photography Styles Logo Usage Brand Extensions

35 37 39 41 43 45 49 53

RIM- VISUAL STANDARDS GUIDE

The Brand 09 Identity Evolution 11 Mission 13 Past and Future Looks 17 Keywords 19

RIM- VISUAL STANDARDS GUIDE

RIM’s Previous Logo

010

Blackberry’s Previous Logo

THE BRAND

The Final Logo

011

RIM- VISUAL STANDARD STANDARDSGUIDE GUIDE

The Time line

1984: Research In

1996: Releases RIM

2001: People trapped in New Yorkâ&#x20AC;&#x2122;s

Motion is founded by

900, its first keyboard-

World Trade Center used their

Mike Lazaridis and

based device

BlackBerrys to communicate after

Douglas Fregin.

cellular networks collapse.

012

1995: RIM builds its

1999: The stock

2006: BlackBerry

own radio modem

symbol RIMM is

releases the first in

for wireless e-mail.

added to Nasdaq.

a line of consumerfriendly Pearl devices.

THE BRAND

2007: RIM is caught

2012: RIM changed its

2015: BlackBerry

flat-footed by the

name to BlackBerry

changed its business

overwhelming response

model to a software

to Appleâ&#x20AC;&#x2122;s new iPhone

supplier for secure

2026

mobile communications

013

2009: BlackBerry

2013: BlackBerry

2016: Decline of Smart

launches its App

10 and the first two

phone manufacturing.

World marketplace

smartphone to use the

Software is the

operating system, the

new blackberry.

Z10 and Q10

RIM- VISUAL STANDARDS GUIDE

RIM’s New Vision Initially RIM’s ultimate goal was to protect people and operations through secured communications through their encrypted device BlackBerry. Now Blackberry’s long and slow fade of consumer smartphone market has reached an end point. The company would take back it’s original identity ‘RIM’ in order to serve the government and the business. Remembering the prime purpose of the company and the competitive advantage of BlackBerry phones, today RIM will do one thing; support and commit to preserving the security of the Nation by providing diversified line of secured communication products and services through it’s research and data centers. 014

RIM’s service would be stronger and better positioned to seize the opportunities of a still new century and safeguard it’s interests against the risks of an insecure world. Now, at this pivotal moment, it continue to face serious challenges to it’s national security, even it is working to shape the opportunities of tomorrow. It’s services will help lead Nations to confront the acute challenges posed by aggression, cyber security, climate change, terrorism and outbreak of infectious disease. RIM will help the Nations continue to collaborate with established and emerging powers to promote their shared security and defend their common humanity. It will continue to set the pace for science, technology, and innovation in the global economy. Some of it’s product expansions include futuristic encrypted secured devices, smart wearables, supporting defense agencies, artifical intelligence, satellites, virtual realities etc.

THE BRAND

RIM WILL PROVIDE POWER TO THE PROACTIVE LEADERS IN ORDER TO STAY SECURELY CONNECTED TO MEET THE EMERGING FUTURE CHALLENGES.

015

RIM- VISUAL STANDARDS GUIDE

Past RIM/ BlackBerry Enterprise Based, Classic, Traditional

016

THE BRAND

Future RIM Government Based, Technology Advanced, Modern

017

RIM- VISUAL STANDARDS GUIDE

r The BlackBerry Brand is a

ALERT AND WELL-INFORMED The BlackBerry brand is street smart —alert to change, able to distinguish what’s important from what’s not.

CONFIDENT 018

The BlackBerry brand is focused on the task at hand. It knows it can deliver everything you need it to.

APPROACHABLE The BlackBerry brand knows it’s a tool–an ally, a helpmate and a resource you can depend on without taking it too seriously. And that’s why it’s so likeable.

THE BRAND

The New Rim Brand Would

DEFEND The ability to have protected communication without the possibility of information breach.

INTEGRATE The act of connecting different operations for effective support, solutions and access to time sensitive information.

REINFORCE Strengthening and providing power to the leaders to face emerging challenges.

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RIM- VISUAL STANDARDS GUIDE

020

021

Logo Standards Final Logo Logo Anatomy Clear Space Logo Composition

21 23 25 29 31

RIM- VISUAL STANDARDS GUIDE

The Logo Mark

RIMâ&#x20AC;&#x2122;s Symbol represents the soul of secured communication. Itâ&#x20AC;&#x2122;s a simplified logo which is compose with elements like packets of flying data and rook as the symbol of protection and defense. Overall the shape is a shield.

022

LOGO STANDARDS

To echo the symbol of the new logo, bits of data has been added to the word mark to keep it simple and easy to associate with the main logo by itself.

023

RIM- VISUAL STANDARDS GUIDE

Anatomy Of Logo Mark

The rook ‘ Elephant’ on the chess board is known for its defense moves in the game. Elephants as animals are considered to be wise, strong and naturally dominant. That’s why the animal representation in a different form was chosen. Also the shape of the logo not only conveys the shield but it’s formed in a shape of a quadrilateral which is used by most castles or military area to defend themselves. The bits of strokes are the exchange of information packets.

024

LOGO STANDARDS

025

RIM- VISUAL STANDARD STANDARDSGUIDE GUIDE

026

LOGO STANDARDS

Anatomy Of Word Mark

To ensure consistency, the logotype was extracted from the same square grid used to craft the mark. Once the letter forms came out, they were modified by adding the movement of data to resemble the same treatment given to the logo.

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RIM- VISUAL STANDARDS GUIDE

Clear Space

When using the RIM’s Symbol and Word mark together as the main logo the proportion and the space between each should follow the standards guide which is shown on this page. The ‘X’ represents the height and width of the stroke of the symbol.

3X 3X 028

3X X

LOGO STANDARDS

The RIM’s signature has its lock up rules and clear space, and both of the measurements are related to the representation ‘X’ which is the width of the word mark B and the width of the stroke of the symbol. Clear space in both case should be 3X by width and height.

029

3X 3X

X X

RIM- VISUAL STANDARDS GUIDE

Logo Composition

There are five basic composition of the usage of RIMâ&#x20AC;&#x2122;s logo: main Logo, Signature word mark, Symbol only, Word mark A and Word mark B. All the combinations should follow the usage guidelines. The different ways of using the RIMâ&#x20AC;&#x2122;s logo with different combination will be demonstrated in the following pages.

Composition 1: Main Logo (Symbol And Word mark) 030

Composition 2: Signature Word mark and Full Name

LOGO STANDARDS

Composition 3: Symbol only

Composition 4: Word mark A 031

Composition 5: Word mark B

RIM- VISUAL STANDARDS GUIDE

Different Sizes and Scales

RIMâ&#x20AC;&#x2122;s Logo can be used in various sizes but there are rules to follow when the sizes and scales become smaller. The measure meant is based on the width of the logo.

032

1.5 inch

inch

0.5inch

0.25inch

LOGO STANDARDS

Main Logo

Word Mark A

Word Mark B

RIM- VISUAL STANDARDS GUIDE

034

035

Visual Standards Brand Color Standards Typeface Standards Typography Rules Design Elements Photography Styles

35 37 39 41 43 45

Logo Usage Brand Extensions

49 53

RIM- VISUAL STANDARDS GUIDE

Brand Colors Standards

These are RIMâ&#x20AC;&#x2122;s Primary and Secondary colors. No other color value other than listed can be used for print or digital purposes.

036

Pantone Coated: Warm Red C

Pantone Coated: 5255C

Pantone Coated: 430 C

Pantone Uncoated: 2028 U

Pantone Uncoated: 282 U

Pantone Uncoated: 430 U

C: 00 M: 80 Y: 90 K: 00

C: 95 M: 80 Y: 50 K: 60

C: 60 M: 50 Y: 50 K:00

R: 239 G: 64 B: 61

R: 06 G: 30 B: 52

R: 122 G: 124 B: 125

HEX: #ef403c

HEX: #051d33

HEX: #7a7c7c

LOGO STANDARDS

037

Pantone Coated: 301 C

Pantone Coated: 375 C

Pantone Coated: 1495 C

Pantone Uncoated: 2186 U

Pantone Uncoated: 2291 U

Pantone Uncoated: 137 U

C: 90 M: 70 Y: 30 K: 15

C: 45 M: 10 Y: 100 K: 00

C: 00 M: 50 Y: 100 K:00

R: 44 G: 79 B: 119

R: 155 G: 186 B: 59

R: 247 G:148 B: 29

HEX: #2b4f77

HEX: #9bba3b

HEX: #f7931c

RIM- VISUAL STANDARD STANDARDSGUIDE GUIDE

038

Typeface Standards The chose typeface is PT Sans and PT Serif not only because it has great legibility and readability in various styles, but also because it conveys both neutral tone and a sense of humanist. With this new standard typeface RIM will have more personality and make the brand communication more corporate and still feel rational.

039

AaBbCc

REGULAR

BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+

RIM- VISUAL STANDARDS GUIDE

Typeface Rules There are specific rules for treating main titles. RIM’s brand communication should always follow rules. Use title case and don’t use other title capitalization styles. The size proportion should follow the rules.

Standard Typeface: PT Sans & PT Serif 040

The Future of Communication RIM’s ultimate goal was to protect people and operations through secured communications through their encrypted device BlackBerry. Today, RIM will do one thing; support and commit to preserving the security of the Nation by providing diversified line of secured communication products and services through it’s research and data centers.

General Functions for different styles:

PT Serif Bold Bold serif is for Titles only

PT Sans Regular Regular Sans is for body texts

PT SANS BOLD Bold Capitals Sans is for captions and important tags

041

RIM- VISUAL STANDARDS GUIDE

Design Elements

Shapes are very good design elements to cover the image and creating visual connection between the brand logo and its sub contents. Some shapes are triangles, bits of data outlines, quadrilateral and line elements.

Photography with good white space 042

TITLE Subtitle This is Sample Text

Examples Of Using Design Elements 043

RIM SECURITY For Secured Communication

RIM- VISUAL STANDARDS GUIDE

Photography Styles

The goal is to show the science behind the data and new forms of invisible data in our surrounding. The photos are mostly abstract and helps people to be inspired or to imagine.

Surrealistic style 044

Realistic Style 045

RIM- VISUAL STANDARDS GUIDE

Logo Usage

Logo in colored background for the main logo could be from its primary colors. Sometimes it could live on black and grey background also as per requirements.

046

047

RIM- VISUAL STANDARDS GUIDE

Logo’s Don’t

RIM’s new logo has some don’ts which doesn’t allow one to typeset the word mark B, used patterns on the logo, change the color of the logo, add additional text to the logo, chose a different background color, and use outlines.

048

Research in motion

SECURED COMMUNICATIONS

Some other rules are one shouldnt stretch the logo, don’t re arrange the word mark, don’t use shadow, don’t use random colors front he brand palette and last but no the least don’t combine both the logo.

049

RIM- VISUAL STANDARDS GUIDE

050

051

RIM- VISUAL STANDARDS GUIDE

Brand Universe & Extensions List

Secured Communication

052

S17

S15

S12

S14

C10

S11 S10

S18

S16

S13

Business

Government

RIM INNOVATION

RIM SECURITY

I1 Innovation Labs

Defense Agency

I2 Artificial Intelligence

Cryptologic Center

I3 Defense Robotics

Border & Perimeter Control

I4 Engineering Hackathon

Intelligence Cloud Platform

I5 Army - Engineering Training

Encrypted Secured Devices

Chat Channels

Smart Wearables

Secured Identity Services

Terrestrial Security

S10 Secured Land Communications

S11 Surveillance & Sighting System

S12 Radar

S13 Aerospace Security

S14 Aerospace Communications

S15 Drones

S16 Naval Security

S17 Naval Communications

S18 Vessel

RIM DATA P

D1 Data Center

D2 Cloud Data Protection

D3 Analysis Center

D4 Control & Monitoring Systems

D5 Service & Maintenance

RIM COMMUNICATION

053

C1 Communications Center

C2 Satellite Communication

C3 Telecommunication Network

C4 Packet Optical Networking

C5 Network Management

C6 Cybersecurity Training Center

Products

C7 Threat Detection

Services

C8 Hacker Agency

Environments

C9 Telecommunication EXPO

Educational opportunities

C10 Leadership Conferences

Events

RIM- VISUAL STANDARDS GUIDE

054

055

RIM- VISUAL STANDARDS GUIDE

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SELVA ANUJA selva.anuja@gmail.com