Semalt Describes The Ultimate Benets Of Video Marketing

23.05.2018

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Semalt Describes The Ultimate Bene ts Of Video Marketing

Some businesses do not generate video content for their website and social media platforms. The Search Engine Optimization (SEO) professionals very often consider videos as a passing trend that is not relevant for enhancing the operations of the organization. Furthermore, the managers of these businesses think that the regular production of videos is an expensive activity. There is also the fear that many customers may not watch the videos.

These misconceptions about video marketing negatively affect the performance of the businesses.

The Customer Success Manager of Semalt Digital Services, Michael Brown illustrates three key bene ts of videos in business operations.

1. Effective SEO Opportunities

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23.05.2018

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SEO is an important online marketing strategy that small and medium-sized enterprises should adopt. However, the digital team should be competent because the SEO eld is dynamic. The rules of digital marketing are being reviewed regularly. Google, the biggest search engine, keeps introducing new search procedures that can only be understood by competent digital marketing teams. However, it is important for the managers of small or medium businesses to understand that appropriate video content can improve the SEO strategy.

Video content complements the texts and images in SEO process. Videos are more likely to be shared in social media (Facebook, WhatsApp, and Instagram) than article or blog links. A high sharing rate improves SEO ranking and allows you to target customers are reached. The performance of the video content can be enhanced using a title that has effective keywords. Businesses should develop and use more video content during the SEO process to attract more customer traf c.

2. Social Engagement Small and medium business owners use the social media to interact with the targeted customers. Đ—eople use the social media to market new products to the customers. The business managers also receive important feedback about the quality of their products from the customers using social media communication. Successful businesses must post new marketing content regularly and respond to the questions and queries of the followers effectively.

Introducing video content in the social media, emails, and website of the company enhances the SEO strategy, improves brand awareness, and engages the target customers. By posting videos in the social media, the business is opening up the marketing content for sharing. High sharing rate improves the image and the brand of the business, especially if the video goes viral.

3. Selling Business Products and Services Video content is an effective marketing and selling tool. Using videos to make business pitches and attaching the videos on emails improves the selling strategy of the company. Smart marketers understand that the buying decisions of internet users are in uenced by the nurturing process. Business owners and managers should understand that nurtured leads generate approximately 20% more sales opportunities than the nonnurtured leads. Video content in uence and guide the leads to make a purchase decision. For example, product demos can improve sales by illustrating the bene ts of a product to the targeted customers.

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The video is a great type of content, widely shared online. Therefore, it is important to use the videos for selling and lead nurturing processes. Investing in video content for the SEO and online marketing strategy is one of the best decisions that an entrepreneur or a business manager can make.

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