23.05.2018
SEO Types From Semalt Expert
Every single time one performs a search query and hit "Enter" on search engines such as Google or Bing, a search results page appears with a list of possible matches. All of the websites and web pages on that list include some form of the keyword one searched. However, it is a common mistake people make that the most relevant links show up rst on that page. Experienced users would know that this is not the case. Instead, there is a system of web marketing which nds some websites ranking better than others. As a result, those ranking better show up before others on the SERP. It is a market method commonly known as Search Engine Optimization, or SEO. The SEO technique makes use of rankings by taking into consideration a query that the visitor types in the search box. When the search engines run the query, the domain with a higher authority appears at the top of these search engine results pages. The higher one is, the more the chance that the person making the query will visit that particular page. The result is increased traf c and possible higher conversion rates which are pro table for the website. Nik Chaykovskiy, the Semalt Senior Customer Success Manager, explains that the reason why SEO nds it necessary to rank sites is the need to cater to all the queries made by visitors. It is possible to accomplish this in two steps. The rst is to know all the information that websites registered. It makes it easier to lter and choose all the relevant data which matches the query made. The second step is to rank the web page based on the popularity that it gets or the traf c that it receives. Therefore, this brings out two important criteria used to rank pages and in uence SEO: information relevant to the query, and page popularity. https://rankexperience.com/articles/article1447.html
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