Semalt On The Best Practices In SEO Anchor Text

23.05.2018

Semalt On The Best Practices In SEO Anchor Text

Anchor text is a popular component of the off-page SEO. It refers to the hidden hyperlinks and backlinks that occur in a sentence or phrase of the web content. It usually leads up to another online source once a user clicks on it.

Other names used for anchor text include link title or link label. A hyperlink is a link that is clearly visible since the words are usually blue in color and underlined.

The hyperlinked words are also conveniently and accurately set up as keywords that best summarize and describe the information on the referral link. Their main role is to connect and relate to online sources of information with extra information related to the main topic of the original article. It's, therefore, safe to conclude that anchor texts assist in adding supplementary information relevant to the topic of discussion.

Search engines have been programmed to pick up anchor text to determine the relevance of any web blog or article when adjusting web rankings. That means that the information in the anchor text backlink must be relevant and useful to the information in the main article. SEO experts appreciate the rising use of anchor text in determining the relevancy score of an article or blog. Andrew Dyhan, the Semalt Customer Success Manager, says that there are several types of anchor texts and web content creators need to be well aware them.

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23.05.2018

Zero/Generic Anchor Text – These are phrases that are not necessarily related to the link. They are random words and are meant to provoke particular actions on the part of the user to get more information without adding any SEO value to the content. These are words like, read this, read more here, click here.

Exact Match Anchor Text – Here, the anchor text takes the shape of the exact keywords the content page targets. SEO experts know their value in amplifying the SEO localization factor. Exact match anchor text has become the most applied type of link label to gain SEO rankings. Nevertheless, it must be used sparingly to avoid spamming and must also match with your high-frequency keywords to maintain the natural ow of users.

URL – Also known as a naked URL, it lacks anchored text, and only a referral link is included in its place. Unfortunately, such links can add little SEO value to your website hence the need to convert them into other types of link titles.

Branded Anchor Text – The anchor here is a brand name and also the primary keyword.

Hybrid Anchor Text– This type combines the SEO value of both branded and non-branded keywords.

Partial Match Anchor Text – It entails the use of keywords from speci c pages or phrase-long versions of the same keywords.

The best practices must be observed when adding an anchor text. Let it appear naturally and use different types of anchor texts in your blog article. Spamming and use of irrelevant anchors will de nitely land your website in trouble with search engines.

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