Building Stronger Brand Awareness Using Five SEM Strategies From Semalt

23.05.2018

Building Stronger Brand Awareness Using Five SEM Strategies From Semalt

Business owners should understand that SEM or SEO strategies are not exible and are not going to boost you brand awareness. The reason is that search algorithms always change. As these changes take place, so should the business make use of each opportunity. It is the only way the company's ROI will shoot up. The following is a vestep process described by Igor Gamanenko, the Semalt Customer Success Manager, with the help of which one can improve the local SEO services.

1. 54% of the Americans shopping public have switched from using phone books to browsing the internet and performing local searches for goods or services. It, therefore, means that the local clients form the backbone of the business and owners should strive to satisfy their interests if they are to survive the industry. An example of such is the Parsons Behle and Latimer law rms from Utah, which updates its clients about the latest news or local

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legislation that might affect them through their website. They depend on SEM to drive traf c to their sites, and consequent pro ts to their site.

2. Links and citations emanating from localized sites add as valuable resources to the business's brand awareness campaigns. They improve organic presence as well as the referral traf c from local SEO. It is important to note that links and citations are among the top-ranking signals for Google's search algorithm. The referrals act as votes of con dence which give the company a boost in the SEO arising from the credibility it gains.

3. Stay on top of your PPC efforts. It is quite common to nd business owners who think that they can con dently create a PPC campaign and immediately expect results. Google AdWords is the largest local ad marketplace, and for one to see any ROI, they must be an expert in the eld. Running a pay-per-click campaign requires experience and understanding if one expects to have their brand correctly displayed. In-house marketing may seem to help to save money, but business owners need to hire a professional to do the PPC for them as it is the best option in the longrun.

4. Pictures are good, but moving pictures are even better. It is easy to give recognition to a brand using testimonials from people who have worked with the company before, or infographics depicting what a company stands for.

However, videos tend to accomplish this more ef ciently. Even so, one must remember to include a takeaway in the video such a recipe tip, free nancial advice, or a suggestion on how to get a discount coupon on the site. Otherwise, the video will not make as much impact as expected. Google has invested a lot in the YouTube channel, and it happens so that it is quite a popular place for rms looking to grab a signi cant share of the local search market.

5. Market to the Millennials. Currently, there is an estimated 86 million of Millennials, meaning that it is a pro table niche. If the brand does not reach out to them through their favorite mobile apps, then there is a high chance that it is not reaching the group. By the 2018, locally targeted mobile ads will occupy more than half of total spending on ads.

The best strategy is to rely on the local SEO services and the ve steps mentioned in this post will help to accomplish that, and improve the ROI of the business.

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