Semalt Unveils 3 Google Analytics Filters To Use

23.05.2018

Semalt Unveils 3 Google Analytics Filters To Use

In Google Analytics, the lters provide us with the exibility to modify and change the data and adjust the account settings as per the requirements of our website. You can use the Google Analytics lter to include or exclude data, transfer les from one platform to another so that it gets aligned in a better way and ful lls the requirements of your business.

How you prepare your reports depends on how the data is analyzed in your Google Analytics account. With the help of lters, you can easily transform, edit, or change the data. Thus, Google Analytics can apply lters from the raw form to the aligned form of your website. This way, the processing of the data becomes easier and convenient, and the ltered data provides you with the accurate reports about traf c generated on your website.

Oliver King, the Customer Success Manager of Semalt, elaborates here on 3 main types of lters that all webmasters use in their Google Analytics accounts: spambot lters, internal IP address exclusion, and forcing the referral sources or pages to lowercase.

1. Spambot Filters https://rankexperience.com/articles/article1595.html

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23.05.2018

The spambot lters are easy to use and give plenty of options to choose from. You can adjust their settings from the View Settings option in your Google Analytics account. For this, you should go to the dashboard and look for the Bot Filters option. Click this option and activate it, followed by closing the windows. With this option, it is very easy for anyone to adjust the lists of spiders and bots in their Google Analytics account. Apply the lters to as many pages as possible to get the desired results.

2. Exclude All Internal IP Addresses The second thing you need to pay attention to is eliminating the internal IP addresses. For this, you should open your Google Analytics account and go to the Admin section. Here you will nd the View Settings option, where you have to select the Filter option to create lots of lters. Keep on doing so until you have created enough lters for your website. Before you begin creating lters, you should always make sure that you apply the existing lters if you have any. The next step is to give proper names to all of the lters, and select between the prede ned and custom lters. A prede ned lter is a template for the commonly used lters, while a custom lter is a way to t your lters in all types of situations. Once you have created the desired number of lters, the last step is to verify them. Google Analytics does not provide any option for the veri cation of lters, so you have to do it using another option.

3. Force the URLs to Lowercase Forcing the URLs to lowercase for better results is possible. You can use the lters to clean up the data. For instance, if your website shows a large number of page views and you've not done SEO, then the referral spam is likely to be present. In such circumstances, you should have pages with lowercase URLs rather than the uppercase URLs. Once you have adjusted their settings to lowercase, you should not forget to verify their authentication before closing the window.

https://rankexperience.com/articles/article1595.html

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