23.05.2018
Semalt: Ten Tricks To Improve Online Presence
One of the ways to ensure business success is to have an online presence since more than 85% of searches for products and services happen online. Ivan Konovalov, the Semalt Customer Success Manager, presents you the following checklist for a successful online presence.
1. Personas First, understand the target persona for your campaign. It means that you have to put human attributes to a digital marketing description or goal. It would help to group the different persona using similar characteristics such as motivators, pain points, wants, personalities, goals, or habits. They create fewer market targets, thus making digital marketing quite easier, cheaper, and more ef cient.
2. Customer Journey Mapping. Customer journey mapping is used by marketers to help them understand the company from a consumer's perspective and the interactions they make with the company. With such an approach, it is easy to identify what the needs of the customer are during every interaction, how to improve them, and if there is any need to improve on service delivery. https://rankexperience.com/articles/article1603.html
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