Semalt Expert: Everything You Have To Know About View Filters

23.05.2018

Semalt Expert: Everything You Have To Know About View Filters

Ivan Konovalov, the Semalt Customer Success Manager, states that you should use lters for modifying and limiting the data in a view. For instance, it is possible to use lters for excluding traf c from a particular IP address. You can include data from the desired subdomains and directories and can convert dynamic pages to readable texts and strings. You will have to seek permission at an account level before managing the lters.

Video overview: In this section, you should set primary lters after watching the video, which is the part of the Digital Analytics Fundamentals program. That has been introduced in the Analytics Academy. The video link is here: analyticsacademy.withgoogle.com.

Prede ned lters: The preset lters should be excluded from your Google Analytics data. For this, you should use the lters to exclude or include the traf c from speci c domains, such as a company network or an ISP. When you have speci ed the domain name, you should not include its host server label without permission.

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23.05.2018

Another thing you should bear in mind is excluding only traf c from the referred IP addresses. This lter can be used to exclude or include the clicks from a speci c IP address or a particular source. Filtering a range of IP addresses with this option is possible. If you want to

lter more

sophisticated ranges of addresses, you should use the Custom Filter option for excluding it. Alternatively, you can use the IP address for specifying the regular expressions as a Filter Pattern.

Custom lters: Exclude: It can exclude the log le lines that match your Filter Pattern.

You should ignore the parallel lines to ensure the safety of your website on the internet.

Include: It includes the log le lines that will match your Filter Pattern. All of the non-matching hits should be ignored, and the data in those hits is non-trusted in your Google Analytics report.

Lowercase and Uppercase: It is possible to convert the content of eld into lowercase or uppercase, based on your requirements.

Search and Replace: It is a straightforward and excellent lter that can be used for searching patterns within a eld. It helps replace the patterns with most suitable alternatives.

Advanced: It lets you build the elds from one point to another. The ltering engine will apply all the expressions in two Extract elds. It then constructs another eld with the help of the Constructor expression.

Uses for lters: Here we have described some uses of lters: Excluding internal traf c from the reports: Filters can be used to exclude the internal traf c from your Google Analytics reports. For this, you should set up the lters that identify the IP addresses you want to ban.

Report the activities in speci c directories: If you are looking to report the activities in some speci c directories, you should set up a lter that can identify those directories.

Track subdomains in the separate views: If you want to track subdomains, you should create separate views for each domain and subdomain. You should also include lters to identify the speci c subdirectories.

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