Semalt Expert: Why To Avoid Google Analytics Referral Spam

23.05.2018

Semalt Expert: Why To Avoid Google Analytics Referral Spam

Nik Chaykovskiy, the Semalt Senior Customer Success Manager, reminds that data is the essence of most internet marketing campaigns. Most website owners and operators depend on ef cient data handling skills. Google Analytics spam brings in fake traf c and web visits, making the information on traf c inaccurate. It is essential for people to remove referral spam from their Google Analytics metrics. For instance, you can receive many web visits from domains like Darodar or Ilovevitality.

Google Analytics spam Google Analytics spam involves any web visits which come to your website from other domains. In some cases, some of the sites which you have backlinks with can cause fake traf c. Referral spam can be of the following two types: Ghost referrals: Some domains and websites may get access to your Google Analytics UAID. They record page visits to your GA panel.

However, they do not re ect as web visits on your website dashboard. They appear as ghost visits on your GA account.

Spam bots: In some cases, non-human visitors might click links to your website. In fact, these are not legitimate web visits.

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23.05.2018

Reasons behind Google Analytics spam Spam attacks involve several intentions. Like most black hat SEO techniques, spam is a method which violates most rules to get to their target. Vulnerable individuals can fall victim of these spam attacks. Hackers send spam web visits for reasons like: Executing malware. Just like conventional internet fraud attacks, individuals place malware information on their competitor websites. They can also perform some crimes such as credit card theft or even steal login credentials. Keyloggers can facilitate crimes like stealing nancial information.

Referral visitors. In some cases, these attacks target at referring people to other websites. They belong to the black hat SEO agencies which promise quick ranking results in a brief time. They tend to employ visits to your sites or page, but do not convert to sales.

Selling a product. Majority of the Google Analytics spam visits are companies seeking to sell something. By getting to millions of clients worldwide, they hope that one person will convert to a sale. Eventually, they end up disorienting your traf c information when they are trying to make a purchase.

Why and how to x Google Analytics spam Spam web visits make websites suffer from getting their metrics not inline to the internet marketing strategy. In most cases, they tend to bring information which does not relate to the way your business is performing online. For most people, applying spam lters in the Google Analytics admin tab can bring a solution to most spam attacks. For instance, spam domain like Darodar can get an error 403 meaning that they do not have the authority to view your website. This spam lter can tend to make your site free from spam. In some cases, people drop codes or .htaccess le on the root of the domain. These les can block web crawlers like those of spam domains.

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