23.05.2018
Semalt Explains How To Make The Most Of SEO And Email Marketing Integration
Email Marketing is a cost-effective channel for expanding brand awareness, and building better relationship with the customers through creation of compelling, useful, or entertaining content. When you might think that SEO only matters for the website ranking on the results page, it appears to be more complex and diverse. Artem Abgarian, the Customer Success Manager of Semalt Digital Services explains the connection between email marketing and SEO and shares the advice on how to integrate them effectively.
Email Marketing Optimization Email service providers offer IP addresses and activity monitoring. Abiding by the CAN-SPAM law increases site credibility with ISPs. Non-compliance results in lower deliverability rates, or blacklisting. Some readers opt to read their messages in text form, so it is prudent to have a text version for the HTML email. Gradually progressing to promotional messages as compared to starting with them reduces the chances of "opting out." Content should have a direct link to the landing page, which has the information about a product, services, and promotions, and operates targeted keywords. Personalizing the content to include speci c topics of interest increases the chance of viewing and engagement. When dealing with a larger target audience, segmenting using https://rankexperience.com/articles/article779.html
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