Semalt: What Links Cause SEO Penalties?

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23.05.2018

Semalt: What Links Cause SEO Penalties?

Search engine optimization (SEO) experts understand the importance of link building. Essentially, link building is one of the cornerstones of effective SEO strategy. This is because Google's algorithm relies a lot on inbound links to determine website's authority that in uences organic search rankings. Links are a critical factor in increasing brand visibility and referral traf c. In spite of this, a recent survey indicates that only 62 percent of all marketers are engaged in link building. So, why some marketers avoid pursuing this strategy? Andrew Dyhan, the Customer Success Manager of Semalt Digital Services explains the factors, which make link building a critical aspect of SEO. Fear of Google penalization is the primary reason why many marketers avoid building links. It is quite fair, however, in most cases, this threat is overrated. Google's penalization bases on Google's Penguin update. According to this update, if you build links that violate Google's terms of service, the search engine will respond in a form of burying your website in a deep sea of content where users won't nd you. This translates into less traf c and low rankings. So, what are the unhealthy links that earn you penalties?

Links from bad sites https://rankexperience.com/articles/article806.html

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