23.05.2018
Semalt Expert Explains The Things You Might Be Doing Wrong In Marketing Automation
Marketing automation is the process of automating marketing actions using communication tools and speci c software. Marketing automation helps with ordering recurrent actions, market segmentation, and measuring the success of current actions continuously. The expert of Semalt Digital Services, Oliver King explains how to carry out marketing automation successfully, avoiding the following errors.
1. Focusing Mainly on Emails The rst mistake that marketers usually make is thinking that recurrent marketing actions should relate to email communication only. They are useful at the beginning. Generally, marketing automation serves as an excellent follow-up strategy. However, there exist other channels of marketing such as content marketing and social media. Knowing user behavior and preferred content, you can create automated noti cations, emails, or messages that direct them to related content that may interest them as well. Focusing on emails alone limits client acquisition as most viewers will probably search for content and the business's presence all over the web.
https://rankexperience.com/articles/article852.html
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