Cultural Differences In Website Design That You Should Keep In Mind: Insight From Semalt

23.05.2018

Cultural Differences In Website Design That You Should Keep In Mind: Insight From Semalt

Web visitors from different geographical locations have not the same preferences. People from the United States and Europe have different taste on color, site structure, layout, picture and other elements of the website, which are also different from preferences of Asians and the Africans.

Max Bell, the expert of Semalt Digital Services, explains the matter of cultural preferences in website design and why they have an impact on web traf c of a particular site.

Is Cultural Difference Important?

Web-based businesses readily expand to the global sphere within a short time of launching. The International market has a mixture of different cultures that appeal to every taste. Meeting the preferences of the targeted market from diverse cultures requires a closer understanding of the existing diversity and integrate them to create a website that is identi able with a cross culture besides the application of SEO mechanisms. https://rankexperience.com/backuparticles/article955.html

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23.05.2018

Designing a website may draw traf c from a selected group of people only because of the design used that may appear unappealing to the other groups. A good choice would meet the taste of the majority of the targeted shoppers while utilizing SEO systems.

What Local Research Say About Culture and Websites?

A local study conducted by a team of web designers investigates similarities and differences, present in American dental websites, versus that kind of sites in Netherlands. The study has displayed signi cant information about the culture and web presentation. Sites from the United States had galleries of pictures showing beautiful white teeth.

On the contrary, the Netherlands does not enjoy bleaching, and a show of white teeth is not familiar with the websites. Just the normal brown teeth are common.

The differences in web presentation of information concerning dental care were very different. The headings were equal as well as the choice of colors.

The Dutch websites lacked Footer bar. There were more testimonies and use of social media in the US. The Dutch displayed opening times more often while the US used sliding movies to present information.

There is more business approach to the Dutch websites while the Americans portray beauty and decoration. In short, the difference is in the mood created by the sites.

Scienti c Perspective Several scienti c explanations include the Hofstede model of ve cultural dimensions, which form preferences to web design. They tried to explain this cultural phenomenon. Individualistic societies and collective communities prefer the different presentation of a web page. Pictures or texts on a button, the use of a single person or a group in a picture are some of the explained preferences that divide online shoppers. No scienti c study exposes tangible cultural proof to the behavior of the online shoppers.

Interventions to Cultural Diversity Apart from SEO, web traf c to the online store comes when its owner understands the target market. A little research on the web audience can facilitate structuring and decoration of the website to appealing levels.

Sites, which are aiming at international markets, should consider cultural neutrality and multilingual approach while applying SEO standards. Thus, the key to success is understanding differences and conducting primary research on target markets.

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