Semalt Explains How You Can Benefit From Instagram Account

23.05.2018

Semalt Explains How You Can Bene t From Instagram Account

Social media has brought a lot of hype in the marketing world due to the fact it (social media) has proven ef cient in delivering the message to prospective customers thereby invoking a reaction from them. Now that we are talking of social media, there's one platform that stands out from the rest – Instagram. With hundreds of millions users sharing millions of photos and videos, there's no doubt that this is a great platform to market your brand. Are you skeptical about joining the Instagram bandwagon?

Explore the bene ts of this platform for your business, described by the expert of Semalt Digital Services, Ryan Johnson, and your views will de nitely change.

High conversion rate Of the many social media platforms, Instagram offers a high conversion rate which is ideal for making direct sales.

According to stats provided by Instagram Advisor, approximately 50% of all people on the platform follow at least one brand. In fact, 6 in every 10 Instagram users use the site to familiarize themselves with a brand. The report also revealed that 75% of Instagram users responded to a call to action posted there. https://rankexperience.com/backuparticles/article963.html

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Brand augmentation Sharing visually appealing content allows you to showcase your brand to prospective clients. With different editing tools at your disposal - effects, lters, captions - the content can be presented in different ways to depict different messages.

Great engagement As the years roll by, the number of users on Instagram is rising. On average, the user spends about 15 minutes of his time going through photographs and videos. While this is less compared to the stats on Facebook, Instagram is the place to be for the brand keen on an image-centric platform.

The advent of handheld devices With more and more people throughout the world switching to tablets and smartphone, Instagram like many other apps not only offer global exposure to your brand, it also makes it convenient for people to communicate with you.

Forming the Niche If you compare Instagram to Facebook, it's pretty obvious that many brands have already established their presence in the later thus it is a challenge to unseat the dominance. However, as a small business, creating a niche on Instagram is much easier. In fact, it's the best idea.

There are no lters Facebook uses lters to select an audience that gets to see a post. This is not true for Instagram. Here, everything you post is there for the whole world to see.

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Increased SEO ranking While it's always a good idea to set up a professional, easily navigable and updated website, it's equally important to have active social media accounts to boot. Instagram is a must-have alongside a LinkedIn, Twitter and a Facebook page plus, of course, a YouTube channel. The likes, hashtags, tweets and comments will de nitely be a big plus.

Human beings are visual in nature. Instagram is the perfect social media platform for photos and videos. Combine them together and you brand will be featured among the industry leaders.

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