Semalt Shares Tips How To Improve Your Site Conversion Rate

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23.05.2018

Semalt Shares Tips How To Improve Your Site Conversion Rate

Michael Brown, the Semalt Customer Success Manager, believes that conversion rates are key to the success of any online business. Attracting visitors to a website is not enough as it only ful lls one goal, which is to spark the customer's interest. They need to fully commit to making a purchase, which is what conversion is all about. However, getting people to convert is not easy. The following text presents several crucial considerations for conversion rate principles that business can use.

Speed Customers do not have much time to waste nowadays. Between their hectic lives and their obsessions on their tablets and smartphones, they need a "three-second version" for everything they do. If a customer lands on a business's website and the pages are taking too long to respond, or not loading at all, it is likely that they will leave the website immediately. It is improbable for them to have faith in a product from a company that does not take its time to enhance their experience by improving the website's speed. CXL.com corroborates this notion in an article stating that 57% of customers remain on a site for a maximum of three seconds before deciding to leave.

Simplicity

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