Semalt Tells What Essential SEO Metrics You Should Monitor

23.05.2018

Semalt Tells What Essential SEO Metrics You Should Monitor

Monitoring is a very important part of SEO. It is a continual process, where you determine which metrics you need to upgrade, change or re-evaluate in order to see the difference. There are thousands of metrics that you can measure to understand how well your site is performing. However, most of these metrics are not very intuitive. If you know the ones to track though, you can get valuable information so as to upgrade your site.

Let us look at some of the metrics that you should be tracking, accurately described by the expert of Semalt, Jack Miller.

1. Conversions This is the percentage of people who convert from visitors into customers. Every single business is built on converting visitors into customers. In most cases, this involves converting a potential buyer into an actual one.

Different businesses as well as campaigns require different types of conversions. Whatever type of conversion you are looking for though, it is advisable that you set it up on Google analytics. https://rankexperience.com/backuparticles/article996.html

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23.05.2018

2. Keyword Rankings Keyword Ranking is the position your site occupies in the search results for a given a number of key search terms. One of the most important goals of SEO is to ensure that you rank high in search results in terms related to your business. The best way to see if you rank high is to keep the track of keyword rankings.

However, tracking your keywords is not as simple as just putting a list into Google Analytics. You will require the help of a much more powerful tools, most of which require subscriptions. Using these tools, you can keep track of certain changes and see how these changes effect on your rankings. You can also get a general idea of how your SEO is working.

3. Bounce rate This refers to the percentage of visitors that leave your site after they have viewed only one page. This may be found in the site content section of Google Analytics. When you get a person to visit your site, you want them to stay on the website. One quick look at the page will not do you much good, and a high bounce rate will con rm that they are doing just that. Normally, it means that they clicked on your website, skimmed through a single page, and then clicked the back button.

Bounce rate may not be very vital ranking factor, but the things that cause high bounce rate will de nitely affect your keyword rankings. Speed, for instance, is a great example. If your site takes too long to load, then it is likely that visitors will click the back button before they have had the chance to view your content.

Your content is another important factor. If you have a misleading title, you can draw in lots of visitors, but fail to hold them for long.

4. Time on page Essentially, this is the average period of time a single user spends on your page before they click the back button or close the page. This may also be found in the analytics section of Google Analytics. It may be closely related to the bounce rate, but it provides you with some vital distinct information.

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