Winter 2013 Semex ai24 Newsletter

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PUT TIME ON YOUR SIDE

THEY ONLY WISH THEY HAD INSTALLED SEMEX AI24™ SOONER Jake Kempel, Semex Partner Development Manager

A walk through Fertile Ridge Dairy makes a lot of dairymen jealous. The cows are comfortable and relaxed. They’re all well-conditioned, are a medium size and are lying in sand-bedded free stalls that are well-equipped with lots of fans and sprinklers, leaving no doubt that cow care is a priority for the fourth generation of Sutters at the heart of this family-owned operation. Located in the scenic hills west of Madison, Wisconsin near Mt. Horeb, Fertile Ridge Dairy has gone through a series of expansions since 1903, including the most recent in 2010 which brought them up to 600 head of Holsteins. This same year they also built a brand new calf barn, making calf care easier and allowing them to utilize pasteurized milk. Gary Sutter and his son Joel maintain a 90 lb/cow/day average with a 4.0% Fat, 3.0% protein and 150 SCC. Gary is the dairy’s overall manager and is in charge of their 1400 acres of alfalfa, corn, soybeans and wheat and the dairy’s manure management. Joel specializes in animal care, devoting the majority of his time to breeding, reproduction, health, herd management and overseeing the next generation of Fertile Ridge ladies. The challenges of visual heat detection and cow health grew with the herd.

“I was spending too much time every day trying to catch all the cows in heat and looking over the cows that I thought were not feeling 100%,” says Joel. “I was looking for a way to devote more of my time to just cows that needed my attention. I was also relying more on timed AI, and was trying to catch sick cows earlier in order to prevent drastic treatments and drops in milk production.”

“We thought they were prime candidates for ai24,” says McCullough. “We’d had other customers with similar concerns. Everyone wants to dedicate time to the cows that need it most and ai24 helps them do just that.” ai24’s unique rumination monitoring and its ability to identify early signs of illness was extremely appealing to the Sutters. Joel also liked the fact that milk weights will be incorporated into the system in the future, and that it interfaces with PC DART and can be monitored on his smart phone, making it a true ‘whole herd management’ system. Fertile Ridge installed the ai24 Data Flow 2 System in late April 2012. Joel caught on to the system very quickly and things were clicking for him by early June. He noticed very quickly that he was finding more cows in heat.

“I am catching more cows in heat and spending roughly two hours less per day to do it!” says Joel. “I was

utilizing the pre-sych/ov-sych protocol with a cherry pick before. I am now cherry picking twice before enrolling cows into ov-sych to take advantage of the heat detection ai24 gives me. This allows me to get more cows bred sooner with fewer shots.” Sutter was quick to add that they have seen a two-third reduction in hormone costs while cutting the synchronization rate from 40% to 10%. The ai24 system was being fully utilized with the new protocol at the beginning of July with most of the following results from the summer months: • From July to October 2011: 46% Heat Detection Rate, and 640 animals bred Continued on next page

Semex’s District Sales Representative Kurt McCullough and I listened closely to Joel and the Sutter family.

Semex ai24™ newsletter winter 2013 pg 1


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