ai24™: Proven Heat Detection Brochure

Proven Heat Detection Reliable & Accurate

With Results You Can Count On 24 Hours A Day, 7 Days A Week, 365 Days A Year

Take The Guess Work Based on a unique, 24-hour, easy to use, electronic heat detection system powered by Heatime®, ai24™ takes the guess work out of A.I.

“During a six month time frame we increased our pregnancy rate by 4%,” says Sarah. “We’re getting more cows pregnant. We’ve been at 62% pregnant and 12% open after 150 days – the number of pregnancies has gone up.

Once this system is paid off, it’s paid off. You don’t have to keep buying it – it will save us $17,000 or more every year.”

MAJESTIC VIEW DAIRY LLC • 900 COWS • LANCASTER, WI AI24™ CUSTOMER SINCE JANUARY 2010

“People ask us about getting rid of shots and debate other systems out there,” says Amanda. “SCR convinced us that this is the better system and they’re always working with us. The support we get from SCR, Micro and Semex is hard to beat, and we know the battery life is 7-10 years. I wouldn’t want to try anything else.”

Sarah Johnsen & Amanda Abing, Majestic View Dairy LLC, Lancaster, WI

Out of A.I.

“ai24™ gives us the best possible reproductive strategy,” says Pete Duppengeisser.

“The heats that ai24™ gives us are 100% accurate. It’s there every minute of every day, and is 100% reliable. The support we’ve gotten from Semex and Micro is outstanding.”

Ron Ikeler, herdsman, and Pete Dueppengiesser, owner, of Duppengiesser Dairy Company and Ransom Rail Holsteins, Perry, New York DUPPENGEISSER DAIRY • 1100 COWS PERRY, NEW YORK • AI24™ CUSTOMER SINCE MAY 2010

How Does It Work?

It’s simple... Let your cows tell you.

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The ID station and control unit collect activity information on the cows in the herd to determine their normal level of activity. Once this base level has been established, the control unit identifies cows that are displaying above average or below average activity. High or low activity is indicated by a flashing light and detailed information on the control display.

Information is recorded and monitored in the neck tag every two hours and stored for 24 hours. When the cow passes under the ID station (at least once in a 24 hour period) the tag is triggered to send the data to the control box. In the case of cows the ID station should be mounted at the exit from the parlor; for heifers mount near their watering stations.

Research has shown that the cow’s steps are not the only factor required to accurately indicate estrus. Rubbing movements between cows, body movements and unusual behavior like additional head and neck movements of the cows are also indicators of estrus.

The system enables the user to view the activity history of each cow in a graphical display for up to one year.

+1,000,000 collars in over 8,000 herds worldwide

Proven Globally

H-Tag

®

U w nique cow motion sensor (three-dimensional acceleration meter)

Filters head movements w Easy and secure attachment w Separate data storage in 2 hour intervals w 8 year lifetime with 6 year graduated warranty w

HR-Tag

®

Built-in microphone records and analyzes rumination w Unprecedented insight into individual cow health status: w • E arly identification of potentially sick cows, distressed cows or nutritional problems • I dentify problem cows before milk production drops • Reduce drug use Unique w cow motion sensor (three-dimensional acceleration meter)

Filters head movements w Easy and secure attachment w Separate data storage in 2 hour intervals w 8 year lifetime with 6 year graduated warranty w

Heatime -HR Processor ®

Supports up to 1000 H or HR tags w 1 year data history w Sorting gate option w Report print outs w Multi-language display w T ouch screen for easy use w Expanded reader flexibility w

P C version available for dairies w

requireing more than 1000 tags

Proven Accurate 99% Tag Read Rate

w

Heatime software concentrates its focus on those movements related to a cow’s estrus w

The system quantifies all of a cow’s movements such as walking, running, lying, standing up, and head movements. This increases its accuracy over pedometer systems that only record steps taken

w 99% Tag Read Rate w 85-90% True Heat Detection Rate w Proven on herds of 50, 500 and +5000 cows w Data back-up available - never lose data

Proven Profitable

Reduces Average Days Open By 10 Days w Reduced labor costs w Increased pregnancy rates w D ecreased days open w M ore of the herd confirmed pregnant w L ess time spent in headlocks and more time making milk w L ow cost of ownership

Proven Results & Easy To Use Listen To Your Cows & Take Control Of Your Herd w I nseminate on your schedule w User friendly & easy to use w Reports for easy management w

Individual cow results - breed each cow at her optimum time

Displays make

w Simple to use for easy staff training w D isplay available in English, Spainish & 12 other languages w Reports for easy management w I dentify low activity cows sooner w Data back-up availabe - never lose data w O ne click and you are ready to breed

Easy To Use managing your herd’s reproduction easy

“The percentage of cows pregnant at vet check before Heatime® was 70%, now they average 83% and the highest (check) has been 91%,” says Case.

Simple to operate, the Kasbergens found Heatime® extremely easy to use and implement. “If you know how to use a computer, this is very simple, with simple commands,” says Case.

Don’t Just Take Our Word For It Now, studies from three respected North American Universities are backing up what is being seen in the field. Recently, at the American Dairy Science Association (ADSA) annual meeting held in New Orleans, USA, three separate studies conducted at California Polytechnic State University, University of Guelph and University of Wisconsin-Madison using Semex’s ai24™ Heatime® system were presented, showing the effectiveness of installing activity monitoring systems.

Here is a summary of their abstracts as presented at ADSA. California Polytechnic State University, San Luis Obispo, California, USA At California Polytechnic State University, they looked at the impact of installing a Heatime® system with rumination tags (HR-Tags) and integrating into the reproduction protocol at Cal Poly Dairy. They used the system to continuously monitor cow activity and rumination levels over a five-month period.

Heatime® was used to flag cows that were suspected to be in heat. Additionally, they used the system to identify animals that need to be checked for sickness due to low activity levels. At the end of the five-month period, the pregnancy rate had increased to 22%, an 8% increase from the start of the study. The study concluded that Heatime® with HR-Tags was an effective tool that helped to increase pregnancy rates at Cal Poly Dairy.

Case Kasbergen, Manager, Rancho Teresita Dairy, Tulare, California with wife Allison.

RANCHO TERESITA DAIRY CORNELL KASBERGEN & FAMILIES 3500 COWS TULARE, CALIFORNIA AI24™ CUSTOMER SINCE JUNE 2009

University of Guelph, Guelph, Ontario, Canada A trial at the University of Guelph looked at the effectiveness of activity monitoring in three commercial Holstein dairy herds in Ontario, Canada. The study was conducted over a one year period where the herds were divided in two, with half of the herd being monitored

by the Heatime® system. The other half of these herds were primarily bred with a timed AI system. The study utilized 1,060 cows, and recorded 3,235 AI breedings during the study period. The results from this study show that a breeding system using primarily activity monitoring can yield the same pregnancy rates to that of herds relying heavily on timed AI protocols, with no significant difference between the systems. The final results of this study are due to be published this Fall, and will include a much deeper analysis into factors that affect the performance of activity monitoring systems and any cost saving that can be achieved through the reduction of drugs and labor in timed AI protocols.

University of Wisconsin-Madison, Madison, Wisconsin, USA The third study was conducted at University of Wisconsin-Madison. This study looked at how effective the Heatime® system can predict the timing of a breeding. For the study, cows on a large 900-cow commercial Holstein dairy in southwestern Wisconsin, were given an injection of GnRH from 35-49 DIM (Days In Milk), followed by injection of PGF2, seven days later. Forty-eight hours after the PGF injection, cows were monitored for the presence using progesterone testing and ultrasound every eight hours for 120 hours. The trial used 42 cows for the analysis, and found that Heatime® correctly identified whether or not the cow ovulated 88% of the time. They also found that peak activity occurred on average 67 hours after the PGF injection, and cows were subsequently bred approximately 10 hours later. The University of WisconsinMadison trial shows that Heatime® can be used as an accurate tool to predict the timing of breeding.

References: Use of an activity monitoring system as part of the Cal Poly dairy breeding protocol. T. Nutcher* and S. Henderson, Department of Dairy Science,

California Polytechnic State University, San Luis Obispo. Herd reproductive performance with an automated activity monitoring system versus a synchronized breeding program in 3 commercial dairy herds. R. C. Neves*, K. E. Leslie, J. S. Walton, and S. J. LeBlanc, University of Guelph, Guelph, ON, Canada.

Assessment of an accelerometer system (Heatime®) for detection of estrus and timing of insemination in lactating dairy cows. A. Valenza, G. Lopes*, J. O. Giordano, J. N. Guenther, and P.M. Fricke, Department of Dairy Science University of Wisconsin-Madison, Madison.

Manufacturer Established in 1976, SCR™ is a privately held company with over 175 employees. SCR™’s corporate offices and production facilities are located in Netanya, Israel.

SCR™ is the world’s largest manufacturer of electronic milk measurement devices and leads the industry in the field of electronic collar tags Our product development strategy is based on the following principles: For more information visit:

• Scalable solutions- solutions can operate as either standalone modules or combined together with other modules to form a full herd management system.

• User-friendliness and operational simplicity.

• High reliability with minimal maintenance.

• Simple installation.

www.scrdairy.com

SCR™ products are distributed through global solution providers worldwide. SCR™ backs its distribution network with a strong support team for efficient technical services and ongoing backup to the local distributor.

Committed to the highest industry quality standards, SCR™ offers select distributors, integrators and manufacturers a wide range of unique technologies and solutions to help them in creating a distinctive competitive edge in the dairy industry

Service Provider With superior nutrition, health, information, and marketing management technologies as well as efficacious feed ingredient and animal health product programs, Micro Dairy Logic is dedicated to innovating advanced dairy solutions that increase the profits of our industry partners through the use of cutting-edge, technology-based dairy management solutions.

For more information: P.O. Box 9262 Amarillo, Texas 79105 (806) 372-2369 www.microdairylogic.com

Micro Dairy Logic began operation in September of 2005, in Amarillo, Texas. Micro Dairy Logic is a cutting-edge, research and developmentbased innovator of patented computerized management systems for comprehensive individual animal information collection and management decision-making.

Since 1971, Micro Beef Technologies and now Micro Dairy Logic has established a 35-year track record of innovating more computerized management systems and products for the beef and dairy industry than any other single source. MBT is the world’s largest real-time, computerized fed beef management systems manufacturer.

Micro Dairy Logic offers producers the broadest range of integrated tools, solutions, and expertise in the fields of information systems, marketing management, health and nutrition program administration, and individual animal tracking.

Micro’s portfolio includes 50 United States, United Kingdom, Canadian, and Australian patented inventions. The majority of the American fed beef industry uses and benefits from technologies from MBT.

Proven Heat Detection

Reliable & Accurate With Results You Can Count On 24 Hours A Day, 7 Days A Week, 365 Days A Year

806-372-2369 Micro and Semex are partnering to provide dairy management solutions to increase your profits!

Call 1-877-545-ai24 or visit www.semex.com