FULL BROTHERS OFFER UNIQUE OPPORTUNITY: pg 4-5 INVESTING MORE IN EACH DOSE: SEMEX’S R&D: pg 6-7 CHOOSING MATING SIRES: GENOMAX™ BULLS VS PROGENY PROVEN BULLS: pg 8-9 AI24™: YOUR EYES, 24 HOURS A DAY pg 12-13 INDIVIDUAL COW CARE: TO LOWER LAMENESS IN YOUR HERD: pg 14-15 REPRODUCTION IMPACTED BY DISEASE: THREE DISORDERS THAT WILL DERAIL REPRO SUCCESS: pg 16-17 WHO MOVED MY CHEESE? pg 18