Marketing Promotion Opportunities
March 20–22, 2012 Shanghai New International Expo Centre
www.semiconchina.org
Marketing Promotion Opportunities The key to a successful trade show experience is leveraging available tools and techniques to maximize your sales opportunities. Experienced exhibitors take advantage of the many promotional opportunities in event directories, on-site signage, advertising etc. to set their company apart from the rest. SEMICON China trade events are unique sales environments that attract the most influential and important buyers in China’s semiconductor industry. Having a thorough marketing campaign can reinforce your sales message in a dynamic setting where exhibitors compete for attention.
Show Site Marketing Promotion Opportunities Attendee Badge Insert Attendee Lanyard Exhibit Hall Show Bags Outdoor Billboard Advertisement Rolling outdoor Advertisement Board
A
Inner Plaza Outdoor Directional Advertisement Sign Corridor Advertisement Indoor Matchbox Directional Sign Carpet Decal Meeting Room Rental
Event Marketing Opportunities SEMI Industry Gala China IC Night
B
SEMI Golf Tournament
SEMICON China 2012 Publications and Website Visitor Promotion Direct Mailing Floor Plan Pocket Guide Event Directory Show Daily E-newsletter
C
Website Tile Email Blast
Program Sponsorship CSTIC 2012
D
www.semiconchina.org
CHINA March 20–22, 2012 Shanghai New International Expo Centre
Show Site Marketing Promotion Opportunities
A1
Attendee Badge Insert Production included
A
Limited for 3 sponsors
Put your company name and logo on virtually every SEMICON China attendee with these eye-catching badge inserts. Turn every visitor into a walking advertisement for your company. YOUR BENEFITS: Logo on insert (34,808 visitors in 2011) Company featured prominently to all visitors allowing for easy locating of booth Logo placement on the sponsors page in the Event Directory (30,000 copies) Logo and short company profile on sponsors page of the SEMICON China 2012 website linking to sponsor’s website of choice Price: US $8,000 per set (10,000 inserts) SPECIFICATIONS: Two-sided, full color, design provided by sponsor Size: 9cm (l) x 5cm (w) Order deadline: Dec 30, 2011
A2
Attendee Lanyard Production included
Limited for 3 sponsors
At the registration and badge pick-up stations, visitors receive a lanyard which is worn during the entire three-day exhibition. The display of your company’s logo on the lanyards ensures your company’s name is prominently featured throughout all visitor interaction during the event. YOUR BENEFITS: Logo on lanyards (34,808 visitors in 2011) Logo placement on the sponsors page in the Event Directory (30,000 copies) Logo and short company profile on sponsors page of the SEMICON China 2012 website linking to sponsor’s website of choice Price: US $10,000 per set (10,000 lanyards) SPECIFICATIONS: Order deadline: Dec 30, 2011
SEMI China Customer Service Representatives
Tel: 86.21.5027.0909 ext. 211 / 218
Email: semichina@semi.org
CHINA March 20–22, 2012 Shanghai New International Expo Centre
Show Site Marketing Promotion Opportunities
A
A3
Exhibit Hall Show Bags Production excluded Nearly everyone grabs a bag before heading to the exhibit floor. Your design these highly sought-after and reusable totes, which will be distributed at multiple Shanghai New International Expo Centre locations. Price: US $6,500 (20,000 bags) SPECIFATIONS: Order deadline: Dec 30, 2011
A4
Outdoor Billboard Advertisement
Production included Standing right outside the entrance to the SNIEC, the outdoor billboard advertisement catches all your customers’ attention as they arrive. Use the opportunity to help raise awareness of your presence and drive traffic to your booth. Price: US $6,000: 5m×8m
SPECIFATIONS: Order deadline: Dec 30, 2011
US $10,000: 5m×16m
SEMI China Customer Service Representatives
Tel: 86.21.5027.0909 ext. 211 / 218
Email: semichina@semi.org
CHINA March 20–22, 2012 Shanghai New International Expo Centre
Show Site Marketing Promotion Opportunities
A
A5
Rolling Outdoor Advertisement Board Production included Compared to traditional outdoor advertising, these rolling advertisement boards put your message in motion, presenting a more dynamic way to attract your customers' attention and direct them to your exhibit. Price: US$ 2,500 : 3m×1.8m per piece (4 pieces available) SPECIFATIONS: Order deadline: Dec 30, 2011
Inner Plaza Outdoor Directional Advertisement Sign
A6
Located in the inner plaza of the exhibition center, these directional signs provide a dramatic presence for your company brand and message. Price: US $4,500: 4.5m×6m per side (3 sides available) SPECIFATIONS: Order deadline: Dec 30, 2011
SEMI China Customer Service Representatives
Tel: 86.21.5027.0909 ext. 211 / 218
Email: semichina@semi.org
CHINA March 20–22, 2012 Shanghai New International Expo Centre
A
Show Site Marketing Promotion Opportunities
A7
Corridor Advertisement
These eye-catching advertisements, posted in the corridors between the exhibition halls, are ideally placed to reach a maximum audience of visitors. Price: US $5,000：5m x 0.7m x 9 pieces SPECIFICATIONS: Order deadline: Dec 30, 2011
A8
Indoor Matchbox Directional Sign Placed in the passages between the exhibit halls, these Matchbox Directional Signs are visible to all visitors at the show and provide an excellent opportunity to reach a maximum audience. Price: US $2,000: 1m×2.5m（1/4 Board） SPECIFATIONS: Order deadline: Dec 30, 2011
SEMI China Customer Service Representatives
Tel: 86.21.5027.0909 ext. 211 / 218
Email: semichina@semi.org
CHINA March 20–22, 2012 Shanghai New International Expo Centre
Show Site Marketing Promotion Opportunities
A
A9
Carpet Decal These bright floor decals show the customers your company's brand image , drawing attention to your company and raising your customers' interest to visit your booth. Price: US $1,500 per piece SPECIFATIONS: Size: 1m(l)Ă—2m(w) Order deadline: Dec 30, 2011
A10
Meeting Room Rental Will you need a meeting room close to your booth during SEMICON China 2012? SEMI offers a wide variety of meeting rooms for up to 160 people directly next to the exhibition floor in SNIEC. The rooms can be booked on half-day and daily basis. Please note: Exhibitor Meeting Rooms include podium, white board, chairs, wire microphone and water dispenser. Exhibitors are responsible for arranging their own catering, audio/visual and security needs directly through the contracted vendors. Price: US $2,000 per 4 hrs: 100sq.m. 40 seats (Classroom), 60 seats (Theatre) US $3,000 per 4 hrs: 200sq.m. 120 seats (Classroom), 160 seats (Theatre) SPECIFICATIONS: Available time slot is subjected to change Order deadline: Dec 30, 2011 Contact us for meeting room location and facility details.
SEMI China Customer Service Representatives
Tel: 86.21.5027.0909 ext. 211 / 218
Email: semichina@semi.org
CHINA March 20–22, 2012 Shanghai New International Expo Centre
B
Event Marketing Opportunities
B1
SEMI Industry Gala Golden Lion Sponsor ($25,000)
Limited for 1 sponsor
One table (10 invitations) for the sponsor, company name display at the assigned table Company name acknowledged by the MC at the Gala Dinner Company logo on the Gala Backdrop as the Golden Lion Sponsor Two standing signage at the reception area Company logo on the e-invitation to all VIP guests in the Semiconductor, PV and FPD industries Two full pages color ad in Semiconductor Manufacturing 120(w)*180(h) pixels ad in 1 related show websites (SEMICON/SOLARCON/FPD) Company logo acknowledgement on www.semiconchina.org website or www.semichina.org until show close
Silver Lion Sponsor ($10,000)
Limited for 3 sponsors
5 Gala invitations for the sponsor Company logo on the Gala Backdrop as the Silver Lion Sponsor One standing signage at the reception area Company logo on the e-invitation to all VIP guests in the Semiconductor, PV and FPD industries One page color ad in Semiconductor Manufacturing 120(w)*180(h) pixels ad in 1 related show websites (SEMICON/SOLARCON/FPD) Company logo acknowledgement on www.semiconchina.org website or www.semichina.org until show close
Bronze Lion Sponsor ($5,000)
Open
2 Gala invitations for the sponsor Company logo on the Gala Backdrop as the Bronze Lion Sponsor 120(w)*180(h) pixels ad in 1 related show websites (SEMICON/SOLARCON/FPD) Company logo acknowledgement on www.semiconchina.org website or www.semichina.org until show close
SEMI China Customer Service Representatives
Tel: 86.21.5027.0909 ext. 211 / 218
Email: semichina@semi.org
CHINA March 20–22, 2012 Shanghai New International Expo Centre
B
Event Marketing Opportunities
B2
China IC Night Elite Sponsorship ($ 20,000)
Limited for 1 sponsor
2 minutes welcome remarks on the stage 2 extra invitations Company logo on the backdrop Company brochures placed on reception desk Company logo on Paper Frame
Invitation Sponsorship ($5,000)
Limited for 3 sponsors
1 extra invitation Company logo on Paper Frame SPECIFICATIONS: Order deadline: Dec 30, 2011
Logo on Paper Frame
B4
Paper Napkin Paper napkin is a necessary accessory for every gala participant. Your company’s logo on the exquisite paper napkin can further promote the brand of
your
company naturally. Presenting the logo of your company on the paper napkin will draw the attention of the participants so that the reputation and exposure of your company will be improved through all the details. Price: US $5,000 (10,000 pieces)
SPECIFICATIONS: Order deadline: Dec. 30, 2011
SEMI China Customer Service Representatives
Tel: 86.21.5027.0909 ext. 211 / 218
Email: semichina@semi.org
CHINA March 20–22, 2012 Shanghai New International Expo Centre
B
Event Marketing Opportunities
B3
SEMI Golf Tournament The SEMI Golf Tournament will gather industry leaders from across the Semiconductor, PV and FPD industries on March 23, 2012. This fun, relaxing networking event gives executives the opportunity to meet face-to-face away from the busy show floor, and gives you the opportunity to showcase your company in front of an important and influential audience.
Item
Sponsor(USD)
Game Ball Sponsor
7,000
Hat Sponsor
5,000
Shirt Sponsor
6,000
Prize Sponsor
4,500
Long Drive & Near Pin Sponsor
3,000
Towel Sponsor
2,000
Dinner Sponsor
4,500
Hole Sponsor
2,000/hole
SPECIFICATIONS: Order deadline: Dec 30, 2011
Contact us for detailed golf sponsorship information
SEMI China Customer Service Representatives
Tel: 86.21.5027.0909 ext. 211 / 218
Email: semichina@semi.org
CHINA March 20–22, 2012 Shanghai New International Expo Centre
SEMICON China 2012 Publications and Website Visitor Promotion Direct Mailing US $2,500 / one full-page, 4-color ad
C
C1 Limited for 1 sponsor
Prior to the show, SEMI sends direct mail promotions to a database of more than 50,000 contacts, including pre-registered attendees, VIPs, and past SEMICON attendees. These direct promotions deliver the latest information about SEMICON China exhibits, programs and events. Advertising in the SEMICON China Direct Mailing is an excellent way to expand your brand and reach your targeted customers before the show.
YOUR BENEFITS: Circulation 50,000 copies Directly mailed to pre-registered attendees, VIPs and selected SEMICON database Present new technologies and product information to targeted customers contact before the show
SPECIFICATIONS: Order deadline: Dec 30, 2011
C2
Floor Plan Pocket Guide The Floor Plan Pocket Guide is given out free of charge to exhibition visitors as an orientation aid. It contains an overview of the exhibition halls with booth locations and exhibitors (in alphabetical order per hall). These handy, popular pocket–size fold-out maps lead attendees through the expansive exhibit floor to the companies they want to see. Price: Front cover 4-color ad (1/4 front page) : US $6,000 Logo placement in Floor Plan Guides (Inner page) : US $1,000 Bold your company name of the exhibitor list: US $500 YOUR BENEFITS: Circulation 40,000 copies (34,808 visitors in 2011) Distributed free of charge to all visitors Company featured prominently to all visitors allowing for easy locating of booth SPECIFICATIONS: Order deadline: Jan 30, 2012
SEMI China Customer Service Representatives
Tel: 86.21.5027.0909 ext. 211 / 218
Email: semichina@semi.org
CHINA March 20–22, 2012 Shanghai New International Expo Centre
C
SEMICON China 2012 Publications and Website
C3
Event Directory Supplement your company’s directory entry by booking an advertisement in the official SEMICON China Event Directory, published with a circulation of 30,000. The Directory is given out to all exhibition visitors free of charge and its content includes a detailed exhibitor list with information regarding products and services (sorted alphabetically and according to product category), a detailed conference overview and more.
YOUR BENEFITS: Circulation 30,000 copies Distributed free of charge to all visitors Experience shows that the Directory is regarded and kept by companies as a yearlong reference tool Price: SEMI Members ®
B/W 4/C （USD） （USD）
Non-Member Rates B/W （USD）
4/C （USD）
Two-page Spread 386mm x 266mm (bleed)
Full Page 196mm x 266mm (bleed)
1/2 Page 170mm x 115mm, or 80mm x 240mm (non-bleed only)
1/4 Page 80mm x 117mm (non-bleed only)
4,000
5,800
6,000
8,700
2,000
2,900
3,000
4,350
1,400
2,000
2,100
3,000
OR 1,300+ 展位已预订
1,000
1,600
SEMI China Customer Service Representatives
1,500
2,400 2011年3月15日-17日 上海新国际博览中心
Tel: 86.21.5027.0909 ext. 211 / 218
Email: semichina@semi.org
CHINA March 20–22, 2012 Shanghai New International Expo Centre
C
SEMICON China 2012 Publications and Website
C3
Event Directory
Coversand Premium Positions
Front Cover Strip 180mm x 54mm (non-bleed only)
SEMI Members
Non-Member Rates
4/C （USD）
4/C （USD）
3,770
5,655
3,770
5,655
3,770
5,655
3,480
5,220
3,180
4,770
®
Section Divider Tabs (four available) 196mm x 266mm (bleed)
Back Cover
196mm x 266mm (bleed)
Inside Front Cover 196mm x 266mm (bleed)
Inside Back Cover 196mm x 266mm (bleed)
SPECIFICATIONS: Order deadline: Dec 30, 2011
SEMI China Customer Service Representatives
Tel: 86.21.5027.0909 ext. 211 / 218
Email: semichina@semi.org
CHINA March 20–22, 2012 Shanghai New International Expo Centre
SEMICON China 2012 Publications and Website Show Daily E-newsletter
C
C4
US $1,500 / 3 days The SEMICON China Show Daily E-newsletter is distributed each day of the show to more than 50,000 pre-registered visitors and Semiconductor Manufacturing Magazine subscribers, sending them timely information about the daily news and announcements from the show. Show Daily E-newsletter advertising is the most cost-effective way to promote your technologies and products to your key customers. SPECIFICATIONS: Size: 120 pixels (w) × 90 pixels (h), 15k and below Order Deadline: Jan 30, 2012
C5
Website Tile In the 6 months leading up to the show, more than 2,500 people on average log on to the SEMICON China website every day www.semiconchina.org website or www.semichina.org to find the latest news and up-to-date information on the show
120×90
and on the global semiconductor industry. In addition, through online advertising you'll also reach more than 10,000 visitors who register online.
120×180
YOUR BENEFITS: 10,000+ show pre-registered visitors Company prominently positioned for worldwide visibility. Price Tile: 120(w)×90(h) pixels $1,000 (US $ 1,000 per month for Jan, Feb and Mar, 2012, Sep+Oct, Nov+Dec, 2011) Tile: 120(w)×180(h) pixels $1,500 (US $ 1,500 per month for Jan, Feb and Mar, 2012, Sep+Oct, Nov+Dec, 2011) SPECIFICATIONS: Order Deadline: Ads will be posted within 72 hrs of receipt and approval
SEMI China Customer Service Representatives
Tel: 86.21.5027.0909 ext. 211 / 218
Email: semichina@semi.org
CHINA March 20–22, 2012 Shanghai New International Expo Centre
SEMICON China 2012 Publications and Website
C
Email Blast
C6
US $1,500 / 2,000 data
SEMI will mail your custom email invitation to a targeted list drawn from more than 50,000 industry contacts. A post-show report of email statistics is also available.
SPECIFICATIONS: HTML file provided by Sponsor Order Deadline: Invitation will be posted within 72 hrs of receipt and approval
D
Program Sponsorship
D1
CSTIC 2012
CSTIC is the largest annual semiconductor technology conferences for the industry in China. It provides a platform for executives, managers, engineers and researchers to exchange the latest developments in the industry. Sponsoring the CSTIC 2012 event will make your company stand out as a leader in the China semiconductor industry and will leave a strong impression of your brand in peoples minds.
SEMI China Customer Service Representatives
Tel: 86.21.5027.0909 ext. 211 / 218
Email: semichina@semi.org
CHINA March 20–22, 2012 Shanghai New International Expo Centre
D
Program Sponsorship
D1
CSTIC 2012 Platinum Sponsor
Limited for 1 sponsor
Gold sponsor
Limited for 2 Sponsors
US $20,000
US $10,000
Hanging Ad. banner in keynote session conference room
Company logo on the give away item to conference speakers/delegates/VIP guest
All conference delegates badge inserts and lanyards
One company billboard at keynote session conference room
One company billboard at keynote session
7 free conference registrations, including conference materials, gift and lunch
10 free conference registrations, including conference materials, gift and lunch
Opening Slides with all Sessions with company logo
Opening Slides with all Sessions with company logo
Emcee Recognition as the sponsor
Emcee Recognition as the sponsor
Company logo on CSTIC conference backdrop
Company logo on CSTIC conference backdrop
Company collateral distributed with conference bags
Company collateral distributed with conference bags
Company logo on the head page of conference proceeding
Company logo on the head page of conference proceeding
Company logo and link on the homepage of CSTIC and SEMICON China Show website
Company logo and link on the homepage of CSTIC and SEMICON China Show website
Silver Sponsor (Symposium Sponsor)
Bronze Sponsor
US $5,000
US $3,000
One Company billboard at tea break area at the conference site
2 free conference registrations, including conference materials, gift and lunch
5 free conference registrations, including conference materials, gift and lunch Company logo on CSTIC conference backdrop or one symposium room
Company logo on CSTIC conference backdrop Opening Slides with all Sessions with company logo
Opening Slides with all Sessions with company logo
Company logo on the head page of conference proceeding
Company collateral distributed with conference bags
Company logo and link on the homepage of CSTIC
Company logo on the head page of conference proceeding Company logo and link on the homepage of CSTIC
SEMI China Customer Service Representatives
Tel: 86.21.5027.0909 ext. 211 / 218
Email: semichina@semi.org
CHINA March 20–22, 2012 Shanghai New International Expo Centre
D
Program Sponsorship
D1
CSTIC 2012 Platinum/Gold/Silver/Bronze Sponsor will enjoy priority to these below special sponsor opportunities at half price.
Special Sponsorships Item Speaker Reception
Original Price US $5,000
Description - Company logo on the “E-invitation” to all the speakers and invited guests
(Limited for 2 sponsors)
- Company logo on the on-site signage as the sponsor - One Billboard at the entrance of the Speaker Reception - Company logo and link on the homepage of CSTIC and SEMICON China Show website - Emcee Recognition as the sponsor Banquet or Huangpu River Cruise
US $10,000
- 5 to 10 mins Speaking opportunity at the banquet - Company logo on the on-site signage as the sponsor
(Limited for 2 sponsors)
- 2 Billboard at the entrance of the Speaker Reception - Company logo and link on the homepage of CSTIC and SEMICON China Show website - Emcee Recognition as the sponsor Give Away
US $5,000
- Company logo on the give away item, distributed to VIP Guest/Speakers/Conference Delegates - Company logo and link on the homepage of CSTIC and SEMICON China Show website
Conference Bag
US $6,000
- Company logo on the conference bag, distributed to VIP Guest/Speakers/Conference Delegates with conference Materials - Opportunity to distribute your company collateral materials with the conference bag - Company logo and link on the homepage of CSTIC and SEMICON China Show website
More promotional tools and tailor-designed sponsorships are available, contact us for details.
SEMI China Customer Service Representatives
Tel: 86.21.5027.0909 ext. 211 / 218
Email: semichina@semi.org