FOR IMMEDIATE RELEASE November 23, 2015 Contact: Phil Pantano Pantano & Associates, L.L.C. 716-601-4128 phil@pantanoPR.com
SENECA GAMING CORPORATION NAMES NEW MARKETING LEADER Melissa Free-Marshall will oversee marketing at three Seneca casinos NIAGARA FALLS, N.Y. – Seneca Gaming Corporation announced today that Melissa FreeMarshall has been named the corporation’s senior vice president of marketing. Free will oversee all aspects of Seneca Gaming Corporation’s marketing outreach efforts for Seneca Niagara Resort & Casino, Seneca Allegany Resort & Casino and Seneca Buffalo Creek Casino, which collectively attract more than 15 million guests from across the United States, Canada, and around the world. She has more than 20 years of casino marketing experience, including roles in slot and casino marketing, events, entertainment, and property marketing. “Melissa will be an excellent ambassador for the Seneca brand, with the vision and experience to help us extend our reach and strengthen our presence in our target markets,” said Audrey Oswell, Seneca Gaming Corporation chief operating officer. Most recently, Free was regional vice president of marketing for Caesars Entertainment, where she had responsibility for marketing all nine of the company’s Las Vegas casino properties – Caesars Palace, Rio, Harrah’s, Flamingo, The Quad, Cromwell, Bally’s, Paris and Planet Hollywood. She has also previously held positions at Horseshoe Bossier City, Harrah’s Louisiana Downs, and the Peppermill Resort Spa Casino in Reno. “Seneca Gaming has developed three outstanding properties,” Free said. “I’m excited to help the company connect with our guests and those visiting Western New York, so they continue see to us as a gateway to a memorable experience, whether they are visiting Niagara Falls, Buffalo, Salamanca, or all three.”
A graduate of the University of Nevada Las Vegas, Free began her gaming career as a telephone operator and moved on to hold front office, convention services and human resources positions before embarking on her career in marketing. Since opening Seneca Niagara Casino in 2002, Seneca Gaming Corporation has grown into one of the largest private sector employers in Western New York, with 4,000 employees at its three locations. The company operates world-class facilities offering more than 6,400 slot machines, 140 table games, 1,000 hotel rooms, a championship golf course and other related amenities. For more information, visit www.SenecaCasinos.com. - 30 -