FOR IMMEDIATE RELEASE March 13, 2012
Media Contacts: Tony Astran Publicity Manager Seneca Gaming Corporation Phone: 716-501-2066 Email: TAstran@SenecaCasinos.com
Ashleigh Frieday Director of Sales and Marketing Seneca Hickory Stick Golf Course Phone: 716-754-2424, ext. 305 Email: afrieday@kempersports.com
SENECA HICKORY STICK GOLF COURSE ONE OF FIRST IN WESTERN NEW YORK TO OPEN FOR 2012 New Seneca Hickory Stick Loyalty Card on sale now LEWISTON, NY – With Western New York on pace to have one of its mildest winters in history and temperatures already in the 60s for mid-March, Seneca Hickory Stick Golf Course has opened early to let golfers get a jump on the golf season at one of the finest courses in the region. To add to the excitement, officials will offer special rates through the end of April as well as a new Seneca Hickory Stick Loyalty Card for golfers interested in saving throughout the year. Special early-opening rates at Seneca Hickory Stick Golf Course are $44 for Monday through Thursday and $54 for Friday through Sunday, now through April 30. Rates include 18-hole green fees with cart and practice balls prior to play. Starting May 1, in-season rates of $59 weekdays and $69 weekends (Friday through Sunday) will take effect. In addition, golfers can save all year with the new Seneca Hickory Stick Loyalty Card. Now available for just $29, the card provides golfers one dozen golf balls, use of the NYSGA handicap system for one year, $5 off every round played at Seneca Hickory Stick Golf Course during the year and a $25 round of golf during a designated birthday month. Seneca Hickory Stick Golf Course opened Sunday, March 11, 2012, for its third season of play. The course turns two years old this June and already earned two industry honors: No. 6 “Best New Golf Course” by Golf Magazine and one of the 2012 “Best Casino Courses” in the U.S. by Golfweek.
The $25 million Seneca Hickory Stick Golf Course is located in Lewiston, NY – just minutes away from Seneca Niagara Casino & Hotel in Niagara Falls USA – and is yet another masterpiece from world-renowned golf course architect Robert Trent Jones II. Last year, a new clubhouse and restaurant – Seneca Hickory Grill – opened at an overlook point near the links-style shared-green and lake at the ninth and 18th holes. Seneca Hickory Grill will officially open this season on April 15, and limited food and beverage will be available until then. Seneca Hickory Stick Golf Course offers 257 acres of challenging terrain with picturesque Scottish-looking heather grass that accentuates fairways and greenside bunkers, as well as five sets of tee boxes that provide golfers a choice in length and difficulty from 5,395 to 7,026 yards. The course is open to the public but has the feel of a private club, with “member for a day” service levels and pricing that includes golf cars, greens fees and use of the practice facility prior to play. It also is an ideal venue for golf tournaments, nonprofit fundraisers and business outings. Seneca Hickory Stick Golf Course is owned by Seneca Gaming Corporation and operated by KemperSports, one of the world’s leading golf management and development companies, which manages an extensive portfolio of upscale clubs in 28 states, Puerto Rico and Central America. For more information, please visit www.senecahickorystick.com or call 716-754-2424. About KemperSports Northbrook, Ill.-based KemperSports operates golf facilities as well as athletic clubs, lodging venues and major sporting events, including nationally-ranked courses and tournament venues such as Bandon Dunes Golf Resort, The Glen Club, Desert Willow Golf Resort and Chambers Bay, host of the 2010 U.S. Amateur and the 2015 U.S. Open. Affiliate KemperLesnik (www.kemperlesnik.com) is a leading sports marketing, events and public relations agency. Ranked by Crain’s Chicago Business among Chicago’s top PR agencies, KemperLesnik produces communications programs for major brands such as Aon, PwC and Wilson Golf, and manages major national events including the EA SPORTS Maui Invitational, the McDonald’s All American High School basketball games and sponsorship activation for KitchenAid. For more information, visit www.kempersports.com.
About Seneca Gaming Corporation Seneca Gaming Corporation operates Seneca Niagara Casino & Hotel in Niagara Falls, NY, Seneca Allegany Casino & Hotel in Salamanca, NY, Seneca Buffalo Creek Casino in Buffalo, NY and Seneca Hickory Stick Golf Course in Lewiston, NY on behalf of the Seneca Nation of Indians. Since opening Seneca Niagara Casino in 2002, Seneca Gaming Corporation has grown to employ more than 3,700 people. Seneca Gaming Corporation operates worldclass facilities offering more than 6,500 slot machines, 140 table games, 800 hotel rooms, a championship golf course and other related amenities. For more information, visit www.SenecaCasinos.com. ###