FOR IMMEDIATE RELEASE October 8, 2014
Media Contact: Leslie Logan Publicity Manager Seneca Gaming Corporation Phone: 716-501-2476 E-mail: Llogan@SenecaCasinos.com
SENECA NIAGARA RESORT & CASINO GOES PINK FOR BREAST CANCER AWARENESS CAMPAIGN Seneca Resorts & Casinos Launches October Facebook Campaign in Support of Roswell Park Cancer Institute
NIAGARA FALLS, N.Y. – October is National Breast Cancer Awareness month and Seneca Resorts & Casinos is proud to announce it has joined the fight against breast cancer. Seneca Resorts & Casinos has launched a Facebook campaign to help raise funds in support of Roswell Park Cancer Institute. Additionally, the Seneca Niagara Resort & Casino hotel tower is “lighting up pink” this Friday, October 10. The hotel tower lights will glow pink from dusk until midnight. Seneca Resorts & Casinos invites the public to join the fight against breast cancer by participating in a Facebook campaign during the month of October. Seneca Resorts & Casinos will donate $1 for every new Facebook page “like” received, and “share” of the Resort & Casino’s Breast Cancer Awareness Facebook posts now through October 31. Other businesses in Niagara Falls and Buffalo will be turning “pink” Friday night to help support the cause. This will include Hard Rock Café, Niagara Falls, USA, the M&T Tower, the Phillips Lytle Building, the Buffalo Niagara Convention Center, Giacomo Hotel, the Electric Tower and the Skylon Tower in Canada.
To learn more about breast cancer, prevention, early detection and how you can reduce your risk, visit cancer.org/breastcancer or call 1-800-227-2345. About Seneca Resorts & Casinos Since opening Seneca Niagara Resort & Casino in 2002, Seneca Resorts & Casinos has grown into one of the largest private sector employers in Western New York, with 4,000 employees at its three locations. The company operates world-class facilities offering more than 6,400 slot machines, 140 table games, 1,000 hotel rooms, a championship golf course and other related amenities. Seneca Resorts & Casinos was recently selected as one of Western New York’s “Healthiest Employers” and was chosen last year as one of the region’s “Most Admired Companies” by Buffalo Business First. For more information, visit www.SenecaCasinos.com. ###