M E DIA K IT 2020
Multi-Media Resources for Aging Well P R I N T • D IGITA L • N E T W OR K ING SO C I A L M E DIA • S P E A K E RS B U R EAU
Premier resource for reaching Seniors, Adult Children, Caregivers and Senior Professionals
SENIORS BLUE BOOK • MEDIA KIT
OUR SERVICES
P R IN T
D IGITAL / ONLINE
E- M ARKETING / SOCIAL M EDIA
Comprehensive comparison housing and home health grids and 70+ resource categories.
Searchable and sortable listings. Live chat refers to our partner advertisers.
Monthly senior and professional newsletters and advertiser based promotional blasts for our featured providers.
PROFESSIONAL OUTREACH
E VENTS
NETW ORKING / SPEAKERS BUREAU
Resource of choice for professionals including hospital discharge teams.
Professional networking and senior events calendar.
Speed networking and new free SBB University educational series.
WHY SENIORS BLUE BOOK? We are the authoritative publication for seniors, caregivers and professionals. au • thor • i • ta • tive adj • Able to be trusted as being accurate, reliable Synonyms: reliable, dependable, trustworthy, sound, authentic
SENIORS BLUE BOOK • MEDIA KIT
DISTRIBUTION NATIONAL
à
2,800,000
PASS ALONG RATE
1.7
à
READERSHIP
4,760,000
A N N U A L CO P I E S
ANNUALLY
Over 50,000 distribution points strategically positioned in the 28 Markets we serve. Used everywhere by everyone.
HUNDREDS OF H O S P ITA L S A N D S E N IO R C L I N I C S
D I G I TA L E D I T I O NS ONLINE
ALL M ETRO LIBRARIES
SENIOR AN D HEALTH EXPOS/SEMI NARS
THOUSANDS OF RACKS IN HIGH- TRAFFIC SENIOR LOCATIONS
Since 1983, the Seniors Blue Book has distributed over 20 million editions!
SENIORS BLUE BOOK • MEDIA KIT
LOCALLY BASED PUBLISHERS S E RV IN G 2 8 M A RK E T S T H RO U G H O U T THE C O U N T RY
Monthly senior and caregiver newsletter. SENIORS BLUE BOOK • MEDIA KIT
SBB UNIVERSITY
DIRECT VALUE ADDED OUR SERVICES OUR SERVICES BENEFITS OF PARTNERSHIP SENIORS BLUE BOOK • DIGITAL MEDIA KIT SENIORS BLUE BOOK • DIGITAL MEDIA KIT
Virtual panel discussions promoted across all social media and digital platforms.
NETW ORKING
Opportunity to strengthen referral relationships through Virtual Coffee Time W E D O N ’T JU S T PA RTand N E R, WE E N G AG E. W E D O N ’T JU S T PA RT NMarketing E R, Mania. WE E NG AG E.
SENIORS BLUE BOOK • DIGITAL MEDIA KIT
OUR SERVICES WEBSITE WEBSITE Searchable, sortable listings with company
Searchable, sortable listings with company information on a dedicated web page on information on dedicated page JU on S T Wa E D Oweb N ’T seniorsbluebook.com. Rotating logos and seniorsbluebook.com. Rotating logos and banner ads. banner ads.
SWBEBB LS I VT E S B Binterviews L I V Esortable Searchable, listings withall company Video promoted across social
Video interviews promoted across all social information on a dedicated media and digital platforms.web page on media and digital platforms. seniorsbluebook.com. Rotating logos and
SOCIAL M EDIA PARTNER OF THE W EEK SOCIAL M EDIAand company Active and engaging following on 5 offerings Partner introduction
Active and engaging following on 5 different media platforms. promotedsocial across all social media and digital PA RTplatforms. N E R, E NG AG E. different socialWE media platforms.
PROFESSIONAL SOCIAL M EDIA OUTR EACH PROFESSIONAL OUTR EACH Resource of choice for industry Active and engaging following on 5 Resource of choice for industry professionals. different social media platforms. professionals.
banner ads.
E-MARKETING E - M Aindustry R K E T professional ING Weekly SWeekly B B Lindustry I V E professionalnewsletter. newsletter.
Monthly senior andpromoted caregiveracross newsletter. Video interviews all social Monthly senior and caregiver newsletter. media and digital platforms.
SBB UNIVERSITY VT EI NRGS I T Y promoted across ES-BMBApanel RU KNEI discussions Virtual
Virtual panel discussions promoted across Weekly professional newsletter. all socialindustry media and digital platforms. all social media and digital platforms. Monthly senior and caregiver newsletter.
LIVE CHAT AND LIVEREFERRAL CHAT ANDLINE PROFESSIONAL OUTR EACH 800 800 REFERRAL LINE Resourcewith of choice for industry Support direct leads and referrals to
Support with direct leads and referrals to professionals. our partner advertisers. our partner advertisers.
EVENTS CALENDAR EVENTS CALENDAR LIVE CHAT AND and senior events Professional networking Professional networking and senior events 800 REFERRAL LINE calendar. calendar. Support with direct leads and referrals to our partner advertisers.
NETWORKING NETWORKING Opportunity S B B U N ItoV Estrengthen R S I T Y referral
DIGITAL FLYERS DIGITAL FLYERS flyers. Creation of promotional EVENTS CALENDAR
N ERT T WNOERRKOI NF GT H E W E E K PA PA RTintroduction N E Rto strengthen O F Tand H Ecompany W E EK Opportunity referral offerings Partner
DIGITAL FLYERS
Opportunity to strengthen referral relationships Virtual Coffee Time Virtual panel through discussions promoted across relationships through Virtual Coffee Time and Marketing Mania. all social media and digital platforms. and Marketing Mania.
Partner introduction and company offerings relationships through Virtual Coffee promoted across all social media andTime digital promoted across all social media and digital and Marketing Mania. platforms. platforms.
Creation of promotional flyers. Professional networking and senior events calendar.
Creation of promotional flyers.
SENIORS BLUE BOOK • MEDIA KIT
DISCHARGE PLANNERS RESOURCE NOTEBOOK – DPRN (Grids on the Go) Exclusive reference tool for hospital case managers, discharge planners, social workers, and industry professionals l
L imited to 10 sponsorship opportunities (advertisers only)
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L arge 8.5"x11" full magazine size for easy reading
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Fax numbers added to all grid listings
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P hysical office addresses added to all non-medical, home health, and hospice grid listings
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3-hold punch for staff binders
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All ads are 1/2 page (7.5"x5")
NORTH AND SOUTH METRO DENVER | Summer 2019-2020
DISCHARGE PLANNERS
Resource Notebook (DPRN) MAY 2019-2020 2017-2018
FREE
NORTH METRO DENVER
This
SPOTLIGHT ON SENIORS (see pages 8-9)
RESOURCES FOR AGING WELL
valuable referral guide is the perfect tool to aid you in finding the perfect fit for your
MAY 2019-2020 2017-2018
FREE
SOUTH METRO DENVER SPOTLIGHT ON SENIORS (see pages 10-11)
70
Choosing Your Next Level of Care
SeniorsBlueBook.com/Local/Denver
112
Medicare Advantage Plans & Non-Medical Home Care
client, family member or friend.
161
Need a Hand? Referral Companies Are Here to Help
FREE REFERRAL LINE 800.201.9989
62
112
Diabetes and the Eye
Visit our New Local Home Page
152
Palliative Care Means More Good Days FREE REFERRAL LINE 800.201.9989
SeniorsBlueBook.com/Local/Denver
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P 303-370-0444 F 303-300-0909
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A Place at Home
P 720-726-3799 AR DN AB F 303-997-1911 DG JF
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Abby Senior Care
P 303-699-8840 F 720-496-0470
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All The Comfort of Home, Inc
P 303-346-1292 F 303-346-1299
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AllStaff Home Care, LLC
P 720-457-1050 F 303-504-9082
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P 303-309-6202 10200 E Girard Ave, Bldg A, Ste 200, Denver 80231 F 303-309 6206
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3801 E Florida Ave, Ste 502, Denver 80210
INFORMATION: 800.201.9989 P 720-875-1800 24/7 Right at Home Senior Care F 720-875-9004 6855 S Havana St, Ste 620, Centennial 80112 www.SeniorsBlueBook.com 19039 E Plaza Dr, Ste 230, Parker 80134 6 Inverness Ct E #100, Englewood 80112
All State Home Health
945 W Kenyon Ave, Ste 200, Englewood 80110 5290 E Yale Cir, Ste 200, Denver 80222 1355 S Colorado Blvd, Ste 200, Denver 80222
Alpine Homecare, LLC
ALL
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Alternative Choice Home Care Nursing P 720-748-0890 ALL AB 2620 S Parker Rd, Ste 375, Aurora 80014
F 303-283-7862
Always Best Care Senior Services
P 303-952-3060 F 720-266-6027
6860 S Yosemite Ct, Centennial 80112
ALL
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P 720-239-1337 AD BR B F 720-862-3561 DN JF
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Amber Personal Care
P 303-955-7018 F 303-537-4125
ALL
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P 303-317-5330 F 303-325-7406
ALL
4800 Happy Canyon Rd, Ste 130, Denver 80237
Angel’s Advocate Home Care
80 Garden Center #12, Broomfield 80020
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P 303-322-4100 F 303-322-5984
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Brookdale Personalized Living
P 303-777-0463 F &
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Colorado CareAssist
AD AR P 303-757-1777 DN DG B F 719-623-0282 JF
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720 S Colorado Blvd, Ste 600-N, Glendale 80246
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4465 Northpark Dr, Ste 209, Colorado Springs 80907
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6860 S Yosemite Ct, Ste 2000, Centennial 80112
P 720-387-8131 F 720-387-8132
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ComForCare Home Care – Aurora 3090 S Jamaica Ct, Ste 305, Aurora 80014
P 303-337-4473 F 303-337-4535
ALL
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ComForCare Home Care – Littleton
P 720-575-5576 AR DG AB F 720-634-9709
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DignityFirst Health at Home, LLC
P 720-274-9600 F 720-302-1560
ALL
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Elderlink Home Care, Inc
P 303-734-0641 F 303-933-0130
ALL
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P 303-252-4477 F 720-446-3526
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7333 W Jefferson Ave, Ste 230, Lakewood 80235
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Elevate Home Care
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9888 W Belleview Ave, Ste 144, Denver 80123 4891 Independence St, Ste 285, Wheat Ridge 80033
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|
Referral Line 800.201.9989
|
BIW
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FirstLight Home Care – Denver South
AD AR P 720-325-2511 DN DG B F 303-325-2512 JF
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Friends For Life
P 303-321-2822 F 303-523-8124
ALL
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Gentle Shepherd Home Care, LLC
P 720-458-4885 F 719-239-7230
ALL
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*COUNTIES: AD=Adams / AR=Arapahoe / BR=Broomfield / DN=Denver / DG=Douglas / JF=Jefferson PAYMENT METHODS: PP=Private Pay / PI=Private Insurance / LT=Long Term Insurance / VA=Veteran Administration / MA=Medicaid / HM=Managed Care Insurance / O=Other Continued on next page Indicates website link on seniorsbluebook.com
*COUNTIES: AD=Adams / AR=Arapahoe / BR=Broomfield / DN=Denver / DG=Douglas / JF=Jefferson PAYMENT METHODS: PP=Private Pay / PI=Private Insurance / LT=Long Term Insurance / VA=Veteran Administration / MA=Medicaid / HM=Managed Care Insurance / O=Other Continued on next page Indicates website link on seniorsbluebook.com
www.SeniorsBlueBook.com
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5912 S Cody St, Ste 310, Denver 80123
2 PP PI MA
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1824 Woodmoor Dr, Monument 80908 B
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– formerly Colorado Elder Care Solutions 8191 Southpark Ln, Ste 206, Littleton 80120
PP PI LT MA HM
PP LT
PP PI LT VA HM O
Pricing determined by market inclusion
1101 W Mineral Ave, Ste 102B, Littleton 80120
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Over 50,000 DPRN’s printed annually
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PP PI LT 2 VA O
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Conditions of Participation included
5600 S Quebec St, Ste 300D, Denver 80231
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PP PI LT VA HM O
19029 E Plaza Dr, Ste 252, Parker 80134
Amada Senior Care
8704 Yates Dr, Ste 205, Westminster 80031
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PAYMENT METHODS
ALL
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LICENSURE
NON-MEDICAL HOME CARE AGENCIES (cont’d)
P 720-808-0001 F 720-505-2123
9025 E Kenyon Ave, Ste 50, Denver 80237
PHONE # FAX #
NON-MEDICAL HOME CARE AGENCIES continued
NON-MEDICAL HOME CARE AGENCIES
#1 Vibrant Living Services
COUNTIES SERVED
PAYMENT METHODS
LICENSURE
COUNTIES SERVED
Senior Services
PHONE # FAX #
Housing Grids, Home Health, Non-Medical NON-MEDICAL Home Care, and Hospice Care Grids HOME CARE AGENCIES
HEALTH AT HOME – NON-MEDICAL HOME CARE AGENCIES MINIMUM HRS PER VISIT FREE ASSESSMENT LIABILITY COVERAGE BONDED (B) / INSURED (I) WORKERS COMP (W) 24 HOUR CONTACT 24 HOUR CARE YARD WORK MED-ALERT MEDICATION REMINDERS TRANSPORTATION INCONTINENCE CARE ALZHEIMER’S / DEMENTIA CARE HOMEMAKER / COMPANION
Medicare 2019 “In a Nutshell”
MINIMUM HRS PER VISIT FREE ASSESSMENT LIABILITY COVERAGE BONDED (B) / INSURED (I) WORKERS COMP (W) 24 HOUR CONTACT 24 HOUR CARE YARD WORK MED-ALERT MEDICATION REMINDERS TRANSPORTATION INCONTINENCE CARE ALZHEIMER’S / DEMENTIA CARE HOMEMAKER / COMPANION
HEALTH AT HOME – NON-MEDICAL HOME CARE AGENCIES Full Addresses and Fax Numbers Included
1
Caregiving Roles and Responsibilities
2
NON MEDICAL HOME CARE AGENCIES 30
Lisa@SeniorsBlueBook.com
DISCHARGE PLANNERS RESOURCE NOTEBOOK
2
1
HEALTH AT HOME – NON-MEDICAL HOME CARE AGENCIES
30
Why Would I Consider a Trust?
Visit our New Local Home Page
HEALTH AT HOME – NON-MEDICAL HOME CARE AGENCIES
RESOURCES FOR AGING WELL
SENIORS BLUE BOOK • MEDIA KIT
SENIORSBLUEBOOK.COM NATIONAL
500,000+
48 MILLION
USERS
T O TA L I M P R E S S I O N S / Y E A R
11 PAGES VIEW ED PER VISIT
1.6 MILLION C L IC K -TH R O U G H S / Y E A R
16.5 MILLION PAGE VIEW S / YEAR
40,000+ N E WS L E T T E R S U B S C R I B E R S
3:02
Average User Time
TARGETED WEB PRESENCE
20,000 + FA C E B OO K F R I E N D S Category
Seniorsbluebook.com Annual Statistics Click-throughs (annual)
Impressions (annual)
Independent Living
175,000
1.7 mil
Assisted Living
450,000
4.4 mil
Memory Care
125,000
1.8 mil
Skilled Nursing
845,000
6.7 Mil
Home Health
230,000
5 mil
Non-Medical
175,000
1.7 mil
Hospice
100,000
500,000
SENIORS BLUE BOOK • MEDIA KIT
PRINT MEDIA RESOURCES FOR AGING WELL
OCTOBER 2017-2018
FREE
NORTHERN COLORADO
Serving Larimer, Morgan, and Weld Counties
6 reasons why print media is an important part of your marketing efforts
AVAILABLE AT HUNDREDS OF LOCATIONS
RESOURCES FOR AGING WELL
OCTOBER 2017-2018
FREE
BOULDER COUNTY AVAILABLE AT HUNDREDS OF LOCATIONS
14
Do I Need a Care Manager?
95
The Beauty of Wrinkles
SeniorsBlueBook.com
112
Montessori Inspired Dementia Care
38
Medicare 2017 “In A Nutshell”
FREE REFERRAL LINE 800.201.9989
31
Helping You Stay Safe
1
36
Medicare 2018 “In a Nutshell”
SeniorsBlueBook.com
50
Reduce the Risks of Polypharmacy
According to Forbes Magazine, print materials and publications offer your customers and prospects a brand experience that can’t be replicated online. Below are 6 reasons why your print media publications will make a lasting impact on your target market.
34
What is PACE?
FREE REFERRAL LINE 800.201.9989
P R IN T IS TA N G I B L E Publications and other types of printed materials are physical items. These items can stay in offices or homes for months or even years after they are received.
4
P R IN T H E L P S Y O U R E A C H Y O U R TA R G E T M A R K E T The design and placement of your company ads in publications can help you reach your target audience. You are able to strategically place your brand in the right place at the right time, in front of the right audience.
2
3
5
6
P R INT IS CREDIBLE There is something to be said about the feeling of legitimacy that comes from print. You are able to put the printed piece down and comeback at any time to resume your reading.
P R INT IS M ORE E N GAGING Websites are often skimmed in as little as 15 seconds per visit. When a customer or prospect reads a printed material, they are more engaged for a longer period of time.
PRINT ESTABLISHES YOUR BRAND Printed publications are an excellent way to establish your brand. It allows you to bring the aesthetic qualities that helps to establish brand recognition.
LESS PRINT IS MORE FOR YOU Email inboxes are overflowing with unsolicited ads, most of which are largely ignored. With more companies taking their marketing efforts online, print media is returning as a new trend.
SENIORS BLUE BOOK • MEDIA KIT
TESTIMONIALS Here’s what people are saying about Seniors Blue Book
I LOVE the information included in the book. We are a family practice medical office with a large geriatric population. I was hoping that we could get some of these to have available out in our waiting room.
Senior Blue Book is a needed and reliable guide to give detailed information for seniors on many topics and locations: Assisted Living, Memory Care, Care Giving, and events happening. I call it my “Go-to resources” Senior Blue Book.
Seniors Blue Book is so much more than a book! They provide resources for not only seniors but those who care for seniors and those who support seniors through their businesses. Their team truly
We get about four or five move in every year from people seeing us in the book. We get at least
I depend on the Senior Blue Book daily to make my days easier and 100% more efficient. My
For many years now we have been a part of the Senior Blue Book and I have seen my company grow over these years. About 30%
six or seven calls each month.
cares and it shows. They are an excellent resource in the community.
patients and their families LOVE them for future reference….they may not need the data now but they know they will eventually.
of our growth is directly related to our ad in the book. I hear it time and again,
“I saw your ad in the Blue Book,” or “The hospital gave me this book and I saw your ad.” Between the many networking events and exposure of our ad we have grown and will continue to grow for many years to come!
SENIORS BLUE BOOK 2020 RATE CARD
N A T I O N A LAnnualPRatesR- NET IN T Markets
Circulation
ALABAMA Gulf Coast COLORADO Boulder County Colorado Springs Denver South Denver North Western Slope of Colorado Northern Colorado - Larimer/Weld/ Morgan Counties Southern Colorado - Pueblo CONNECTICUT Southern Connecticut FLORIDA Collier-Lee Counties Orlando Sarasota-Bradenton-Charlotte Counties IDAHO Boise & the Treasure Valley ILLINOIS Chicago - Southland & Will County & NW Indiana Chicago - North/west Suburbs & DuPage County KANSAS - MISSOURI Kansas City Metro MASSACHUSETTS Boston - West Metro MINNESOTA Twin Cities Metro Area MISSISSIPPI Southeast - Gulf Coast/Pine Belt NEBRASKA Eastern NE and Western IA NEW JERSEY Bergen - Passaic Counties Essex - Hudson - Union Counties Morris - Somerset Counties Ocean - Monmouth Counties PENNSYLVANIA Pittsburgh - Greater Metro Area South Central PA TEXAS Greater Dallas UTAH Utah TOTAL
Publishing Dates
R AT E S
1/4 Page
1/2 Page
Full Page
2 Page Spread
80,000
January
$1,800
$2,900
$4,500
$6,500
42,000 70,000 80,000 80,000 45,000
October November May May July
$1,275 $1,350 $1,800 $1,800 $925
$2,000 $2,200 $2,950 $2,950 $1,500
$3,100 $3,400 $4,650 $4,650 $2,500
$4,500 $4,850 $6,600 $6,600 $3,400
60,000
October
$1,350
$2,150
$3,300
$4,600
55,000
March
$950
$1,500
$2,500
$3,400
120,000
April/October
$1,900
$3,200
$5,400
$8,000
175,000 120,000
September January/July
$2,220 $2,500
$4,140 $4,000
$6,000 $5,800
$9,000 $8,600
175,000
January/July
$2,220
$4,140
$6,000
$9,000
August
$2,000
$3,400
$5,800
$9,000
160,000
April/October
$2,200
$3,600
$5,800
$8,600
160,000
February/August
$2,200
$3,600
$5,800
$8,600
120,000
January/July
$2,200
$3,600
$5,800
$8,600
120,000
February/August
$2,200
$3,600
$5,800
$8,600
120,000
January/July
$2,200
$3,600
$5,800
$8,600
40,000
January/July
$1,350
$2,500
$3,700
$6,900
80,000
January/July
$2,100
$3,400
$5,600
$8,400
90,000 100,000 70,000 80,000
April/November March/August April/October April/October
$1,900 $1,900 $1,700 $1,900
$3,300 $3,300 $2,800 $3,300
$5,500 $5,500 $4,600 $5,500
$8,000 $8,000 $7,600 $8,000
120,000 100,000
May/November February/August
$2,200 $2,200
$3,600 $3,600
$5,800 $5,800
$8,600 $8,600
110,000
March
$2,200
$3,600
$5,800
$8,600
100,000
September
$2,200
$3,500
$5,800
$9,600
$52,740
$87,930
$140,200
$209,350
75,000
2,747,000
800.201.9989 - Oliver@SeniorsBlueBook.com - Oliver Hersch, Publisher www.SeniorsBlueBook.com
SENIORS BLUE BOOK • MEDIA KIT
DIGITAL PARTNERSHIP PACKAGES ANNUAL PRICING
GOLD ($10,000): •
L isting on Seniorsbluebook.com in Categories of your choice
•
ebpage on Seniorsbluebook.com which includes W 150 word description, 5 Images, 3 videos, e-mail contact form, link out to your website
•
L ogo Sponsorship on Seniorsbluebook.com Home Page
•
5 E-Newsletter Contributions
•
2 SBB Live Business Interviews posted in our Library and pushed through all social media channels
•
R otating logo exposure through primary and econdary website pages
SILVER ($7,500): •
Listing on Seniorsbluebook.com in Categories of your choice that populates about Bronze level listings
•
Webpage on Seniorsbluebook.com which includes 150 word description, 5 Images, 3 videos, e-mail contact form, link out to your website
•
3 E-Newsletter Contributions
•
S BB Live Business Interview posted in our Library and pushed through all social media channels
•
R otating logo exposure through secondary website pages
•
350 Word Editorial
BRONZE ($5,000): •
Listing on Seniorsbluebook.com in Category of your choice
•
ebpage on Seniorsbluebook.com which includes W 150 word description, 5 Images, 3 videos, e-mail contact form, link out to your website
•
E-Newsletter Contributions
Since 1983, we have been the leading resource of expert information on communities and services for seniors, their adult children, caretakers, and industry professionals OLIVER HERSCH
CEO
Phone: 801.897.9804 | Fax: 888.448.9842 P. O. Box 9364 | Salt Lake City | UT 84109 Oliver@seniorsbluebook.com SeniorsBlueBook.com