FLOURISHING SUPER STAR

Editor Brenda Van Rooyen Interviewer Bonolo Gaotingwe

With the modern world trends of social media platforms, being active as an influencer can easier gain access to the market and interesting content that one would like to focus on.

Mpho Mudau entered Sensationnel Hair S.A's 'Qrang & X-Pression Dread Locs Style Contest' in September 2020 on an online platform that’s been open to the public for judging and voting. Mpho managed with her own unique style to reach so many votes, likes, and comments that she won the competition with free-range!

Sensationnel S.A got the golden opportunity to interview this talented rising influencer and was surprised by the personality behind the creativity. Mpho is an active content creator, influencer, and founder of the YBA Marketing Agency. She keeps her followers and fans entertained with her African comedy videos and participates majorly in viral trends especially for the awareness around women's rights, fashion beauty, and lifestyle. Mpho is just in one word “extraordinary".

Being a student, active influencer and the co-founder of YBA Marketing Agency, how do you manage your journey with the focus on youth and the public’s response all at the same time?

During COVID-19 lockdown I met Katrien Grobler, an experienced marketer who unfortunately lost her job at the time due to the epidemic. As part of Katrien’s SA Youth research project, we utilized the opportunity to brainstorm ideas to assist the youth in South Africa. We came up with the idea to create a platform whereby youth can interact with each other as well as been given the opportunity for uplifting exposure in the market. This is where the Youth Board Agency was initiated. The social media platform was utilized to drive this Agency through influencing campaigns and the response, outcome and feedback is amazing!

What experience did you gain during the COVID-19 Lockdown, especially with the media platforms you utilized at the time?

The lockdown taught me to be patient with the processes. I experienced that no matter how hard the days may be, there will be a breakthrough. Although this period was sometimes frustrating due to many of my activities been postponed or canceled, the brighter side was that I had the opportunity to rapidly grow on both social media platforms as well as how to effectively engage with many brands around SA.

How did you manage to become so successful with so many followers? What do you believe is your strengths as an influencer and what advise can you give to potential upcoming influencers / brand ambassadors?

Surprisingly my break through all started with TikTok and then after building the successful platform I also utilized Instagram. I believe that my strength lays in “consistency”. Followers need someone who is consistent in terms of posting. People love it when you engage with them in terms of responding to comments and reposting what your followers posted about you. It is important to make your followers part of your posts in order to grow that relationship with them. It is also important to keep up with latest trends. My advise will thus be to be consistent, build great relationships with your followers and stay on top of the latest trends !

What is your future plans as an influencer and co-founder of YBA (Youth Board Agency)?

My plans are to ensure that my positive style as an influencer will bring forth positive changes. For this I will utilize my influence on social media and the Youth Board Agency to facilitate the change. I believe that actions speak louder than words, so I want to ensure that the change will inspire the upcoming generation to reach their full potential and spread positivity. I will continue to grow my brand in a way that will inspire others to also continue with the legacy and allow our youth to be heard as future leaders of our country. And then I will never stop creating funny videos that can put a smile on everyone’s face and happiness in the heart. Mpho's journey as an creator

Co-founder of YBA, Making changes in youth group

The part of Youth of Tiktok campaign & interviews on YFM about this campaign

Youth of Tiktok

Put a smile on!

Creating video with the trend setter of Tiktok and member of YBA, Witney

Hair by X-Pression Ultra Braid

Shown Colours: #Sage #Azure #Bamboo