DENVER/BOULDER
THE NEW NORMAL
3.2019
Spring PREVIEW Everything you need to know to make the most of the coming season
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ISSUE 3 // VOLUME 4 // 3.2019
SPRING HAS SPRUNG Art is blooming in CO.
46
FEATURES 70
SP EC IAL R EP OR T
The Strain Game
Truth is, strains aren’t the best way to tell customers what they’re getting.
78 JCC Film Festival
Boulder’s Jewish Film Festival aims to both engage and entertain.
84 The Snowiest Month
Here’s how to enjoy the last snow days.
92 Insta-Grams
Elders wanting to stay relevant had better get Insta-worthy.
every issue S’MORE SEASON It’s high time to book your summer campsites.
62
17 Editor’s Note 22 The Buzz 28 NewsFeed
HEMP’S SECOND TIME AROUND
34 AskAngie
VAPES AND A PLANE
38 TasteBuds
CBD FOR DINNER
46 AroundTown
CULTURAL CALENDAR
54 HighProfile
ALL ABOUT THE BEES, MAN
62 TravelWell
GOT TO GET AWAY
130 The Scene
54 I'LL BE YOUR HONEYBEE You be my honeysuckle.
HIGH-END ACCESS
136 HereWeGo
ARCHIPELAGO Sensi magazine is published monthly by Sensi Media Group LLC. © 2019 SENSI MEDIA GROUP LLC. ALL RIGHTS RESERVED.
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sensi magazine ISSUE 3 VOLUME 4 3.2019
EXECUTIVE FOLLOW US
Ron Kolb ron@sensimag.com CEO, SENSI MEDIA GROUP
Tae Darnell tae@sensimag.com PRESIDENT, SENSI MEDIA GROUP
Alex Martinez alex@sensimag.com CHIEF ADMINISTRATIVE OFFICER
EDITORIAL sensimediagroup
Stephanie Wilson stephanie@sensimag.com EDITOR IN CHIEF
Leland Rucker leland.rucker@sensimag.com SENIOR EDITOR
John Lehndorff edible.critic@sensimag.com DINING EDITOR
Robyn Griggs Lawrence CONTRIBUTING EDITOR Dr. Angie McCartney askangie@sensimag.com sensimagazine
COLUMNISTS
A RT & D E S I G N Jamie Ezra Mark jamie@emagency.com CREATIVE DIRECTOR
Rheya Tanner, Wendy Mak, Josh Clark em@sensimag.com DESIGN & LAYOUT
sensimag
BUSINESS & A D M I N I S T R AT I V E Liana Cameris liana.cameris@sensimag.com PUBLISHER
Richard Guerra richard.guerra@sensimag.com Steve McMorrow steve.mcmorrow@sensimag.com Amanda Patrizi amanda.patrizi@sensimag.com Tyler Tarr tyler.tarr@sensimag.com ASSOCIATE PUBLISHERS
Amber Orvik amber.orvik@sensimag.com CHIEF ADMINISTRATOR
Andre Velez andre.velez@sensimag.com MARKETING DIRECTOR
Hector Irizarry distribution@sensimag.com DISTRIBUTION
M E D I A PA RT N E R S Marijuana Business Daily Minority Cannabis Business Association National Cannabis Industry Association Students for Sensible Drug Policy 16 MARCH 2019 Denver // Boulder
TOTALLY NORMAL
editor’s
NOTE
From the very start, Sensi has been on a mission
of spreading what we like to call “the new normal” in the
post-prohibition age, as cannabis continues its march into the mainstream. The Better Homes & Gardens version of a cannabis mag, if you will. In the almost three years since we published our first issue, we’ve watched the old stigmas be broken, the walls come down, and people’s condemnation turned to curiosity turned in some cases to connoisseur. No more was this more apparent to me than when I was visiting my dad in northern Florida for the holidays. In Wakulla County, which is south of Tallahassee on the Gulf, he runs a pickleball league—and if you don’t know what that is, you should head to issuu.com/sensimediagroup and read the Denver/Boulder edition from June 2018, or you can just picture a sport that I like to call “tennis for the AARP crowd.” Most of the participants in the league are in their 60s or 70s. It’s great exercise, socialization, community building—wonderful, really. And what was even more wonderful is that my dad apparently brags to anyone who will listen that he has a daughter working in “weed”. During the three-hour league session, I was approached by a dozen of his contemporaries, one by one, each shyly and quietly whispering their questions about cannabis—especially CBD, which they’ve heard is good for all things that will ail them. The message is getting through. The stigma is dropping, even in the most conservative parts of the country. And Sensi is very proud of whatever small part its helped play in that roll. Sensi took home “Publication of the Year” in the 2018 Cannabis Business Awards in Colorado, and this month, the magazine is up for accolades in both the New England Cannabis Awards (Best News/Information Source and Top Cannabis Event categories) and the Las Vegas Cannabis Awards. We’re incredibly honored by the nominations, and we appreciate the support we get from our readers and our communities. Together, we will continue our march until the New Normal is just as normal as can be. Thank you for joining us on this journey.
Stephanie Wilson ED I TOR I N CHI EF SENSI MAGAZINE
sensimag.com MARCH 2019 17
ADVISORY BOARD 1906 New Highs // CHOCOLATE The Adjustatorium // CHIROPRACTIC Agricor Laboratories // TESTING LAB Bear Mortgage // RESIDENTIAL MORTGAGE SOLUTIONS Cannabis Tax Solutions // TAX AND ACCOUNTING Cannopoly // MOBILE COMMERCE CLogistics // COURIER The Clinic // SEED BANK Cohen Medical Centers // MEDICAL CENTERS Colorado Cannabis Company // THC COFFEE Concentrate Supply Co. // RECREATIONAL CONCENTRATES CWC Soil LLC // SOIL Escape/Evolutionz // THE CLEAR™ Evolve Formulas (Nanosphere) // TRANSDERMAL Franklin Bioscience // PILLS AND TABLETS Greenhouse Payment Solutions // PAYMENT PROCESSING GreenLink Financial // BANKING Hybrid Payroll // STAFFING AND HR BENEFITS Incredibles // WELLNESS Jupiter Research // INHALATION HARDWARE Kindred Wolf // MARKETING AGENCY L’Eagle Services // SUSTAINABILITY Lab Society // EXTRACTION EXPERT AND LAB SUPPLIES Lowspark Incorporated // DISTRIBUTION LUXX Retreat // LODGING Mac & Fulton Talent Partners // RECRUITING marQaha // SUBLINGUALS AND BEVERAGES Mary Jane’s Medicinals // TOPICALS MedPharm // LIFESTYLE VAPE Monte Fiore Farms // RECREATIONAL CULTIVATION Mountain High Suckers // CBD EDIBLES Mustache Dabs // ROSIN PRESS Nature’s Root // HEMP COSMETICS Next Frontier Biosciences // BIOSCIENCES PotGuide // TRAVEL/TOURISM Pyramid // DISTILLATES Revered Inc. // INHALERS RiNo Supply Company // CANNABIS CULTURE RxCBD // CBD PET TREATS Sharp Solutions // TRANSPORTATION Source Colorado // WHOLESALE CONSULTING Steve’s Goods // CBG PRODUCTS Terrapin Care Station // RECREATIONAL DISPENSARY Toast // MINDFUL CONSUMPTION Wana Brands // EDIBLES WillPower // SPORTS NUTRITION Witlon Inc. // PAYROLL PROCESSING 18 MARCH 2019 Denver // Boulder
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Higher Etiquette READING ROOM
Whether you’ve been on the giving or receiving end
The topics covered include everything from basic lin-
of the phrase, “According to Emily Post [insert standard
go to rotation etiquette to pairing parties and “weed-
practice followed by polite society here],” you’ve been
cations.” [Full disclosure: Sensi president Tae Darnell is
subject to her advice—or the advice of her decedents
among the industry experts consulted for the project.]
given through subsequent books, syndicated advice col-
At the heart of the book’s message is the communal
umns, and other teachings of the Emily Post Institute.
spirit of the plant, which is meant to be shared.
The original manners mastermind literally wrote the
The preface answers with the question undoubtedly
book on etiquette, dictating the rules for social conduct
on everyone’s mind when they learn of the book’s exis-
in her 1922 bestseller Etiquette: In Society, In Business, In
tence: What would Emily Post think of it all?
Politics and At Home. While times have changed, many of the principals of good manners she outlined almost a
According to Lizzie Post, the OG of etiquette would support it.
–Stephanie Wilson
century ago are still widely followed today. Getting excited about etiquette is elevated to high book by Lizzie Post, great-great-granddaughter to gran-
Quick Hits: Upcoming Releases We Can’t Wait to Read
dame of all-things gracious and co-president of her fam-
Stoned Beyond Belief by Action Bronson and Rachel Wharton, Available March 19
ily’s Vermont-based institute. Higher Etiquette: A Guide
The Path Made Clear by Oprah Winfrey, Available March 26
fashion this month with the anticipated release of a new
to the World of Cannabis, from Dispensaries to Dinner Parties (Penguin Random House, available March 26) is the most concrete example to date of just how far we’ve come in removing the stigma surrounding cannabis. When the world’s most respected etiquette brand deems the formerly controversial plant a topic for polite society, it’s a milestone moment. 22 MARCH 2019 Denver // Boulder
A Wonderful Stroke of Luck by Ann Beattie, Available April 2 50 Things That Aren’t My Fault by Cathy Guisewite, Available April 2 Machines Like Me by Ian McEwan, Available April 23 The Moment of Lift: How Empowering Women Changes the World by Melinda Gates, Available April 23 City of Girls by Elizabeth Gilbert, Available June 4 The Testaments (The Handmaid’s Tale sequel) by Margaret Atwood, Expected September 10
BE HERE
Weeded Wedded Bliss Whether you’ve got pending nuptials to plan or you’re just curious about how to tastefully incorporate cannabis into an upscale celebration, you’ll want to check out this year’s Cannabis Wedding Expo. It goes down at the upscale Lionsgate Event Center in Lafayette on March 3. Now in its fourth year in Denver, the expo has expanded to multiple cannabis-friendly cities, including San Francisco, Los Angeles, and Las Vegas. It’s put on by the teams at Cultivated Spirits and Irie Weddings & Events to bring together cannabis-curious couples and the forward-thinking vendors and companies willing to serve them. Think: photographers, consumption-friendly venues, florists, budtending staffing companies, caterers, and more. Bec Koop of Irie Weddings & Events shares the vision behind the event: “Irie Weddings & Events feels that if our clients choose to enjoy cannabis in their daily lives, they should not be denied this opportunity on their big day to consume in a way that is the best fit for their lifestyle.” Tickets are appropriately priced at $14.20. –SW
PHOTOGRAPHY COURTESY OF THE HIP PHOTOGRAPHY, @KAYAEVENTDESIGN
For more details and to purchase: CANNABISWEDDINGEXPO.COM
sensimag.com MARCH 2019 23
PHOTOGRAPHY COURTESY OF VISIT DENVER
S AY W H AT
Boss up and change your life. You can have it all, no sacrifice.—Lizzo When tickets to Lizzo’s May 1 show at the Ogden went
tour morning, you can find solace in the lineup of other
on sale last month, they sold out in less than four min-
hot acts coming to town this spring. As of press time,
utes flat. Her whole tour sold out that same morning,
tickets were still available for these shows, chosen basi-
and rightfully so. We’re still hoping for a second Denver
cally at random.
–SW
show announcement. She’s pure magic on stage—stole the show straight out from under HAIM during last summer’s Sister Sister Sister tour at Red Rocks. We all could take a cue from her self-lovin’, take-no-BS style. Sample lyrics: “Yeah, I got boy problems, that’s the human in me / Bling bling, then I solve ’em, that’s the goddess in me.” If you’re among the legion of disappointed fans met with the stinging
“No
Tickets
Available at This Time” message
from
AXS
that fateful sold-out24 MARCH 2019 Denver // Boulder
Noname @ The Ogden, March 6 Joy Williams (of The Civil Wars) @ Fox Theatre, March 12 + @ Globe Hall, March 13
Black Uhuru @ Ophelia’s Electric Soapbox, March 22 Aaron Watson, Grizzly Rose, March 23
Brett Young @ Fillmore Auditorium, March 14
Slow Caves @ Globe Hall, March 23
Matt Nathanson @ Oriental Theater, March 15
Sister Sparrow and the Dirty Birds @ The Bluebird, March 28
Cypress Hill & The Hollywood Undead @ Fillmore, March 16
Lennon Stella @ Ogden, April 1
Meadow Mountain, Gothic Theater, March 16
Alice Merton @ Bluebird Theater, April 23
TNERTLE @ The Bluebird, March 16 Mt. Joy @ Gothic Theater, March 19 The Nitty Gritty Dirt Band @ PACE, March 22
T-Pain @ Gothic Theater, April 1
Jenny Lewis @ Ogden, May 16 Hunter Hayes @ Ogden, May 17 Tech N9ne @ Fillmore, May 17
I N G O O D H E A LT H
Spring Cleaning
Women who work as cleaners or regularly use cleaning sprays or other cleaning products at home appear to experience a greater decline in lung function over time than women who do not clean, according to new research published online in the American Thoracic Society’s American Journal of Respiratory and Critical Care Medicine. The study followed 6,235 participants for more than 20 years, so this is one of those legit studies that you can cite with certainty when declining to scrub the tub. –SW
INFLUENCER
INSTA FLOOFER of the Month
Did you know that St. Patrick, patron saint of this month’s shamrock-be-
dazzled celebration of all things Irish, may not have been Irish at all? Some
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Remove The Accounting Stress From Your Life
historians believe he was actually born in Scotland, a controversial opinion confirmed by a quick Google search. This almost-Insta-famous Welsh Corgi knew that. That shared heritage is one reason he loves St. Patty’s Day so much. This hot, fresh pup goes by Gus IRL and the apropos @hotfreshcorg online, where he’s got nearly 1,800 ’Grammers following him. That’s only like 800 more than me, not that I’m counting. Or judging. I get it: the fluffy-bottomed pooch, who turned two in December, fills feeds with all sorts of boopable swagger. Follow along. And if you’ve got a feature-worthy floofer we should highlight next, let us know @sensimagazine on Instagram. Bonus points for photos showcasing iconic Front Range locales. And a gift bag of elevated swag for the pup and pup-arent chosen to be the next Instafloofer of the Month.
–SW
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{newsfeed } by L E L A N D R U C K E R
28 MARCH 2019 Denver // Boulder
HEMP’S SECOND TIME AROUND Hemp makes its way back into the mainstream. Hopefully, the second time’s a charm. With the passage of the 2018 Farm Bill, hemp has offi-
and growers are struggling,” he told Roll Call during nego-
cially lost its designation as a dangerous drug and should
tiations, “industrial hemp is a bright spot of agriculture’s
be treated like any other agricultural product from now on.
future.”
Expectations are over the moon about a market explosion and a multibillion-dollar industry.
There is also an eruption of hemp-based products coming to market in all kinds of powder, tincture, sublingual
“American farmers are promised a new cash crop. … It
and pill forms. And, again, it’s not the first time this has
is hemp, a crop that will not compete with other American
happened, either. Cannabis in various forms and amounts
products. Instead, it will displace imports of raw material
was utilized in pharmaceutical medicines made by almost
and manufactured products produced by underpaid peas-
every major drug manufacturer in the late 1900s and early
ant labor, and it will provide thousands of jobs for Ameri-
21st century. It was far more prevalent than we imagine.
can workers throughout the land.”
The online-only Antique Cannabis Book lists more than
But wait, those lines are from an article published in
2,000 products with cannabis among the ingredients. It
the February 1938 Popular Mechanics magazine under
was first mentioned in the US Pharmacopoeia (the official
the headline “New Billion Dollar Crop.” That same month
catalog of medical drug applications) in 1851, and by the
Mechanical Engineering magazine claimed hemp to be “the
1860s was being suggested for a variety of ailments, and
most profitable & desirable crop that can be grown.” In an
included instructions on how to extract and make your
age before instant publishing, both pieces were written in
own medicines. The 1916 edition, not long before the per-
early 1937 but didn’t come out until a year later. In the
secution of cannabis began in earnest, includes a section
interim, hemp had been regulated out of existence in the
on testing procedures for using it on dogs.
United States.
Parke-Davis, Eli Lilly, Smith Brothers, and Squibb all sold
Except for even loftier predictions, today’s headlines
cannabis extract drugs, remedies, pain killers, liniments,
mirror those from 1937. Estimates of just how large the
and powders, for almost every malady known to humans.
market will expand range from a modest $10 billion to
You could buy cannabis products under the Montgomery
more than $20 billion in the next five years, depending
Ward and Sears, Roebuck labels. The Tancro Drug Compa-
upon whom you ask. Senate Majority Leader Mitch Mc-
ny’s One Night cough syrup contained alcohol, cannabis
Connell, no cannabis fan but whose state could be a major
indica, chloroform, and morphia (morphine), which proba-
beneficiary of that projected windfall, put his full weight
bly worked, although it might have knocked you out rather
behind the Farm Bill. “At a time when farm income is down
than stopping your cough.
sensimag.com MARCH 2019 29
30 MARCH 2019 Denver // Boulder
Restrictions on medical cannabis began in 1906, and
into compliance again. “We’re obviously waiting for regu-
prohibition gained steam in the 1920s, leading ultimately
lations to come down from the federal government,” says
to the Marihuana Tax Act of 1937, which basically regulat-
Samantha Walsh, an activist who sits on the board of the
ed cannabis and hemp out of business. “Using the same
Colorado Hemp Industries Association. “We’ll do whatev-
arguments that the American people no longer bought
er we need to conform and continue so that Colorado will
regarding beer, cannabis prohibition began,” writes Doug
treat it like any other agricultural commodity in a regula-
Fine in his excellent history Hemp Bound. “Banning (in ac-
tory framework,” she says. “There’s no need to re-create
tuality, restricting to zero by not issuing federal permits) hemp cultivation is like banning wheat. It’s a surreal policy. Absolutely, 100 percent baseless.”
the wheel.”
It’s being infused into coffee, lip balms, bath
CBD, or cannabidiol—a chemical compound produced in certain strains of Cannabis sativa, including hemp—
Baseless or not, the US gave up
bombs, skin-care lotions,
hemp production, and the rest of the
analgesics, cold remedies,
medical cannabis market looks much
world obliged by filling in. Today, iron-
mascara, and pomades, in
like it did a hundred years ago. CBD is
ically, most American businesses that
wasn’t discovered until 1940, but the
found today in products that lift your li-
create products have to import hemp,
every form imaginable, a
much of it from Canada and China. To
trend that’s only likely to
ing infused into coffee, lip balms, bath
bring all that business back to the Unit-
continue and expand.
bombs, skin-care lotions, analgesics,
ed States is a nativist dream come true.
That should all begin to happen soon, although the country will no doubt rely upon imported hemp for years
bido and stimulate hair growth. It’s be-
cold remedies, mascara, and pomades,
in every form imaginable, a trend that’s only likely to continue and expand.
to come. It’s going to take awhile for the federal govern-
Colorado has always been at the forefront of develop-
ment, specifically the Department of Agriculture and the
ment and technology in the hemp industry. Much of that
Federal Drug Administration, to come up with rules and
will be on display at the 6th annual NoCo Hemp Expo,
regulations, and the infrastructure necessary for growing,
which is moving this year from Ft. Collins to the Crown
processing, and distribution still needs to be built out.
Plaza DIA March 29–30, and is expecting more than
When the last Farm Bill was passed, Colorado enacted
8,000 attendees from around the world. “Being one of the
rules and has worked alongside farmers to plant and pro-
top-growing states is wonderful,” says Walsh. “Develop-
cess crops. The state planted more hemp than any other
ing genetics or brand new harvesting or processing tech-
in 2018, and everyone expects it to move quickly to come
nology, that’s where we hope Colorado will shine.”
sensimag.com MARCH 2019 31
32 MARCH 2019 Denver // Boulder
®
TM
FERTILIZERS sensimag.com MARCH 2019 33
{askangie } by D R . A N G I E Mc C A R T N E Y
VAPES AND A PLANE Cannabis Q&A powered by Butterfly CBD.
CBD is everywhere these days. But trustworthy, reliable information about CBD? That’s harder to come by. Scroll your News Feed and you’ll likely be bombarded with posts touting the compound as a miracle fix for whatever ails you. Take CBD and live a better life! You get the message. We all get the message: Take CBD. Hard stop. That raises all sorts of questions. Such as: how? How much? From where? Is it safe? Is it snake oil? Are you sure? Smart questions. Finding answers isn’t always easy, but we want to help. Our “ask me anything” columnist Dr. Angie McCartney teamed up with the experts at Butterfly CBD to answer questions submitted by readers looking for trustworthy information about the “it” cannabinoid. Butterfly CBD is a new information resource and product marketplace on an educational mission. [Full disclosure: Sensi Mag and Butterfly CBD are related companies.] This month, we dive into the basics. And we try to take it with us when we go.
“What’s the difference between oil and tincture, and products labeled vape oil? Which ones are safe to vape?”
around almost as much as the term “full-spectrum,” in-
—Magic Rising
diluents/carriers such as propylene glycol and MCT oil.
That distinction usually has to do with its form of extraction or post-extraction reformulation. A tincture is usually cannabinoids dissolved into an alcohol or lipid-based solvent. Alcohol tinctures are usually more potent, but this is not always the case. “CBD oil” perhaps most often refers to a distillate and sometimes CO2 extract, but the term “oil” gets thrown
34 MARCH 2019 Denver // Boulder
evitably misconstruing the precise meaning of the term. Information regarding the nature of the extract should be available on the packaging for more precise discernment. “Vape oil” is a term that almost always refers to a formulation, which includes CBD distillate or isolate, and can include other products like terpenoids (terpenes) and/or The jury is still out on vape cartridges, but they aren’t strongly recommended. Many formulations are untrustworthy, with heavy molecular constituents that are likely to behave like carcinogenics when vaporized. Also, some cartridges themselves have recently been shown to contain metals that can produce toxin-mediated conditions when heated.
“My brain tumor has returned for the third time, and I cannot control seizures with prescription medication alone. But taking CBD with THC oil at night works amazingly. Will it be legal to bring it on my flight back to the UK?” —Up in the Air
combo can’t legally cross state lines, never mind international borders. If you pack it in your checked luggage, will you get caught, arrested, prosecuted? It’s possible. Is it likely? No, especially if the packaging is innocuous. But there is a risk. Our lawyers said we can’t advise it. So, there’s that. The safest option is to procure the medicine you need once you reach the UK. On another note, if you are going to Liverpool during your trip to Europe and you are a Beatles fan, be sure to check out The Cavern Club on Mathew Street. Introduce yourself to Jon Keats, co-owner and manager, and tell him I sent you. There is also a very interesting publication called The Guide (you can find it on Facebook), which gives great coverage of what’s on in Liverpool. It’s cer-
Thrilled to hear the cannabinoid combo is working! The
tainly a city of very friendly people with lots of interesting
federal government, however, isn’t on the same page.
and fun places to visit. I hope you have a terrific trip.
While hemp-derived CBD is now legal in the US thanks to the passing of the 2018 Farm Bill, THC is derived from the Cannabis sativa plant that remains federally illegal. Which unfortunately means your cannabinoid
DR. ANGIE hosts Teaflix Tuesdays on Facebook (FB.COM/DRANGIEMCCARTNEY ), and has a live radio broadcast on the Pete Price Show out of Liverpool on Saturday nights (RADIOCITY.CO.UK ) and on Richard Oliff’s HFM Drive Show on Wednesday afternoons (HARBOROUGHFM.CO.UK ).
sensimag.com MARCH 2019 35
36 MARCH 2019 Denver // Boulder
sensimag.com MARCH 2019 37
{tastebuds } by J O H N L E H N D O R F F
CBD FOR DINNER From doughnuts to cocktails, cannabinoid cuisine is on Colorado’s menu.
You can’t miss the CBD doughnuts in the glass display case at Glazed & Confuzed, the artisan doughnut emporium at Aurora’s Stanley Marketplace. The eye-catcher is a yeast-raised classic with raspberry-blueberry glaze crowned with a distinctive candied fresh Colorado-grown hemp leaf. It is the most colorful and palate-pleasing sign that cannabinoid cuisine is finally taking hold in Colorado cafés, restaurants, and bars now that hemp has been federally legalized. A handful of local spots are blazing a trail by dishing buttered coffee, smoothies, cocktails, and even breakfast cereals with CBD. CBD—short for cannabidiol—is not THC and won’t get you “high.” It’s a cannabinoid that may help with anxiety, pain, relaxation, and especially inflammation. In food, it is usually available as an oil extracted from hemp, much of it currently grown in Colorado. Cooks can’t use CBD extracted from cannabis or make any specific health claims about its affects, according to the Food and Drug Administration. In the infancy of CBD fare, there has also been some legal and regulatory bumps in the road. In several states, food inspectors have ordered cafés to stop selling CBD food and drink until regulations have been developed. In Colorado, a few financial services providers have declined to process sales of CBD food and drink items. 38 MARCH 2019 Denver // Boulder
ket. “Now I finally get to feature local hemp CBD in my
“YOU KNOW WHEN YOU COME HOME FROM WORK AND MELT INTO THE COUCH? THAT’S WHAT CBD FEELS LIKE.”
business. We add a powdered CBD isolate that’s colorless
—Ian Mitchell, River and Woods mixologist
RX: CBD DOUGHNUT DAILY “I’ve been part of the cannabis community for 20 years,” says Josh Schwab, owner of Glazed & Confuzed, which is opening a second locale at Denver’s new Broadway Mar-
and tasteless at 20 milligrams per doughnut.” Schwab’s shop sells five to 10 of the pricey CBD doughnuts a weekday, 20 to 30 daily on weekends, he says. There is no law or regulation yet that indicates an age limit on
or the more astringent dark roast? How do you like your
purchases. “We look at customers, and if they seem to be
crema on top—foamy, dense, or thin? Room for cream?
under 18, we don’t sell it to them but they really don’t ask.”
Lately, Young has a new query: “Would you like that latte
The folks purchasing them are not stoners, Schwab
with CBD?”
shares. “The majority of my clientele are professional peo-
“We brew Sträva Craft Coffee from Denver, which in-
ple—nurses, lawyers, businesspeople. That’s who buys
fuses roasted beans with full-spectrum hemp CBD oil,” he
the CBD doughnuts. I have doctors who get them and say
says. “You get a mild 5 to 10 milligrams CBD in each cup.”
they really support CBD. They just can’t prescribe it yet.”
Precision Pours uses Blue Bird Botanicals CBD oil in cocoa, chai, and matcha lattes and in the glaze on his sour-
“ESPRESSO WITH CBD FOR ANAKIN” At Precision Pours, coffee geeks feel right at home. The
dough brioche buns. “That way you can vary the amount from 20 to 50 milligrams per serving,” he said.
owner and chief nerd at the Louisville café, Brice Young,
Young was initially wary. “I was a little uneasy about
loves to tweak each cup to get it perfectly right for each
the price of CBD and the stigma from cannabis, but the
customer, so he asks a lot of questions. Do you like a light-
reception has been incredible. I have to keep reordering
er roast or darker? Would you like this fruity light roast
the beans.”
sensimag.com MARCH 2019 39
40 MARCH 2019 Denver // Boulder
CBD donut and coffee from Glazed & Confuzed
WHERE TO SAMPLE CBD FOOD AND DRINK Blue Sparrow Coffee (Denver): CBD Nitro Cold Brew on tap. BLUESPARROWCOFFEE.COM The Cereal Box (Arvada): Taste-free powdered CBD isolate added to bowls of breakfast cereal, and in coffee drinks and milkshakes. CEREALBOXINC.COM Dad & Dudes Breweria (Aurora): George Washington’s Secret Stash IPA with hemp CBD extract. BREWERIA.COM Drip Denver: Sträva CBD Coffee: Focus (30 mg) and Restore (120 mg). DRIPDENVER.COM Glazed & Confuzed (Aurora/Denver): CBD with doughnut glaze. GCDONUTS.COM
A DAILY CUP OF “SAVING GRACE” It’s no surprise that CBD was warmly embraced at Wonder. The coffee shop and café in downtown Boulder—also opening soon at Denver’s Broadway Market—serves everything from organic cold-pressed juice and nut milk to ghee-topped coffee. Wonder was a pioneer in adding CBD to the menu as soon as hemp was legalized. “We use local, organic, full-spectrum hemp CBD oil. Full spectrum uses the whole plant and includes all the other cannabinoids except THC, so users get the entourage effect,” says Josanne Skulski, assistant manager and inhouse nutritionist. She is especially impressed with the anti-inflammatory properties of CBD, which fit in well on
Habit Doughnut Dispensary and Carbon Café (Denver): Carbon Café has CBD cold brew and kombucha on tap and CBD-infused coconut water and bitters to add to drinks. Next door, Habit Doughnut Dispensary dishes CBD-glazed doughnuts. A second Carbon Habit location recently opened in Five Points. HABITCARBON.COM Precision Pours (Louisville): CBD-infused coffee and hot milk drinks, and CBD-glazed brioche buns. FB.COM/PRECISIONPOURSCOFFEEHOUSE
River and Woods (Boulder): CBD available in cocktails, mocktails, and other beverages—and sometimes even on oysters. RIVERANDWOODSBOULDER.COM Twisted Smoothie (Wheat Ridge): 15 or 30 mg CBD can be added to drinks, including the Paleo Smoothie with sweet potato, coconut milk, and cinnamon. TWISTEDSMOOTHIE.COM
Union Lodge No. 1 (Denver): CBD-infused artisan cocktails. UNIONLODGE1.COM Wonder (Boulder/Denver): CBD in coffee, teas, juices. WONDERPRESS.CO
the menu. For instance, Wonder’s Golden Cup includes ginger tea, orange, grapefruit, lemon, pressed fresh turmeric and ginger, cayenne, and black pepper oil is already a naturally anti-inflammatory powerhouse. Adding a single (10 milligram) or double (20 milligram) CBD shot only amplifies the effect. sensimag.com MARCH 2019 41
42 MARCH 2019 Denver // Boulder
MIXING A MELT-INTO-THE-COUCH MARTINI As the resident mixologist at River and Woods, chef Daniel Asher’s cozy downtown Boulder eatery, Ian Mitchell has added CBD to his arsenal of cocktail and mocktail ingredients. “At first we asked: ‘Can we do this? It’s illegal to sell anything with THC, so we made sure the oil we use is tested,” Mocha CBD donut from Glazed & Confuzed
Mitchell says. He uses Kannaway Pure Gold Full Spectrum
“IT’S APPEALING BECAUSE IT’S NOT ALCOHOL, IT’S A HEALTHY INGREDIENT, AND IT’S A LITTLE DARING.”
Hemp CBD Oil in beverages and an occasional appetizer
—Ian Mitchell, River and Woods mixologist
do-made DRAM Evergreen Pine Needle Syrup. The sur-
like oysters on the half shell with CBD. The oil adds a light “herbaceous” hint. The mixologist’s latest creation is the interactive River in the Woods. The cocktail includes Woods Barrel Rested Treeline Gin, On Point Amaretto Liqueur, and Coloraface features a green chartreuse float, 5 milligrams of
Wonder has some CBD regulars who come in at the
CBD, a sage leaf, and a blood orange peel set ablaze.
same time every day, Skulski shares. “We have a customer
“CBD is mildly relaxing,” Mitchell says. “I describe it as,
who always gets a butter coffee with CBD. He had a trau-
‘You know when you come home from work and melt into
matic brain injury and has been on heavy pain meds in the
the couch? That’s what CBD feels like.’”
past. He says that CBD is the most effective thing he has
The River and Woods menu offers CBD added to any
found for his head pain. Another customer likes a golden
beverage. “I had an elderly woman who was here with her
latte with CBD for his anxiety. He calls it ‘my saving grace.’”
family. She wanted CBD in her water. ‘Is this going to make
Skulski gets a lot of feedback from customers, too. “The
me high?’ she asked. Her kids and grandkids told her, ‘No!’
most common criticism I get about CBD is, ‘I tried it and I
She really loved it and being able to connect with them,”
didn’t feel anything.’ It’s not like THC, where you feel the
Mitchell recalls.
effects immediately. CBD is part of a wellness approach, like a supplement or herb that you take regularly.” It also takes some time and tweaking to figure out what works. “The dosage is different with each person. For
“It’s appealing because it’s not alcohol, it’s a healthy ingredient, and it’s a little daring,” Mitchell says. Besides, nobody is going to get cut off after consuming too many CBD sodas.
some injuries, it may need 100 milligrams or more per day.
After sipping a CBD cocktail, customers may detect a lit-
Some people also use topical CBD cream on the affected
tle hemp oil on their lips. They should spread it around and
spot,” Skulski says.
think of it as a sort of CBD Chapstick.
Skulski is optimistic that scientific research now finally being done will likely confirm many other potential health benefits from hemp cannabinoids.
JOHN LEHNDORFF writes the Nibbles column for Boulder Weekly and hosts Radio Nibbles on KGNU.
sensimag.com MARCH 2019 43
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{aroundtown } by S T E P H A N I E W I L S O N
CULTURAL CALENDAR An action-packed preview of the season to come. 46 MARCH 2019 Denver // Boulder
If you’ve been hibernating, now is the time to shake it
MARCH 1–8
off and come out to play. Denver and Boulder are hum-
Side Stories
ming this month with an array of stimulating activities
It’s billed as “8 Nights of Cinematic Art on the Urban Ex-
designed to feed your soul and whet your appetite for the good times to come. With new exhibitions opening or on display at the area’s top institutions, more dining and drinking events than any stomach could possibly handle (especially given the proximity of bathing suit season), and a lineup of all sorts of creative pursuits to keep you occupied almost every night of the week, March is our new favorite month of the year. Here are some of the highlights—just a taste of the fun festivities you could get into this month. OPENING MARCH 1
Leonardo da Vinci: 500 Years of Genius Exhibition Denver Museum of Nature & Science // DMNS.ORG
Inventor, artist, scientist, anatomist, engineer, architect, sculptor, philosopher: Leonardo da Vinci is the definition of a Renaissance man. The first day of March is your first opportunity to see the this immersive exhibition, on view through August 25, featuring nearly 70 of his machine inventions, built using detailed concepts from his famous notebooks.
Brighton Boulevard, RiNo // SIDESTORIESCOLORADO.COM
terior.” What that translates to, in non-marketing speak, is a large-format outdoor film installation featuring digital works from eight Colorado artists, projected onto exterior walls throughout the RiNo Arts District. The result: a walkable art experience. Restaurants, bars, and shops are offering special deals throughout the event, and there’s an interactive map and audio tour offering block-by-block suggestions about where to stop for a drink, a bite, or to indulge in some retail therapy.
MARCH 2
MARCH 10
Mile High Beer Fest
Music in the Galleries: Violamore Duo
In the heart of RiNo, this always-sold-out event cele-
This special evening features the husband-wife Violamore
brates Colorado craft beer culture, with 40+ breweries,
Duo, with violists Koko Dyulgerski and Leah Kovach. The
food trucks, vendors, and live music. It’s good, laidback fun
Music in the Galleries series is part of a partnership with the
for three full hours (four for VIP) during both the afternoon
museum and Swallow Hill Music, created to showcase Still’s
and evening sessions. Tickets start at $37.
appreciation for music. The series is said to be “as exciting and
Number 38 // MILEHIGHBEERFESTIVAL.COM
MARCH 7
Junk in the Trunk: DIY Trash Journal & Activity Book
Clyfford Still Museum // CLYFFORDSTILLMUSEUM.ORG/EVENT/MUSIC-IN-THE-GALLERIES/
eclectic as the record collection of Clyfford Still that inspires it.” The live performances take place every second Sunday of the
Grandma’s House // $10 // FB.COM/GRANDMASBEERCO
month, giving art lovers an opportunity to experience his work
If you’ve got a drawer or box filled with concert ticket stubs,
through both sight and sound. Free with museum admission.
photo strips, and other mementos you’ve totally been meaning to do something with, now’s your chance. Or you could use the time to make an enemies list. That’s one of the official suggestions on the event page for this handmade journal and activity book making at the hipster hangout on Broadway. Another suggestion: garnish your pages with stickers and sequins, provided by the host Shawn Bowman, author of Beer Crafts: Making the most out of your empties and what to do with those 99 bottles still on the wall. 48 MARCH 2019 Denver // Boulder
More To Do, More To Love Presented without comment MARCH 7
So All May Eat Gala
McNichols Building // SOALLMAYEAT.ORG/GALA/ MARCH 8
Dining in the Dark
The Fort // THEFORT.COM/FRIDAY-NIGHT-DOINS-AT-THE-FORT/ MARCH 8
Worldwide Antique & Vintage Show Denver Mart // FINDYOURANTIQUE.COM MARCH 10
Drink Red, Wear Red
McNichol’s Building // DRINKREDWEARRED.COM MARCH 11 Latina/o Advocacy Day 2019 McNichols Building // COLORLATINA.ORG/LATINO-ADVOCACY-DAY/ MARCH 13
Great Chefs of the West Gala
Exdo Event Center // KIDNEY.ORG/EVENTS/SOCIAL-EVENT/2019-GREAT-CHEFS-WEST MARCH 17
A Live Conversation with John Cusack, following a screening of Gross Pointe Blank // Paramount Denver MARCH 17
St. Patty’s Day Parade Downtown Denver MARCH 20
ButtFest, A Festival You Can Get Behind
Gates Crescent Park // GIVEBACKTICKETS.COM/TICKETS/BUTTFEST MARCH 20
Full Moon Sound Ceremony & Spring Equinox with Sacred Cacao Sacred Shaman School // SONICALCHEMY.CO MARCH 27–31
Denver Auto Show
Colorado Convention Center // DENVERAUTOSHOW.COM MARCH 29
The Market Beautiful Found & Made
National Western Complex // THEMARKETBEAUTIFUL.COM/COLORADO MARCH 29–APRIL 6
Boulder Arts Week
Various Venues // BOULDERARTSWEEK.ORG MARCH 30
LGBT History of Denver: Another Side of Colorado’s History History Colorado Center // HISTORYCOLORADO.ORG MARCH 30
Immersive Storytelling 101 with Meow Wolf Denver Milk Market // BONANNOCONCEPTS.COM
sensimag.com MARCH 2019 49
MARCH 11
Garnish Games Championship Pony Up Denver // 6 p.m. // GARNISHGAMES.COM
Last month, a group of Denver’s finest bartenders competed to see who could create the most spectacular cocktail garnish, and the results are stunning displays of sheer creativity. Drink slingers from the likes of B&GC Speakeasy, Citizen Rail, Izakaya Ronin, Mercantile, Big Trouble, Colt and Gray, Green Russel, Mizu Izakaya, Nocturne, Tatarian, Poka Lola, Pony Up, and other top locales created elaborately accessorized concoctions in hopes of garnering votes from thirsty Denverites who visit the website in the weeks leading up to the big reveal at Pony Up. The free event features gratis drink samples and a chance to help the organizers choose this year’s winner. Regardless of whether you make it to the event, you’ve got to check out the gallery of the finalists. TJ Vong of Mizu Isakaya created a Star Wars-inspired cocktail topped with an edible smoke bubble and “vegetation submerged like the roots of trees swimming through a swamp.” MARCH 13
No Man’s Land Film Festival
The Oriental Theater // NOMANSLANDFILMFESTIVAL.ORG
Join FERAL and Women’s Wilderness for the second consecutive film screening of No Man’s Land Film Festival in Denver. This all-woman adventure film festival Word to your mother! Mother Nature, that is. This infusion of juicy pomegranate and pure cannabis extract gives you natural relief straight from Mama. We recommend enjoying it while lying under the stars or lounging on a picnic blanket, but you’ll feel amazing no matter where you are.
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to miss it, regardless of your identified gender. MARCH 16
Fiesta for All: Celebrating Hispanic and Latin Music & Dance Ellie Caulkins Opera House // AXS.COM
The Rocky Mountain Arts Association presents the Denver Gay Men’s Choir spring concert. Featuring the rhythms and dances of Mexico, Latin, and South America, and Spain, including well-known hits from the likes of Gloria Estefan, Ricky Martin, Selena, and music from the movie Coco. Tickets start at $20.
MARCH 24–31
Denver Fashion Week Spring ’19 Various Venues // DENVERFASHIONWEEK.COM
Brought to you by 303 Magazine, this is the Mile High’s largest fashion showcase, featuring emerging designers, national designers, local boutiques, hair stylists, makeup artists, and models. Throughout the month, a Best of Denver Fashion Week exhibit showcasing highlights from the past 10 years is on display at McNichols Building. During the final week of the month, the catwalks at Wings Over the Rockies welcome strutting models during shows such as Fashion X Art, The Hair Show, National Designers, and Denver Originals. There are also workshops, discussions, and other festivities throughout the week.
sensimag.com MARCH 2019 51
BEAUTIFUL WHEN YOU MEET THE RIGHT HAIRDRESSER. LIFE IS MORE
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52 MARCH 2019 Denver // Boulder
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IT ALL STARTS FROM A SEED Each year One:Eleven germinates our new genetics from seed pheno hunting for the best traits the plant has to offer. In our search for new genetics we focus on finding the best growth traits, Flavor (terpenes), high (Cannabinoid profile), and linage (Indica/Sativa/Hybrid). All of our One:Eleven Craft Cannabis is delivered in glass jars to preserve the terpenes. This same protocol has been brought to our Rosin Sticks. Each Joints is coated in Rosin then rolled in Kief to bring an amazing slow burning solventless specialty joint to the Colorado recreational market.
sensimag.com MARCH 2019 53
{highprofile } by L E L A N D R U C K E R Photography by J A D E W I L L I S
IT’S ALL ABOUT THE BEES, MAN Reg Foo is returning the honeybee to Denver, one hive at a time.
54 MARCH 2019 Denver // Boulder
Chances are, if you encounter a smiling, black-haired guy in jeans and a white medical coat asking if you want a beehive in your back yard, it’s probably Reg Foo. That’s what a reporter found upon arrival at the Governor’s Mansion in Denver, where Foo tends a hive on the property near the corner of 6th Avenue and Pennsylvania Street. In 2015, Foo talked former governor John Hicken-
“You use Roundup to make your lawn pretty? You’re contributing to killing my bees. OK? The vanity of humanity is destroying our environment.”
looper into letting him put it there, part of Foo’s calling to restore bees to the ecosystem—one hive at a time. He makes his own honey through the Sooky Foo Honey Company, but his vision is much larger. “My job is to spread
for thousands of years honey has been used as an antiseptic, antibiotic, food, super food. It has so many different uses.”
the word about how important honeybees and pollinators
Honeybees, like many insects, are in jeopardy. Unusually
are. It’s amazing,” he says, warming to his subject. “You know,
high numbers have been dying in this century, and a sciensensimag.com MARCH 2019 55
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tific peer-reviewed research paper published in February in Biological Conservation magazine reports that more than 40 percent of insect species are now threatened with extinction. At the same time, scientists are learning new things about bees and how they live. A study released this year suggests that bees can learn to add and subtract if taught to do so. Another found that bees communicate through their pheromones, but also through a movement called a “waggle dance” that helps form hives. Industrial agriculture, climate change, and pesticides are all contributing to the decline. Foo says too many Americans use pesticides just to make their yards look a certain way, with little thought for the consequences. “We are living in a time where we’re being inundated with poisons and toxins. The bees are dying because of that,” Foo says. “You use Roundup to make your lawn pretty? You’re contributing to killing my bees. OK? The vanity of humanity is destroying our environment.” Though he’s angry, Foo is also an optimist and focused on solutions. One part of that effort is to add hives. “I’ve got bees in my vehicle right now,” he says. Though the exact number is a secret, he’s installed dozens around town. He just negotiated a deal with the owners of Argonaut Wine & Liquor on East Colfax Avenue, one of the city’s largest alcohol distributors, to put 20 hives on the
they’re like, ‘What do I have to do?’ And the answer is
building’s roof.
nothing. I do everything.”
He understands peoples’ skepticism about bees.
Foo grew up in New York and northern New Jersey. “You
“You have to go around and ask people for permission,
ever see that show, The Sopranos?” he asks. “I grew up in
you know, and a lot of people aren’t keen about that,”
that area, and it was an interesting time. I made the best
he admits. “I’ve gone around with literally thousands
of it, being a minority, mixed guy, you know—Indian, Chi-
of bees in my car, knocking on doors saying, ‘Hey, do
nese, black, and English. I’m Catholic, and I can curse in
you want to help the environment? Do you want to
multiple languages.”
put a hive on your property? You’ll get free honey.’ And
After his father died of cancer, the family moved to Florsensimag.com MARCH 2019 57
A R T F U L LY C R A F T E D c a n n a b i s p r o d u c t s
CONTAINS MARIJUANA KEEP AWAY FROM CHILDREN 10 PIECES
58 MARCH 2019 Denver // Boulder
CONTAINS AINS MARIJUANA AY FROM CHILDREN KEEP AWAY 10 PIECES
ida, but Foo returned to Philadelphia to attend St. Joseph’s University, where he studied politics long enough to know he wasn’t going in that direction. “I’d rather be stung,” he laughs. Foo spent 2004–2007 as a United States Army Sniper and left as a Specialist. Then he came to Denver
“I’m not important. It’s about the bees, man. It’s all about the bees.
and ran a workout studio for a year. A few months before he closed the studio, he was sitting in his apartment in Capitol Hill when the muse struck. “I was eating honey, and I just thought of thought of how cool it would be to have, you know, a honey business. I just went from there.”
An urban farmer who likes fresh produce, eggs, and or-
He spent a full year studying everything he could find
ganic products, Foo is living his dream. “I feel as though
on bees before beginning to raise his own. He still reads
that I can become anything that I want,” he says. “I have a
voraciously on the subject, but now his research also in-
commando-type personality, and if you want to get things
cludes a hands-on study of his hives and how they work.
done, you got to get it done. You know, work hard. You will
He has an invention that will be beneficial to beekeeping.
never know unless you try.”
“To understand the animals, just watch them do exactly what they do,” he says.
But he cautions about this being about him. “I have to promote me and talk because I want to spread the word
He doesn’t use it himself, but after his Army stint, he’s
about bees,” he admits. “But I’m not important. Who cares
in full support of medical marijuana. “Being a vet, I saw
about Reg Foo? It’s about the bees, man. It’s all about the
my own buddies getting addicted to opioids because they
bees. I’m so attached to my business that I don’t know
kept on prescribing them like candy.” To that end, he’s
what I would do if I couldn’t beekeep.”
working to mix his honey with cannabis for natural products. “It’s like creating beautiful medicine, you know, and I
For more information about honeybees or to inquire about hives, contact Reg Foo at SOOKY.FOO@GMAIL.COM.
want to be a part of that.” sensimag.com MARCH 2019 59
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sensimag.com MARCH 2019 61
{travelwell } by S T E P H A N I E W I L S O N
GOT TO GET AWAY It’s time to start planning your spring and summer camping adventures.
62 MARCH 2019 Denver // Boulder
You’re not slowly going mad while you’re going nowhere in
sea of tailights clogging I-25 and all around on I-70 are
rush hour—whether that’s rush hour on your way back from
emblematic reminders why so many people want to be
the slopes on a Sunday evening, which is straight torture, or
here. This coming spring and summer, get away from the
the typical stuck-in-traffic-while-trying-to-do-the-nine-to-
grind and immerse yourself in Colorado’s splendor.
five grind. Colorado is indeed more crowded than it used to
Getting away from the city is good for you on a ton of
be. In the decade since the last census, the population of the
different levels. Research has shown that people who live
state is estimated to have grown exponentially, with some
in cities may suffer more psychological stress than people
researchers putting that growth above 8 percent.
who live in rural areas, with a higher risk for anxiety and
Colorado’s car culture can be a drag, especially when
mood disorders. But don’t let that news stress you out—
you’re trying to get anywhere during the oxymoronic
you don’t need to move to the middle of nowhere Iowa
“rush hour,” but the mountain views to the west of the
for the sake of your health. There’s an all-natural antidote
sensimag.com MARCH 2019 63
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64 MARCH 2019 Denver // Boulder
NATURE PLAYS A VITAL ROLE IN HUMAN HEALTH AND WELL-BEING, AND CONNECTING WITH IT INCREASES LIFE SATISFACTION, VITALITY AND HAPPINESS.
cally, if you spend some time in a forest, you may emerge a tree hugger. (Just ask so many of the transplants who move to Colorado from coastal cities and become hikers just like that.) And that’s the best kind of hugger there is.
and it’s within easy reach—especially in Colorado. Connect with nature.
Around here, you’ve got all sorts of trees to hug. I prefer the deciduous ones, but you do you. Just make sure you do
Study after study has indicated that nature plays a vital
it as often as you can. Use your vacation days. Fewer Amer-
role in human health and well-being, and connecting with
icans left unused vacation days on the table in 2018 than in
it increases life satisfaction, vitality, and happiness—and
previous ears, but more than half of workers still did.
it reduces stress. Technology, however, increasingly dis-
Much like connecting with nature, taking a vacation has
connects us from it, and that’s not just bad for us; it’s bad
been scientifically shown to have a ton of health bene-
for the environment.
fits, from stress reduction and heart disease prevention to
An analysis of scientific research reviewed by San Diego
better sleep schedules. And that’s just any vacation. Imag-
State University’s Dr. Sara Unsworth found that contact with
ine how good a vacation in the great outdoors is for your
nature fosters not only individual happiness and well-being,
mind, body, and soul.
it leads to environmentally responsible behavior. (Which can
So basically you’d be doing yourself a disservice if you
help combat our car culture.) When you’re surrounded by
didn’t go camping this spring and/or summer. And now is
nature, you see the importance of it, of protecting it. Basi-
the time to plan a getaway—before it’s too late. sensimag.com MARCH 2019 65
9150 Commerce Center Cir, Suite 300 Highlands Ranch, CO 80129 & 9535 Park Meadows Drive, Suite F Lone Tree, CO 80124 @gristbrewingcompany @gristbrewingco
www.gristbrewingcompany.com 66 MARCH 2019 Denver // Boulder
There are more than 3,900 campsites and 50 cabins and yurts located in Colorado State Parks alone. Campground amenities at many parks include restrooms, full electrical hookups, and shower facilities, and many parks offer campsites or cabins for large groups. Almost 300 campsites are ADA accessible, and the cabins and yurts offer comfortable alternatives to traditional camping all year round. Not to mention, the national parks, state forests, private campgrounds, and other properties where you’re welcome to sleep in a tent, RV, or under the stars. Start your search at
HIPCAMP.COM
(sorta like the
Airbnb of campsites), which empowers people to share their land with campers. The site unlocks access to ranches, nature preserves, farms, vineyards, tipis, and public campgrounds across the US. You can book tent camping, treehouses, cabins, more yurts, Airstreams, tiny houses, RV-friendly spots, glamping tents, and more. The options are nearly as endless as the wilderness is wild. Just wherever you go, go green. When it comes to travel, camping has one of the lightest ecological impacts, especially if you keep your consumerism in check and don’t go purchase a new everything before you head out into the woods. Consider renting gear from the likes of REI if you don’t already have all the tents, flashlights, and sleeping bags you need to stay comfortable. (I mean, do you really need to buy the solar-powered coffee grinder to ensure your ethically sourced beans are as fresh as possible when they go into your french press? Tree hugger.) Whatever you do, just be sure to follow those “leave no trace” principles and take nothing but pictures, leave nothing but footprints. Now the only question to ask yourself is what kind of setting do you want to be in those pictures? Car camp by Grand
BASICALLY, YOU’RE DOING YOURSELF A DISSERVICE IF YOU DON’T GO CAMPING THIS SEASON. NOW IS THE TIME TO GET AWAY— BEFORE IT’S TOO LATE.
Lake or in Rocky Mountain National Park. Rent a tipi in Colorado’s wine country on the Western Slope. Head out into the state forest to find a dispersed camping site near Crested Butte during wild flower season. Or drive along the mountain roads near Telluride until you find the perfect perch to park your teardrop trailer. (Check out GOLITTLEGUY.COM for the perfect little guy to go.) While some of the best spots in Colorado book up fast, this is a big state, and the wilderness is vast. And it’s calling. So start planning and get out there. sensimag.com MARCH 2019 67
68 MARCH 2019 Denver // Boulder
sensimag.com MARCH 2019 69
When it gets down to it, strains aren’t the best way to let customers know what they’re getting. by L E L A N D R U C K E R
70 MARCH 2019 Denver // Boulder
A CURIOUS CONSUMER ENTERS A DISPENSARY LOOKING FOR
just the right strain
TO EASE BACK PAIN AND GET SOME SLEEP AT NIGHT. “WELL,” SAYS THE BUDTENDER, “WE’VE GOT CAT PISS, PURPLE MONKEY BALLS, AND GREEN CRACK.” WELL, THAT HELPS.
Strains are all the currency in legal cannabis today. Before legalization, you mostly just bought pot, in a plastic bag, with no name attached. (Well, maybe, “This is some good shit, man.”) Legendary strains like Acapulco Gold, Panama Red, and Colombian were sometimes around, but those names resided mostly in popular songs and conspiracy theories about cigarette companies taking over the cannabis business. Today it’s a whole different ballgame. A popular website for information is Wikileaf, whose Strain Library includes thousands of names—Arcata Trainwreck, Orange Creamsickle, 707 Headband, Afghan Cow, Afghan Diesel, Afghan Haze, Afghan Kush, Afghan Skunk, Afghani, Afgooey, Willie Nelson, and Willie Wonka among them— catalogued according to their popularity, common uses and effects, time of use, and percentages of THC and CBD. But does Green Crack, for instance, affect you like, well, environmentally sound cocaine that you smoke from a glass pipe? What does Cat Piss smell like when you burn it? And the Purple Monkey Balls… Do we even want to go there? “There’s a strain called Grandma’s Breath,” says Dave Malone, breeder and co-owner of Green Dot Labs, a top Colorado-based extract brand. “The culture finds this fascinating and will embrace that,” he says. “But to the mainstream, they see something like Green Crack and say, ‘I don’t want this.’” Strain summaries are pretty general and anecdotal in nature. Arcata Trainwreck “is particularly effective against pain, migraine, and nausea.” Green Crack gets its name from cannabis aficionado Snoop Dogg. “Although some still prefer the name Cush to sidestep any unwanted cannabis stigma, the love for this fruity and earthy strain is unanimous.” Cat Piss has a “pungent stench” and consumers either “love it or they’re not fond of it at all.” (There’s even an indica called “Sensi Star” that is 20 percent THC that “smells of a coniferous forest and a citrus lemon” and has been called a ‘one-hit quitter’ and recommended for those with a high tolerance that caught my interest.) Though it doesn’t track particular strains, consumer trends and marketing firm BDS Analytics collects and studies data around cannabis legalization. As sales of flower cannabis have lost market share to concentrates, edibles, and vape products, cultivators, brands, and dissensimag.com MARCH 2019 71
72 MARCH 2019 Denver // Boulder
pensaries are increasingly naming new strains to try and
va or indica. (Ruderalis, or hemp, is the same plant bred
differentiate and brand themselves. The company has
for minuscule amounts of THC.) Sativa plants are gen-
seen an explosion in the number of named strains avail-
erally considered tall and skinny and known for their
able. Its database contains more than 41,000 strain names.
seed, fiber, and flowers. Sativas are generally associated
Those numbers, say Greg Shoenfeld, VP of Operations
with activity and creativity, while indicas are thought to
and BDS’s lead analyst, tend to imply that custom names
be bushier, smaller plants and related to relaxing, couch-
could be assigned to strains regardless of genetics, and
lock, sedating effects. And most plants these days are
that, in fact, many of the strain names are of the same or
hybrids, or mixtures of various cannabinoids, especially
similar genetics. “Whether those strains are unique or
THC, or tetrahydrocannabinol, and CBD, or cannabidiol.
not is a valid question,” he says.
Wait, isn’t cannabis just cannabis?
Researchers have identified more than 100 different chemical compounds known as cannabinoids in the cannabis plant, but the only ones that have been studied ex-
Though nobody knows for sure, most historians date
tensively are THC and CBD—the first identified and most
cannabis and its cultivation back to central Asia at least
prevalent substances in cannabis plants. But cannabis also
6,000 years, and the plant has migrated around the world
produces about 100 terpenoids, or terpenes, which are bred
along with humans over the centuries. It is mentioned
for the fragrances they produce, and we’re just starting to
in every culture, and used as an industrial agricultural
learn how cannabinoids and terpenes work together. But
product for fiber, medicines, and food as well as in reli-
the emphasis today remains mostly on how THC and CBD
gious ceremonies.
perform in combinations together and separately—high
Humans have been cultivating and breeding plants for certain characteristics, and with cannabis, different strains
THC/low CBD, low THC/high CBD and equal mixtures—but nothing for all those other compounds in the plant.
were developed in different geographic areas, climates,
Complicating this is the fact that cannabis, for the
and altitudes. Cannabis spread to western and southern
most part, has been illegal, and grown illicitly, without
Asia and the Balkan and Caucasus mountains, and these
much regard for keeping track of ancestry or lineage,
strains, the result of escaped, or feral, cultivars (plants
and you’re left with a lot of confusion.
grown by selective breeding) were domesticated and bred to survive in local conditions, some for their psychoactive qualities and others for their hemp fiber and seed. Dispensaries generally define cannabis as either sati-
What’s in a name? Back in the early days of Napa Valley’s wine industry, legendary vintner Robert Mondavi was producing an sensimag.com MARCH 2019 73
74 MARCH 2019 Denver // Boulder
incredible sauvignon blanc at his Napa estate. A world-
rietal difference that would objectively suggest how a
class wine, he was sure, but at the time, sauvignon blanc
strain might react. “A high abundance compound in a
was about as popular as merlot is now. Meaning, it was
plant, such as THC or CBD, isn’t necessarily responsible
totally unpopular. No one would buy a sauv blanc. So he
for the unique medicinal effects of certain strains,” says
called it a Fumé Blanc, and voila! Everyone would drink it.
Elizabeth Mudge, one of the authors. “Understanding the
There’s some of that going on in the marketing of canna-
presence of the low-abundance cannabinoids could pro-
bis today. Every grower, business, and dispensary is trying
vide valuable information to the medical cannabis com-
to distinguish their products from everyone else’s. There’s
munity. It’s a high-profile, complex plant.”
plenty of competition out there. “It’s a completely arbitrary
Botto says that consumers are already figuring this out as
marketing ploy to give consumers brand equity into that
we wait on more research and information. “Nailing down
strain,” says Malone about how strains are marketed. “Peo-
all those differences is what is happening,” says Botto. “It’s
ple find additional value because they can associate it with
hugely important to be able to map terpenes to systems.”
the memory of music or an image that will trigger that product. It’s a lifestyle, and people gravitate towards that.”
Since there are no real testing standards in place yet, many facilities are only looking for certain compounds,
But research indicates that these terminologies might not
like THC or CBD, which means the results can be unreli-
be as accurate or helpful as we might think. “A lot of people
able. “What they say about a strain is not necessarily true,”
talk about indica and sativa,” says Paul Botto, CEO of Lucid
says Vergara. This is really problematic for medical pa-
Green, an app that lets
tients, she adds, since
consumers
ex-
they rely upon accurate
actly what compounds
know
information to get the
are in their cannabis.
results they need.
“But they are too broadly characterized: sativa as uppity, indica as couch lock. But some indicas with certain terpenes behave like a sativa.” Dr. Daniela Vergara is an evolutionary biologist
“If you’re in a bad
“Our end ocannab inoid sys different tems are . It’s incu mbent o find wha n you to t makes you feel better.” —Dave M alone, c
researching cannabis ge-
o-owner of Green Dot Labs
mood,
cannabis
can
make it worse. If you just won the lottery, it will make you feel so much goddam better,” says Malone. “It’s the subjective
nature
of
everything. Our endo-
nomics at the University
cannabinoid
of Colorado and founder/
are different. It’s incum-
director of the nonprofit
bent on you to find what
Agricultural
makes you feel better.”
Genomics
systems
Foundation. She says that the current method of determining
Vergara suggests that consumers need to demand
how people might react to a strain is the best we have right
better information. “Don’t be guided by what people tell
now. But her research suggests that just because a cannabis
you,” Vergara says. “Tell them, ‘Show me the terpenoids.
strain in different dispensaries has the same name—Blue
Show me the cannabinoids.’”
Dream, for instance, is a popular strain in Colorado—it doesn’t
As consumers become more informed and begin to de-
necessarily mean they are related. And she has found that
mand better information about terpenes and the way they
the characteristics we generally distinguish as indica or sati-
react with cannabinoids, says Schoenfeld, “It is likely that
va don’t necessarily apply to all plants.
they will be less discerning about the strain name and
She points to “The Genetic Structure of Marijuana and Hemp,” a 2015 Canadian study that found “a moderate
more interested in the cannabinoid and terpene profile of a particular batch and how it might benefit them.”
correlation between the genetic structure of marijuana
That might make that trip to the dispensary a lot differ-
strains and their reported sativa and indica ancestry
ent when you stop in looking for something to relax after a
and show that marijuana strain names often do not re-
long day of work. “We have a special today on a flower bud
flect a meaningful genetic identity.”
with limonene-plus and touches of myrcene and caryo-
A 2017 study at the University of British Columbia also suggests that there really isn’t that much of a va-
phyllene.” Not as exciting as those Monkey Balls, perhaps, but all in all, probably a more satisfying experience. sensimag.com MARCH 2019 75
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sensimag.com MARCH 2019 77
JCC FILM FESTIVAL
Boulder’s Jewish Film Festival aims to engage viewers as much as entertain them. by L E L A N D R U C K E R
78 MARCH 2019 Denver // Boulder
WHEN CHOOSING MOVIES FOR THE BOULDER JEWISH FILM FESTIVAL, KATHRYN BERNHEIMER THINKS ABOUT WHAT MIGHT HAPPEN AFTER THE PICTURE’S CREDITS ROLL. “THAT’S ONE OF THE THINGS THAT’S REALLY DIFFERENT ABOUT A FILM FESTIVAL—RATHER THAN JUST GOING TO MOVIES—IS THAT WE HAVE A CONVERSATION AFTER EVERY SCREENING,” SAYS BERNHEIMER, THE JEWISH COMMUNITY CENTER DIRECTOR OF ARTS, CULTURE AND EDUCATION. “THAT’S SORT OF THE WHOLE PURPOSE.
I pick
movies particularly for their conversational value IN ADDITION TO
THEIR QUALITY. IF I SEE A MOVIE, AND I SAY ‘I REALLY LIKED THAT, BUT I DON’T REALLY HAVE MUCH TO SAY ABOUT IT,’ THEN I DON’T WANT TO PROGRAM IT.”
Film festivals have become popular events around the world, but especially in the United States. Stephen Follows, a website that tracks film festivals, counts almost 10,000 in the last 15 years, with about 3,000 of those active and continuing. Jewishfilmfestival.com lists 168 Jewish film festivals in 2018, most of them in the US but some in places as far away as Budapest, Hungary, and Santiago, Chile. “That’s something that has exploded in the last 20 years,” Bernheimer says. “Film festivals have been around a long time, but the Jewish film festival has really exploded. We’re discovering that if your goal is to engage people, the arts is a very good way to engage them.” Bernheimer was the film critic for the Daily Camera for 16 years and author of the 1998 book, The 50 Greatest
Jewish Movies: A Critics Ranking of the Very Best, which puts her in a good position to be curating this festival. “In the Jewish community, not everybody wants to go to services. Not everybody is even religious, but a Jewish community center can offer a cultural entree to a history and heritage and values and traditions without any religious commitment,” she says. “A lot of people identify culturally as Jewish and are interested in Jewish culture and history and values and traditions.”
sensimag.com MARCH 2019 79
80 MARCH 2019 Denver // Boulder
Bernheimer had been showing Jewish films in the old
ture ex-Nazi Adolph Eichmann, played by Ben Kingsley.
JCC building at the time the Dairy Arts Center was be-
“It’s the story of the capture of Eichmann by the Mossad,
coming a reality seven years ago. “I approached Glenn
and the Israeli guy who then has him in a room for a week
Webb (who still directs the film program at the Dairy
before they can actually get them out,” she says.
Center), who was looking for audiences, and I had estab-
On March 11, Canadian-Israeli filmmaker Raphael
lished an audience for film because I’d been presenting
Shore will be present for a screening of three of his films,
for years as the Jewish film critic. But we didn’t have a
including a new one, Sustainable Nation, about how Is-
festival, so I said, ‘I have an audience for film, and you
rael deals with water deficiencies. The following night is
have a facility. Let’s do a film festival.’” That was seven years ago, and the collaboration and
a new documentary, Love, Gilda, about the life of Satur-
day Night Live star Gilda Radner.
arrangement has worked well for both the festival and
Closing night is March 17 at the Dairy Center’s Gordon
the Dairy Center. Most films are screened there, but this
Gamm Theatre with a showing of The Mamboniks, anoth-
year’s fest opens March 7 at the JCC’s new building near
er cross-cultural film that documents a group of Jewish
63rd Street and Arapahoe Avenue with a screening of
retirees who fell in love with Cuban mambo rhythms after
It Must Schwing: The Blue Note Story, a documentary
World War II and continue to keep the tradition alive.
about two Jewish entrepreneurs, Alfred Lion and Fran-
“A lot of them were Holocaust survivors here in the
cis Wolff, who wound up starting and running Blue Note
United States,” says Bernheimer. “They hear this music,
Records, the famous label that featured the greatest
and all of a sudden the Jews are on dance floors in New
names in jazz—Miles Davis, Sonny Rollins, and Herbie
York City and Miami and in the Catskills. And they’re all
Hancock among them.
out there dancing because it’s exciting to them and they
“The interesting thing is that these guys fled Germany in the late 1930s for their lives because they were Jews,” says Bernheimer. “And now a German filmmaker in 2018 makes a movie about these guys who fled, came to America and made jazz happen, gave it legitimacy
want to live. I get very touched by those kinds of things, and that’s what we’re sharing.” Boulder Jewish Film Festival, March 7-17, at the Dairy Arts Center, 2590 Walnut St., and Jewish Community Center, 6007 Oreg Ave. Schedule and tickets online at THEDAIRY.ORG , at the Dairy box office or by phone at 303-444-7328.
and popularity through their records. They never made a dime, but they didn’t care. They weren’t about that. There was a time in America where a black-Jewish alliance could thrive and exist and create something that was really positive.” The JCC moved into its new building three years ago, and it’s become a destination for many local arts groups far beyond the Jewish community. It’s spacious, and includes a sun-lit library, banquet hall, meeting rooms, a 200-seat performing space and the working Milk and Honey Farm on the property. “It’s designed to be a multi-use building,” she says. “We have a lot of rentals, so almost every arts organization or nonprofit in the whole county has fundraisers here.” Among the other offerings this year is Operation Finale, a 2018 thriller about the real-life mission to capsensimag.com MARCH 2019 81
82 MARCH 2019 Denver // Boulder
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Let’s not have a Shining moment, ’k? ’K, great.
by S T E P H A N I E W I L S O N
84 MARCH 2019 Denver // Boulder
March is statistically THE SNOWIEST MONTH IN COLORADO, BUT
THE AVERAGE TEMPERATURE IN DENVER IS ALMOST 60 DEGREES. THE EARLY SEASON TULIPS START POPPING UP DURING MIDTO
LATE-FEBRUARY,
BLOOMERS
JUST
BUT
MAY
WIND
THOSE UP
EARLY GETTING
crushed under an 18-inch snowstorm. (That happened the first spring I was out here, in 2016. Went for a bike ride one warm Tuesday evening when the temperature had cracked 70 degrees. Checked the weather when I went to bed and saw some warning about snow. Woke up to 6 inches by 6:30 a.m. and had 18 inches come down over about 12 hours. It was all gone three days later. Colorado is weird.) Those of us who ski/snowboard are all sorts of pumped about the powder but the rest of us—and there are more of the rest of us as Denver’s population explodes with transplants—are ready for a break from the cold. We’re ready to break free, we want to be outside without 826 layers of bulky clothing on, we want to be breathing fresh air and toasting on patios, not fighting unending traffic on I-70 every weekend. So sure, the weather is hit or miss but we’re sick of being cooped up. March is when we start going stir crazy, working off those lbs packed on during winter hibernations. We work out more, we go to more concerts and shows, we plan our summer concert schedule and buy tix for Red Rocks shows (see Buzz p. 22). We start hiking trails along the Front Range as they dry out (download AllTrails for some great recommendations). We spring clean, this year Marie Kondo style). We get in our last (some of the last) mountain runs. We spring break to closest beaches (Mexico) or some more far-fetched (Turks and Caicos. See Here We Go, p. 136). We do all sorts of cultural stuff in town. (See AroundTown, p. 46). Basically, we emerge like butterflies undeterred by massive snow storms that sweep through, knowing the snow will be gone in a day or two. We shake off the winter and live life out loud. Or we dive into the powder and get it out of our system. Here are some of the best ways to do that this month. sensimag.com MARCH 2019 85
MARCH 22 + 23
Powabunga
You may have heard that three—yes, three—of the lat-
est (not-so-greatest) music festivals in Denver have been canceled or put on hiatus for 2019. That’s right: no Grandoozy, no Velorama, no Denver People’s Fair. But for the sake of rhyming, don’t despair. Head for the hills instead. This month, the inaugural music, mountain, and art festival with the radical name Powabunga comes to Vail. It’s bold-named acts include Zhu, Bob Moses, Boombax, Justin Jay’s Fantastic Voyage, De Lux, Ishi, and others. The official release includes these details: 86 MARCH 2019 Denver // Boulder
An immersive experience spanning the festival stage, the slopes of world-class Vail Mountain, and parts in between, Powabunga highlights Colorado’s uniquely vibrant mountain culture and the stunning beauty of the Vail Valley. With two nights of music at Ford Park, large-scale popup art installations, exclusive après ski and post-show after-parties, and an over-the-top Costume Ski-Stravaganza, Powabunga promises a fun-filled weekend celebrating the joyful spirit and diverse offerings of the Rocky Mountains. But perhaps the most fun part is the Costume Ski-Stravaganza at Black Forest Ski Race Course on Vail Mountain. A costume-required ski event, the Ski-Stravaganza invites fans to get creative for some slope-side fun, with winners taking away prizes including skis, snowboards, an Epic Pass, and more. Costume categories include Best Overall, Best Duo, Best Denim, and Best Onesie. Fans looking to participate can register at POWABUNGAFEST.COM.
Here’s the caveat, though: you need to either have a lift ticket or EPIC pass to participate in the costume contest, even if you’ve thrown down for the VIP ticket to Powabunga. Tickets start at around a hundred bucks for GA one day, $299 for VIP the whole weekend. More details: POWABUNGA.COM
Powder Lovers Rejoice
Some of the best mountain fests take place all month long. Here are some quick hits. MARCH 5
Mardi Gras at Breckenridge Every year, New Orleans visitors and Mardi Gras lovers take over Breckenridge with masks, boas, beads, music, and revelry to commemorate the carnival season, complete with a Mardi Gras Parade and a free concert from Hazel Miller Band at Riverwalk Center. GOBRECK.COM sensimag.com MARCH 2019 87
88 MARCH 2019 Denver // Boulder
MARCH 2 + 3
Leadville Ski Joring & Crystal Carnival Weekend The 71st running of the Leadville Ski Joring kicks off March in epic fashion. The first team heads down the avenue at high noon, and the whole spectacle—which is free for spectators, just leave your dogs at home—lasts about three hours. What is ski joring, you ask (and rightfully so)? According to LEADVILLESKIJORING.US , where you can find all the details for the event, ski
joring is “a competition where a horse and rider pull a skier at a fast pace through a course that has gates, jumps, and rings.” MARCH 8 + 22
Eldora Ski/Board and Work This goes down every other Friday at the locals-favorite mountain not too far from Denver and Boulder. An independently organized group gathers at Timber’s lodge, where you can set up a work space and then take turns working and watching each other’s equipment. Look for the sign on one of the tables near the cafeteria. ELDORA.COM MARCH 8–10
Frozen Dead Guy Days in Nederland PHOTOGRAPHY COURTESY OF VISIT COLORADO
Known as one of the most unique and quirky festivals in the country, Frozen Dead Guy Days takes place in the hippie haven mountain town known as Ned. The website calls it “three days of frosty merriment, featuring 30 live bands in heater super tents and outrageous events like coffin racing, costumed polar plunging, frozen t-shirt contests [Editor’s Note: really? In 2019?], and much more. Celebrating its 18th year in 2019 [finally coming of age], FDGD continues to be a world-renowned spectacle. The home-grown frosty fest pays homage to Bredo Morstoel, who is housed in a Tuff Shed on dry ice high above Nederland. Thousands of adventurous life enthusiasts come to participate in Colorado’s most frigidly fun festival and view events along with local, national, and international media and entertainment acts.” FROZENDEADGUYDAYS.ORG sensimag.com MARCH 2019 89
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INSTA-G
92 MARCH 2019 Denver // Boulder
GRAMS Elders (and relative elders) wanting to stay relevant had better get Insta-worthy. by R O BY N G R I G G S L AW R E N C E
This year Facebook, THE SOCIAL MEDIA ELDER, TURNS 15—A RIPE OLD AGE IN DIGITAL
YEARS—AND HAS OFFICIALLY BEEN TAKEN OVER BY BABY BOOMERS, WHO HAVE QUICKLY STEPPED IN TO FILL THE VOID AS GEN YS AND GEN ZS (ALONG WITH MILLENNIALS, TO AN EXTENT) DITCH THEIR PARENTS’ PLATFORM FOR FRESHER, BRIGHTER REALMS LIKE INSTAGRAM AND SNAPCHAT. THE OVER-55 USERS POSTING GRANDKID PICS AND RANTING ABOUT TRUMP ARE FACEBOOK’S SECOND-LARGEST, FASTEST-GROWING DEMOGRAPHIC. Facebook stopped being cool as soon as Mom and Grand-
10 times higher than Facebook, according to Forrester.
ma could—and did—comment on your posts and friend re-
More than 25 million companies are already building (or
quest your friends. Worse, they turned it political, which
attempting to build) loyal followings on the platform.
means sour, and those negative vibes aren’t what millennials
“When you talk about millennials, you are talking about
like 29-year-old Caitlin Moakley want to see on their phones.
Instagram by default. If you want to reach a young audi-
“I don’t find hope on Facebook,” Moakley says. “I find
ence, you have to be on Instagram,” says 54-year-old Zoe
that’s where thoughts go to die. Facebook is kind of like
Helene, founder of educational advocacy group Cosmic
the retirement home for social media.”
Sister (COSMICSISTER.COM ). Helene contracted Moak-
Instagram, on the other hand—the no-longer-upstart
ley’s company Soil and Spirit (SOILANDSPIRIT.NET ), which
platform which Facebook bought when it was a year old
helps small businesses in the natural products, canna-
in 2012, let’s not forget—grew from 500 million to 1 billion
bis, and psychedelic communities create digital content,
active monthly users last year (one user for every dol-
to help build an Instagram presence for Cosmic Sister
lar Mark Zuckerberg spent to acquire it). That’s still less
and one of its major campaigns, #psychedelicfeminism.
than half the number of Facebook users, but here’s the
Helene is at the bottom of the wide boomer arc that
big difference: 90 percent of Instagram users are young-
tops out at 67- and 68-year-olds, and she’s among a first
er than 35, according to Brandwatch. Half of these young
wave to see Instagram’s potential for connection, pro-
consumers follow brands on Instagram, where engage-
motion, and community building. The last couple years
ment, as measured by likes, shares, and comments, is
have seen the debut of what the New York Times calls sensimag.com MARCH 2019 93
94 MARCH 2019 Denver // Boulder
New Rules
It’s hard to win if you don’t know how to play. Here are a few things no one tells you about Instagram.
strategy and vision for her feed, but needed someone with innate Instagram sensibility and experienced thumbs. “My millennial thumbs haven’t downloaded yet,” she says. Helene often gets into conversations with fellow boom-
You better be present. One in three Instagram users will go to a competitor if they’re ignored, Sprout Social found.
ers about their fear of this youth-oriented platform. “You
Quality matters. Save text images, jokes, and random screenshots for Facebook. Your followers expect thoughtful posts. It’s easy to stop following if you waste their time.
can’t ignore it,” she tells them. “That’s a surefire way of being perceived as irrelevant.” If they’re feeling intimidated,
Pace yourself. Experts recommend not posting more than every six hours, and most agree the sweet spot is about one or two posts per day.
spect them, and respect their knowledge.”
Tone down the hard sell. Sprout Social found that 57 percent of users unfollow overly promotional brands. Refresh your bio. It’s the only place you can post a live link; don’t let it get stale. Change it to reflect your current status. Engage your followers. Offer clickable incentives like discounts and prizes. Get good at video. Social video generates 1,200 percent more shares than text and images combines, according to Wordstream. Video is more effective and encourage more interaction and engagement than any other content. There are apps for that. There’s no shortage of apps to help you navigate Instagram efficiently. Hootsuite and Buffer let you schedule and distribute content, Pic Stitch edits photos, and Captiona makes great captions. And of course, there are plenty of programs that promis to grow your following.
she advises, “hire a wicked smart millennial, pay them, reMoakley, who has been using social media since she was in high school and Instagram since college, knows the platform like her thumbs know the phone in her hand. She finds it intuitive and user-friendly, but she empathizes with older people who haven’t grown up as digital natives. “I mean, cutting and pasting, spacing out your lines,” she says. “Who would have known this stuff? It’s not just laid out for you.” Aside from the technicalities of posting, hashtagging, building audience, knowing who to follow, and creating stories and videos, there’s etiquette to Instagram that boomers who cut their teeth in the militant, factional Facebook trenches might not get. Following someone but never liking or commenting on their posts makes you a “ghost follower.” After you post, you’re expected to reply to people’s comments within the hour—and Instagram will show it to more followers if you do (creepy). Apparently, Big Sista Insta (the no-less-powerful younger sibling of Big Brother Facebook) is always watching. You can make her happy by making use of all she has to offer, creating content for IGTV (an app for watching long-form, vertical video), carefully curating your favorite stories, and engaging your followers via story polls. She doesn’t like it when you edit your post’s caption or location tag in the first 24 hours (no one can say why).
the “glamorous grandmas of Instagram,” stylish elders who are asserting their presence in part to subvert “shopworn notions of what ‘old’ looks and feels like.” These women are hip, irreverent, and not afraid to say what’s on their minds. They’re strutting it, winning big, and projecting confidence in aging well. Their attitude could per-
“I don’t find hope on Facebook. I find that’s where thoughts go to die. Facebook is kind of like the retirement home for social media.” —Caitlin Moakley
haps be best summed up by 71-year-old Australian knitwear designer Jenny Kee, @JennyKeeoz, who told the Times, “If
In return, she’ll give you data like you’ve never had it be-
we are going to be in a nursing home, we’ll be there with our
fore. For Helene, who sold digital insight tools like the ones
marijuana, our health foods, and our great sense of style.”
available for free with an Instagram business account to
Big Sista Insta’s Always Watching You
Fortune 100 companies for hundreds of thousands of dollars back in the early 1990s, this is nothing short of mi-
Helene hired Soil and Spirit because she believes that
raculous. “Instantaneously, I know I have by far the most
“for older women to work properly on Instagram, they need
followers in New York and LA and that 46 percent of them
to work with younger women.” She continues to set overall
are aged 25 to 34,” she says. “I have a pie chart here that’s sensimag.com MARCH 2019 95
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changing in real time. When I post a ton of goddess-y stuff,
This isn’t narcissism, says the author of the book on
my male percentage goes down—and I’m fine with that.
narcissism, but a basic need to find validation to feel good
Our #MaleAllies are welcome, but I suspect some of those
about ourselves. “We’re all existing in a culture that has
followers were probably there to pick up chicks anyway.”
turned self-worth into a competitive, measurable unit that
Embrace and Heal Your Inner Dork
gets displayed to the world,” Campbell said. “To be successful today, you often have to have your own brand and
Instagram is about images and image, curated and filtered,
a network of connections and followers, so of course you’re
elegantly presented. It’s one reason we take more pictures
going to be invested in yourself; of course, you’re going to
every two minutes than we took during the entire nineteenth
do what you can for the likes and comments and followers,
century (according to fStoppers) and why we’re willing to
even if that means having a persona.”
fork over four figures for a superior camera in our phones.
And yet. Campbell and fellow academic Jean Twenge
Creating an Insta avatar who stays on brand, only wins, and
found that narcissistic personality traits have risen as fast as
spreads love to her band of followers is tempting #goals.
obesity since the 1980s, with a particularly marked spike in
Image through collaboration and community—very pre-
women and a rapid uptick since the turn of the century, ac-
cisely chosen and developed community—is everything
cording to the Guardian. In 2017, a LendEDU study crunched
here. It’s not about mutual “friendships” like Facebook. You
the data and declared Instagram users narcissistic atten-
can follow and unfollow anyone you like (as long as they
tion-seekers in need of constant validation and ego boosts.
have a public account), and no one has to follow anyone
Just as you can’t blame the substance for substance abuse,
back. You will be judged by how many followers you have
Instagram is not the culprit in our increasingly self-absorbed
and how many you follow—and who they are. They’re as
culture. It is simply a reflection. We’ve been given this mirror
much a part of the image you’re building as the content
to tweak our images and put our best faces forward, but we’ll
you post. If it sounds a lot like a junior high popularity con-
inevitably fail if we try to be something we’re not.
test, well…you might have to embrace and heal your inner dork if you want to play big on Instagram. You build community with hashtags, which were intro-
“If you’re going to be on Instagram, the most important thing is that you be authentic,” Moakley says. “So much out there is not very authentic right now.”
duced by Twitter but came into their own on Instagram. You
Authentic, but preferably with sunsets, surfboards, and
can figure out what matters to your audience by checking
silhouettes of lithe bodies in bikinis, if you follow the stats
out what hashtags they use and follow, and you can start in-
on what gets the most likes. If that doesn’t make a lot of
teracting with the top hashtags in your niche to get noticed.
sense to you, you’re probably over 50.
Instagram lets you have 30 hashtags on a post and 10 on a
ROBYN GRIGGS LAWRENCE is a “relative elder” on Instagram @cannabis_kitchen.
story, and you can experiment with using a lot or a few, broad or narrow. As Helene is quick to point out, “It’s all a game.” “You’re putting forth the highlight reel of your life, and when you tap through your Instagram story or scroll through your Facebook profile at the end of the day, you’re reliving the best moments of it,” Keith Campbell, PhD, author of The Narcissism Epidemic, told Marie Claire. “The stress is stripped down, you’re looking at yourself in the way you want other people to see you, and your brain says, ‘Hey, I had a good day, and I’m a decent person.’”
In a study titled “Elastic Generation,” J. Walter Thompson found that 73 PERCENT OF SENIORS hate the way their generation is patronized when it comes to technology, and six out of 10 find high-tech fascinating. Many are more competent than their grandkids at using it.
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MEDPHARM
A Total Research Approach MEDPHARM SEEKS TO BE THE FIRST AND BEST IN THE GLOBAL CANNABIS ARENA.
When CEO Albert Gutierrez first began assembling the
The tincture has 1,400 milligram of CBD and 70 milli-
MedPharm medical cannabis grow, research and devel-
gram of THC combined in a 15-milliliter container. “It’s a
opment laboratory and compounding facility in 2016 in
small bottle, but it packs a punch,” Gutierrez says.
Denver, to call it ambitious was to not do it justice.
The tincture doesn’t have a taste or smell, he says, and
There was a vision that this analytical thinker was af-
contains no alcohol. It won’t trigger a response in anyone
ter, which involved huge risk-taking in a nascent indus-
suffering from opioid addiction or alcoholism dependency.
try where he wanted to carve out a larger niche in the
MedPharm is getting “awesome yields” on its oils, Guti-
medical cannabis space. Today, the 15,000-square-foot
errez says, averaging 94 percent cannabinoid content
facility managed by 22 employees is now vying for global
and even hitting 99.8 percent in some.
expansion, and, maybe, global dominance.
He says that MedPharm is all about consistency and
MedPharm has the goods to make that go. On its
reliability in its pharmaceutical-grade facility and dos-
team are analytical chemists, a PhD in medicinal and
age forms. “On top of that, we are getting our Good
natural products chemistry, a compound pharmacist,
Manufacturing Practice (GMP) certification in the next
grow and extraction technicians, and a solid sales force.
couple of months,” Gutierrez says, adding that the com-
The MedPharm director of research is Sue Sisley, a
pany is going through a GMP audit now. “We have al-
prominent scientist and sought-after speaker about
ways been GMP compliant, but now we are solidifying
medical cannabis who is developing treatments for
that process,” he says.
PTSD. The place is hitting its stride. “The facility is fully run-
Gutierrez also does work with the American Trade As-
ning,” Gutierrez says, “from cultivation through extraction
sociation of Cannabis and Hemp (ATACH), an organizer
to compounding. And we are beginning research and
that recently added Adolphus Busch IV as chair of its
development in our lab as well. We have spread it out a
Industry Influencers Committee. “We want to really lead
little bit more, but everything is working quite well.”
the way on the dosage formulation side of things and
MedPharm offers extractions from its lab that can
be known as a world player,” he says. “We want to be a
be formulated into creams, tinctures, suppositories, or
high-quality global company that is putting out the best
vaporizers. The company makes three brands: Aliviar,
product that people are going to need.”
a medically focused brand for pain management; Become oil concentrate for a mellow, balanced, or elevated feeling; and Batch, an oil concentrate with higher percentages of THC, for the cannabis connoisseur.
For more information, visit:
MEDPHARM.COM
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LOCOL LOVE
Cannabis as Clean and Fresh as the Colorado Rockies LOCOL LOVE FOCUSES ON ORIGINAL STRAINS AND BETTER WAYS TO ENHANCE THE CONSUMER EXPERIENCE.
Boulder-based Locol Love was established by hus-
The grow also includes a breeding room where Josh
band-wife team Josh and Trisha Williams in 2014 with
tinkers with plant genetics to come up with more
a singular focus: to make the best-tasting, cleanest,
strains to add to the 75 or so currently available. He says
mountain-grown cannabis product available to the
that, though the space is limited, he maintains his vast
Colorado consumer.
library of cultivars through tissue culture preservation.
They began as a wholesale cultivation facility with
Josh says that Locol Love has a simple philosophy.
proprietary strains created by Josh Williams, who has a
“We have always tried to appeal to people wanting a
background in plant genetics. Josh now operates two
more clean, natural and organic product. We live in
facilities and has expanded the Locol Love brand to in-
Boulder, and that is our mindset behind it.”
clude Leiffa, another connoisseur concentrate company.
The rosin extraction process to get solvent-less con-
Three of their many craft flower offerings include
centrates is a perfect fit for that natural-product objec-
Strawberries and Dream MG, Super Lemon Sherbet,
tive. “Now, to be able to push the envelope for that is
and Diablo Fuego MG (MG stands for mountain-grown).
pretty exciting,” he added, referring to the extraction
Josh and Trisha added retail products when they ex-
technology they are tapping into. “If we can get that
panded last year into their own lab, making their own
rosin into a vape cartridge, then that would allow peo-
concentrates with a focus on live, solvent-less manu-
ple more convenience and an easier way of consum-
facturing.
ing it. I think most people out there would love to have
Locol Love is focused on premium live rosin products, and the newest, Rosin Gem, the solvent-less ver-
a cartridge that is free of additives, preservatives and chemicals and actually tastes great.”
sion of the popular Colorado Moon Rock, is essentially
Locol Love pushes the “mountain-grown” aspect, but
premium flower drenched in rosin and then rolled in
growing that sort of product takes careful attention to
kief to create a unique product for the experienced
breeding details, Josh says. “I have seen genetics react
cannabis consumer.
differently just from going from our Denver facility to
Right now, they are working on developing and launching a live rosin cartridge, Trisha says, a process historically hard to perfect in the industry. “That is going to be our bread and butter and set us apart from
our Boulder facility, which has to do with the atmospheric pressure.” The company is looking to expand to the East, and possibly the Midwest, by the end of next year.
our competition,” she says. Josh and Trisha manage 15 employees in their lab, along with a small sales team and a 10,000-squarefoot grow operation in Boulder that is a unique ret-
For more information, visit:
LOCOL-LOVE.COM
rofit of an old missile silo. The building now consists of eight different flower rooms, which allows them to truly produce craft cannabis. “Everything is grown in small batches,” Trisha says. sensimag.com MARCH 2019 105
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KAVIAR
Finding a Balance KAVIAR CRAFTS A HAPPY MEDIUM BETWEEN FLOWER AND CONCENTRATE.
In one corner you have traditional smokers, who pre-
Kaviar’s lab tests every batch of oil that is made to
fer to enjoy cannabis the way they always have, in a
ensure consistency. The recipe is adjusted based on
bowl or a joint. Sometimes they also appreciate the
potency so that users enjoy a consistent experience
intensity of vaping. On the other side are folks who
from purchase to purchase.
love concentrates, dabbing, and all the equipment
Available at more than 100 recreational and medi-
that comes with it. Sometimes they miss the simple
cal dispensaries in Colorado, from Denver to Parachute
pleasure of a good smoke.
and Gunnison to Colorado Springs, including Ascend
It doesn’t have to be one or the other, according to Denver-based Kaviar. “We fill the void between smoking traditional flower and smoking concentrates,” says Kali Mutty, marketing director of Kaviar.
Cannabis, Doobie Sisters, High Country Healing, The Kind Room, and Trenchtown Cannabis. Kaviar’s general manager, Moe Atieh, points out that the company focuses on hand-crafting two premium
To reach what Mutty calls “a happy medium,” Kaviar
products. “At Kaviar, we only produce Moon Rocks and
infuses top-quality cannabis flowers with highgrade
infused Cones,” he says, “allowing us to keep an ex-
hash oil and then coats them twice in kief, the finely
tremely close eye on quality and consistency.”
sifted cannabis trichomes loaded with THC. The result is Kaviar Moon Rocks, a gourmet experiencethat produces smooth, potent smoke. With a potency ranging from 50 to 60 percent THC,
For more information, visit:
KAVIAR.CO
the Moon Rocks effect is felt almost immediately with a cerebral rush that gives way to long-lasting mind and body relaxation. Kaviar Cones take the messy, sticky work out of rolling a potent joint. Each cone contains 1.5 grams of Kaviar Moon Rocks with potency from 30 to 40 percent THC. “We grind our Moon Rocks and pre-roll cones that are fitted with a reusable glass tip. It’s a more sanitary way to hit on a passed joint,” Mutty says. Both Moon Rocks and Cones are available in distinct sativa, hybrid, and indica varieties. “For example, the sativa includes sativa flowers, sativa-derived hash oil, and kief collected from dried sativa flowers,” Mutty says. In most cases, the three components come from the same sativa strain. Each package of Moon Rocks or Cones is marked with the specific strains used to create them.
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THE FARM
Perfecting the Craft for the Cannabis Connoisseur DEVELOPING BETTER, REPEATABLE STRAINS—AND MAKING NEW ONES—DRIVES THE FARM. Now that the industry has hit its stride, one of the fastest growing product segments is craft canna-
says. “We address the issues from which problems arise, before problems arise.”
bis—those carefully tended, small batch, one-of-a-
The Farm assembled its research and develop-
kind strains that have proven to be either incredibly
ment team working in a program called The Farm
popular over the years (think Durban Poison or Blue
Genetics to create new strains. “We first want to see
Dream) or were created with the cannabis connois-
what the market is asking for,” Villacorta says. “And
seur in mind.
we are always looking at interesting cannabinoids.
And that’s where Boulder-based The Farm comes in. “It all started with a passion for amazing can-
The goal is to provide consumers what they want before they know they want it.”
nabis, creating the best products we would want
For example, as part of the Farm’s genetics pro-
to consume,” Abel Villacorta, director of marketing
gram, it has created a brand specifically for the
and branding, says. “To us, craft cannabis means this
Colorado market. Most people enjoy heavy sativa
blend of art and science of producing the best crop.”
strains like Durban Poison, but not the “raciness” ef-
The Farm has two, 10,000-square-foot facilities,
fect that comes with them. “CBG has been reported
each subdivided into four bloom rooms of about
to decrease the ‘raciness’ in sativa strains,” Villacor-
700 square feet, each with about 130 plants. There
ta says. “So we have developed Mountain Thunder,
are about seven growers and 20 post-cultivation
which we’ve bred in CBG-producing genetics to the
employees doing everything from harvesting and
Durban Poison that help foster a more pleasant ex-
drying to curing and packaging of the products.
perience. We are exploring all of these various ratios
The Farm also has a cannabis-infused-manu-
of CBD and THC as well. We find that this explora-
facturing facility, where CO2 hash oil is extracted
tion of cannabinoids in the plant is going to be what
and processed for Airo Pro vape pen cartridges,
sets us apart in the end.”
and works with Root, the medical cannabis outlet
The Farm will bring out a new strain “about ev-
store, with product produced from a separate med-
ery quarter,” he says. In 2017, about 14 different
ical-only cultivation facility.
strains were created; last year six new strains they
Villacorta says they have defined craft cannabis with three key focal points.
can call their own were brought on, including Mystical Mule, Battle Star and American Gothic. “That
First, craft cannabis is grown in small bloom
is the future of craft cannabis,” he says. “What we
rooms with highly-experienced growers who tend
can do by creating our own genetics is develop a
to one crop at a time. Second, there is a focus on
consistent experience for the end user. That’s what
bio-controlled pest management. The final focal
we want to provide.”
point of a successful craft cannabis operation is a careful drying and curing process. “When taking care of a plant, we try a preventative approach,” he
For more information, visit:
THEFARMCO.COM
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RXCBD
Taking the Next Step for Pet Health and Nutrition RXCBD “RINGING THE SCIENCE BELL” FOR TARGETED CBD PRODUCTS.
Sometimes, in the preparation of a product de-
One of the organization’s research-and-develop-
signed for health and wellness like CBD, there are
ment cultivation farms is in Colorado, where geneti-
moments of true clarity and positive vibrations even
cists and biologists are developing 100 new hemp
as this industry finds its footing. “Hemp and CBD is
strains to help target unresolved physical and emo-
a fledging industry,” Debbie Cokes, co-founder of Rx-
tional ailments that often plague companion animals.
CBD, says. “There are going to be some great success
“I think we are going to do some amazing things when
stories. But there are some pain points along the way.”
we can target specific conditions.”
Sure, the CBD pet treats and extracts the company
The company is also collaborating with veterinarians.
manufactures can’t make any claims to treat or cure
“Our corporate responsibility is to put products on the
anything—the FDA guards against that. But Cokes
market that are as safe and transparent as possible,
hears anecdotal evidence every day that her CBD
and robustly tested utilizing current technology.”
products are helping pets. And as a pet lover, that’s enough for her to know she is on the right track.
Cokes says that the legalization of hemp in the 2019 Farm Bill has created a sort of free-for-all in terms of
All you have to do is read the written testimoni-
CBD products for pets. “Products are coming into this
als from consumers who purchased their pet prod-
space because the regulations have loosened up,” she
ucts from RxCBD. “Your CBD treats have drastically
says. “But we are still ringing the science bell to make
changed the behavior of my kitty that has seizures,”
sure that there is attention paid to consumer safety,
one customer wrote to Cokes. “I couldn’t praise the
patient safety and accurately labeled products.”
product enough.” Another customer wrote how her
It’s this attention to the science and safety of CBD
dog is calmer now because of CBD, and doesn’t react
products by RxCBD that puts it on the short list for
with fear during thunderstorms.
selection by Colorado Center for Animal Pain Manage-
Success stories like these keep rolling in to RxCBD, and each one further validates the work that the company is doing now, and the research being planned.
ment in Westminster, Colorado, supporting a research study on canine pain management. RxCBD is doing a second phase of a CBD dosage
Cokes, an engineer working along with her twin sis-
study there now. “The candidates have been animals
ter, Kris Otto, a microbiologist, explains that RxCBD
that have not found traditional remedies that are help-
was bought by an Israeli research organization late
ing,” Cokes says. “For some, the next option is euthana-
last year, representing a huge bump for its business
sia, so witnessing the positive impacts of our products
in general, as well as the company’s brand recognition
in a controlled, scientific setting has been amazing for
and product-development cycle.
everyone involved.”
Getting together with a large research organization is a natural fit. “We have leading global expertise in our court now,” she says.
For more information, visit:
RXCBD.CO
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As the cannabis industry grows, so does the number of professionals within it, acting as incredible sources of insider info on the trends and issues driving the marketplace forward. The Sensi Advisory Board is comprised of select industry leaders in a variety of fields, from compliance and education to concentrates and cultivation. They are invited to share specialized insight in this dedicated section. This month, we hear from members in the Sports Nutrition and Recruiting categories. FOR A FULL LIST OF ADVISORY BOARD MEMBERS, SEE THE MASTHEAD ON PAGE 18.
teams have been chasing all season long. Fighting for the chance to win the championship and be crowned the best team in the nation. I remember this very well. The anticipation. The hype and excitement. If you’re not into playing the sport though or watching basketball on TV, you might still get hooked into filling out a March Madness bracket. Millions of people every year pick which teams they believe will win each game prior to the matches taking place. All over the city and country, people fill out the NCAA March Madness brackets and compete to see who gets closest to the most accurate predictions. It almost can seem there is no way to escape the “madness.” It’s March now and 2019 is well underway. It can seem
GOAL MADNESS
at times that the year is getting away from us. Those
by W I L L C A R R , F O U N D E R O F W I L L P O W E R
Every day is a new opportunity to start something new, to
goals you made at New Year’s Eve may not have set in and become part of your lifestyle as much as you had hoped. end a current behavior, or change your life in some way, big or small.
March is here and whether you’re a basketball fan or
Two months ago, we were celebrating the end to one
not, you’ve heard of March Madness. Only the teams that
year and the start of another. This month, all but one col-
have been selected as the best in college basketball are
lege basketball team will end their season with a loss.
invited to participate. This is the event these athletes
The basketball season that the athletes and coaches have
have been training for. This is the opportunity these
been training and working so hard for will be over. But with the end of one season comes opportunity to start something new. The ability to take count of our past experiences, losses, and wins. The chance to regroup and step forward in a new direction. Maybe it’s nothing more than a minor shift in our awareness and attention, but the chance to take aim at a new goal without hesitation. If you’re disappointed in how your New Year’s resolutions have progressed, or if you’re just looking to make a change in your life, I encourage you to make strides toward your goals now. You don’t need an excuse or reason. You don’t need a new year. All you need is to make a choice for yourself. It doesn’t have to be anything special or at a special time. Today is special enough. You’re
special
enough.
Make a change, do something new, treat yourself special—starting now.
sensimag.com MARCH 2019 121
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VETTING EMPLOYERS KENT GRUETZMACHER, DIRECTOR OF B U S I N E S S D E V E L O P M E N T F O R M A C & F U LT O N TA L E N T PA R T N E R S
by
On both personal and professional levels, the cannabis industry is a fascinating thing to be a part of. For many who work in cannabis, there is an inherent pride in helping shape the young industry into something great. The entire market is comprised of startup businesses, which presents many challenges not seen in more established lines of work. The absolute novelty of the cannabis job market presents a great deal of volatility when it comes to job security. Much of this workplace instability is due to an inherent lack of organization in the cannabis industry, where new companies are scrambling to develop functioning businesses. Also, there is a good deal of business owners and investors with inflated plans of “getting rich quick” in the industry. As a result of the instability in the cannabis space, it is vital that job searchers vet their potential employers. Doing some preemptive research about a business can help people better understand what sort of company it is they may be working for. Approaching a job interview with a critical awareness of the market can be helpful. Taking some extra precautions at the start can save some serious
Talk to Other Employees After the initial interview phase, some of the more astute job searchers will request to speak to other employees at a company while deciding if the business is a fit for them. With this inside information, applicants can get a feel for their potential co-workers as well as the general morale of the workplace. These people’s demeanors should be pretty telling about the business as a whole.
Find Out About Funding A major theme seen among dissatisfied cannabis industry employees has to do with the financing behind an operation. Namely, because the industry is plagued by startup business owners who cannot pay their employees on time, if at all. As such, doing some internet sleuthing on the financial state of a potential employer is never a bad idea. Before starting a job search, we often encourage candidates to research what cannabis companies have recently received funding. With this critical approach, job searchers can target those businesses who have ample liquidity to handle payroll. On a similar note, those cannabis companies that have received funding have been thoroughly vetted by their financiers, which generally says a good deal about their internal organization and business model.
heartache in the end. Here are some great avenues to explore while vetting potential cannabis industry employers:
Don’t Be Afraid to Ask Tough Questions An extremely effective way to avoid taking the wrong job in cannabis is to be up front during the interview process. This often means asking tough questions like: “Why did the last employee in this role leave?” and “What sort of turnover rates do you have?” While it may seem somewhat daunting to press a potential employer on these tough questions, the best employers should respect applicants for being up front. If they seem agitated by your questions, that may be a red flag that they have something to hide.
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Sensi Magazine assembled leaders in the cannabis industry for an exclusive, invite-only evening at the elegant Chateaux at Fox Meadows. Created to help foster new connections within the community, the consumptionfriendly summit featured live music, gourmet food, free-flowing libations, sponsor stations, and fully loaded goodie bags featuring samples from an array of top brands.
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What: Sensi Connect Where: Broomfield, Colorado When: January 23, 2019
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{HereWeGo } by S E N S I S TA F F
ARCHIPELAGO Leave Colorado for paradise because polar vortexes (and other reasons).
Given the recent polar vortex stealing your will to live,
1. GET THERE.
we thought it best to fill this final page with some snap-
You’d be surprised the deals on Kayak and other flash
shots of paradise. One of the 40 low-lying coral islands
flight sites. Caveat: everything there is expensive—think
that make up the godly string of Aquaman archipelagos
$40 for a 12 pack of Dos Equis.
in the Turks and Caicos, our focus is on Providenciales (or “Provo”)–the heavenly island with one of the best
2. FIND LODGING.
beaches in the world (Grace Bay) and the softest sand
We stayed at Villa Camilla (VILL A-CAMILL A.COM ), a lux-
you’re likely to find this side of Willy Wonka’s overlooked
urious private rental that looks like it was designed at
“powdered sugar beach.”
the height of the Miami Vice color palate craze (with a
Behold: A quick once-over for why to go, where to go
splendid dash of local Haitian art and rooms leading to
when you get there, and exactly how much fresh conch
the pool) with architectural touches of the Fibonacci Se-
caught and carved out of the sea one can consume be-
quence kind, sleeps up to 13 people across two different
fore turning into a shell-based ocean life form them-
houses sitting on 6 acres of lush, protected ecological re-
selves. (The answer doesn’t exist, by the way; the stuff
serve fauna. Bonus: 300 feet of private dune paths lead
has a litany of uses befitting a Bubbaesque rattling off all
right to the number one-rated Grace Bay Beach and all
the ways shrimp can be prepared.) Let’s begin:
the sunsets that suggests. See: Powdered sugar, sand.
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PHOTOGRAPHY BY KERRI LYN WALSH AND EDWIN DIAZ
3. GET OUT ON THE ISLAND.
5. EMBRACE THE BREEZY SHEEN OF THE ISLAND.
Maybe it’s a jaunt to Turks Kebab for one of the best
You’ll often find yourself rum punch in hand beachside,
gyros ever or Bugaloo’s Conch Crawl (BUGALOOSTCI.COM ),
upending glass after glass while shoulder to shoulder with
surrounded by stunning views of the aquamarine shim-
a guy who looks like Tom Hanks just before being rescued
mering south coast, right on one of the island’s original
in Castaway, only to find he’s a billionaire who’s been living
three settlements. Or maybe just scoot over to the local
the good island life for the last 20 years. And Keith Rich-
fisheries and pick up some fresh spiny-tail lobster for the
ards. He’s around too, if you can spot him amongst the
grill before nude night swimming and Bluetooth beats
other weathered, wildly content faces.
(#casualhedonism). 6. REMEMBER TO GO HOME. 4. FIND A BOAT.
There’s a good chance you won’t want to.
We found JT, a local captain of the Southern Cross charter yacht (and Airbnb on the water), who gave us a blazing sunset cruise just before we left. Don’t sleep on the snorkeling, though.
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