Common SEO Trends for 2018

Common SEO Trends for 2018 http://www.brainminetech.com/

Common SEO Trends for 2018:

 Full HTTPS / Secure Websites  Increased Weight on Page Speed  Mobile AMP Pages  Mobile First Algorithm Rollout  Structured Markup  Voice Search Optimization  Brand Authority Measured by Mentions

 http://www.brainminetech.com/

Google has Started Working Its Muscles for a Secure Web We have moved multiple clients to a full HTTPS website with great results. One client, an eCommerce business, saw a traffic increase of 35%. Another client, a lead generation software company, saw a traffic increase of over 175% after moving to full HTTPS (year-overyear). http://www.brainminetech.com/

Page Load Speed is a Huge Advantage The faster your mobile pages load on mobile devices, the higher you can rank in the search results. Google now gives a significant boost to pages that load quickly versus slow loading pages. You can gain substantial ground on your competitors, and quickly gain first page rankings simply by having page load times that are faster than their pages. http://www.brainminetech.com/

Structured Markup of Web Content One way to make sure that the search engines understand your content, is to use structured data in your HTML formatting. Google and the other search engines have all agreed on Schema Structured Data [http://schema.org] as the preferred method of markup.

Basically, schema markup is a huge collection of taxonomy and shared vocabularies webmasters are recommended to use to mark up their pages in ways that the major search engines (Google, Bing, Yahoo!, Yandex and Baidu) can understand. http://www.brainminetech.com/

Voice Search and Digital Assistants

Due to the overwhelming use of mobile devices, and now the growth of digital assistants (Amazon's Alexa and Echo, Google's Home and Home Mini, Apple's Siri, etc), voice search is expected to continue to grow at a rapid pace throughout 2018. According to Google, 20% of searches already come from voice queries. http://www.brainminetech.com/

Brand Authority Measured by Mentions, as well as Backlinks

Search engines use the number of inbound links to a website (also called backlinks) as a primary measurement of authority for that site.

In accordance, over the years SEO's have spent large amounts of time building inbound links, and some have even tried manipulating this part of the search algorithms. http://www.brainminetech.com/

2018 SEO Trends Wrap-Up:  Go HTTPS Now! Google gives secure pages a ranking boost  Make All Your Pages Render as Fast as Possible  Implement AMP on All Important Landing Pages  Use Schema Markup on as Much of Your Content as You Can  Restructure Your Content for Rich Snippets http://www.brainminetech.com/

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http://www.brainminetech.com/