What Should Be Your Digital Marketing Strategy in 2016 http://www.brainminetech.com/
Digital marketing is no more an option. It has become the need of the hour. With an ever expanding base of internet users, companies are taking their marketing online in order to connect with their customers and keep steady with the competition. Whether doing it yourself or hiring a digital marketing company in Pune, the key is to develop a digital marketing strategy that helps your business grow. Here are the significant steps to formulate an advantageous digital marketing strategy for online success. http://www.brainminetech.com/
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Goal and Objective Identify Your Customer Identify Your Competitors Assign Rules Search Engine Marketing Content Marketing Social Media Marketing Email Marketing Mobile Marketing Affiliate Marketing
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1. Goal and Objective1. When looking for ways to grow your business, you might want to create brand recognition, beat competition or have a larger pool of customers. 2. Whatever your objective is, having clarity on what do you want to achieve through digital marketing efforts will increase your chances of success. 3. Small businesses usually jump in blindly without any clear goal and that can ruin their efforts.
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2. Identify Your Customer1. Understanding your customers helps you to sell more. The more you know your customers or target audience the better you will be able to identify opportunities to connect with them and make them interested in your products and services. 2. You need to understand that traffic does not equal to conversions. So keep your digital marketing strategy focused on conversions, which can only happen if you know who your target audience is and what their needs are.
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3. Identify Your Competitors1. According to the marketing guru Philip Kotler, “Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.� 2. Only those businesses are successful that keep an eye on what their competitors are up to, and use such information to strategize better. So identify who your competitors are, what they are doing and what is their position in the market.
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5. Search Engine Marketing1. People are greatly spending time online, regularly using search engines to look for information, products and services. 2. Be it on their computers or smart phones. Clearly, they can be targeted for your business through Search Engine Marketing. It is an incredible opportunity to target people directly based on what they search, putting your company and brand right in front of them. 3. Targeting online users through search engine marketing tools like keyword research, on page and off page search engine optimization, link building, paid search advertising, and PPC can help you get traffic that leads to desired conversions.
6. Content Marketing1. Content is the soul of digital marketing. And doing it right is the biggest challenge. There are multiple ways to share your business information with customers and it is wise to use a mix. 2. Some of the popular ways of doing content are blogging, guest blogging, press releases, white papers, documents, presentation, podcasts, eBooks, videos, and infographics.
7. Social Media Marketing 1. Defining the goals you want to achieve through social media marketing is a must. Chose the social networks you should be on. Also, think about whether you should have multiple social media accounts for certain networks. 2. Obviously, you should be on the same networks as your audience be it Facebook, LinkedIn, Twitter, Google+, Instagram, Pinterest, YouTube, Tumblr or Snapchat. Plan ahead the content you will share through social media. Without fail, stay focused on the topics your audience cares about.
To conclude, consistently measuring the results of your digital marketing efforts is of utmost importance. Take time to analyze and check how things are going. See what works and what does not. Rectify the plans where necessary. And yes, do not hesitate from seeking professional help. A failed digital marketing strategy can cost you lot more than the money spent on advertising. The competition is tough and customers today do not wait for a brand to reappear to make another impression. So go ahead and hire a professional digital marketing company in India.
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