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WHAT IS AFFILIATE MARKETING? Affiliate Marketing is a Digital Marketing technique where the affiliates can earn commission to promote another person’s product, service and drive a sale. An affiliate advertises one or more affiliate products in an effort to draw in and persuade potential customers to purchase the merchant's goods. Additionally, the affiliate network acts as a database of numerous products from which affiliate marketers can select those to advertise.
TYPES OF AFFILIATE MARKETING There are three main types of affiliate marketing: • Unattached Affiliate Marketing: The affiliate in this advertising model is unrelated to the good or service they are promoting. • Related Affiliate Marketing: The promotion of goods or services by an affiliate who has some sort of connection to the offering is referred to as related affiliate marketing. • Involved Affiliate Marketing: When you use a product or service, firmly believe in it, and personally suggest it to your audience, that is involved affiliate marketing.
THE AFFILIATE MARKETING PLAYERS There are four players involved in an affiliate marketing relationship: There are four players involved in an affiliate marketing relationship: •• The Merchant: The Merchant: The seller of a commodity is referred to as the merchant. They enlist The seller of a commodity is referred to as the merchant. They enlist affiliates to market and sell their items in order to boost sales. affiliates to market and sell their items in order to boost sales. •• The Affiliate: The Affiliate: An affiliate is a person or organization that chooses to market a An affiliate is a person or organization that chooses to market a merchant's goods to their own audience in exchange for a fee. merchant's goods to their own audience in exchange for a fee. •• The Consumer: The Consumer: The final buyer of the product is known as the consumer. Through the The final buyer of the product is known as the consumer. Through the affiliate, they become aware of the product. affiliate, they become aware of the product. •• The Network The Network: : A platform, such as Click bank or the Amazon Affiliates Program, is A platform, such as Click bank or the Amazon Affiliates Program, is what the affiliate network is. It offers affiliates a selection of goods to sell. what the affiliate network is. It offers affiliates a selection of goods to sell.
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