Website Analysis SEO Report

Page 1

seogoogleguru.com -

Website Analysis SEO Report brought to you by...

Overall

The overall score for this website. Good

Accessibility

How accessible the website is to mobile and disabled users. Good

Content

The quality of the content of this website. Good

Marketing

How well this website is marketed online. Good

Technology

How well designed and built the website is. Good

Good / bad points Few websites link to this website, making it hard to find

100 webpages found

At least 6 links are broken

This website appears fully spiderable

The website is not W3C compliant

All of this website uses Google Analytics v2 to monitor visitor behaviour

This website does not rank well in search engines for selected keywords

On average this website appears to be updated every 6.7 days

Most images don't have defined sizes

This website appears optimised for printing

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Some images do not specify alternative text

This website is quick to use

112 files are missing.

URLs are very well formatted

This website is ranked 268,984th in the world for popularity

This site uses CSS for layout throughout

This site appears to use one page design throughout

This website handles all chopped URLs

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W3C compliance Very poor

W3C compliant

Search placement Very poor

No pages are W3C compliant. The website could experience problems working on some web browsers, and may be difficult or impossible for users with certain disabilities to operate.

Number of errors

This website does not rank well in search engines for selected keywords. Results outside of the top 10 are of limited value, as they do not appear on the first page of search results. You can review your placement for each keyword below.

Recommendations

Consider whether the keyword website link is viable. There is exceptionally high competition for this keyword (1,210,000,000 results). Consider whether the keyword link tools is viable. There is a lot of competition for this keyword (633,000,000 results). Consider whether the keyword website format is viable. There is a lot of competition for this keyword (257,000,000 results). Consider whether the keyword traffic to website is viable. There is a lot of competition for this keyword (215,000,000 results). Consider whether the keyword protect website is viable. There is a lot of competition for this keyword (209,000,000 results). Consider whether the keyword website traffic is viable. There is a lot of competition for this keyword (160,000,000 results). Consider whether the keyword website structure is viable. There is a lot of competition for this keyword (114,000,000 results). Consider whether the keyword domain protection is viable. There is a fair amount of competition for this keyword (85,100,000 results). Consider whether the keyword url format is viable. There is a fair amount of competition for this keyword (73,100,000 results). Consider whether the keyword website ranking is viable. There is a fair amount of competition for this keyword (72,300,000 results). Consider whether the keyword seo Services is viable. There is a fair amount of competition for this keyword (69,800,000 results). Consider whether the keyword website score is viable. There is a fair amount of competition for this keyword (64,600,000 results). Consider whether the keyword broken link checker is viable. There is a fair amount of competition for this keyword (52,900,000 results). Consider whether the keyword keyword analysis is viable. There is a fair amount of competition for this keyword (22,000,000 results). Consider whether the keyword seo optimization is viable. There is a fair amount of competition for this keyword (20,800,000 results). Consider whether the keyword link checker is viable. There is a fair amount of competition for this keyword (15,600,000 results). Consider whether the keyword how to hyperlink is viable. There is a fair amount of competition for this keyword (13,200,000 results). Consider whether the keyword Google SEO is viable. There is a fair amount of competition for this keyword (11,500,000 results). Consider whether the keyword link validator is viable. There is a fair amount of competition for this keyword (7,960,000 results).

Rankings

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100 found (only showing top 10) Search engine

Keyword

Rank

Number of results

Bing > US

website analysis

5

Bing won't say

Bing > US

url format

6

Bing won't say

Yahoo > Global

website analysis

9

143,000,000

Bing > Global

website analysis

9

Bing won't say

Yahoo > US

website analysis

9

143,000,000

Bing > US

Google SEO

38

Bing won't say

Bing > US

website score

39

Bing won't say

Bing > Global

Google SEO

42

Bing won't say

Bing > US

domain protection

46

Bing won't say

Google > Global

seo optimization

Not found

20,800,000

Score

A large amount (19.2%) of links in this site could be defined better.

Links

2659 links use duplicate text to point to different pages. Links should not repeat the same text to link to different pages. Usually this is a problem where a link is non-descriptive (e.g. 'More').

Very poor

Note that it is possible to change the text a link points to without changing the appearance of the link. For example, Read more could be a valid link, if you add a description to it.

Ensure that all links either use appropriate link text, or specify appropriate text in the attibute for the link where this is not appropriate.

Recommendations

Links

Duplicate text links

Weak links

Too long links

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Incoming links Poor

About 321 other websites were found linking to this website. Generally the more links to a website, the higher it will rank in search engines. Good websites will tend to accumulate links naturally over time.

pages link to this website

Twitter

pages link to this website

This website has been linked to 57 times recently on Twitter, but only once during the last month. This suggests a very limited amount of interest in this online brand.

Poor

This website has a dedicated Twitter account, but it doesn't link to content in this website very often (7% of tweets). Little attempt appears to have been made to message people individually. This can an effective means of engaging with your audience and building credibility for your brand. You can review what people are saying about this website below, and who the most influential commentators are.

Recommendations

Consider linking to more pages in this website using your Twitter account. Consider using your Twitter feed to message individuals directly more often. Focus on the most influential tweeters listed here first. Review what people are saying about your website and brand on Twitter.

Own tweets by type

How often is this website tweeted about?

How often do the owners tweet?

People talking most about this site

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3 found Photo

Name

Description

Randi Thornton

SEO Google Guru, Randi Thornton Making Affordable SEO a Reality with Free SEO Report, SEO Programs, and Powerful Website Builder. Rankings Matter.

Bellingham SEO

SEO and Search Marketer Located in Bellingham.

SEO Blog News

SEO Streaming blog news

Influence

Hits

1

24

0

2

0

2

Most popular pages 37 found (only showing top 10) Page

Sample tweet

Tweeted

Hits

Score

Clickthrough

Affordable SEO is Finally a Reality :: SEO Google Guru

From SEO Google Guru this is worth reading http://bit.ly /cx358O

7

6

15.28

83.3%

Real Estate Optimization :: SEO Google Guru

Real Estate 2 Optimization :: SEO Google Guru http://tinyurl.co /mqpat6

3

14.43

200.0%

SEO Google Guru

Moved Website for speed! What do you think? http://ping.fm /2aSxk

5

4

13.97

75.0%

Real Estate Optimization Study :: SEO Google Guru

3 New Real Estate SEO Study from @seogoogleguru interesting stuff here. http://bit.ly /aXS50

3

13.88

100.0%

Social Media Qoute :: SEO Google Guru

Social Media Qoute :: SEO Google Guru http://bit.ly /1sLISa

1

2

13.86

SEO Training Program Details

SEO Training Program Details http://bit.ly /cvwKz3

2

3

13.78

200.0%

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Page

Sample tweet

Tweeted

Hits

Score

Clickthrough

SEO Training Events that are now affordable

seo training AFFORDABLE http://ff.im /-eLsLe

3

4

13.77

150.0%

Affordable SEO Timeline :: SEO Google Guru

Affordable SEO Timeline http://ff.im /-gMz7j

2

3

13.55

200.0%

SEO Tools :: SEO Google Guru

SEO Tools http://ff.im /-bRpi4

2

2

13.55

100.0%

seo services

seo services http://ff.im /-eJn5E

3

4

13.52

150.0%

Owner's tweets 100 found (only showing top 10) Photo

Content

Score

Check out BingTweets about seogoogleguru http://bit.ly/H8x0C #bing. Should i be happy or sad for 77 results? YOURS??? OPINION?

13.76

Real Estate SEO Study Discussion http://ff.im /-4yQWe

13.59

Requesting an invite for Tweetboard Alpha (http://tweetboard.com) by @140ware, for my site: http://SocialMediaRE.com

13.58

HEY! Who can provide me with a logo for this site: http://socialmediare.com/ a social media learning platform? Site is not ready for public!

13.58

Are you using @MrTweet yet? Besides recommending you to relevant folks, he also helps you discover them as well! http://mrtweet.com?v=12

13.55

I favorited a YouTube video -- Affordable SEO. What You Can Expect. http://youtu.be /pAVT2NG2s8o?a

13.19

Online Courses - Social Media SEO Labs http://ff.im/-eMVnV

13.17

revolutionary recruiting with social media http://ff.im/-5dv4I

13.11

Just added myself to the http://wefollow.com twitter directory under: #seo #internetmarketing #google

12.95

Links to site?

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Photo

Content

Score

YouTube - What do you do guaranteed?: http://is.gd/rwWi (via @twitturly)

12.91

Image usage

Links to site?

Most images (50.5%) don't have defined sizes, all images are in a web friendly format. Defining an image size allows the webpage to display layout correctly before loading all of the images. Not specifying an image size often causes the layout of pages to change as the page loads.

Poor

This is not a critical issue, however we recommend image sizes are defined wherever possible.

Average

Search engine results

Only some of the pages in website will appear clearly in search engine results. Some refinements would encourage more people to visit this site. A website can control most of the text that appears in search engine results, seen below. Well chosen titles and descriptions for each page will encourage people to click on your entry in search engine results, increasing the traffic to your site.

Search Engine Results 100 found (only showing top 10) -

Search Engine Result

Issues

SEO Packages | Serious Optimization Savings

Description is too long.

Importance

SEO packages offer additional savings. Pick the one that matches your needs. Website analysis, SEO training, reports, tools, new website builder. ... www.seogoogleguru.com/seo-packages/

Learn Why Organic Search is Best Method for SEO Marketing.

Description is too long.

Organic Search and how it compares for SEO. The cost of an organic SEO project can be substantially less than paid search. Learn how to get found on ... www.seogoogleguru.com/seo-services /organic/

SEO Training. Learn SEO from a Expert. Affordable.

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-

Search Engine Result

Issues

Importance

SEO training for website owner to do it right. Learn SEO from the Google guru. Implement tactics for higher rankings. Affordable and Powerful. www.seogoogleguru.com/seo-training/

SEO Tools | Smart Optimization Resource Useful SEO tools help you benefit from SEO Optimization and impact your profits! Learn what you need to know to change your website search rankings. www.seogoogleguru.com/seo-services /tools/

Buy SEO. Affordable Search Engine Marketing. SEO packages allow you to pick the perfect one that matches your needs. Affordable SEO just became ridiculously smart. Find out more here. www.seogoogleguru.com/seo-packages /buy-seo/

Website Analysis Ranking Traffic SEO Report Tips Website Analysis personalized ranking report with SEO tips based on findings. Increase website traffic, visitors, ranking and generate revenues here. www.seogoogleguru.com/website-analysis/

Improve Your Website Score with Smart SEO Tips Website Score identifies optimization and ranking problems. Critical SEO Tips and Tools. Learn what really matters for search optimization rankings. www.seogoogleguru.com/website-analysis /score/

Website Ranking | Take Yours Up | SEO Ranking Report Your website ranking can have a dramatic impact on your bank account. Revealing SEO ranking report details with must know tips and advice. Smart. www.seogoogleguru.com/website-analysis /ranking/

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-

Search Engine Result

Issues

Importance

Keyword Analysis | SEO Keyword Tool Revealed Keyword analysis is critical for SEO online marketing success. Doing it right will impact your website ranking for specific terms. Do you know how? www.seogoogleguru.com/website-analysis /keyword/

Website Traffic | Learn to Increase Your Traffic to Website Website traffic will change your profitability. Learn how to increase traffic to website and make yours the go to destination. Out preform competition. www.seogoogleguru.com/website-analysis /traffic/

Readability Average

This website has an average reading age of 19. A person will need about 14 years of formal education to understand the writing in this site. You may find some of your content is unnecessarily difficult to understand, and would benefit from being written more clearly.

Pages by reading age

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Flesch-Kincaid Reading Ease

Visual interest Average

Gunning-Fog Index

Overall this site has a fair amount of visual interest. Pages generally look similar to each other. Not every webpage of every website needs to look visually compelling. However, for a number of websites this is an important and competitive concern. You can view a list of the most and least interesting pages below.

Least interesting score

Most interesting score

Page visual interest 100 found (only showing top 10) Visual interest

Uniqueness

www.seogoogleguru.com/seo-packages/

7%

7%

www.seogoogleguru.com/seo-services/o

36%

29%

www.seogoogleguru.com/seo-training/

39%

32%

www.seogoogleguru.com/seo-services/to

40%

29%

www.seogoogleguru.com/seo-packages/

6%

3%

www.seogoogleguru.com/website-analys

12%

8%

www.seogoogleguru.com/website-analys

51%

36%

www.seogoogleguru.com/website-analys

50%

42%

www.seogoogleguru.com/website-analys

47%

35%

www.seogoogleguru.com/website-analys

50%

35%

Page

Alternative text Average

Importance

A significant amount (43.6%) of images do not have alternative text specified for users with visual disabilities. The website may be harder to use for some disabled users, and therefore in violation of legislation in many countries (e.g. UK, US, Australia). Also 0.1% of text equivalents do not appear to be appropriate (for example, reading "click here" to blind users).

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Content is reasonably well matched to the desired keywords for this site.

Content keywords

6 keywords ("how to hyperlink", "twitter seo", "twitter analysis" ...) appear to be targetted by this site, but are never mentioned once in the text content for this site. To score highly, desirable keywords should be featured extensively in your text content.

Good

The website does not contain enough text which matches the keywords the website is being promoted for. To rank highly in search engines it is essential to include substantial text content on the topic of the desired keywords, and emphasise those keywords properly. Overall appropriate emphasis has been given to keywords using page titles, headings and links.

Desired keywords 40 found (only showing top 10) Score

Frequency

Emphasis

Comment

4.4

2.3

There is a very high amount of competition for this keyword (about 20,800,000 webpages)

2.7

2.8

There is a lot of competition for this keyword (about 7,220,000 webpages)

1.4

1.4

There is a lot of competition for this keyword (about 7,460,000 webpages)

1.1

1.1

There is a very high amount of competition for this keyword (about 36,600,000 webpages)

1.4

1.9

There is a very high amount of competition for this keyword (about 24,700,000 webpages)

2.3

3.4

There is a very high amount of competition for this keyword (about 41,900,000 webpages)

1.3

1.3

There is an extremely high amount of competition for this keyword (about 180,000,000 webpages)

1.4

1.5

There is a very high amount of competition for this keyword (about 56,900,000 webpages)

3.0

2.8

5.3

4.5

There is a very high amount of competition for this keyword (about 27,500,000 webpages)

Most optimised keywords 100 found (only showing top 10) Keyword

Frequency

Emphasis

Strength

seo

53.5

47.6

243.8

website

32.5

26.5

138.4

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Keyword

Frequency

Emphasis

Strength

google

21.4

18.2

94.2

search engine

14.2

10.2

54.8

seo google

9.2

9.6

47.6

google guru

9.0

8.6

43.5

seo google guru

8.0

8.6

42.5

google seo

6.9

5.2

27.7

seo training

5.3

4.5

23.2

search engine optimization

5.8

3.7

20.5

Broken links

6 links appear to point to pages which do not exist. 6 links are definitely broken. Note that some pages could be redirecting from the missing page using a 'dirty' method, e.g. a Javascript reload or Meta Refresh. The page would not appear to be missing to average web browsers, but those without the required technology (e.g. Javascript) would be unable to access the content.

Good

All links responded with appropriate headers, which will help ensure they appear in search engines and to users behind proxies.

Incorrectly handled links

Broken links

Detail 6 found -

Page

Links to

Type

www.seogoogleguru.com/seo-pack www.seogoogleguru.com/what-is/

Host not found

www.seogoogleguru.com/website-

www.seogoogleguru.com/seo-anal

Host not found

www.seogoogleguru.com/website-

www.seogoogleguru.com/keyword

Host not found

www.seogoogleguru.com/website-

www.seogoogleguru.com/seo-repo Host not found

www.seogoogleguru.com/seo-serv

www.seogoogleguru.com/web-mar Host not found

www.seogoogleguru.com/blog/

www.seogoogleguru.com/author/S

Host not found

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Popularity

This website is ranked 268,984th in the world for popularity (source: Alexa). In the last 3 months, this website has become significantly more popular. This is reasonable and shows the website is fairly well visited.

Good

Alexa gathers relative popularity information on all websites from a sample of browser users. Alexa's traffic rankings are for top level domains only (e.g. domain.com) - separate rankings are not possible for subpages within a domain (e.g. www.domain.com/subpage.html) or subdomains (e.g. subdomain.domain.com).

Popularity rank

Link states

3 month change

Links always change appearance when they are hovered over. This aids usability by clarifying what areas of the screen are clickable. Links change appearance when they have been visited. This aids usability by showing users where they have already visited.

Good

Links change appearance when selected 13.8% of the time. Focused links are links which the user has selected, for example by clicking on them or selecting them with the keyboard. For people who are unable to use a mouse, focused links are their primary means of seeing what they have selected. For optimal accessibility it is recommended to distinguish focused links - for example, by changing their colour. This site appears to be using an old approach for focused links (active links). This approach only works in old versions of Internet Explorer (7 and older) - all other browsers do not support it.

Specify a distinct focus CSS pseudo class for all links, wherever appropriate. Note that the active CSS pseudo class should be complimented with the standards compliant focus style for modern browsers.

Recommendations

Hovered-over links

Visited links

distinct

distinct

Focused links

Active links

distinct

distinct

Speed

This website is quick to use (on a 2Mb broadband connection). On average pages take 3.3 seconds to download on a 2Mb broadband

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connection.

Good

112 files in this website are missing. This may cause problems with pages in this site.

Time to download

Pages by filesize 100 found (only showing top 8) Page

Size

Files

Est. seconds

www.seogoogleguru.com/seo-pack

406.9k

37

2.8

www.seogoogleguru.com/seo-servi

582.5k

42

3.9

www.seogoogleguru.com/seo-train

748.9k

52

5.0

www.seogoogleguru.com/seo-servi

503.1k

39

3.4

www.seogoogleguru.com/seo-pack

450.1k

38

3.1

www.seogoogleguru.com/website-a 542.7k

47

3.7

www.seogoogleguru.com/website-a 544.8k

43

3.7

www.seogoogleguru.com/website-a 547.0k

43

3.7

Flash usage Very good

Importance

Flash animation was found on 96.0% of pages. All Flash was used appropriately. Search engines and users without Flash should be able to make some or full use of this website. Flash detection was not found on this website. Users without Flash would not be handled appropriately (note: it is possible - but

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unlikely - that an unrecognised means of Flash detection is being used).

Pages by Flash usage

Pages using Flash

Pages requiring Flash

Freshness

This site appears to have been updated recently (today). On average, this site appears to be updated every 6.7 days. Up-to-date content creates a positive impression of a website and gives visitors more reason to visit often.

Excellent

This analysis is an estimate, based on dates mentioned within the website - the same dates that real visitors will see, such as article dates and blog comments. Only the appearance of up-to-date content is considered, not images or page designs.

Average updates

Most recent update

Perceived age

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URL format

Overall, URLs are very well formatted. An effective URL format has many benefits: webpages are more likely to appear highly in search engines, are easier to exchange socially, and easier to understand for users.

Excellent

Good web addresses e.g. www.seogoogleguru.com/section /example-page Use natural language Separate words with dashes Use lowercase Avoid query parameters unless needed Avoid file extensions

Bad web addresses e.g. www.seogoogleguru.com /example pg.jsp?id=124 Are not understandable by users Separate words with underscores Mix uppercase and lowercase Use query parameters where not needed Use file extensions

URLs 100 found (only showing top 10) Score

Page

Recommendations

Importance

www.seogoogleguru.com/seo-packages www.seogoogleguru.com/seo-services/ www.seogoogleguru.com/seo-training/

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Score

Page

Recommendations

Importance

www.seogoogleguru.com/seo-services/ www.seogoogleguru.com/seo-packages www.seogoogleguru.com/website-anal www.seogoogleguru.com/website-anal www.seogoogleguru.com/website-anal www.seogoogleguru.com/website-anal www.seogoogleguru.com/website-anal

Headings

All pages were found to use correctly defined Headings. This is a crucial step towards optimising this website for search engines, and ensuring accessibility for users with disabilities.

Excellent

Some Headings (1.6%) were found to be empty, or incorrectly defined. Empty or invalid Headings are of no value to search engines and make a website less accessible.

Pages with Headings

Amount of content Perfect

Recommendations

Bad Headings

100 webpages were found and tested. All pages contain a meaningful amount of text content. Not all pages need to contain extensive text, but a reasonable volume of substantial, relevant text content is crucial for good performance in search engines and helps to serve users.

Develop more substantial content for this website, particularly content that would attract visitors.

Page breakdown Pages with substantial content

Pages with some content

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Pages with neglible content

Analytics

Every page in this website is using Google Analytics v2. This is excellent and should allow for a complete analysis of visitor behaviour.

Perfect

Analytics used Breakdown of pages using analytics.

Domain Printability name Perfect Perfect

There arewebsite no apparent signs this domain is being All of this appears to that be optimised for name printing. abused by domain squatters. Wherever possible, a website should define specific stylesheets for If this website attracts high volumes of extensive traffic youcontrol may wish printing. Printable stylesheets allow for overtothe pre-emptively potential of yournavigation domain names. printed versionregister of a webpage, formis-spellings instance removing and For most websites, is not a practical adjusting the layoutthis to fit. They are fasterconcern. and remove the need for maintaining separate versions of a webpage (e.g. "Click here to print this page").

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Optimised for printing

Redirections

Best practice All content pages in the site should have print-specific styles defined using CSS. Use this stylesheet to hide navigation and other irrelevant areas of the page (such as Flash, which doesn't print).

No client-side redirections were found on this website. Client-side redirections generally break the Back button - when users click Back they are stuck on the current page. This can frustrate users and prevent them from finding their way around a site.

Perfect

Site structure Perfect

The first 100 pages of this website have a shallow page structure. The average page is 1.5 clicks away from the homepage. The deepest pages are 2 clicks away from the homepage. Not all pages in this website were tested, so this information may not be representative. For more accurate details, re-test this site with a higher number of pages. Note that client-side redirections (e.g. Meta Refreshes, Javascript) count as 'clicks' to a page. These should be avoided where possible as they slow down the load speed of a website, particularly for homepages.

Average distance

Maximum distance

clicks

clicks

Click distance

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..

Pages by path 10 found Path

Pages

www.seogoogleguru.com/

100

www.seogoogleguru.com/tag

55

www.seogoogleguru.com/website-analysis

12

www.seogoogleguru.com/category

10

www.seogoogleguru.com/blog

6

www.seogoogleguru.com/seo-services

5

www.seogoogleguru.com/seo-training

3

www.seogoogleguru.com/website-analysis/link-checker

3

www.seogoogleguru.com/seo-packages

2

www.seogoogleguru.com/build-website

2

Spiderability Perfect

This website appears fully spiderable via conventional methods. This is a crucial first step for any website, as it ensures search engines, users with disabilities and users without Javascript enabled can access all of the pages. This will help search engine rankings and accessibility. It is possible that some part of this website is non-spiderable, but that the means used to access that content is beyond my ability to detect it. (For example, a login area that I don't have details for). You can optionally choose to add these sections yourselves. Read the Help for more information.

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seogoogleguru.com -

Spiderable pages

Spiderability

Stylesheets

This website correctly uses Cascading Stylesheets (CSS) for layout for all pages. Websites built using stylesheets are generally faster, more accessible and easier to maintain. Stylesheets have been accepted best practice since 2001; any websites not using them now are usually extremely out of date, or poorly written.

Perfect

External stylesheets are used throughout. External stylesheets are considered best practice for ensuring sites are maintainable and quick to load.

URL chopping Perfect

Cookies Not scored

This website handles 'chopped' URLs correctly. A chopped URL is where part of an address is cut off at a forward slash, for example reducing www.example.com/news/acticle1/ to www.example.com/news/. Handling these chopped addresses will aid both users and search engines visiting this website. Users may experiment with chopping parts of the URL out manually, particularly if they are using a popular plugin like Google Toolbar, which allows them to do this with a single mouse click. Some search engines also experiment with chopping up URLs to explore more pages.

This website does not appear to use cookies at all. Cookies are used to persist information from one page to another. They are widely used to track users and some interactive applications, such as e-commerce websites. Not requiring cookies is perfectly acceptable. Note that cookies set using Javascript cannot be detected here.

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seogoogleguru.com -

Design variations Not scored

One page design was detected. All pages appear to have the same consistent design. This does not mean all pages look exactly the same, only that all pages appear to have a consistent appearance. You can monitor this test to check for unexpected variations in design, for example if a page is broken, or not updated following a redesign.

Different designs One found Screenshot

Example

Name

www.seogoogleguru.com/seo Design #1

No of designs

Pages

%

100

100.0%

Design distribution

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seogoogleguru.com -

How summary scores for this report were calculated.

Overall Score

The overall score for this website. This is a summary score, comprised of all other tests weighted for importance. It can be useful as a quick, rough indicator of how good this website is - however for a full understanding you should review the individual tests listed below.

Good

Derived from 28 found Score

Test

Extra penalty*

Weight

W3C compliance

1

Search placement

1

Links

1

Incoming links

1

Twitter

0.5

Image usage

0.5

Search engine results

1

Readability

1

Visual interest

1

Alternative text

1

Content keywords

1

Broken links

1

Popularity

1.75

Link states

0.75

Speed

2

Flash usage

1.5

Freshness

2

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seogoogleguru.com -

Score

Extra penalty*

Test

Weight

URL format

0.8

Headings

1

URL chopping

0.25

Amount of content

1

Analytics

0.5

Stylesheets

1

Spiderability

1

Site structure

0.5

Redirections

1

Printability

1

Cookies

0.5

* An Extra penalty is applied where a particular test score is so bad, that it has a far greater impact on a

website than the Weight usually allows. You should read about each individual test to discover more.

Content Score Good

The quality of the content of this website. This is a summary score, comprised of other tests weighted for importance. It can be useful as a quick, rough indicator of the quality of this website - however for a full understanding you should review the individual tests listed below.

Derived from 10 found Score

Test

Extra penalty*

Weight

Links

0.5

Search engine results

1

Readability

1.5

Visual interest

1.5

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seogoogleguru.com -

Score

Extra penalty*

Test

Weight

Alternative text

0.25

Broken links

0.5

Freshness

2.5

Headings

0.25

Amount of content

2

Site structure

0.25

* An Extra penalty is applied where a particular test score is so bad, that it has a far greater impact on a

website than the Weight usually allows. You should read about each individual test to discover more.

Marketing Score Good

How well this website is marketed online. This is a summary score, comprised of other tests weighted for importance. It can be useful as a quick, rough indicator of the Internet Marketing of this website - however for a full understanding you should review the individual tests listed below.

Derived from 19 found Score

Test

Extra penalty*

Weight

W3C compliance

0.25

Search placement

2

Links

-0.1: Poor use of link text compromises the natural SEO benefits of content in this site

1

Incoming links

2

Twitter

1.5

Search engine results

1.5

Alternative text

-0.2: Alternative text is an easy win and fundamental step for SEO with no side effects

1

Content keywords

2

Broken links

0.5

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seogoogleguru.com -

Score

Extra penalty*

Test

Weight

Popularity

2

Speed

0.5

Freshness

2

URL format

1.5

Headings

1

URL chopping

0.25

Amount of content

2

Stylesheets

0.25

Spiderability

1

Redirections

1

* An Extra penalty is applied where a particular test score is so bad, that it has a far greater impact on a

website than the Weight usually allows. You should read about each individual test to discover more.

Accessibility Score Good

How accessible the website is to mobile and disabled users. This is a summary score, comprised of other tests weighted for importance. It can be useful as a quick, rough indicator of the accessibility of this website - however for a full understanding you should review the individual tests listed below.

Derived from 17 found Score

Test

Extra penalty*

1

W3C compliance Links

Weight

-0.7: Poor quality links make navigating a site extremely difficult for many users

1

Image usage

1

Search engine results

0.5

Readability

1

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seogoogleguru.com -

Score

Test

Extra penalty*

Weight

Alternative text

-0.3: Alternative text is a fundamental requirement for accessibility that is easy to implement with no side effects

2

Broken links

1

Link states

2

Speed

0.8

Flash usage

2

URL format

0.9

Headings

1

Amount of content

1

Spiderability

2

Stylesheets

1

Redirections

0.75

Site structure

0.5

* An Extra penalty is applied where a particular test score is so bad, that it has a far greater impact on a

website than the Weight usually allows. You should read about each individual test to discover more.

Technology Score Good

How well designed and built the website is. This is a summary score, comprised of other tests weighted for importance. It can be useful as a quick, rough indicator of the quality of this website - however for a full understanding you should review the individual tests listed below.

Derived from 18 found Score

Test

Extra penalty*

Weight

W3C compliance

1

Links

0.5

Image usage

1

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seogoogleguru.com -

Score

Test

Extra penalty*

0.5

Search engine results Alternative text

Weight

-0.1: Alternative text is easy to implement and crucial for search engine placement and accessibility

0.5

Broken links

1

Link states

1

Speed

2

Flash usage

1

URL format

0.5

Headings

1

URL chopping

0.25

Stylesheets

0.75

Spiderability

1

Site structure

0.5

Analytics

0.5

Printability

1

Redirections

0.75

* An Extra penalty is applied where a particular test score is so bad, that it has a far greater impact on a

website than the Weight usually allows. You should read about each individual test to discover more.

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