Campaign Management How to automate your marketing campaigns?
Horizon Software Solutions Ltd.
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About Us How to automate your marketing campaigns? iClarity Mobile Marketing & Loyalty Automation Platform Case studies
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About Us
About Us
Our Story Marketing Automation Platform
iClarity Mobile Marketing & Loyalty Platform
•• Smart Smart Cities Cities •• Gold Gold technology technology award, award, UK UK
1994г. – 2000г.
2000 г. - 2015г.
Banking Software •• Banking Banking Treasury Treasury Software Software •• CRM CRM projects projects for for blue blue chip chip companies companies
2017г.
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Societe Societe Generale Generale Bank Bank –– Mobile Mobile Coalition Coalition Loyalty Loyalty Platform Platform
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G-Cloud G-Cloud 10 10 -- UK UK government government
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BNRBNR- Digital Digital marketing marketing strategy strategy 2018 г.
iClarity Mobile Marketing & Loyalty Automation Platform ••
iLoveBulgaria iLoveBulgaria and and iLoveBulgarianCinema iLoveBulgarianCinema -- in in Partnership with Ministries of Tourism and Culture Partnership with Ministries of Tourism and Culture
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Partnership Partnership with with Viber Viber
Our Clients
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How to automate your marketing campaigns?
Marketing Automation Campaign
Marketing Campaign
Integrated Marketing Campaign
Marketing Automation Campaign
Main method for communicating
Today 72% of customers wanting to connect
Marketing automation is technology that
with the market and customers.
with brands through integrated campaigns.
manages the marketing and campaigns, across multiple channels, automatically.
Marketing Automation Campaign Marketing Automation Concept Engage
Content ContentCreation Creation
Multichannel Multichannel Campaigns Campaigns
Capture
Interact
Loyalty and Gamification
Analytics
Capture Captureclient clientinformation information atateach eachengagement engagement
Email EmailContent Content
Loyalty LoyaltyProgram Program
Campaign Campaignreport report
Track Trackeach eachinteraction interaction across acrossall allplatforms platforms
Mobile MobileContent Content
Driving Drivingspecific specificconsumer consumer behaviors behaviors
Analytics Analyticsof ofconsumer consumer behaviors behaviors
Webpage WebpageContent Content
Personalised Personalisedrewards rewards
Digital Digitalmarketing marketing strategy strategy
Social SocialMedia MediaContent Content
Consumer Consumerretention retention
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iClarity Mobile Marketing & Loyalty Automation Platform
iClarity ďƒź Single, unified solution that integrates CRM, Social media, loyalty and campaign tools ďƒź Mobile engagement platform which combines the latest digital marketing trends and loyalty programs ďƒź It aggregates user insights, smart targeting and marketing automation to drive user engagement
iClarity Campaign Management
Allows you to automate the work involved in engaging customers Integrates traditional marketing campaigns, loyalty offers, campaign responses, analytics within a single platform You can easily create automated campaigns for a variety of purposes
Tasks and processes that can be automated
Behavioral tracking Email and social media marketing Mobile marketing - Push Notification User onboarding and customer retention Analytics - Performance monitoring Cross-selling/up-selling
iClarity Campaign Management Key Components
1. Segmentation
2. Triggers
3. Actions
Engage users with the flexibility and power of our intelligent rules engine iClarity APIs make integration a breeze, whether it’s for front-end, backend or campaign management
iClarity Loyalty & Gamification Engine
Your team will enjoy working with our dashboard that includes role-based access
iClarity Deployment options 1. API integration with external systems
iClarity Dashboard iClarity Loyalty Engine
2. Android and iOS SDK integration
3. Off-the-shelf whitelabel app
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Case studies
Case studies
iClarit y
“iLoveBulgaria” Coalition Loyalty program
iLoveBulgaria – the first Bulgarian Viber chat-extension
„The Bulgarian Places“
“iLoveBulgarianCinema” Loyalty and Gamification platform Unites and promotes the national fund of Bulgarian cinematography iLoveBulgarianCinema is a mobile loyalty app that makes the contents of the official movie channel accessible and attractive
“iLoveBulgarianCinema” Loyalty and Gamification platform Слушай Брат'чед! - култови реплики VIBER STICKER PACK – 100 000 сваляния и 330 000 изпращания за 3 седмици
facebook.com/bulgariancinemaapp/
Mobile App
www.bulgariancinema.com
ор Обичам БГ кино & театър VIBER COMMUNITY – 40 000 последователи за 3 седмици
Societe Generale Bank Trusts Horizon Software Solutions and iClarity to deliver Merci Coalition Loyalty program ďƒź Merci program brings together multiple retailers and their customers to offer united loyalty platform
ďƒź Through its loyalty engine, we allowed Societe Generale to deliver this innovative project on time
www.iClarity.co.uk
www.iclarity.co.uk
office@horizont.co.uk
UK: +44 7887854959