HOW VIBER SOLUTIONS ARE TRANSFORMING THE BRAND-TO-CONSUMER RELATIONSHIP
“Messaging apps are evolving from simple text communication to become our new home screen with options for vivid self-expression� (Mary Meeker)
Viber Media S.a.r.l - Proprietary and confidential
MESSAGING APPS HAVE MASSIVE GLOBAL REACH
WORLDWIDE MOBILE USERS HAVE DOWNLOADED AT LEAST ONE MESSAGING APP Viber Media S.a.r.l - Proprietary and confidential
North America 15%
Western Europe 22%
CEE 73% MENA 44%
WORLDWIDE SMARTPHONE PENETRATION CEE - Hungary 64% | Serbia 82% | Croatia 77% |Bulgaria 88% |Greece 84% |Slovakia 43% CIS - Russia 60% | Ukraine 93% | Belarus 76% |
CIS 68% SEA 59%
AZ / NZ 15%
20%
70%
6% 4%
57%
43%
13-17
9%
18-24
26%
25-35
49%
35-55
16%
20+ messages sent per day per user 30+ minutes average time spent per day Viber is launched an average of 12x per day 45% daily voice and video callers 30% sent stickers daily 50% shared photos and videos daily Viber Media S.a.r.l - Proprietary and confidential
Viber Media S.a.r.l - Proprietary and confidential
Everything sent on Viber is end-to-end encrypted Viber Media S.a.r.l - Proprietary and confidential
Secret Chats Chat with extra privacy measures
Secret Messages Photos and videos that disappear
Delete messages Easily delete 1-on-1 or group messages
Hidden Chats Keeps the chat hidden from your chat list Viber Media S.a.r.l - Proprietary and confidential
More than 50%
of the connected world will shop online by 2020
Messaging apps will reach
3.6 billion users in 2018 ( More than ½ of worlds population )
Source : Facebook IQ
• 78% use smartphones • 52% use messaging apps for 3+ hours per day
• 68% make purchases online
• 53% are doing it through their mobile
Source : Think with Google
Take your relationship(s) to the next level
Ensure your customers get a personalized & consistent experience ●
ADS
●
STICKERS
●
COMMUNITIES
●
BOTS
●
BRANDED MESSAGES
Viber Media S.a.r.l - Proprietary and confidential
STATIC Personalized stickers that allow you to differentiate and provide consumers branded content.
CLICKABLE
AUDIO
ANIMATED
Launch a targeted sticker campaign within a conversation, that directs the user from a conversation to your promotion.
Connect with consumers through sound for full-funnel marketing initiatives.
Bring your brand and stickers to life in a vibrant and expressive way.
Give your audience a voice A new way to bring people with similar passions or interests together—with more participants, control and engagement tools— bringing everyday conversations to life anywhere, anytime.
COMMUNICATION
MODERATION
ACCELERATION
INCREASE ENGAGEMENT
RAISE CONSIDERATION
Bring your brand’s bot to an active audience in a native and interactive way
Generate more interest, leads and new customers through unique news, content and sweepstakes
ENABLE TRANSACTIONS
PROVIDE SUPPORT
Turn your conversations into conversions through simplified product linking and path-to-purchase
Offer a 1-to-1 and scalable customer support environment
*Source: Viber user survey, September 2017
75%+
Already chat with multiple bots on their messaging apps*
3 out of 4
Of users chat with bots from a brand that they know and/or like*
80%
Think that bots improve customer service*
Send personalized 1-to-1 messages to your targeted audience
+
Get your message on top of the main chat screen
+
Send message to all your chatbot subscribers
+
Ideal for direct response offers which will drive direct call to action
+
Target your customers during special discounts, sales and all sorts of offers
+
Captivate your users with tailored messages
+
Brand messages combined with your chatbot are the perfect tools to offer a unique experience to your community
MEET VIBER COMMERCE Elevating the digital shopping experience— through exploration, conversation and personalization—making browsing, sharing and buying more tailored and easier than ever before, while turning retail products into messages and messages into conversions for brands.
CLOTHING Viber Media S.a.r.l - Proprietary and confidential
SHOES
BEAUTY CARE
LUXURY
Encourage searching, sharing and shopping through the world’s first shopping keyboard
1-TO-1 MARKETING FOR BRANDS Native solution and active audience enable personal, twoway brand-to-consumer connections Showcase brand, products and content on a secure and inherently communicative platform
Viber Media S.a.r.l - Proprietary and confidential
Drive conversation with consumers in a two-way and authentic manner
MESSAGE COMMERCE MADE EASY
User chats
User shares
User likes
VIBER
HOW IT WORKS?
User buys
User pays
BRAND WEBSITE
3 WAYS TO ONBOARD Viber imports catalog
Viber Media S.a.r.l - Proprietary and confidential
Provide data feed to Viber (Affiliate, Google, XML, other)
Send list of URLs for manual import by Viber
PEOPLE SHOPPING ON VIBER
32%
TAP SHARE
16%
TAP BUY
6.3
AV.DAILY OPENS
50%+
ADD EMOJIS
TO MESSAGES
Viber Media S.a.r.l - Proprietary and confidential
BRANDS WE WORK WITH
Viber Media S.a.r.l - Proprietary and confidential
COMING TO CEE IN 2018
COCA-COLA BROKE THROUGH TO VIBER’S ACTIVE AUDIENCE WITH A HIGH-IMPACT STICKER PACK PROGRAM July - August, 2017 Objectives
Solutions
Results
Boosting its mobile footprint, interacting with current and new consumers while providing an integrated digital experience—in- and out-of-app.
Over a three-month period, Coca-Cola launched a Public Account, Sticker Packs with a promo code mechanism and a Chatbot experience on Viber.
● ● ● ●
192K+
181K+
30%
STICKER PACK DOWNLOADS
BOT SUBSCRIBERS
CONVERSION RATE
●
192K+ Sticker Pack Downloads 181K Chatbot Subscribers 680K+ User Chatbot Interactions 67K Redeemed under-the-cap codes 30% Conversion Rate: 10x above industry average
ADDIKO BANK'S CHAT BANKING CAMPAIGN ACHIEVES 80% AD VIEWABILITY September - December, 2017 Objectives
Solutions
Results
Addiko wanted to deepen their engagement with customers through an innovative and immersive experience on Viber.
Their Chat Banking solution included a Public Account, exclusive sticker pack and display ads to drive followers and a bot to deliver messages and updates and give banking support.
450K Public Account Followers 2.3% Display Ad CTR 80% Ad Viewability 450K+ Sticker Pack Downloads 300K+ Bot Subscribers
450K
2.3%
PUBLIC ACCOUNT FOLLOWERS
DISPLAY AD CTR
AD VIEWABILITY
(10X HIGHER THAN INDUSTRY AVERAGE)
(60% HIGHER THAN IAS AVERAGE)
#VIBERWEBINAR
80%
Viber Media S.a.r.l - Proprietary and confidential