BEAUTY SALON MARKETING
Getting Back “Lost Clients”
By KIM HOWELLS
www.salonmarketingstarterkit.com
All Salons end up together with clients who never come back for no real reason. What I would like to undertake today is actually give you simply one concept I used extremely successfully to obtain back several of the lost customers, I found I had when I purchased a fresh salon to include in my hair salon marketing chain. I send these a Customized Letter, having an offer, as well good to overlook, plus the follow upward letter when they did not really respond. The actual offer is one you may well look from and feel, “Oh my Stars, I cannot afford that”, HOWEVER; it provides about final results, and will get bums back on seats or bodies back upon beds. In addition, it covers the expense of your goods and electricity; basically you'd be giving an individual time. So now goes: Correspondence one – Take note: this ought to be sent in a Tinted envelope using a hand created address and so forth. This will assure it receives opened and study.
Dear ______________ , I was doing some of my paperwork the other day and noticed that we haven’t noticed you for any while. I wondered in the event that we tried something completely wrong or something was not really quiet in your satisfaction. In the event that this is the case, please tell me. Please contact me personally on my email address (Name), we benefit each and every one of our consumers, so I thought I might have the ability to bribe an individual into returning to visit us once again. Please take and utilize this letter to get a 60% discount towards any of our companies. Plus extra discounts of 30% off your next service if you rebook right then and there. This is only valid until ______________
Thanks (Name) and look forward to seeing you soon. Hair Salon name. Owner’s name P.S. You must bring this kind of letter together with you to have the discount
Follow-up letter must be sent if not booked in no more than 10 times later. Again, send in a tinted envelope together with handwritten address.
Hi ______________ , I sent a letter around 10 times ago. I have not really heard within you, so I thought you did not really get this. If not really I am enclosing a duplicate just in case you didn’t receive this kind of. (Enclose the actual letter) Ring me right now (add your tel #) and book, as well as I will professionally attend for your service. I look forward to seeing you soon. Beauty and hair salon name Owner’s name P.S. This offer you of 60% offer ends on (supply expiry time, not a long time).
So, what exactly are we searching here – 60% discount? If a person does not necessarily jump at in which, they have got rocks in their mind. Then 30% after that when they rebook at the time? A “no brainer” Truthfully, I had a lot of come returning to the beauty salon after that.
All you need to do is entice them returning to salon having an offer they cannot refuse, after which give another discount on the second consultation, and you'll have many “Regulars� once more. Pamper them when they will arrive, as well as treat them like royalty, and see where that leads. Misplaced customers going back is just like finding a gold mine! Go mine your own Gold! At salonmarketingstarterkit.com we have other fantastic salon marketing ideas ALL PROVEN in a Starter Kit guaranteed to have every beauty salon buzzing and the tills going Cha Ching! Visit us today www.salonmarketingstarterkit.com