Digital advertising

The Importance of a Good Designed Display Ad (Digital Advertising)

By Bannerloft

Display ads have been around for a long time now. However, in the recent days, the growth of digital advertising has increased to a great extent, so much so that every business wants to invest their efforts in that direction.

Display ads grab attention of the users, create brand awareness, and grow sales and profits.

They offer a bunch of benefits to the businesses and are immensely effective in most cases.

Nevertheless, a display ad should be designed well to get the most out of it. Unless it is well-­‐ designed, it won’t reap many benefits. Bannerloft.com believes great design is the key!

Why? Below is a brief explanation:

Benefits to the Brand Design Represents Your Company – More than anything, a well-­‐designed display ad represents your company and its goal. Today, people judge an online business by its website design. It shows credibility. And so does a display ad which is creative and looks great at the same time.

Conveys Legitimacy and Trustworthiness – A great design means business these days.

Therefore, when you’re writing a display ad for your digital advertising campaign, make sure to design the ad and also the campaign really well; for it conveys legitimacy and of course trustworthiness.

Benefits to the Business Grabs Attention of the Target Audience – With so many brands, so many ads everywhere, it’s tough for the users to focus on one thing at a time. However, a great design is something that grabs attention of the target audience quite easily. It makes them take a closer look at what your ad says, what it is offering, and how they benefit from it.

Apparently, an eye-­‐catching design with a combination of quality content and striking colors will do what’s much needed.

Improves Click-­‐Through Rate – Compared to a usual display ad, a creatively designed ad is likely to have better click-­‐through rate. While the content may pass the message across to the users, the design may compel them to click the ad and check what you’ve in store for them.

Increases Conversion Rate – Increased click-­‐through rate means increased conversion.

Though it’s not guaranteed, but yes, a lot of companies that have had a great design for the display ad campaign noticed a rise in the conversion too.

Better Sales and Profits – Sales and profits are linked to conversions, but they also mean a rise in the bank balance of a company. It is apparently one of the important motives of investing time, money, and efforts.

Apart from the benefits to the brand and the business, a well-­‐designed display ad for digital advertising campaign will also benefit the customers. People looking for reliable products/services can use the call-­‐to-­‐action that is swiftly designed and embedded in the ad and take advantage from it.

You may say that every ad has a call-­‐to-­‐action button, so what’s the difference here? Well, certainly, the difference is that it allows you to places the button where it’s more visible, noticeable, and clickable. So next time, invest your money and efforts on the design for better results and successful campaigns. www.Bannerloft.com