Europe is missing the digital revolution

E U R OP EI SMI S S I N G T H ED I GI T A LR E V OL U T I ON Pr es sr el eas e-Eur ope201 4

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E U R OP EI SMI S S I N G T H ED I GI T A LR E V OL U T I ON Pr es sr el eas e-Eur ope201 4 Ther es ul t soft heEmai l Br ok er s ’ I nt er netBar omet er ar ei ndi s put abl e:t heOl dCont i nenti snoti nv es t i ngenough i nt heWebandi sc ons equent l yl eav i ngbehi ndanunpr ec edent ed unex pl oi t edpot ent i al i nt er msofbus i nes soppor t uni t i es andec onomi cgr owt h.Outoft he35audi t edc ount r i es ,onl y 9hav eatl eas t50% oft hei rc ompani esont heI nt er net .

I nt er msofec ommer c e,t hes t at i s t i c sar eal s oex t r emel yel oquent : t hebes tpupi l sar et heUni t edKi ngdom andt heCz ec hRepubl i c wi t honl y11% oft hei rbus i nes s espr es entont heWebhav i ng opt edf ort heNetas( ex t r a)s al esc hannel .

E U R OP EI SMI S S I N GT H ED I GI T A LR E V OL U T I ON Ther es ul t soft heEmai l Br ok er s ’ I nt er netBar omet erar ei ndi s put abl e:t heOl d Cont i nenti snoti nvest i ngenoughi nt heWebandi sc ons equent l yl eav i ngbehi nd anunpr ec edent edunex pl oi t edpot ent i al i nt er msofbus i nes soppor t uni t i esand ec onomi cgr owt h.Outoft he35audi t edc ount r i es ,onl y9haveatl east50% oft hei rc ompani esont heI nt er net .

I nt er msofec ommer c e,t hes t at i s t i c sar eal s oex t r emel yel oquent :t hebestpupi l s ar et heUni t edKi ngdom andt heCz echRepubl i cwi t honl y11% oft hei rbus i nes s es pr esentont heWebhav i ngopt edf ort heNetas( ex t r a)s al esc hannel .

Br ussel s,10.Febr uar y2014-Ac c or di ngt oanew panEur opeans t udybyEmai l Br ok er s ,t he Wes t Eur opeanc ompanyl eaderofdat abas emanagementandi nt er ac t i v emar k et i ng,t heI nt er neti s f arf r om gener at i ng t he r evol ut i on we wer e expect i ng f orEur ope.The gr eatmaj or i t y of c ompani esac r os st hec ont i nents howsafl agr antl ac kofi nt er es twheni tc omest oi nv es t i ngi nan onl i nepr es enc e,andc ons equent l yt obenefi t i ngf r om ani nc r eas edv i s i bi l i t y .Asamat t er o ff ac t ,t he 1 3 % s ur v eydemons t r at est hatoutoft he 35 audi t ed c ount r i es ,onl y 9 have atl east50% oft hei r compani esont heWeb.Mor eov er ,t heyal s os eem t ober el uc t antwhenf ac i ngt hepos s i bi l i t yof gr as pi ngt hebus i nes sandj obc r eat i onoppor t uni t i esof f er edbyt heec ommer c eandt hes oc i al medi a.

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“ Thi sv al uabl eec onomi cpar t neri ss uf f oc at edbybar bar i anandunsui t abl el egi sl at i onst hat depr i ve Eur ope ofgr owt h and expor toppor t uni t i es t hatwe ar ec ons equent l yc onc edi ng t o i nt er nat i onal c ompet i t i on” ,under l i nesWi l l i am VandeWi el e,CEOofEmai l Br ok er sandFounderoft he I nt er netBar omet er .“ I ti shi ght i met hatpar l i ament ar i ansputt heoppor t uni t i esof f er edbyt he di gi t aleconomyont heagendar at hert hanc ons t ant l yf oc us i ngondat apr ot ec t i on. ”

Emai l Br ok er shasex ami nedt heI nt er netdev el opmentt r endac r os sEur opei n2013andt hi s s t udys howst hatGer many( 64%) ,Bel gi um ( 63%)andt heNet her l ands( 59%)ar e,ex ac t l yl i kel ast year ,t heEur opeanc ount r i eswi t ht hehi ghes tper c ent ageofonl i nec ompani es .Ont heot herhand, East er ncount r i eshol dt her ec or doft hel owestst at i st i cswi t h16% f orLi t huani a,18% f orAl bani a and19% f orSer bi a.

Asf arassoci alnet wor ksar ec onc er ned,t hemostdevel opedc ount r i esar eSpai nwi t h25% ofc ompani es( pr es entont heWeb)ac t i v eonFacebookandTwi t t er ,Sweden( 24%) ,Cz echRepubl i c ( 19%)andBel gi um ( 18%) .Theweakestl i nk si nt hi ss oc i almedi ar ank i ngar eMal t a( 1%) ,Est oni a ( 2%) ,Cypr us( 3%) ,andAl bani a( 4%) .Eur opeal s opal esi nt er msofec ommer c es eei n gt hatt he 1 3 % bes tpupi l sar et heUni t edKi ngdom andt heCz echRepubl i cwi t honl y11% oft hei rbus i nes s es hav i ngopt edf ort heNetas( ex t r a)s al esc hannel .

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Muc hmor et hanas i mpl enegl ec toft heWeb,Eur opei sexper i enci ngar ealdecadencet hati s c l ear l ymi r r or edi nt heabnor mal l yhi ghnumberofi l l egalwebsi t es,ofwhi c hUni t edKi ngdom i st he c hampi onwi t h85% ofi t swebs i t esf ai l i ngt oc ompl ywi t ht hel egi s l at i oni nf or c e.I ti sc l os el yf ol l owed byMal t a( 84%) ,Por t ugal( 83%) ,Al bani a( 81%)aswel lasBel gi um andGr eece( bot h79%) .On t heot herhand,nat i onss uc hasHungar y( 18%) ,Luxembur g( 19%)ort heScandi navi ancount r i es ( 9% f orDenmar k ,1 1% f orNor way and 19% f orSweden)ar e di s pl ay i ng a c ont r as t i ng hi gher per c ent ageofl egi t i mat ecommer ci alwebsi t es.Las tbutnotl eas t ,Emai l Br ok er sdepl or esahuge amountofs i t est hathav enotbeenupdat eds i nc emor et hanay ear .Thes es t r i k i ngfi gur esal s o i l l us t r at ei nav er yobv i ousmannert hemaj orc at as t r ophewhi c hi st ak i ngpl ac eatt hes c al eofour c ont i nent ,wi t h83% ofobsol et ewebs i t esf orMal t a,82% f ort heUni t edKi ngdom and81% f or Ger many . “ Whi l et heOl dCont i nenti sf ac i ngc ont i nui ngec onomi cc hal l enges ,I nt er netc anpr ov et obet he k ey t hatal l owsEur opeanc ompani est opr oudl yk eept hei rheadabov ewat erandc r eat egol den oppor t uni t i est hatwi l lenabl et hem t obl os s om” ,under l i nesWi l l i am VaneWi el e.“ Thebes tpi ec esof ev i denc et hatt heI nt er netc ons t i t ut esadet er mi ni ngf ac t ori nt hedy nami s at i onandl ongev i t yofa bus i nes sar et hef ol l owi ngs t at i s t i c s :87% ofGer mancompani est hathavegonebankr upti n2013 wer enotpr esentont heNetandt hesamet endencyi st obeobser vedi nt heNet her l ands( 86%) , Spai n( 84%) ,I t al y( 83%) ,Bel gi um ( 82%) ,Fr ance( 81%)andmanyot hercount r i es. ”

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Toobt ai nt hemapsi nPDFf or mat ,si mpl yanswert hi semai lorcl i ckon ht t p: / / www. emai l br ok er s . c om/ _br oc hur es / 2014_02_pr es s /

A b o u t E ma i l B r o k e r s : Thec ompanyEmai l Br ok er si samaj ordat abas emanagementandi nt er ac t i v emar k et i ng pl ay eri nWes t er nEur opewher ei tof f er st hec ont i nent ’ smos tex haus t i v ebus i nes s t obus i nes sor bus i nes s t oc us t omerdat abas es .

Thec ompanywasc r eat edi n2001i nt hev i c i ni t yofBel gi um’ sf i r s tuni v er s i t y .I thassi nc et hen enj oy edper manentdoubl edi gi tgr owt h,t hank st oi t spar t ner s hi pswi t hot herc ompani esi nt he di r ec tmar k et i ngf i el dont heonehand,andont heot her ,wi t hi nf or mat i onandf i nanc i alanal y s i s c ompani es .

Emai l Br ok er shasor gani s edi t sac t i v i t i esar oundt woc ent r al depar t ment s : edat abasemanagement:f oc us i ngont heenr i c hmentandqual i f i c at i onofc l i ent dat abas es emai l mar ket i ng:s el l i ngs er v i c esi nt hef or m off i l er ent al ,c ampai gnc r eat i onand management ,ands oon.

Cont act :

Wi l l i am VandeWi el e CEO Emai l Br ok er s T:+32( 0) 10617217 Emai l :i nf o@emai l br ok er s . c om

Vi nc entMor r ens HeadofMedi aRel at i ons Vademec om T:+3222695021 M :+32475932516 Emai l :vm@v ademec om. be

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Copy r i ght : 2014