SERAPHINE - NEW COLLECTION - SS 2012

COLLECTION 2012

Paris - London - New York

S e r a p h ine cele b r ates it ’ s 1 0 t h a nni v e r s a r y !

www.

.com

Welcome to Seraphine, one of the worlds most loved brands for chic maternity styles This season to showcase some of our new season designs, the Seraphine team packed our bags and headed for one of my favourite destinations – sunny Monte Carlo. The perfect setting for a collection inspired by the azure colours of the Mediterranean skies and influenced by the fashion worlds’ current love affair with the 60’s.

I am pleased to say that we have scooped up the industry prestigious Bloom Awards for the best maternity jeans, best maternity evening and best office wear!

In 2012 Seraphine We are particularly thrilled as scooped three we have have been awarded of the industry these honours by you! Our prestigious amazing Seraphine fans.

Bloom Awards. We accept these awards as recognition of the hard work and enthusiasm of the Seraphine team, and all our efforts to ensure that we offer only the very best in maternity wear.

Our expert technical knowledge combined with a strong fashion sense is the reason that Seraphine is loved by expectant Seraphine’s strong Hollywood celebrities. Which fashion sense is great news for you as is why our label Seraphine comes without the is so loved by designer price tag. Last year Hollywood celebrities Seraphine was also the winner of the prestigious best specialist e-tailer awards for our dedication to offer best in class service.

As a mother of two, I know very well the challenges of looking good with a bump and I always design my collection thinking back of my journey into motherhood. You’ll find our complete range of maternity wear available online and in our London boutiques. With over 300 styles we can confidently say our stores are a one-stop shop for all your maternity fashion needs. From casual to smart This season we’re lingerie, nappy bags, skin care and even revolutionary happy to introduce footwear to correct your posture a new line of luxe dresses for and ease back pain.

special events,

This season we are introducing manufactured an exclusive line of luxe special in England event dresses, made with the by expert tailors finest silks and French lace: locally manufactured by expert tailors. So when the occasion calls for something truly sumptuous - Seraphine luxe is the new label of choice.

O U R AWA R D S Bloom Bloom awards

awards

WINNER

WINNER

2012

BEST EVENING WEAR

2012

BEST MATERNITY JEANS

Bloom awards 2012

WINNER

BEST OFFICE WEAR

12 IO N / 20 CT E CO LLE SE RA PH IN

SS12

SERA

P H IN

E CO L

LEC

TI O N

/ 20 12

CO LLE CT

12 IO N / 20

SS12

TI O N

/ 20 12

Follow us on facebook for all the gossip and behind the scene action and to benefit from exclusive promotions and competitions.

“

I am SO impressed. Comfort factor really high, lovely fabrics. ...today I am wearing the black capri pants and the navy top both of which have been commented on by fashion and beauty director in production meeting this morning - so, yes, count me a Seraphine fan!!!

Rebecca Lowthorpe Fashion Features Director -

"

This dress was a complete lifesaver last weekend. I was “invited

to a smart London wedding and it garnered so many flattering comments. Unlike the pre-pregnancy occasion wear you desperately try and squeeze into one last time, this dress is shaped to hug your bump and is not only incredibly comfortable but incredibly versatile - dress up or dress down as required.

”

Celia Duncan Deputy Editor -

“

Thank God for Seraphine who offer some seriously

comfortable and stylish maternity fashion, I will definitely be rocking Seraphine even after the baby is born .

”

Savannah Miller -

Finding reasonably-priced, chic basics to wear with a bump “ is no mean feat, and Seraphine is one of the few websites I’ve found that stock a good range of all the different things you need in your maternity wardrobe - from underwear to slinky dresses to nightwear for your hospital bag!

Jess Wood Fashion Features Director -

”

LINEN KNIT TUNIC

CROPPED WHITE JEANS

NAUTICAL SUNDRESS

In a luxe linen yarn, this lightweight tunic has an underbust tie to accentuate your shape. Pair with our cropped jeans for casual chic. £ 49

Nothing has the same chic riveria polish as a pristine pair of white cropped jeans.

The straight leg cut cropped at the ankle is a must for any fashionista looking for a figure flattering pair of trousers.

In stretchy cotton fabric and with our under the bump cut no one will ever guess they are maternity trousers! £ 45

In a playful striped print with the deep navy trims, this light weight jersey dress is a must have for effortless sunshine dressing. Featuring an empire waistline defining belt that creates the illusion of a narrow waist, this stylish piece has a button down placket for easy breastfeeding. Partner with aviator sunglasses and sandals for a seasonal take on city cool-girl style. £ 45

KNOT FRONT DRESS Seraphine’s signature knot front dress is every pregnant woman’s best friend!

The empire line style, lends itself to the pregnant silhouette exuding effortless elegance. The perennially flattering shape features knot front detailing, which gathers over the bump adding to the fluid movement of this luxe jersey piece. Take this look from day to dark with the addition of jewelled sling-backs and a metallic clutch for an evening look with minimum effort and maximum effect. £ 46

PLEATED BREASTFEEDING TOP Add a splash of colour with our bestselling breast feeding top. The very soft and stretchy jersey makes it ideal to wear during pregnancy and the flattering pleated neckline conceals a discreet opening for easy breastfeeding. Available in 4 colours: azure, navy, taupe, fuchsia. £ 38

DENIM SKIRT

CROPPED ZIPPED DENIM

PANEL TIE TUNIC

Update your summer wardrobe with this seasonal essential – a crisp white denim skirt. Whether you wear it for those off duty days or a sun soaked vacation this stylish a-line mini skirt refreshes your look in an instant. In stretch denim this piece features a soft jersey waist band to support your growing bump. £ 39

Zip up this seasons' biker chic trend in our super cute cropped denim trousers. In a skinny shape with subtle exposed zips at the ankles and on the back pockets, they are in super stretch denim and fit under the bump with our jersey waistband. Offset the slim line cut with loose layering tunic shapes or play it sexy with a fitted top. £ 48

Go for everyday elegance in this is a must have maternity tunic . The fluid jersey of this piece drapes beautifully around the bust and the empire line lower panel creates a flattering silhouette. Pair this versatile style with trousers : whether you like the on trend palazzo look or want to opt for a skinny leg for sleek look, this tunic offers a multitude of styling options. Long enough to wear as a stylish mid-thigh dress this piece is a must for your summer wardrobe. £ 42

STRIPE BREASTFEEDING JUMPER Add a touch of Riveria chic with our signature essential breastfeeding top.

In silky soft bamboo yarn the striped pattern is very flattering to the pregnant figure. Featuring Seraphine’s patent pending popper front fastenings for fuss-free feeding, this slinky top is sure to be your summer wardrobe best friend. £ 49

CROPPED WHITE JEANS

PRINT MAXI DRESS

Nothing has the same chic riveria polish as a pristine pair of white cropped jeans.

The straight leg cut cropped at the ankle is a must for any fashionista looking for a figure flattering pair of trousers.

In stretchy cotton fabric and with our under the bump cut no one will ever guess they are maternity trousers! £ 45

Embrace the bohemian chic trend in our cotton maxi dress. The combination of two prints in sophisticated shades of blue creates an interesting contrast that flatters your figure. With a cross over neckline and elasticated straps this dress can be worn with a bra and gives easy access for breastfeeding as you'll love wearing it long after the birth. £ 45

COTTON VOILE SHIRT

STRAIGHT LUXE DENIM

SECRET SUPPORT VEST

The classic shirt gets a makeover this season in our pleated button down blouse. In lightweight cotton voile with pretty mother of pearl buttons and gathers over the bump, this blouse is also ideal for nursing. £ 32

Seraphine has a reputation for the best maternity jeans, in terms of both cut and comfort and our stylish straight leg jeans are no exception. With a straight cut that's very slimming, it has a luxe washed effect similar to the most sought after designer jeans.

With an on trend yet discreet distressed patch under one of the front pockets it also features a new back pocket design that's super sexy on your bottom. The four way stretch luxe fabric is fabulously comfortable and with an under the bump fit no one will ever guess these are maternity jeans. £ 65

Your maternity layering essential just got clever with this inner support cami.

In soft stretchy cotton and with extra length to cover your bump all the way.

With the feminine details of the line of rushing at the centre bust and pretty spaghetti straps it's an essential for your new wardrobe. £ 19

MAXI SKIRT Take a tip from the catwalks this season and invest in a statement maxi skirt. In a gorgeous shade of turquoise the lightweight, airy cotton fabric will keep you cool and stylish all summer long. £ 39

TWO TONE BODYCON DRESS For sexy sophistication opt for this cocktail dress. In a flattering oyster colour the top contrasts elegantly with the black skirt. The curve contouring cut of this stylish piece shapes you in all the right places, with the deep vneckline cut adding to its high-octane glamour. With gentle ruching at the sides that creates gathers over your bump, this piece most definitely offers a chic take on after-dark elegance. £ 55

LACE MAXI DRESS Adopt the new romantic trend this season with the feminine silhouette and delicate lace detail in our beautiful cotton white maxi dress. Dress it down with a pair of flats and sunnies -sunglasses for a cool beach look or for after hours styling add a splash of gold jewellery to work Goddess like grace. £ 45

Shop our complete range of swimwear on www.seraphine.com

SPOTTED TANKINI Channel Riviera chic in this stunning spotted maternity tankini in a shade of cerise or navy . The halter neck line offers support to your bust with the adjustable ties and light padded cups. With side ruching that creates elegant gathers over your bump the top is long enough to neatly conceal your bump. You'll love wearing the top with your favourite shorts for the cutest beach look. £ 49

LUXE ONE PIECE SWIMSUIT Turn up the heat at the beach this summer in our new swimsuit in a shade of sand with subtle snake print motif. The luxurious fabric is enhanced by the metallic buckle at the bust and with it's low cut back it really is a must have for pool side posing. The halterneck design features a plunge neckline and it's soft moulded cups shape and lift you bust to perfection. £ 55

NAUTICAL DRESS Work nouveau nautical in our sleek maxi dress. The braided shoulder straps are echoed through the empire waist line defining belt. In luxuriously weighted jersey that skims your curves this sunshine style also lends itself to breastfeeding with it flattering cross over front. £ 59

“

This dress is lovely. The Séraphine maternity clothes are great. I love the fabric as it’s much more comfortable than usual garments I have tried

”

Cathy Butterworth, Fashion production Editor - Elle Magazine

COLOURED SKINNY DENIM Stay ahead of the denim style curve and inject a splash of colour into your jeans.

Opt for eye-catching style in our sleek skinny blue or red maternity jeans . The slim cut of these jeans will sculpt your legs, whilst the low waisted maternity waist band discreetly supports your bump without compromising on this stylish look. Balance out the electrifying hue with an understated tank to exude contemporary cool. £ 49

ASYMMETRIC MAXI VEST

TWIST FRONT SWIMSUIT

This directional twist on the classic loose tank top is a must have for your summer wardrobe. With it's the asymmetric hem to skim the thighs and hips, it elongates your legs giving you an altogether leaner silhouette when you team it with your favourite skinny jeans. £ 19

A retro inspired cut ensures pin-up poolside style. In Luxe lycra, with knotted underbust detail this swimsuit offers figure flattering style. Lightly padded to support your bust, make sure to pack this stunning piece for your babymoon. £ 52

Introducing our

LUXE COLLECTION

SILK PRINTED MAXI DRESS Abstract floral designs adorn this ubiquitously feminine maxi dress. In a sophisticated palette of cadet grey accented with tones of orchid and rose this stunning piece is ideal for elegant summer occasions. The drawstring neckline allows this dress to be worn as a stylish halter around the neck, or tied at the bust as a simple strapless gown. The fluid silk chiffon body of the dress adds an ethereal quality to what is bound to be a statement dress for chic summer weddings. £ 125 See picture on previous page

COLOUR-BLOCK SILK MAXI DRESS Blending opulence with contemporary design; Seraphine’s luxe two-tone silk dress epitomises elegance. Exquisitely draped in stretch silk crepe de chine this piece exudes an oriental quality with origami style detailing at the center front partnered with kimono style sleeves. In a refined palette of ultramarine and azure this floor sweeping gown is the embodiment of sartorial sophistication. £ 249

SILK BUTTERFLY SLEEVES DRESS In pure silk with a touch of stretch for that perfect fit, this elegant dress will compliment your new shape. The bust fit will do wonders for your cleavage and has been designed so that you can wear a bra underneath. Draped flatteringly over the bust with perfect butterfly sleeves this dress will make you the queen of style for that special event or wedding reception. £ 90

LUXE LACE DRESS Glamorous yet demure this chic lace dress ticks all the boxes for special event dressing. Evoke the style and grace of the Duchess of Cambridge who has lead this season's lust for lace. Handmade in England by expert tailors using luxe French lace it's a dress worthy of the catwalk. In a shade of dark navy with a modern flower pattern, the lace features added stretch for the perfect fit. Add the silk sash for empire line defining style to perfect lady-like style. £ 179

UK

EUROPE

0

6

36

Colour Block Sundress / £45

Mini Skirt / £36 - Striped Cardigan / £39

Bootcut Jeans / £59 - Tie Belt Cardigan / £39

Breastfeeding Dress / £45

Skinny Jeans / £65- Stripe Vest / £32

SéRAPHINE

1

8

2

3

4

5

6

10 12 14 16 18

38 40 42 44 46 48

The collection at Séraphine has been specifically designed to fit your growing shape right through to 9 months. For the most flattering silhouette the garments sizing is based on your pre-pregnancy size.

Therefore we would recommend that if you were a size UK 10 before you would buy a Seraphine size 2 now.

www.seraphine.com

MANY MORE STYLES ONLINE - SHOP AT

OR VISIT OUR LONDON STORES: 28 Kensington Church St, W8 79B Hampstead High Street, NW3 Cropped jeans / £45-Breastfeeding Top / £38

Coloured Denim / £49-Breastfeeding Tee / £32

Cropped Trousers / £45-Twist Front Tunic / £36

Pleated Sundress / £42

Denim Shorts / £36 - Support Vest / £19

Straight Jeans / £65 - Pleated Cardigan / £45

Printed Maxi Dress / £45

Mini Skirt / £36-Tie Cardigan / £39

Light Wash Jeans / £65-Nautical Tee / £39

Zipped Cropped Jeans / £48-Striped Tunic / £49

Chevron Skirt / £36-Breastfeeding Vest / £22

Coloured Denim / £49-Breastfeeding Vest / £22

WHAT TO EXPECT WHEN YOU BUY AT SERAPHINE Speedy delivery: within 3 working days or 24 hours if you choose express delivery, all parcels have a unique trackable number.

Beautiful clothes: Our customers say they are very happy with the high quality and fit of our clothes.

Free returnS for orders of £ 65 & over, so you won’t stress about choosing the wrong size.

QUICK reFunDS: we give you 2 weeks to send back any unwanted purchases and refund you within 48 hours of receiving your parcel.

FRIENDLY CUSTOMER SERVICE: with our in house team of sales assistant to advise on whatever questions you have, they know how each style fits so don’t hesitate to ask.

Ring our customer helpline on 0844 287 0001

...these are just a few of the reasons why we have been voted best specialist etailer of the year 2011!

My top 5 Tips As a mother of two sons, I have been through the challenges posed by pregnancy. Here is my list of maternity investment pieces to take you thourgh your journey to motherhood.

1.

Leggings will be your new best friend

Born from my personal obsession during my last pregnancy, the seamless technology of our leggings achieves the softest yet most resistant fabric that shapes your figure and never gets baggy. You have my personal guarantee that you won’t find a better wardrobe investment than this one.

2.

MAKE THAT NEW CLEAVAGE YOUR BEST ASSET

INVEST IN BREASTFEEDING BRA IN YOUR SECOND TRIMESTER THEY WILL TAKE YOU RIGHT THOUGH THE POST PARTUM PHASE, AND ARE DESIGNED TO ADAPT TO YOUR CHANGING CUP SIZE. THEY ARE SO COMFORTABLE AND GIVE A GREAT SHAPE. NURSING BRA £ 25.

Luxe seamless leggings £ 18.

3.

4.

HT E X T RA L IG

G N APPY BA

the miracle jersey fabric BAMBOO JERSEY IS NOT ONLY A VERY ECO FRIENDLY FABRIC -100% RENEWABLE AND BIO DEGRADABLE - BUT IT ALSO LETS YOUR SKIN BREATHE MORE THAN COTTON GIVING EXCELLENT THERMO-REGULATING PROPERTIES AS WELL AS BEING ANTIBACTERIAL. IT’S SO SOFT TO THE SKIN IT FEELS LIKE SILK, THAT’S WHY WE USE IT FOR MANY OF OUR NIGHTWEAR AND BREASTFEEDING ESSENTIAL TOPS. BAMBOO LOUNGE PYJAMAS £ 49.

SUMM 1. .0. . . . . . . . . . . .E. .R. . .S T ... Y .

S. .

L.E. . .

D S T Y L IS H A N R E P U S R OU IN V E S T IN

LoveBamboo:

Believe me you will end up carting so much baby equipment around you’ll want to pick the lightest bag possible! My new design, to help all new mums is this ultralight quilted bag: with all the practical pockets, changing mat and pram hooks you’d expect from the best baby bags, it’s super stylish and weighs only 50 grams!

Also available in black, brown and red £ 69

5.

Save your back with these oh so cute shoes

I have teamed with a famous French doctor to create the first medically proven shoe that corrects body posture and reduces back pain by up to 75% * With a patented inner sole the Shoe Therapy leather pumps will also reduce swollen ankles and sluggish circulation, so you’ll feel a lot lighter in your stride. Awarded best innovation by Pregnancy and Birth in 2011, they have received rave reviews from health specialists and fashion journalists alike.

Shoe therapy pumps £75. * during 6 months clinical trial on 100 patients

OFF % 5 1 Y O J N E sed using pair purcha 12 on your first l 31st July 20 ti un d 15 vali the code ST

www.seraphine.com