Seraphine UK PRESS PACK

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Examples of

UK PRESS COVERAGE


SÉRAPHINE celebrity coverage


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MANAGEMENT TODAY - FEBRUARY 2015 MT STUFF

Work My two boisterous sons, Lorenz, 11, and Florian, six, act as my alarm clock, waking me up at 7.30am. Mornings are all about time with my boys; we have breakfast together, I do the school run and then get ready for the office. My work style is Parisian chic; a Sandro dress or J Brand skinny jeans teamed with heels and a blazer from Zara. I spend three minutes styling my hair; I’m a speed demon with curling irons. I get to work at 10am and spread my time between the sales and marketing department and our design studio. I hired a creative director three years ago but I still get the itch to sketch. I’ll grab a salad with my colleagues or have a working lunch at Morton’s Club (below) on Berkeley Square or Ottolenghi, which is close to our Kensington store. I catch the train home – I used to drive but I traded in my car for an au pair who picks the boys up. I’m back in Belsize Park by 8pm, just in time to read a bedtime story.

LIFE/ STYLE

Personal I’m a real foodie and love cooking. Before starting Séraphine, I toyed with setting up my own restaurant. I usually whip up waffles or crêpes for breakfast, do an Ashtanga yoga class and then walk to Hampstead Heath where the boys can run wild. For lunch, I’ll make risotto or roast meat with ratatouille. My weekend wardrobe is more casual; I swap my heels for Shoe Therapy flats (above). Saturday nights are for socialising; my favourite haunts are XO in Belsize Park, Home House and Sushisamba in Heron Tower. My husband Markus and I enjoy going to the Everyman Cinema down the road; we recently saw the brilliant Imitation Game. I love listening to Brazilian jazz and girlie pop music like Beyoncé or Jennifer Lopez. I’m a U2 fan, which shows my age.

Cécile Reinaud

The founder of maternity-wear brand Séraphine has fashion in her blood and relaxes by swimming with sharks

Interview by Kate Bassett. Portraits by Julian Dodd. Shutterstock

Travel I travel overseas at least once a month for work – my main destinations are Hong Kong, Istanbul, Paris, LA and New York. We set up a flagship store in the Big Apple in November and we’re opening in Dubai this year. My luggage essentials are a swimming costume, a comfy blanket and a Clarisonic cleansing brush (right) for my face. We go on family trips to France every other month – either visiting relatives in my home town of Paris or relaxing and horse-riding at our holiday home in Avignon (above). Eurostar recently celebrated its 20th anniversary; I’m pretty sure I was on one of the first trains. My big passion is deep-sea diving, which takes us to the Caribbean, the Maldives and the British Virgin Islands. It doesn’t get much wilder than swimming with 40 sharks.

managementtoday.com

I LOVE LISTENING TO BRAZILIAN JAZZ AND GIRLIE POP MUSIC LIKE BEYONCÉ OR JENNIFER LOPEZ

Inspirations Both my grandfathers owned textile factories, producing fabric for design houses including Chanel and Lanvin, and my grandmother taught me how to sew. I guess fashion runs in my blood. I’m part of a great entrepreneurs’ group called The Supper Club in London. I meet fellow members every couple of months to share tips and war stories. You’ll find the autobiographies of Jimmy Choo co-founder Tamara Mellon and HuffPo’s Arianna Huffington on my bookshelf. They talk candidly about burnouts and setbacks. Men rarely write about that stuff. Séraphine is a proud supporter of Tommy’s, a charity that funds maternal and foetal medical research.

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product features


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sweet things

Spring fashion that’s good enough to eat

keep it simple Deciding what to wear during pregnancy can be overwhelming, but Storq is here to save the day. The sleek, comfy basics – including a skirt, tank, dress and leggings – come as a bundle or a la carte. Gorgeous, all-natural skincare and beauty products are also

Rising stars and perennial fashion favourites for mamas and mamas-to-be

fine vintage

Brain food a magazine for childhood

10 foods to give your children every day

available. Our new hero. storq.com

Show off your bump at all the spring parties in

are perfect for expectant mothers who crave individuality. The name comes from the Mitford sisters, scandalous icons of 1930s British aristocracy, who invented a

Topshop’s digifloral maternity dress. The bodycon style hits mid-thigh so it is ultra-sexy, but the long sleeves add coverage and the supersoft

language in which “in pig” meant being pregnant. inpig.co.uk

go bananas Stroller design meets pop iconography

Food &love Nourish your child’s heart and soul

full bloom

In Pig’s debut collection of vintage-inspired maternity clothes

dynamic duo Introducing the perfect summer wardrobe for mother and daughter, Little-a-like is a new collaboration from actress, model and mother Elisa Sednaoui and yoox.com. We have our eye on the gorgeous embroidered tunics – £75 for mothers, £54 for baby. yoox.com

undeR coveR

maY 2014

MAY 2014 £3.95

May days ▼

a magazine for childhood

STYLE

stretch jersey keeps you feeling comfortable. £32, topshop.com

Season after season, the New York City-based brand Hatch continues to raise the bar for maternity fashion. The trench coat for spring makes a classic first impression, but the rounded shoulder and slim cocoon shape add a modern edge. The pink lining and detachable collar are pleasant surprises. $318, hatchcollection.com

hit the stReet We can’t all live the Hollywood dream, but Kenzo’s palm-print

style saveRs Celeb favourite Séraphine has launched an online outlet with exclusive deals and discounts. The maternity and nursing essentials are a worthwhile investment, designed to suit before, during and after pregnancy. seraphinematernity.com

trainers will give us that sunny, L.A. vibe on even the rainiest, greyest of London days. Crafted from printed denim, leather and canvas, this colourful shoe is a breath of fresh air as we glide into the warmer months. £194. matchesfashion.com

changing bags we love...

Kate Patent bag £115, storksak.com

1 babyandmemagazine.co.uk

Stone bag £695, mariechantal.co.uk

Hawk bag £254.50, idaising.com

Mary bag £277, allycapellino.co.uk

Whitehall bag £189, pitterpac.com

babyandmemagazine.co.uk 2

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FABRIC MAGAZINE – DECEMBER 2013

L I T T L E B L AC K B O O K

SÉRAPHINE

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WINTER WONDER AT THE DORCHESTER Whether you’re making a pampering pre-party pit stop or taking some restorative time out from Christmas shopping, we think this little festive treat from the Dorchester Spa is hard to resist. Winter Wonder begins with a signature manicure: no simple file and paint, this will cleanse, exfoliate, and hydrate to leave hands and nails looking like new. Whilst the nails dry, it’s time for a soothing Aromatherapy Associates facial, including a relaxing scalp, neck and shoulder massage. And the treats don’t end there: you’ll go home with an Essie varnish of your choice (so you can touch up, should the paint job get chipped throwing extravagant shapes on the dance floor). Winter Wonder is available until 24 December and is priced at £165 including VAT. 53 Park Lane, W1K (020 7319 7109; www.dorchestercollection.com)

BOOK THIS

december 2013 | da n i e l r a d c l i f f e

Cecile Reinaud’s maternity wear, Séraphine, has a fan base which includes the likes of Kate Winslet, Jennifer Garner, Sienna Miller and even the Duchess of Cambridge, so we were delighted to hear about the new Marylebone boutique. Inspired by the curves of the female form (and very probably Cecile’s fashionable French heritage), we love its easy stylishness, not to mention the fact that so many of the pieces can (and will) still be worn long after baby is born. In particular, we’ve got our eye on the Luxe collection – all luxurious silks and French lace, tailored to flatter the pregnant shape, it’s true red carpet style. Keyhole silk cocktail dress in emerald, £159, and faux fur scarf, £39. The collection is available online at www.seraphine.com, and at the boutiques in Kensington, Hampstead and Marylebone. The new Marylebone store is at 45 Marylebone High Street, W1U (0844 287 0001)

WWW.fabricmagazine.co.uk december 2013 | £3.80

Get set to sparkle

casting off the spell

daniel radcliffe on making his name post potter

False lashes are perfect for a glamorous party look, and these Shu Uemura lashes are easy to apply, making them ideal for a frustration-free transformation.

The perfect starting point for a natural looking makeover, this is a wonderfully gentle way to exfoliate your skin, leaving it feeling smooth, fresh and ready for make up.

Tom Ford Lip Colors in Rouge Fatal and Vampire Kiss

Illamasqua Hydra Veil and Skin Base Foundation

W W W. fa b r i c m ag a z i n e . c o . u k

prepare to party

Hydra Veil is a godsend for combating the dehydrating effects of winter weather and central heating, and Skin Base Foundation is the perfect accompaniment for it (with over 25 shades available, every woman will be able to find the perfect shade for her individual skin tone). Use the two in combination for flawless, healthy-looking skin.

top tips to make it memorable

saintly situation

Why st. John's Wood has stolen our heart

Shu Uemura Partial Flare Lashes

Get ready to party, with make-up artist Lina Cameron’s top product tips for a sensational season Nubo Diamond Peel and Reveal

No festive party look would be complete without a stunning red lipstick. My recommendations this year are from Tom Ford’s holiday range. Rouge Fatal offers a wonderfully warm red, while Vampire Kiss is a cooler colour, ideal for ladies with paler skin. Collection Glam Crystals Dazzling Gel Liner in Rock Chick

A tiny amount of glitter eyeliner applied above the iris on the top lashline adds a subtle sparkle to the eye (but be careful not to overdo it!). First Floor, 5 South Molton Street, W1K (07939 321611; www.linacameron.com)

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style news

First impression Welcome La Coqueta, a gorgeous new addition to London’s children’s fashion scene. The beautiful designs for boys and girls, made in Spain, feature traditional styling, modern details and sensible prices. There’s a Hampstead boutique or visit www.lacoquetakids.com

Aravore has unveiled a new e-shop in time for Christmas shopping – beautiful childrenswear at the click of a button. www.aravore.com

style notes What’s trending now for children and mothers shopping spree Online curators of cool children’s fashion and beyond, Babyccino Kids, steps away from the screen to host its first live shopping event, The ShopUp. The participants include Sisters Guild, Macarons (left), Babaà (below) and ilovegorgeous. 1st-2nd December, Cecil Sharp House, 2 Regent’s Park Rd, NW1; www.babyccinokids.com

Now little ones can follow in the footsteps of today’s fashion-loving mothers with Penelope Chilvers’ debut children’s collection. Kids mid-tassel boot £225, www.penelopechilvers.com 45

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