Viva App Business and Marketing Plan Marketing 3510: Principles of Marketing Professor Julian Saint Clair 1 May 2014
Viva is an app that encourages people to be spontaneous and lively. Viva is geared towards individuals who are seeking for something to do right now. Viva’s concept is simple: provide consumers with new and exciting ideas for activities nearby at a discounted price, all the while making the world a better place by donating to Project Healthy Children. Want to see what sporting events are in the vicinity? Viva! Want to find a deal at the hottest new restaurant this weekend? Viva! Want to see what musicians are performing in the area tonight? Viva! With Viva, individuals can live in the momentanytime or anywhere! Sophia French Serena Haubrich Lauryn Piemonte Andriana Ricchiuti Vanessa Sigman