Viva plan

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Viva App Business and Marketing Plan Marketing 3510: Principles of Marketing Professor Julian Saint Clair 1 May 2014

Viva is an app that encourages people to be spontaneous and lively. Viva is geared towards individuals who are seeking for something to do ​right now​. Viva’s concept is simple: provide consumers with new and exciting ideas for activities nearby at a discounted price, all the while making the world a better place by donating to Project Healthy Children. Want to see what sporting events are in the vicinity? Viva! Want to find a deal at the hottest new restaurant this weekend? Viva! Want to see what musicians are performing in the area tonight? Viva! With Viva, individuals can live in the moment­­anytime or anywhere! Sophia French Serena Haubrich Lauryn Piemonte Andriana Ricchiuti Vanessa Sigman


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