Serena & Lily Baby Summer 2011

Summer 2011

start a

Gift Registry and receive

$50 off

any order over $350 BEDDING. DÉCOR.

GIF TS. INSPIRATION.

(See website for details)

Safari Baby Blanket, p. 47

Welcome to

the nursery It’s always been our favorite room in the house, both for the promise it holds and the possibilities.

It’s where we got our start…and where it’s about to begin for you. Our advice for creating a one-of-a-kind setting for every soon-to-be milestone? Choose

baby gifts

the elements you love and use them as the foundation, Nursery Basics in Sprout, p. 8

then layer in the eclectic finds and colorful accents that reflect your family’s life together. You’ll know it’s finished when it feels like home.

bedding Border Frame Rugs, p. 35

See everything at

serenaandlily.com / baby

rugs

Hayes Glider, White Moroccan Leather Pouf, p. 30

Sarah Bird Lamp, p. 13

gliders

lighting

Stinson Gypsy Tote, p. 42

Pink Letter Pillow, p. 51

dĂŠcor

must haves

Senegalese Baskets, p. 4

See entire color collection, p. 32

storage

paint

{1} {4}

{5}

1. lola collection Inspired by traditional French and Indian motifs, Lola’s look is worldly and sophisticated, yet perfectly sweet. Three-piece crib set includes 100% cotton sateen flat-style bumper, 300-thread-count cotton sateen fitted sheet in shell trellis, and a straight skirt in white brushed canvas with pink punch reveal and pear green trim. Bumper has zipper closure. Machine wash. Made in USA •3p-llA $395 Lola Swatch Card •llA-sw $6

2. shell trellis crib sheet

One of our favorite patterns, now in delicate shell pink. 300-threadcount 100% cotton sateen. Machine wash. Made in USA •sTrl $36 3. presidio glider The sleek, streamlined profile of this compact glider makes it ideal for smaller spaces.

Tactile baseball stitching and a wide contrast band along bottom hem add to its charm. Impeccably crafted

4

{3}

with a solid wood frame, swivel glider base, beautifully tailored slipcovers and double-wrapped foam-core cushions. Made in the USA. Shown in White Twill (Grade A) with Sprout band. (For details and more fabrics, see p. 31.) •g-psDO $995 $

6. leaf deco frame rug (Shown right.) This deco-inspired design has a rhythmic quality that centers a room. 100% cotton dhurrie. Imported •rggN 2.6 x 10'

Presidio Slipcover only •psDO-slIp $325

7. serena

4. garden

sconce Made entirely by hand, our papier-mâché sconce is hand cut from recycled tin and then hand painted white, turning simple lighting into full-on art. Hardwire. 6"w x 12.5"H •lA-H07 $175/ $325 set of 2

5. pink

senegalese storage collection

Handcrafted by artisans in Africa with strips of recycled plastic wrapped around coils of natural fiber, no two are exactly alike. Set includes one of each size •BXT s–l $68–$148/$290 set of 3

866.597.2742

$275, 5' x 7' $395, 8' x 10' $795 $

$

, 9' x 12' $1,150

(For more colors see p. 35)

& lily paint Custom made with low VOCs in perfectly coordinating colors. Shown in Punch

•pAINT-puN $45/gallon

$

/$6/sample

8. new! soho crib by bratt decor Clean, classic and contemporary, this crib puts the bedding center stage. We love all of the lifestyle-friendly design features: stationary gate, removable teething rails and solid head and footboards that help cut down on noise and outside distractions. Finished with slight hand-rubbed distressing for that vintage look.

56"l x 32.5"w x 45"H •cr-BDE1 $695

$

1. lola collection 4. garden sconce 5. pink senegalese storage 6. leaf deco frame rug 7. paint in Punch 8. new! soho crib

Lola

is the life of the party. Her conversation skills are legendary and she knows how to spark the energy wherever she goes. She’s the go-to bridesmaid, fashion consultant, prom date and, more than once, first love.

serenaandlily.com/lola

5

Dylan

is a dreamer. He has a fascination with faraway places and knows the most obscure facts about every corner of the world. But don’t mistake his dreamy nature for disinterest —Dylan is a grounded listener who cares as much about people as he does about places.

dylan collection

Dylan’s mystical caravan brings an adventurous spirit to the nursery. Bumper is a flat single piece with flax linen piping and ties.

100% cotton, exclusive of trim.

Dylan Three-Piece Crib Set •3p-DYl $395 Dylan Swatch Card •DYl-sw $6 new! Soho Crib (see p. 4)

6

serenaandlily.com/dylan

Play date?

menagerie bookends 4"w x 11"D x 7.25"H •DE-HppO,

Giraffe 4"w x 10"D x 15"H •DE-grAF, Hippo Dinosaur 4.5"w x 6"D x 6"H •DE-DINO or

Lion (not shown) •DE-lION $58 each/$54 each for 2 or more

dylan three-piece crib set Set includes bumper, skirt and crib sheet.

•3p-DYl $395 cloud bamboo fitted crib sheet •DYl-sH $36

Born to glide.

senegalese storage collection in Blue s–l •BXT $68–$148/$290 set of 3 bone deco frame rug (see p. 35)

hayes glider in White Matelasse with Flax piping (Grade C) •c-glIDE-H $1,295 $ ikat pillow (See online Bazaar.) herringbone throw and brazillian rug (See website.)

866.597.2742

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Sold à la caartt starting

nursery basics

e,

$ 36

With just the right amount of color and detail, our versatile white twill bumpers and skirts make a great foundation. The fun part?

Creating a look you love with our wide selection of colorful sheeting patterns.

Add color. Add pattern. Mix it up. Keep it fresh. That’s the beauty of basics.

Chambray

Sprout

Punch

White

Crib sheets à la carte

A

B

C

D

1. basics

crib bumper One-piece hand-tufted bumper with contrast piping and ties. 100% cotton twill. Machine wash. Imported. Shown in Chambray.

Also in Punch, Sprout or White •BuB1 $115

2. basics crib skirt Classic straight skirt with contrast band along bottom. 100% cotton twill.

Machine wash. Imported. Shown in Chambray. Also in Punch, Sprout or White •csB1 $68 3. coordinating

fitted crib sheets Mix it up to create your dream crib, then swap in new sheets when you’re ready for a fresh look. All crib sheets are 300-thread-count 100% cotton sateen. Machine wash.

Made in USA. $36 each, or any 3 for $98

8

E

F

A. B. C. D. E. F. G. H. I. J. K. L.

G

H

Air/Chocolate Diamond •AcDI-sH Slate/Goldenrod Mosaic •grAm-sH Blue Kaleidoscope •BlKl-sH GrassTrellis •TrEl-sH Sprout Star •spsTAr-sH Spring Green Florentine •mAg-sH Shell Trellis •sTrl-sH Pink/Mocha Florentine •pcHO-sH Aqua/Melon Mosaic •AmmO-sH Cloud Bamboo •DYl-sH Green/Blue Club Stripe •Bgcs-sH Mocha Trellis •mTrl-sH

4. basics

diaper changing cover

(See website.) 100% cotton twill with contrast piping and chenille top. Fits standard 34" w x 16"D contour

serenaandlily.com/nurserybasics

I

J

K

L

changing pad (sold separately). Machine wash. Imported.

Chambray, Punch, Sprout or White •DcB1 $40 5. hayes

glider Essential in every nursery, our signature gliders are built to last. Shown in White Twill (Grade A) with Flax piping •c-glIDE-H $1,095 $ (For additional styles and fabric options, see p. 31) 6. chambray border frame rug 100% cotton dhurrie. Also available in Blush, Sprout, Aqua or Pumpkin (see p. 35). 5 x 7' •rgcH-57 $375, 8 x 10' •rgcH-810 $775 $ , •rgcH-912 9 x 12' $1,125 $ 7. framed

meadow friends artwork Our meadow friends add a storybook touch to your baby’s nursery. Each 15"w x 17H" •Ar03 $78 each/$420 set of 6

1. chambray basics crib bumper 2. chambray basics crib skirt 3. air/chocolate diamond

fitted crib sheet

5. hayes glider 6. chambray border frame rug 7. framed meadow friends

artwork new! soho crib (see p. 4)

866.597.2742

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lulu three-piece crib set •3p-lulu $395 lulu swatch card •lulu-sw $6

Lulu

sets the trends. She’s permanently

a few months ahead of the next big thing in fashion, music and other cool stuff. Lulu’s special brand of leadership is subtle…and very real.

10

serenaandlily.com/lulu

design tips nursery

Begin with bedding.

Every baby needs a safe and cozy place to sleep. The bedding you choose sets the tone for the rest of the space.

Strive for a balanced mix of your favorite looks.

Don’t worry about sticking to a single style — the important thing is to make the space feel special to you.

Be strategic with lighting.

The room needs targeted light for reading and diaper changes, a night light for a sense of security and a dimmer switch for easing

Don’t be afraid to depart from pastels.

remember: creating a memorable nursery

transitions.

means stepping outside of what’s predictable.

Make it easy to stay organized.

Know when to save and when to splurge.

Nothing beats open-top storage like bins,

baskets or other containers for effortless

spend on a cushy upholstered glider to

clutter control — perfect for parents with no

comfort you during those 3 a.m. feedings.

time to spare.

save by repurposing a dresser as your changing table.

Use art and accessories to establish a theme.

seek out unique items from flea markets and online auctions for a more original look.

Design the nursery to fit your taste.

Kids don’t have an opinion about their surroundings until they get older, so enjoy this little luxury!

866.597.2742

11

Lily’s loving…

the classic approach

Mother of three boys, Lily never had the chance to design a girl’s nursery of her own. But if she had… she would have chosen our Kate Collection for its classic look. The fresh palette and print suit her style perfectly— is it any surprise these are the colors Lily loves to wear?

kate three-piece crib set •3p-KATE $395

paint in Shell and Sprout (see p. 32)

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866.597.2742

Lily’s

rules of thumb Find a color scheme you love, then use it throughout the space to set the mood and unify the elements.

Find something original to give the space a personal twist — a sculptural lamp, an antique tray, a monogrammed pillow.

Caroline Collection and Octavia Headboard (see website)

Invest in a glider. It’s essential during the early days and transitions beautifully to life beyond the nursery.

Organized storage is a nursery must-have — and you can never have enough of it!

Find a system that will grow with your needs.

“

Campaign 3-Shelf Bookcase and Stow-Away Bins (see p. 37)

I love a classic nursery for the sense of familiarity and comfort it brings.

”

blush border frame rug

sarah bird lamp

pink letter pillow

hayes glider

•rgpK $375–$1,125

•lA-T03 $395

•pINlEp $58

in White Twill (Grade A) with Sprout piping •c-glIDE-H $1,095 (see p. 31 for details)

(see p. 35 for sizes and colors)

serenaandlily.com/kate

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Serena’s loving… a

modern eclectic mix Never one to stick to a single style, Serena blends the clean lines and bold colors of modernism with a more eclectic sensibility. Blue becomes a bold turquoise.

Bunnies take a back seat to elephants. And the wall becomes a work of art.

“

I pair unexpected elements with bold colors throughout my house, so it felt natural to use them

”

ben three-piece crib set

in the nursery, too.

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•3p-BEN $395

paint in Paddleboat (see p. 32) zodiac artwork (shown on opposite page, see p. 49)

serenaandlily.com/ben

serena’s

nursery notes

1

pick a design focal point and let it inspire the rest of the nursery. A piece of furniture, a work of art…any item that’s special to you.

2

Bold colors feel vibrant and clean, especially when paired with modern designs and geometric shapes.

3

get creative with storage. seek out a unique yet functional solution and let it accentuate your design direction.

4

stay true to what inspires you and has meaning, and make sure the nursery is a room you really love being in.

pumpkin border frame rug

rolling storage crates

presidio glider

•rgpK $375–$1,125

•wBIN $88–$118

in White Twill (Grade A) with Aqua band •g-psDO $995–$1,195 (see p. 31 for details)

(see p. 35 for sizes and colors)

866.597.2742

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{ he irloom c o l l e c t io n } With its dense, silky embroidery and exquisite craftsmanship, our Marlo Collection is destined to become a treasured family heirloom.

Marlo Bumper Detail

{7} {3–6}

1. marlo collection Inspired by traditional Mexican folk art, Marlo’s beautiful naturalistic motif brings a little magic to the nursery. The dense, silky embroidery is extra soft to the touch. Flat-style bumper is embroidered on both sides with white ties and a zippered slipcover that removes easily for washing. Single box-pleated skirt features an embroidered band. Fitted crib sheet is white 230-thread-count 100% Egyptian cotton. Machine wash delicate. Imported.

presidio glider The sleek, streamlined profile of this compact glider makes it ideal for smaller spaces. The elegant shape looks just as fabulous in the living room as it does in the nursery. Tactile baseball stitching and a wide contrast band along bottom hem add to its charm.

Impeccably crafted with a solid wood frame, swivel glider 4. flokati rug A fabulous way to freshen and base, beautifully tailored slipcovers and double-wrapped warmup a space, our ultra-plush flokati provides luxurious foam-core cushions. Made in USA. Shown in White comfort under foot. Surprisingly versatile, it looks Twill (Grade A) with Flax band. (See p. 31 for complete equally at home in the nursery, children’s rooms or more fabric selection.) •g-psDO $995 $ Marlo Three-Piece Heirloom Crib Set •3p-mlO $995 sophisticated grown-up spaces. 50% wool, 50% acrylic.

White Sateen Fitted Crib Sheet •cAmr-sH $36 Imported. 3.5 x 5.5' •FlK-35 $155, 5 x 7.5' •FlK-57 $345, 7. aleppo inlay table An instant conversation Marlo Swatch Card •mlO-sw $6 8 x 10' •FlK-810 $545 $ piece, this fabulous side table showcases the ancient process of inlay, originally developed in Syria.

2. marlo heirloom quilt (see website) A keep5. lotus floor lamp Delicately carved white 28"w x 16"D x 31"H •TB-Acc10 $995/$1,750 set of 2 $ sake that looks beautiful draped over a glider or crib rail. plaster lends organic texture to this subtle yet stunning Flax linen with white flange and silky embroidery on piece. Silk shade. 68" H x 13" DIAm BAsE •lA-F01 $545 8. new! soho crib by bratt decor Clean, clascorners. 300-thread-count 100% cotton sateen on reverse. sic and contemporary with all the design features we love.

Machine wash delicate. Imported. 32 x 45" •mlO-Bl $150 56"l x 32.5"w x 45"H •cr-BDE1 $695 $ (See website or p. 4 for more details.)

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3. marlo boudoir pillow All-over embroidery makes this simple boudoir pillow more centerpiece than accessory. Flax flange with white piping and silky embroidered design. Insert included. Machine wash delicate. Imported. 17 x 21" •mlO-Bsp $118

866.597.2742

6.

Marlo

was born with a case of wanderlust. She loves the exotic locales and undiscovered corners, the local markets and long train rides. We all know that Marlo will go places in life. If we’re lucky, she just might take us with her.

1. marlo collection 3. marlo pillow 4. flokati rug 8. new! soho crib

heirloom serenaandlily.com/marlo

17

Natasha

is full of surprises. You never know what she’s going to say next, but you know it will be funny. And smart. And way too wise for her years. Which is probably why we all turn to her for advice.

Natasha just has a way of putting everything in perspective.

natasha three-piece crib set Fresh, peaceful and sweetly sophisticated, Natasha is a perfect fit in the nursery. 300 thread count, 100% cotton sateen. Crib sheet in citrus pebble •3P-SHA $395

natasha swatch card •SHA-SW $6 presidio glider (see p. 31)

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serenaandlily.com/natasha

A refreshing mix.

natasha three-piece crib set Set includes bumper, skirt and crib sheet •3p-sHA $395 citrus pebble fitted crib sheet •sHA-sH $36

white damascus mirror

Wood frame with intricate bone inlay design.

Hand made. 30"w x 44"H •mr-301 $545 $

Softens up the room.

flokati rug white curvee table

•FlK-810 $545 20.5" w x 14.5"D x 27.5" •TB-crV-w $395

3.5 x 5.5' •FlK-35 $155, 5 x 7.5' •FlK-57 $345, 8 x 10' $

marina bedding collection matches Natasha,

available in TwIN–cAl KINg (see website)

866.597.2742

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Leo Collection Detail

{4}

{5}

{3} {6}

leo collection The inspiration for Leo’s menagerie started with a 1960s ceramic horse we found at a flea market. The resulting collection is quirky and fun, in a freshened-up version of an all-American palette. Three-piece crib set includes 100% cotton sateen bumper with flax linen ties, 300-thread-count cotton sateen fitted sheet in blue kaleidoscope, and a straight skirt with a double-decker trim of flax linen and indigo cotton duck. Bumper has zipper closure. Machine wash.

Made in USA of imported fabrics •3pc-lEO $395 Leo Swatch Card •lEO-sw $6 1.

hayes glider An essential in every nursery, our signature glider is built to last. Featuring a reinforced wood frame, double-wrapped foam-core cushions and a swivel glider base for superior comfort. Shown in White Twill (Grade A) with Flax piping •g-HAYEs $1,095 $ Also available: Ottoman •c-OTTO-s $350 $ (See p. 31 for styles and fabric options.)

3.

lotus floor lamp Delicately carved white plaster lends organic texture to this subtle yet stunning piece. Topped with a silk shade. 13" DIAm base x 68" H

5.

•lA-F01 $545

6. chambray border frame rug The clean, geometric design coordinates perfectly with all of our baby and children's furnishings. 100% cotton dhurrie hand woven in India with knotted fringe. Use with a rug pad (sold separately) •rgcH 5' x 7' $375, 8' x 10' $775 $ , 9' x 12' $1,125 $ (See p. 35 for additional colors.)

4. hooded animal towels There’s nothing cuter than a freshly bathed babe in a cozy hooded towel.

Especially when they’re as cute as these. Double-layered, spa-grade 100% organic cotton terry on the inside with 2. blue kaleidoscope crib sheet Overlap100% organic French cotton knit on the exterior. Gener- 7. serena & lily paint Custom made with low VOCs in perfectly coordinating colors. Recommended ping circles in varying shades of blue mirror the ously sized for babies and toddlers •HTw-01 $38 (See color for Leo: Sterling •pAINT-srg $45/gallon $ , reflections of a kaleidoscope. 300-thread-count 100% website for additional styles and colors.) $6/sample (See p. 32 for all colors.) cotton sateen. Machine wash. Made in USA of imported fabrics •FABr-153-w $36

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866.597.2742

Leo

is a free spirit. He’s open to the world and treats

every day like a new adventure. His sense of humor is what draws people to him, but it’s his giant heart that makes them stick around.

leo collection blue kaleidoscope crib sheet paint shown in Sterling senegalese storage collection 1.

2.

7.

in Blue (see p. 7)

new! soho crib (see p. 4) bone deco frame rug (see p. 35)

serenaandlily.com/leo

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1.

wren collection

heirloom

Wren

is a delight. She’s the youngest camp counselor and the first to swim across the lake…at night. The kids idolize her because she’s fearless and love her because she speaks their language, and miss her because … she’s Wren.

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serenaandlily.com/wren

{3}

Crewel Embroidery Detail

{5}

wren collection Wren’s design has a little bit of magic in it, which is probably why it continues to be one of our most sought after designs year after year. The exquisite crewelwork is all done by hand on luxe 350-thread-count Egyptian cotton, elevating the collection to heirloom status. Flat-style bumper is embroidered on both sides with white ties and a zippered slipcover that removes easily for washing.

Box-pleated skirt features an embroidered band. Fitted crib sheet is white Egyptian cotton with embroidered corners. Machine wash delicate. Imported.

1.

Wren Three-Piece Heirloom Crib Set •3p-wrEN $995 Wren Embroidered Crib Sheet •wrEN-Ecs $80 Wren Swatch Card •wrEN-sw $6

{6}

Paint shown in Sunshine, Air and Grass (see p. 32)

wren boudoir pillow (Not shown, see website.) A charming accent with keepsake status. Pale blue 350-thread-count Egyptian cotton with white flange and delicate crewel-embroidery. Insert included.

2.

13 x 17" •wrEN-Bsp $118

binth baby book Handcrafted in the USA with the utmost care, this beautiful album from Binth includes 52 screen-printed pages illustrated with charming woodland creatures. Thoughtfully designed with space for photos and memories, this book will take you from baby's birth through 3rd birthday celebration.

3.

10.5"w x 7.75"H •BOOK-BINTH $110

serena & lily paint Custom made for us with low VOCs in perfectly coordinating colors. Recommended for Wren: Sunshine •pAINT-suN, Air •pAINT-AIr and Grass •pAINT-grA $45/gallon $ , $6/sample 4.

866.597.2742

5.

turquoise moroccan leather pouf

Perfect as a footstool or extra seating, our fabulous poufs are at home in any room of the house, from the living room to the playroom. Handmade by artisans in Morocco, each one is unique, with subtle variations in color.

Individual pieces of leather are dyed to perfection, then stitched together and embroidered by hand. The poufs are then filled with dense cotton, which takes longer to assemble but results in a substantial, sturdy construction that lasts for years to come. 12"H x 20"DIAm •cH11 $395 (Available in additional colors, see website.)

hayes glider Essential in every nursery, our signature glider is built to last. Featuring a reinforced wood frame, double-wrapped foam-core cushions and swivel glider base for superior comfort. Shown in White Twill (Grade A) with Sprout piping •c-glIDE-H $1,095 $ Also available: Ottoman •c-OTO-s $350 $ (For details and more fabrics, see p. 31.)

6.

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{4}

{2}

George Collection

{3} Slate/Goldenrod Mosaic Slate Seersucker

1. graham collection Graham’s understated seersucker is warmed up with sunny golden accents and our rich mosaic print. Bumper is slate seersucker with goldenrod cotton piping and ties and a zippered cover that removes easily for washing. Straight crib skirt is white brushed canvas with a slate seersucker band and goldenrod trim. Fitted crib sheet is 230-thread-count 100% cotton in a mosaic print. Machine wash. Made in the USA of imported fabrics.

Graham Three-Piece Crib Set •3p-grAm $395 Slate/Goldenrod Mosaic Fitted Crib Sheet •grAm-sH $36

Graham Swatch Card •grAm-sw $6

2. goldenrod letter pillow A perfect way to personalize the nursery. Indigo letter with goldenrod piping and mosaic sides. Primaloft filled. Made in the USA of imported fabrics. 14" sQ •gOllEp $58

4.

rolling storage crates Great as a rolling book cart, toy bin or catchall for odds and ends. Made by hand with subtle distressing for a vintage look, no two are exactly alike. Each crate is detailed with one of four stencils, chosen at random: Soft Drinks, Lemonade, Super Seven or White Star. Cutout handles and a super-smooth finish make them completely kid-friendly.

Bright orange casters add an industrial feel •wBIN

5.

3.

$88–$118

bird’s nest hanging lamp Sculptural and airy, this stunning centerpiece introduces a naturalistic element to the room. Hand woven from organic materials. 16.5" H x 16.3" DIAm •lA-H01 $245/$445 set of 2

george collection George’s mix of seersucker, mosaic and chambray creates a look that’s familiar, cool and classic. Duvet features unique buffalo-nickel button closures.

George Duvet & Euro Sham •gEO TwIN – Full/QuEEN $180–$230, EurO $78 Slate/Goldenrod Mosaic Sheet Set •grmO TwIN – Full/QuEEN $110–$170 Goldenrod Color Frame Sham •gOlcF-ss $58

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866.597.2742

Graham

is hip. And this gets him noticed for

all the right reasons. He’s got that creative energy you sense in lead singers and leading men. It’s his form of expression.

We know he’ll chart his own path.

serenaandlily.com/graham

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Blake

radiates magic. Rooms light up when he walks in. He’s into a little bit of everything —baseball, drama, math, government — and has friends from all walks of life. It doesn’t matter what town he’s in, someone always says hi to Blake.

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serenaandlily.com/blake

{4,5} {2}

{3}

Paint shown in Air and Sprout

{6}

blake collection Blake combines club stripes and polka dots in cool shades of blue and green–perfect for a boy or a girl. The bumper has blue/green club stripe twill on both sides, blue pique on top and white piping and ties. Zippered cover removes easily for washing. Straight skirt is light blue pique with blue/ green club stripe band and white trim. Fitted crib sheet is 230-thread-count 100% cotton in sprout polka dot.

Machine wash. Made in the USA of imported fabrics.

1.

Blake Three-Piece Crib Set •3p-BlAK $395 Sprout Polka Dot Fitted Crib Sheet •BlAK-sH $36 Blake Swatch Card •BlAK-sw $6 2. ashbury

glider A compact shape and square armrests make the Ashbury silhouette a versatile piece that can stay in your child’s room for years. Made in the USA with durable wood frames, swivel glider bases and plush double-wrapped foam-core cushions for ultimate comfort. Shown in Sky Blue Twill (Grade A)

with White piping 32.5"w x 33"D x 34"H •g-glIDE-A $1,095 $ , Matching Ottoman (Grade A) •c-OTTO-s $350 $ (for details and more fabrics, see p. 31).

3. sprout letter pillow Our charming Letter Pillows are the perfect way to personalize your child’s bed. Available in six different styles to suit a range of tastes. All have contrast trim and side panel fabric.

Insert included. Made in the USA of imported fabrics.

14" sQ Shown in Sprout •sprlEp $58 (See p. 51 for more colors.)

4. campaign 2-shelf bookcase Well designed, well made and (did we mention?) fully assembled. This is our answer to the need for simple, streamlined storage.

In just-perfect shades with a rich, glossy finish that’s practically bullet-proof. Solid construction lasts through the kid years and beyond. Available in White or Gray.

42.5"w x 18"D x 35"H •sT-23 $425 $ (See entire collection, p. 39)

866.597.2742

5. stowaway bins Our take on your basic canvas catch-alls, these super sturdy bins are expertly tailored to withstand years of wear and tear. Thoughtful details like extra padding and lovely subtleties in color take them a step beyond the usual fare. Standard size fits most shelving. 11.5" sQ Shown in Sprout. Also available in Punch, Indigo or Mocha (see p. 39) •sB1m $48 each 6. border frame rug The clean, geometric design coordinates perfectly with all of our baby and children’s furnishings. 100% cotton dhurrie is hand woven with knotted fringe. Spot clean. Imported. Shown in Sprout.

Also in Chambray, Blush, Pumpkin or Aqua (see p. 35). $ , 9 x 12' $1,125 •rgsp 5 x 7' $375, 8 x 10' $775 $ . Rug Pad recommended (see website).

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Cameron

is reflective.

She’s one of life’s great observers, and she has the insight to prove it. Cameron is always taking it in and no one will be surprised in the least when she publishes her first novel.

cameron three-piece crib set •3p-camr $395 cameron swatch card •camr-sw $6

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serenaandlily.com/cameron

rest easy Our impeccably-crafted organic crib mattresses provide a healthy, happy spot for baby to sleep, all done with our signature quality and style.

quilted innerspring organic crib mattress 100% Greenguard Certified. Keep your baby free from toxins by using a crib mattress made from organic materials.

Featuring a 1,000-coil innerspring assembly, covered with 100% certified organic cotton and eco-wool padding handtufted between two layers of certified organic cotton fabric, our mattress offers comfortable, solid support that is built to last 28 x 52" •INsErT-Ocm $460

organic crib mattress pad When we wanted to track down a crib-mattress pad that was 100% organic through and through, we went to the pioneers in the organic-fiber industry — a small company founded along the bluffs of Northern California. Quilted in 2" squares, this cloud-white pad is constructed of a single layer of organic cotton batting, with organic cotton sateen on one side and organic cotton percale on the other. It sits flat and smooth on top of the mattress and under a crib fitted sheet, without any straps, contours or elastics. Global Organic Textile Standard (GOTS) certified and produced using fair labor practices •Ocm-pAD $98

Organic Crib Mattress Pad

“

For us, it’s about making the most responsible choices we can and feeling good about the fabrics our families sleep on every night.

866.597.2742

”

29

The most comfortable seat in the house.

(Even in the middle of the night.)

hayes glider in White Twill (Grade A) with Indigo piping

herringbone throw (see website) bone deco frame rug (p. 35) blue senegalese baskets (p. 7) moroccan leather pouf (see website) 30

866.597.2742

the serena & lily

glider collection Impeccably crafted with solid wood frames, deep, comfy seats and a gliding base that lulls little ones to sleep, which is the best feature of all. Add a coordinating ottoman to complete the set or a beautifully tailored slipcover––now sold separately so you can change up the look at any time.

Visit us online to custom design your own!

serenaandlily.com / gliders

sEAT 20"D 36"H

sEAT 20"H

34"H

sEAT 18"H

Presidio Glider Streamlined without sacrificing comfort, the Presidio is ideal in smaller spaces.

sEAT 18"H

Hayes Glider Our most popular silhouette, with a higher, dad-friendly back.

design it online!

Choose your favorite shape, fabric and piping to create a look you love.

More fabric options available—see website for details.

Navy Twill

Sky Blue Twill

grade b

Coral Diamond

Pale Lavendar Twill

Khaki Twill

White Twill

Ottoman or Gliding Ottoman

Bisque Diamond

Fog Diamond

Celery Jaipur

Bark Jaipur

Coral Jaipur

Chocolate Cotton

Almond Basketweave

Pink Punch Basketweave

Light Pink Basketweave

White Diamond Matelassé

serenaandlily.com/gliders

$

Hayes Glider 34" w x 36" D x 36" H •c-glIDE-H Grade A $1,095, Grade B $1,195, Grade C $1,295 Slipcover only $325–$425

$

Ashbury Glider 32.5" w x 33" D x 34" H •c-glIDE-A Grade A $1,095, Grade B $1,195, Grade C $1,295 Slipcover only $325–$425

$

Gliding Ottoman 25" w x 25" D x 18" H •c-OTTO-g Grade A $450, Grade B $550, Grade C $650 Slipcover only $175–$275

grade c

Indigo Cotton Duck

Ashbury Glider The most versatile shape, with classic lines and a nice, deep seat.

Presidio Glider 31" w x 34" D x 34" H •g-psDO Grade A $995, Grade B $1,095, Grade C $1,195 Slipcover only $325–$425

grade a

Sprout Twill

sEAT 20"D

sEAT 20"D

Ottoman 24" w x 19" D x 17" H •c-OTTO-s Grade A $350, Grade B $450, Grade C $550

$

$

Slipcover only $175–$275

Delivery Times Quick Ship Available!

Most upholstered furniture requires 8-10 weeks for construction. Certain Glider and Ottoman styles are now available for Quick Ship and arrive in 2-4 weeks.

Call 866-597-2742 or visit website for details.

Upholstered items are not returnable.

31

the serena & lily

paint collection We’ve boiled down the essence of perfect color with our signature paints: 33 matte wall colors and 2 trim colors formulated to coordinate perfectly with our bedding and upholstery collections. (See website for colors and detailed descriptions.)

serenaandlily.com / paint

sterling

•PAINT-srg

grass

pool

•PAINT-GRA

•PAINT-POOL

citrine

•PAINT-CTRN

wharf

•PAINT-WRF

new! marine •PAINT-MRN

$45/gallon $ , $6/4-oz. sample, $9/dry sample 18 x 14" swatch

(Please note that paint and paint swatches are not returnable.)

dove

•PAINT-DOV

sprout

•PAINT-SPR

32

“

color sets the mood in a room.

A more vivid shade creates energy, while a softer palette sets a soothing tone.

order paint samples

”

866.597.2742

navy

•PAINT-NAV

persimmon •PAINT-prs

lilac

•PAINT-LIL

weathered coral •PAINT-CRL

sand

•PAINT-SND

oatmeal

•PAINT-OAT

juice

punch

hydrangea

•PAINT-PUN

•PAINT-HYD

•PAINT-JUI

chocolate

•PAINT-CHO

new! marigold •PAINT-DNL

shell

•PAINT-SHL

saddle

•PAINT-SAD

low vocs and low odor make

our paints a healthier alternative —

for your family and the planet. serenaandlily.com/paint

33

“

Beautiful. Practical. Versatile.

Our dhurries are the perfect floor covering for any room in the house— including the nursery.

”

Shown from top right:

navy/cobalt feather rug orchid/army feather rug bark/smoke feather rug bone deco frame rug stone deco frame rug army/turquoise feather rug 34

866.597.2742

the serena & lily

dhurrie collection Our favorite design motifs reinvented for the floor. These easygoing rugs make a beautiful grounding layer in any (and every) room in the house. Hand woven in India of 100% cotton.

serenaandlily.com / rugs

new! Feather Rug in Bark /Smoke

Navy/Cobalt •rgFr5

Orchid/Army •rgFr2

•rgFr1

Deco Frame Rug in Navy •rgNV

Army/Turquoise

Bone

•rgFr3

•rgBN

Border Frame Rug in Sprout •rgsp

Chambray •rgcH

1. feather

rug

Blush

•rgpK

Leaf

•rggN

Gobi Frame Rug in Sand •rgsD

new! Aqua

•rgAQ

5 x 7' $395, 8 x 10' $795, 9 x 12' $1,150

5 x 7' $375, 8 x 10' $775, 9 x 12' $1,125

Stone

•rgsN

4. gobi

rug

new! Pumpkin •rgOr

2. deco

frame rug

Dove

•rgDV

2.6 x 10' $275, 5 x 7' $395, 8 x 10' $795, 9 x 12 $1,150

2.6 x 10' $275, 5 x 7' $395, 8 x 10' $795, 9 x 12' $1,150

serenaandlily.com/rugs

3. border

frame rug

Rug pad recommended with all rugs (see website).

35

36

serenaandlily.com/playroom

this is how we do

the playroom If there’s any room in the house where you can truly unleash your creative vision, this is it. Think of the playroom as an expression of all the colorful, quirky things you and your kids love and go for the wow factor.

1. new! campaign storage Our answer to the need for simple, streamlined storage. Solid construction with a rich, glossy finish that’s practically bullet-proof.

Conveniently designed to work with a variety of different-sized bins. And the best part? No assembly required.

White •AST or Gray •BST

2-Shelf Bookcase 39"W x 15"D x 32"H •ST-23 $425 Storage Bench* 41"W x 15"D x 19"H •ST-13 $375

$ $

*Includes upholstered storage-bench cushion, available in your choice of Sand Cotton or our Diamond print, now in ten colors. (See website for fabric options)

Also available (see p. 39): Bedside Table 15"W x 15"D x 32"H •ST-21 $245 $ 3-Shelf Bookcase 39"W x 15"D x 45"H •ST-33 $525

$

2. new! stowaway bins Our take on your basic canvas catch-alls with construction and details that take them beyond the usual fare. Standard size fits most shelving. 16" SQ. Sprout, Indigo, Mocha or Punch (see p. 39). •SB1M $48 each 3. new! whipstitch poufs Our practical yet stylish seating comes in unexpectedly rich shades, with snug whip stitching in fun contrast colors. Made of heavy-duty cotton linen with center tuft and 100% wool fill for substantial support. Spot clean. Imported.

16" SQ Turquoise/Pumpkin •CH15-02 or Fuchsia/ Turquoise •CH15-04 $148 Also available in Army/ Aqua or Slate/Yellow (see p. 39.)

4. new!

havana stools These cheery woven stools add an extra pop of color wherever they go — indoors or outdoors, from the playroom to the patio. A metal frame with tightly woven plastic makes them airy and fun, yet sturdy enough to host budding artists. Shown in Tall/Lime and Mango 14" DIAM x 20" H •CH16 $88 Also available in Low/Multi (see p. 39). serena & lily paint Custom made for us with low VOCs in perfectly coordinating colors. new! Marine •PAINT‑mrn $45/gallon $ , $6/sample 5.

37

introducing

campaign storage Well designed, well made and (did we mention?) fully assembled. This is our answer to the need for simple, streamlined storage. Super solid construction with a bullet-proof finish that lasts through the kid years and beyond.

serenaandlily.com / campaignstorage

3-shelf bookcase

39"w x 15"D x 45"H •sT-33 $525

$

Stowaway Bins shown in Punch, sold separately.

38

866.597.2742

the plug-and-play room Modular shelving that fits all bins. A fun mix of seating that keeps it fresh.

These are the building blocks of a fabulous, functional playroom.

2-shelf bookcase

bedside table

$

39"w x 15"D x 32"H •sT-23 $425

Stowaway Bins shown in Mocha and Indigo, sold separately.

Grass Trellis

Aqua Trellis

Orange Basketweave

Red Star

everything bins •AB-2 $85

Low/Multi 17" DIAm x 18"H •cH17 or Tall/Mango or Lime 14" DIAm x 20" H •cH16 $88

41"w x 15"D x 19"H •sT-13 $375

$

*Includes

upholstered cushion available in Sand Cotton or our Diamond print, now in ten colors (see website).

Shell Trellis

Large Storage Bin shown in Blue Kaleidoscope 15" w x 15"l x 12"H Classic Shelf Bin shown in Navy Basketweave. 14" w x 10"l x 6.5"H •AB-4 $48 Both styles also available in patterns shown above.

havana stools

storage bench* $

15"w x 15"D x 32"H •sT-21 $245

stowaway bins

11.5" sQ

Punch, Mocha, Indigo or Sprout

•sB1m $48 each

whipstitch poufs •cH15-04,

serenaandlily.com

16" sQ Turquoise/Pumpkin •cH15-02, Fuchsia/Turquoise Army/Aqua •cH15-01 or Slate/Yellow •cH15-03 $148

39

the present moment We believe that life’s big (and little) moments are meant to be cherished. To us, that means taking the time to find the perfect gift and wrap it just so. Sending a thoughtful thank you note.

Stopping to celebrate the moment you’re in with the people you love.

40

serenaandlily.com/babygifts

new! aden & anais baby blankets in Aqua •swB-sl03 $50, set of 4 (see p. 46)

nursery basics in Sprout

$68–$115

(see entire collection, p. 8)

take me home gift set in Indigo

•TmH $68

Also in Punch or Sprout (see p. 46)

Celebrate

new arrivals with something from our hand-picked list of favorite gifts. serenaandlily.com / babygifts letter pillow in Pink

prague gypsy tote

•pINlEp $58

(Additional colors, see p. 51)

chicken hooded animal towel •HTw $38

(see p. 20)

•TTE01 $175

(Additional styles, see p. 42)

sausalito moses basket in Sprout/Cloud •sBA $250

(Additional colors, see p. 44)

new! safari baby blankets in Blue/Natural •BKT3 $45

(see p. 47)

41

we live the gypsy life We work, we play, we do errands. We drop off, we pick up, we do lunch. We travel through our days with all of our worldly goods in tow, and need a bag that can keep up. That’s what inspired our Gypsy Tote. Its modular design means it’s a diaper bag only when you want it to be, so it looks amazing through the binky years and beyond.

gypsy tote™

It’s got a pocket for everything. It hangs perfectly over a stroller handle. It scrunches up to fit inside another bag, with a nylon interior that wipes clean. Crafted from 100% cotton duck canvas with rich leather detailing and magnetic closure for easy access.

Inside, two side pockets hold water or baby bottles, one large zipper pocket holds keys and wallet, two additional side-by-side pockets store baby wipes, two more stash cell phones and other miscellaneous items, and one large side pocket with magnetic closure stores diaper clutch. Imported. 17"w x 22"H new! Stinson, Caravan, Peacock or Prague $175 Also available for each collection:

gypsy clutch™

A chic way to minimize supplies, this clutch is sized to store everything from cell phone to binkies, wipes and just enough diapers to make it through the day.

Cotton duck canvas with leather piping and button/cord closure. Two interior compartments with with 5" deep zip pocket for valuables. Spot clean. Imported. $75

diaper changing pad

Make diaper changes more dignified. Padded nylon interior wipes clean with ease. Unpadded flaps fold open for extra surface area. Velcro closure.

Machine wash. Imported. 12" l x 6.5" w (folded), 25" l x 12" w (unfolded) $25

deluxe diaper tote

Buy Tote, Clutch and Diaper Changing Pad together and save.

All three items for a Special Price $250

new! Stinson Collection This perfectly weathered shade of mustard is the exact color of Serena’s favorite summer pants, with subtle handembroidery in camel and cream.

•TTE05

42

Caravan Collection Inspired by our travels along the Silk Road, this fresh floral references the stunning embroidery produced throughout the region. Feminine but not fussy.

Peacock Collection Vibrant crewel embroidery is festive and fabulous, just like its name-sake.

•TTE03

•TTE04

serenaandlily.com/gypsytote

Prague Collection Our original Gypsy Tote in beautiful flax linen with exquisite hand embroidery.

A favorite among celebrity moms.

•TTE01

866.597.2742

43

Our take on the traditional Moses Basket, inspired by the classic canvas sail bags spotted on the Sausalito docks right outside our studio.

sausalito moses basket An innovative remake of the traditional Moses basket. Made of heavyweight cotton duck with nautical detailing, contrast trim and rope handles. Includes canvas basket, mattress, fitted sheet and bumper with twill-tape ties. Ideal for ages 0-4 months. Sheet is 230-thread-count 100% cotton. Made in USA of imported fabrics. Available with monogram for $15 extra (see website). (Additional sheets sold separately, $28. See website.)

Chocolate/Chambray (Shown above.)

Natural canvas basket with chocolate trim, air/chocolate diamond fitted sheet, chambray bumper and apple-red ties •SBA-CC $250

Ruby/Sunshine Natural canvas basket with ruby trim, ruby/sunshine mosaic fitted sheet, pink pixie dot bumper and mandarin ties •SBA-RS $250

new! Flax Linen/White Flax linen-covered canvas basket with white ties and three sheets to choose from: Shell Trellis •sba-fl3, Mocha Trellis •sba-fl2 or Aqua Trellis •sba-fl1 $250 44

Sprout/Cloud Natural canvas basket with sprout trim, cloud bamboo fitted sheet, white piqué bumper and cloud ties •SBA-SC $250

866.597.2742

the Moses basket, reinvented

serenaandlily.com

45

Make it your go-to gift.

Be ready for your next shower (and the one after that) with our four faves for new moms.

Stop by our online giftshop for more of our baby favorites.

serenaandlily.com / babygifts

organic take me home gift set The perfect gift for new arrivals, featuring a newborn gown, cap and swaddling blanket in pure white organic cotton with contrast trim and tassels. Set is beautifully packaged inside our Newborn Keepsake Box, a wonderful place to store mementos from baby’s first year. Photo frame and journal space on interior lid allow for personalization. All pieces made with 100% organic cotton, exclusive of decoration. One size. Machine wash, tumble dry low. Imported. Grass •TmH-g, Punch •TmH-p or Indigo •TmH-I $68

Aqua Collection

Pink Collection

Slate Collection

new! aden + anais blankets by serena & lily A collaboration with one of our favorite designers, these infamous swaddle blankets feature our signature prints and are available exclusively through Serena & Lily. Natural 100% cotton muslin is super-soft, breathable and gentle on baby’s skin—ideal for swaddling newborns. Also great as a sunshade for the stroller, ground cover for on-the-go changes and a lightweight layer on warmer days. Machine wash. Set of four. Aqua, Pink or Slate 47" sQ

•swB $50 set of 4

46

866.597.2742

Aqua/Melon Mosaic Collection

Citrus Pebble Collection

Red Star Collection

burps & bibs

An update to one of our favorites, these sweet basics are a practical yet pretty gift for expecting moms. 100% cotton. Machine wash. Made in USA. Set includes burp cloths and one bib, wrapped in thick grosgrain ribbon.

Aqua/Melon Mosaic •BNB-05, Citrus Pebble •BNB-06 or Red Star •BNB-04 $35

new! safari baby blankets A dream collaboration with acclaimed Austrian textile company David Fussenegger. We love the way our iconic Safari print looks on these supremely soft flannel blankets. Great for stroller rides and floor time, they make a wonderful gift for any new parents. Available only at Serena & Lily. 95% cotton/ 5% rayon. Machine wash. Pink/Natural, Citrus/Aqua or Blue/Natural 27.5" x 35.5" •BKT3 $45

serenaandlily.com/babygifts

47

what’s your sign?

Inspired by a 1970s print we scooped up at a California flea market, our 12 original illustrations represent each of the zodiac signs.

serenaandlily.com / zodiac

new! zodiac pillows

Such a fun way to personalize the room. Screen printed on substantial cotton canvas in vivid hues, then detailed with colorful accent embroidery. Insert included. Machine wash. Imported. 20"sQ •sgD06 $88

48

866.597.2742

new! zodiac art

Original screenprints in painted white solid-wood frames with Plexiglas. Ready to hang.

Made in USA. 17"W x 9.5"H •AR08 $98 each (See website for zodiac dates and character descriptions.)

campaign 2-shelf bookcase (See p. 39)

havana stools

serenaandlily.com/zodiac

(See p. 39)

49

talking shop From speedy shipping to easy returns, we strive to make your shopping experience a pleasure.

quality guarantee We are confident that the quality of our merchandise will meet, if not exceed, your expectations. We work with some of the best factories in the world and select partners that we believe are unique in the marketplace and uncommonly good. If for any reason you are not happy with your purchase, we will make it right. We want you to be completely satisfied.

easy returns We stand by our merchandise 100%. If you need to make a return, just follow the instructions on your packing slip and mail it back to us within 30 days for a refund. (Note that we cannot accept returns on certain items such as custom upholstery, fabric yardage, swatches, paint, Bazaar and final-sale items. See website for details.)

gift certificates

quick shipping Orders are filled as quickly as possible; we’ll let you know if we encounter any delays. We currently ship only to the U.S., Puerto Rico and Canada. Please see the Shipping Policy page on our website for rates and other information. For an additional $15, we can arrange for rush (2-day) delivery. Some items are bulky/heavy and require a charge in addition to the regular costs listed on the shipping chart. These items are indicated with the symbol $ .

Please see website for delivery service options and surcharges.

privacy matters We sometimes make our mailing list available to carefully screened companies. To remove your name from our list, please call us at 866.597.2742 or email: unsubscribe@serenaandlily.com.

{ 50

Gift giving should be a simple pleasure.

We make it easy with gift certificates, a registry of their favorites and beautiful gift wrap for every occasion.

Order online 24 hours a day at serena andlily.com or call Mon–Fri 7am–6pm pst

866.597.2742

}

Can’t decide? A gift certificate is always a welcome treat. We have two options, both available at serenaandlily.com or by calling 866.597. 2742.

E-Certificates If you need to get it there in a hurry, our e-certificates can be emailed immediately in any denomination you choose.

Paper Certificates If time allows, our specially packaged paper certificates make a beautiful, shower-worthy gift. They arrive in our signature box and are available in any denomination.

gift wrap When you send a Serena & Lily gift, we take special care to package it thoughtfully— just the way we’d send our own. For a charge of $10, we hand wrap our gifts the old-fashioned way, with thick paper, beautiful ribbon and a personalized message.

gift registry From designing your first nursery to choosing your favorites for a shower or special holiday, let your friends and family know exactly what you want. See our personal gift registry at serenaandlily.com/gift-registry.

We strive to ensure the accuracy of all information in the catalog. However, we cannot be responsible for misprints and errors. Prices subject to change.

For complete details see our website

serenaandlily.com

letter pillows

Our charming Letter Pillows are the perfect way to personalize your child’s bed. Available in six different styles to suit a range of tastes. All have contrast trim and side panel fabric. Insert included.

Made in the USA of imported fabrics. 14" sQ Chocolate •cHOlEp, Sprout •sprlEp, Red •rEDlEp, Goldenrod •gOllEp, Lime •lmlEp, Pink •pINlEp or Aqua (shown right) •AQlEp $58

personalized ceramic set

Handmade for Serena & Lily by local California artisan Alex Marshall, these unique ceramic pieces put a fresh spin on a classic keepsake gift. Great at mealtime, but also as décor in the bedroom–display a plate on the wall or use the cup to hold functional items on the changing table or dresser. Microwaveable, residential-dishwasher safe and can be warmed in the oven. Made in USA. Allow up to six weeks for delivery. Spring Green, Blush or Lapis •cE3F08 $118 set of 3

866.597.2742

51

SERENA & LILY, INC. 10 Liberty Ship Way, Suite 350 Sausalito, CA 94965

Order online at seren a a n dli ly.com or call us toll-free 866.597.2742 Please recycle this catalog or pass it on to a friend.

prsrT sTD us pOsTAgE

pA I D serena & lily,Inc.

key code:

serena & lily ’s

Nursery Style Our book was built on a simple premise: Your baby’s room should be an extension of your style —a place you and baby both love to be.

nursery style by Serena Dugan & Lily Kanter Nursery Style is an inspiring guide to finding your personal style and creating a oneof-a-kind nursery. Whether you seek a traditional, modern, vintage or eclectic look, each chapter shows you how to implement your theme with color, fabrics, furniture and accessories. We’ve also included dozens of ideas for storage, comfort and safety, making this the ultimate start-to-finish guide to decorating baby’s room. Published

by Chronicle Books. 144 pages, hardcover •BOOK-Ns $29.95

See our “crib notes” online

serenaandlily.com/baby