SERENA|HARKER
FA S H I O N C O N C E P T S & C O M M U N I C AT I O N PORTFOLIO
SERENA|HARKER
3- MADE IN LEEDS / LCA 7 - FA S H I O N P R A C T I C E S A N D C O N T E M P O R A RY C O N T E X T 11 - FA S H I O N C O N C E P T S A N D C R E AT I V E S T R AT E G I E S 15 - URBAN OUTFITTERS / LCA 17 - CONTEXT OF PRACTISE 2 21 - HARVEY NICHOLS / LCA 24 - CV
A L L W O R K B Y S E R E N A H A R K E R U N L E S S O T H E RW I S E S TAT E D
T H I S PA G E A N D I N S E T O P P O S I T E - M O D E L : R E B E C C A M A R S H A L L
MADE IN LEEDS X LCA
CONCEPT BOARD/ PRIMARY IMAGES
MADE IN LEEDS X LCA LIVE BRIEF WITH MADE IN LEEDS TO UPCYCLE AND REINVENT THEIR CLASSIC TEE INSPIRED BY INDUSTRIAL DECLINE AND U R B A N D E C AY W I T H I N L E E D S REINVENTED WITH ADDITIONAL TEES/CHIFFON/HAND-DYED ECO-DYED SILK D R A P I N G A N D L AY E R I N G C R E AT E A COMPELLING SILHOUETTE S H O T O N L O C AT I O N I N LEEDS CITY CENTRE
MODEL : REBECCA MARSHALL
FASHION PRACTICES & CONTEMPORARY CONTEXT BRANDING/STYLING/DESIGN WORK BASED ON THE WGSN TREND DECRYPT USING STRONG PRINT DESIGNS ON JERSEY AND D I S T R E S S E D L E AT H E R A N E F F O R T L E S S S O P H I S T I C AT E D L O O K I S A C H I E V E D S H O T O N L O C AT I O N I N S C A R B O R O U G H
CONCEPT BOARD/ PRIMARY & SECONDARY IMAGES
PRINT WORK SUPERIMPOSED ONTO ALLSAINTS GARMENTS PROMOTIONAL POSTCARD DESIGN / M O D E L : TAY L O R S H AW
COLLECTION LINE UP
M O D E L : TAY L O R S H AW
T H I S PA G E A N D O P P O S I T E - M O D E L : N E V E E N S A M M O U R
FA S H I O N C O N C E P T S & C R E AT I V E S T R AT E G I E S CONCEPT/BRANDING/DESIGN WORK I N S P I R E D B Y T H E E T H E R E A L B E A U T Y A N D D E TA I L O F R E L I G I O U S ARCHITECTURE STRIVES TO EVOKE A SENSE OF AWE AND WONDER THROUGH STRUCTURAL FEMININE DESIGN SHOT IN STUDIO
CONCEPT BOARD / PRIMARY & SECONDARY IMAGES
MODEL : NEVEEN SAMMOUR
M O D E L : TAY L O R S H AW
URBAN OUTFITTERS X LCA LIVE BRIEF WITH URBAN OUTFITTERS (LEEDS STORE) T O C R E AT E A FA S H I O N I M A G E W H I C H E N C A P S U L AT E S FA S H I O N PHOTO COLLAGE S H O T O N L O C AT I O N I N S C A R B O R O U G H
CONTEXT OF PRACTISE 2 CONCEPTUAL PHOTOGRAPHY WORK RESPONDING TO SHEZAD DAWOOD’S FILM ‘TOWARDS THE POSSIBLE’ T H I S S E R I E S O F P H O T O G R A P H S A I M S T O T R A N S L AT E S H O W S O C I E T Y I S C O N T R O L L E D A N D S U F F O C AT E D BY CONSUMERISM SHOT IN STUDIO
T H I S PA G E A N D O P P O S I T E - M O D E L : H AY L E Y L A N G F O R D
THE EXPERIENCER IS IMAGE CONSCIOUS AND O F S O C I A L G AT H E R I N G S . T E C H N O L O G Y I S AND WITHOUT ITTHEY WOULD FEEL WHICH IS THEIR MAIN DOWN
I S AT T H E F O R E F R O N T THEIR BEST FRIEND INCOMPLETE FALL.
T H E S T R I V E R I S C O N S TA N T LY O N T H E L O O K O U T F O R A P P R O VA L F R O M THEIR PEERS BUT WILL NOT THINK TWICE ABOUT KNOCKING SOMEONE DOWN FOR THEIR OWN PERSONAL GAIN. THEY ARE TRAPPED IN SOCIETY BY WANTING TO BE THE ‘BIG DOG’ BUT IT IS A FUTILE AT T E M P T B E C A U S E T H E Y W I L L N E V E R A C H I E V E I T.
THE BELIEVER PRIDE IN TH S T R AY I N G IMPOSED
I S S T R I C T, P R E D I C TA B L E A N D A LWAY S R I G H T. T H E Y TA K E EIR HOMEMAKING SKILLS AND WOULD NEVER DREAM OF FROM THE TRADITIONAL GENDER ROLES SOCIETY HAS UPON THEM. RELIGION HOWEVER IS OF THE UTMOST I M P O R TA N C E A N D T H E Y D O N O T WA I V E R .
T H I S PA G E - M O D E L : TAY L O R S H AW - O P P O S I T E PA G E : H AY L E Y L A N G F O R D
T H E S U RV I V O R I S A C H I L D AT H E A R T A N D I S N A I V E I N T H E I R O U T L O O K . S H Y I N G AWAY F R O M T E C H N O L O G Y A N D E E K I N G T H E FA M I L I A R T H E Y D O N O T H AV E A L A R G E S O C I A L G R O U P W H I C H C A U S E S T H E M T O B E S T U C K I N T H E PA S T.
HARVEY NICHOLS X LCA P H O T O G R A P H Y B Y E N YA A R T O N PHOTOGRAPH EDITING - SERENA HARKER ART DIRECTION - SERENA HARKER
T H I S PA G E A N D O P P O S I T E - M O D E L : H O L LY WA L K E R
M O D E L : H O L LY WA L K E R
SERENA|HARKER PROFILE Fashion Communicator: Under Graduate A critical thinking and self-driven creative second year fashion student specialising in the concept and communication of fashion currently studying at Leeds College of Art Feels comfortable and confident when speaking to members of the public and higher members of staff and management. Enjoys new challenges and strives to continuously learn new skills in the industry PERSONAL Date of Birth: 16/12/94 Interests: Travel, music events, reading novels and literature, cooking EDUCATION Leeds College of Art - 2013 - Present Fashion Concepts & Communication - BA (Hons) Scarborough Sixth Form College - 2011 - 2013 Art Textiles, Graphic Communication, Biology – A Level Grade A or above English Literature – AS Level Grade C St. Augustine’s R.C Secondary School – 2006 - 2011 Art, Textiles, English Literature, English Language, Maths, History, R.E, Science, Additional Science – GCSE Grade A or above ACHIEVEMENTS 90 Second Fashion Film to be shown on Made in Leeds Digital Fashion Week 2015 In progress Fashion Zine collaboration with Harvey Nichols 2015 Fashion Image currently exhibited in Urban Outfitters Leeds store Garment shown on Made in Leeds Digital Fashion Week 2014 Made in Leeds Garment considered to be shown in ‘The City Talking’ newspaper 1950’s collaboration with LCA printed textiles fashion event at Leeds College of Art Gallery Simple logo design collaboartion with a Leeds College of Music student Assisted third year LCA fashion student with their FMP - roles included: Sourcing garment trims, researching into relevant past and current trends, contacting potential models and creating a call sheet, research photo shoot inspirations and concepts, sourcing a potential photo shoot location, assisting at the photo shoot Working towards Gold Duke of Edinburgh Award Artist assistant for Jade Montserrat 2012 - 2013 GCSE Textiles project entered in Engineering Inspirations 2011 TECHNICAL SKILLS Good knowledge of Adobe Creative Suite Good knowledge of Microsoft Office Pattern-Cutting Garment Construction Laser Cutting Digital Print Book-binding Producing Concepts Creative Writing Trend Analysis & Prediction Printed Composition Styling Models Research & Development Designing Garment Range Hand-Rendering Technical Drawing Developing Patterns Sourcing of Fabrics and Trims Creating Sample Garments Creating Finished Garments REFERENCE Paul Luke Year Tutor Leeds College of Art Blenheim Walk Leeds West Yorkshire LS2 9AQ Paul.luke@leeds-art.ac.uk
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SERENA|HARKER
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