2 minute read
Brand Identity
Advertisement
There are two elements that can be used for Logan’s Heart and Smiles Brand Identity. First is the portrait of Logan can be used with the text or separately as long as each maintains it’s shape and proportions. Logan’s type font is Berthold Imago with the color of blue (PMS 2945U). Heart & Smiles is created in Palatino. The Heart-Smiles is the color of brown (PMS 4975C) The & symbol is placed between the G and A by over lapping a portion of each and has a color of yellow (PMS 7401C) with the opacity at 100%.
Full Color Logo
Black & White Logo
There are two ways Logan’s Heart & Smiles logo black and white can be used. Logan’s can either be solid black and the “&” sign outlined or Logan’s outlined and the “&” sign solid black. Each can be used with a portrait of Logan or without. By providing black and white you elevate bias when presenting logos to a client (Airey) When using the full color version the portrait can be used with or without the text. It is imperative that the portrait be used at all times but in the cases that warrant the use of either, the text and the portrait can be used independently depending on the media it is to be used for. If any chosen media cannot support the portrait icon then just the text portion of the brand identity is to be used. When Logan’s is to produce high quality printed materials it will be determined ahead of time which colored identity will be more cost effective for that particular delivery of media. The colored portrait should be used on all electronic media such as their website, Facebook, Twitter, video, and mobile applications.
Spacing and Sizing
X
X X
To ensure that Logan’s logo is legible it must not be reduced any smaller than 1.5” with the portrait and text. With just the text it should not be any smaller than .25”. There also should be between .25 to .75 white space around the logo for easy legibility.
Transparent/Reverse Logo
When using the reverse or transparent brand identity, Logan’s can either be solid and the “&” sign outlined or Logan’s outlined and the “&” sign solid. The portrait is not recommended to be used for these versions.
