BRAND IDENTITY
There are two elements that can be used for Logan’s Heart and Smiles Brand Identity. First is the portrait of Logan can be used with the text or separately as long as each maintains it’s shape and proportions. Logan’s type font is Berthold Imago with the color of blue (PMS 2945U). Heart & Smiles is created in Palatino. The Heart-Smiles is the color of brown (PMS 4975C) The & symbol is placed between the G and A by over lapping a portion of each and has a color of yellow (PMS 7401C) with the opacity at 100%.
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