Solutions Brochure 2014 by Serene Industries

Towel Rails Space Heating Heating Panels Bathroom Heating Style & Home

Solutions Home & Bathroom www.serene-ind.com

SOLUTIONS MORE THAN JUST PRODUCTS... Our mission is to set a new and higher standard of quality, function and design for home and business heating that fully realises the modern ideal of an easy timesaving and environmentally aware lifestyle. This is the very essence of Serene Living and our team's commitment since 1979 in producing efficient and reliable heating and home products of superior quality. Every Serene product is engineered to last and can be depended on to deliver efficient warmth and comfort to your home or business for many years. More than just products.

Christopher Woodward Managing Director, Serene Industries Limited

ABOUT SERENE

e live in a world that demands responsible use of energy, materials and minimum waste. Being a good corporate citizen of the world is part of our mission.

The experienced team behind Serene Industries Limited has since 1979 been a major supplier of heating and cooling products for New Zealand’s best loved brands. When in 2012 long-time customer Skope Industries Limited decided to withdraw from the Bathroom Heating and Towel Rail business, Serene Industries Limited purchased much of their heating stock and assets and introduced a fresh new brand: Serene Living. Serene Indus-

tries Limited is the new leader in home heating product design and manufacture for today’s world. Uniquely, many of our products are designed in New Zealand to best meet the needs of the New Zealand lifestyle. Through vigorous research and development that takes advantage of state-of-the-art production facilities, Serene develops some of the most sophisticated heating products available. We are committed to increased environmental awareness and protection by encouraging the more efficient use of energy and resources. We believe that efficient, environmentally-friendly products contrib-

ute to the modern ideal of an easy, time-saving lifestyle through excellence in technology and design. Our products meet ISO 9001 quality standard and our towel rails are IPX6 rated (the highest liquid intrusion rating short of total immersion. Rigorous SAA safety testing and Serene’s ten and five year warranties demonstrate our continued commitment to safe and reliable heating solutions. This combination of design & development and quality assurance has underpinned the current success of Serene Living and the brand’s continued growth.

RESEARCH & DEVELOPMENT

xpertise begins with a complete understanding what are our customers' needs and finishes only with total customer satisfaction. Because we design and manufacture what we sell, we set our own quality standards – ones we can be proud of.

At Serene, we strive for the highest standards in quality design and engineering. We design, develop and tool our own towel rails and most of the heaters in our range. From a new idea through to the finished product, these are uniquely our own products. Because we have an investment in every stage of the product cycle, we

take customer satisfaction very seriously. We want you to enjoy better products without compromise in performance or safety. We develop, tool and produce Serene products in one of the world’s most modern manufacturing facilities. The ultra-modern, state-of-theart production plant ships over 6 million unique products worldwide every year and boasts 80 assembly lines, 800 computer-controlled injection moulding machines and 5,000 staff. A key investment in design engineering and CNC tooling has led to over 40 patented technological innovations. This combination of leading technology and human ingenuity has

enabled Serene Industries to be highly competitive in international markets. The investment is matched by a large and expert engineering and quality control infrastructure with extensive life-test facilities – reflecting Serene’s commitment to quality. We not only believe in our Serene products, we support and stand by them.

Captions: 1

Zhongshan production plant

Product moulding facility

Production assembly

Design development concept

INNOVATIVE

HOME HEATING

INNOVATING SOLUTIONS HOME HEATING

ROMA SPACE HEATER 8

SPACE HEATERS Instant warmth and comfort to every room.

he Serene ‘Roma’ wall fan heater is perfect for home or office use and features a safe all metal body and grill with easy adjustable thermostat that reduces power costs. The versatile Roma is quick and simple to install and can be wall-mounted high or low. It also offers a clever time saving universal left or right cord connection. The powerful low noise 2200 watts heats even larger rooms in minutes, which makes it perfect for kitchens, bathrooms, family rooms, offices and laundries. The IPX24 rating makes the Roma also very suitable for bathrooms and laundries. The super safe thermal safety cutout operates in case of overheating and automatically resets after the unit has cooled making the Roma a good choice also for retirement homes, doctors waiting rooms, offices, studies and workplaces where the heater may be left unattended for extended periods of time. There is also an ‘Easy clean’ removable filter that prevents any dangerous dust build up.

Powerful low noise 2200 watts, heats even larger room in minutes

Can be wall mounted at a high or low position POWERFUL LOW NOISE

STEP-DOWN THERMOSTAT

Safe all metal body & grill with easy adjustable thermostat that cuts power cost

Easy clean removable filter prevents dust build up REMOVABLE DUST FILTER

Quick & simple to install with clever universal left or right cord connection UNIVERSAL CORD SYSTEM

Freeze guard operates automatically if the temperature falls below 5°c AUTOMATIC FREEZE GUARD

HEATING PANELS Our beautiful 'PREMIER' heating panels are electronically controlled and fully programmable yet very simple to operate...

EASY TO USE CONTROL

SPLASH PROOF SYSTEM

ECO SETTINGS

ASTHMA SAFE

Reduce the wattage 50% by simply pushing the 'E' button. This will reduce the power consumption on those 'not so cold' days or when warm background only heat is needed.

Louvered downward-pointing air outlets greatly reduce dust buildup...Safer for children and the elderly. OUTSTANDING QUALITY

SPLASHPROOF

ECO SETTING

IPX 24 rating makes these elegant heaters suitable for any room including bathrooms and laundries.

SLIM DESIGN

ELEGANT DESIGN

Our team designed, engineered and manufactured these Serene Premier Heating Panels in our own factory. This ensures that the quality and features deliver warmth and comfort to your home for decades to come.

FLEXIBLE The electronic control can be programmed to turn on and off up to four times a day to high or low heat setting. Convenient manual high or low heat programs.

SIMPLE TO INSTALL Simple clip-on wall bracket ensures fast easy installation.

Fully programmable control

2200 watt Premier convector heating panel with electronic control with easy manual settings. Model S2023 1000 watt Premier convection Heating Panel Model S2022

INNOVATING SOLUTIONS HOME HEATING

THE ULTIMATE SILENT SAFE COMFORT

THIS ADVANCED ELECTRONIC SURFACE MOUNTED HEATER USES OUR NEW BRUSHLESS MOTOR TO DELIVER UNMATCHED PERFORMANCE AND RELIABILITY. We have created 'Optima' a new and much improved Fan Forced surface mount 'electronic' space heater range. Now with a brushless motor and a full 5 year warranty.

E leg ELEGANT DESIGN

simple, touch panel control system makes it easy to programme the three hour countdown timer and set the integrated electronic thermostat control. The quiet, tangential fan deliver greater heat output with significantly less noise than other fan heaters.

INSTANT HEAT These fan-forced heaters are designed to efficiently heat any large or small space in a matter of minutes. Serene space heaters are also ideal for hotels, offices libraries, doctorsâ&#x20AC;&#x2122; waiting rooms or anywhere that needs controlled heating at the push of a button. ENGINEERING PROGRAMABLE DEVICE

These Serene space heaters are designed for a lifetime of constant use and manufactured from high quality, long lasting materials and we warranty them for a full 5 years. This durable heater is designed go on delivering instant heat in timeless style for many years.

POWERFUL LOW NOISE

EASY INSTALL & MAINTAIN

EASY TO USE CONTROL

2.4kW Model S2055 and 3.5kW Model S 2056 Available second quarter 2014

INNOVATING SOLUTIONS HOME HEATING

OUR BEST FAN FORCED HEATER

INNOVATING SOLUTIONS HOME HEATING

THE ULTIMATE FAN HEATER

PORTABLE FAN HEATER Our metal 'Elite' portable fan heater with 5 year warranty is an investment in family safety and comfort.

SAFETY & PEACE OF MIND

CLASSIC ELEGANT DESIGN

BUILT TO LAST

All Serene products are life tested in our own laboratory for thousands of hours before we ever offer them for sale.

Our new Serene model 2067 floor fan heater is not only elegant and beautiful it is finished in quality 304 polished stainless steel that will never rust or discolour.

A quality reliable floor fan heater made in our own factory and engineered with all of our 35 years of experience in manufacturing heating of superior quality and function. A splendid addition to any home.

Our new Elite model is fully tested to meet and surpass the latest international safety standards. All Serene's heaters incorporate the latest automatic safety cut-out systems to ensure that our heaters remain safe at all times.

Proudly designed in New Zealand and engineered to deliver instant heat to your home or office for many years.

DRIP PROOF IPX20 RATING.

Model 2067 2400 Watt Fan heater

E leg

SS POWERFUL LOW NOISE

EASY TO USE CONTROL

304 STAINLESS STEEL

DESIGNED TO LAST

ELEGANT DESIGN

INVITING

WARM BATHROOMS

PRACTICAL SOLUTIONS BATHROOMS

FAN HEATERS

erene quality fan heaters offer the ultimate practical solution for efficiently heating bathrooms and en-suites with style and elegance. Our updated range of wall-mounted heaters are finished in highly polished 304 stainless steel or white powder coat to suit any decor.

Models S2066 and 2088 feature a metal fan with our unique â&#x20AC;&#x2DC;Airslipâ&#x20AC;&#x2122; technology that alleviates dangerous dust build-up inside the heater and ensures a safe and long-lasting product. These Serene heaters carry extended warranties of up to 10 years and will likely last for generations because we use only the very best materials and European designed components. Every heater is fitted with two safety cut-outs to ensure highest levels of safety and an energy 18

saving step-down thermostat that ensures comfortable even heating in every bathroom, garage or laundry. We have made our Wall Mounted Heaters very easy and quick to install or move to another location if required. Serene wall-mounted heaters deliver dry healthy bathrooms and are an essential element in keeping your bathroom germ and bacteria-free. These heaters are also an excellent cost saving solution for heating laundries, garages and workrooms.

PRACTICAL SOLUTIONS BATHROOMS

Elegant wall-mounted fan heaters for bathrooms & en-suites:

Model S 2077

Model S 2066

Model S 2088

MODEL S2088 Our best 'All Metal' wall fan heater. - Safe all metal body fan wall mount and grill with adjustable thermostat. - High performance long life design. - ‘Airslip’ technology alleviates dust build up. - 2400 watt high performance quickly heats big bathrooms & laundries.

SS 304 STAINLESS STEEL

POWERFUL LOW NOISE

STEP-DOWN THERMOSTAT

ALLEVIATES DUST

DESIGNED TO LAST

BEAUTIFUL & COSY BATHROOM SOLUTIONS 20

Eleg ELEGANT DESIGN

MODEL S2066 Compact, Elegant and Safe. - All metal fan blade, grill & cover meets the highest SAA safety standards. - ‘Airslip’ technology alleviates dust build up. - Automatic step-down. - IPX 20 rated, suitable for all bathrooms & laundries.

POWERFUL LOW NOISE

STEP-DOWN THERMOSTAT

SPLASH PROOF SYSTEM

MODEL S2077 New-Zealand's favourite bathroom heater. - New low noise fan design - Heats even the largest bathrooms - Elegantly finished in mirror polished 304 stainless steel or white powder coat - 2 safety cut outs - Superb quality finish.

SS STEP-DOWN THERMOSTAT

304 STAINLESS STEEL

SPLASH PROOF SYSTEM

TOWEL RAILS Introducing our New Heated Towel Rail Ranges.

or over 30 years Serene Heated Towel Rails have been the market leader simply because they offer better features and quality than others in the market.

At Serene we realise that features and design need to evolve to meet new trends and that with the realisation that global warming is damaging our planet there is now more than ever a need to be aware of how much power we consume. These, together with comprehensive market research, are the considerations that have driven our beautiful new and innovative towel rail range designs.

Most heated towel rails are still hand-polished and welded which is costly and does not always deliver the optimum in surface finish or reliability. It is time to move forward and at Serene we have invested over 2 million US dollars in building a new TR manufacturing facility that uses prepolished stainless steel and laser cutting and welding to craft towel rails with a perfect finish. We then coat and bake the rails to make that perfect finish highly scratch resistant to look perfect for generations.

OUR ELEGANT 'CLASSIC‘ LADDER RAILS IN POLISHED STAINLESS STEEL DELIVER SUPERIOR PERFORMANCE AND SAFETY.

NEW SUPERRAILS FEATURE A SWITCH THAT REDUCES POWER CONSUMPTION BY 40%

ECO-SIMPLX RAILS REDUCE INSTALLATION TIME BY UP TO 50%

ECO-SIMPLX Serene 'Eco-Simplx' towel rails deliver the ultimate in bathroom luxury.

erene ECO-SIMPLX rails simply and safely move the power cord to the left, right or centre position. Concealed mounting leg from its centre exit. Nothing could be simpler or safer.

Our rails are fully sealed against water and are IPX 7 rated. They can be safely installed in all wet areas of any bathroom. The ECO setting also saves on power bills in the warmer months by reducing the power usage up to 40%.

ultimate in bathroom luxury. Our rails are Laser welded on every joint to provide a smooth and seamless finish and we have cleverly designed the shape of the rungs to deliver a faster drying time even on ECO setting. The quality, finish and elegance of Serene ECO-SIMPLX is not equaled by any other towel rail range. Which is why we offer and industry leading full 10 year warranty.

These elegant top of the range towel rails are beautifully designed and finished to deliver the

SIMPLE LEFT, RIGHT OR CENTRE INSTALLATION IN SECONDS... At last a simple patented and universal 'Solution' to installing towel rails simply with no complicated installation 'kit', second elements or time consuming need to transfer the power cord connection from the left to the right side.

Available 2nd quarter 2014

EASY INSTALL & MAINTAIN

CONCEALED CORD

UNIVERSAL CORD SYSTEM

ECO SWITCH

SPLASH PROOF SYSTEM

SIMPLY THE BEST SOLUTIONS...

CLASSIC RAILS Our 'classic' curved & square ladder rails deliver superior performance and safety.

he Serene 'classic' towel range has been continually developed over the past 30 years and offers better features and quality than others in the market. Classic rails are available in round and square designs in a choice of sizes to fit every bathroom.

We have fitted a stylish blue LED indicator that not only discreetly lights the bathroom at night but also confirms that your towel rail is working.

ROUND CURVED RAILS

SLTR5

SLTR7

SLTR9

SLTR11

SQUARE STRAIGHT RAILS

LTRS4352

LTRS7960

LTRS7946

SIMPLY THE BEST SOLUTIONS...

SUPERAILS New energy saving Superails with ECO switch are laser cut and welded to deliver a perfect high polished seamless finish.

ur Superails are produced in our new state-ofthe-art manufacturing facility from the highest quality pre-polished stainless steel to deliver a perfect high polished finish that it indistinguishable from Chrome only by its high scratch resistance.

At Serene we like our customers are very concerned about global warming and the need to minimise energy consumption by the efficient use of power and by using power-saving home appliances. Although Serene heated towel rails are already very power efficient and cost on average less than 2 dollars a month to run* we have designed a unique way to further reduce the energy used by up to 40%. Our clever ECO rocker switch when set reduces the power consumption (and running cost) by up to 40% by reducing the rails' wattage. This is a particularly useful feature in the warmer months, if dry towels are not going to be needed for some hours and in homes that are warmer than average due to additional home heating warming the bathroom.

THE SUPERAIL RANGE Our extensive range has models to fit all sizes and shapes of bathrooms and en-suites. The 11-bar round curved rail adds elegance and glamour to any larger bathroom and will keep a larger familie's towel warm and fluffy always. For smaller bathrooms we have introduced a 4-bar square rail (S3040) that will fit below many windows and a slim 6-bar curved rail (S3066) that is useful for bathrooms lacking available wall space. Avalaible early in 2014

ECO Rocker Switch

CONCEALED CORD

SPLASH PROOF SYSTEM

LASER WELDED

Eleg ELEGANT DESIGN

SIMPLY THE BEST SOLUTIONS...

ROOM HEATING CHART This heating chart is designed to assist with matching room size to the Serene heater that is the most cost effective to run. 1.1

Modern, well insulated home. Allow 100W /m2

1.1

Older, less insulated home. Allow 150W /m2

Room length (in metres)

2.0 2.5 3.0 3.5 4.0 4.5

Firstly measure the room to calculate the floor area in square meters. For example, 5m x 3m = 15m2 Multiply the area by the watts per metre squared figure: 100W per square metre for well insulated homes and 150W per square metre for older uninsulated homes. Then check the Serene heater wattages listed below.

0.4 0.6 0.5

0.6

0.8

0.9

0.6

0.8

0.9

1.1

1.4

0.7

0.9

1.1

1.2

1.1

1.3

1.6

1.8

0.8

1.2

1.4

1.2

1.5

1.8

2.1

2.4

0.9

1.1

1.4

1.6

1.8

1.4

1.7

2.0

2.4

2.7

3.0

Should the calculation fall between heater sizes, choose the larger size to ensure the most efficient operation. 1.6

Example: New home, well insulated. Room size: 5m x 3m. 5m x 3m x 100W /m2 = 1500W (minimum for Winter Comfort)

1.3

1.5

1.8

2.0

2.3

2.5

1.5

1.9

2.3

2.6

3.0

3.4

3.8

5.5

1.1

1.4

1.7

1.9

2.2

2.5

2.8

3.0

1.7

2.1

2.5

2.9

3.3

3.7

4.1

4.5

6.0

1.2

1.5

1.8

2.1

2.4

2.7

3.0

3.3

3.6

1.8

2.3

2.7

3.2

3.6

4.1

4.5

5.0

5.4

6.5

1.3

1.6

2.3

2.6

2.9

3.3

3.6

3.9

2.4

2.9

3.4

3.9

4.4

4.9

5.4

5.9

4.2 6.3

5.0

1.4

1.8

2.1

2.5

2.8

3.2

3.5

3.9

4.2

4.8

4.9

2.1

2.6

3.2

3.7

4.2

4.7

5.3

5.8

6.3

6.8

7.4

1.5 2.3

1.9 2.8

2.3 3.4

2.6 3.9

3 4.5

3.4 5.1

3.8 5.3

4.1 6.2

4.5 6.8

4.9 7.3

5.3 7.9

1.6

2.0

2.4

2.8

3.2

3.6

4.0

4.4

4.8

5.2

5.6

6.0

6.4

2.4

3.0

3.6

4.2

4.8

5.4

6.0

6.6

7.3

7.8

8.4

9.3

9.6

8.5

1.7 2.6

2.1 3.2

2.6 3.8

3.0 4.5

3.4 5.1

3.8 5.7

4.3 6.4

4.7 7.0

5.1 7.7

5.5 8.3

6.0 8.9

6.4 9.6

6.8 10.2

7.2 10.8

9.0

1.8 2.7

2.3 3.4

2.7 4.1

3.2 4.7

3.6 5.4

4.1 6.1

4.5 6.8

5.0 7.4

5.4 8.1

5.9 8.8

6.3 9.5

6.8 10.1

7.2 10.8

7.7 11.5

8.1 12.2

1.9

2.4

2.9

3.3

3.8

4.3

4.8

5.2

5.7

6.2

6.7

7.1

7.6

8.1

8.6

9.0

2.9

3.6

4.3

5.0

5.7

6.4

7.1

7.8

8.6

9.3

10.0

10.7

11.4

12.1

12.8

13.5

2.0

2.5

3.0

3.5

4.0

4.5

5.0

5.5

6.0

6.5

7.0

7.5

8.0

8.5

9.0

9.5

10.0

3.8

4.5

5.3

6.8

7.5

8.3

9.8

10.5

11.3

12.0

13.0

13.5

14.3

7.0 7.5 8.0

9.5 10

2.0

2.5 3.0 3.5 4.0 4.5

5.0 5.5

5.6 8.4

6.0 6.5 7.0 7.5 8.0 8.5 9.0 9.5

Room width (in metres)

SERENE HEATER RANGE

"Because we design and manufacture 90% of Serene products in our own factory, we set our own quality standards – ones we can be proud of.”

Murray Reid - Sales Director

Models

Wattage

Heater Type

S2022

1000 / 1500

Convector

S2023

1500 / 2000

Convector

S2044

2200

Fan forced space heater

S2055/56

2400 / 3500

Fan forced space heater

S2066

2400

Mid size wall mounted fan heater

S2077

2400

Large size wall mounted fan heater

S2067

2400

Portable fan heater

S2088

2400

All metal fan heater

FOR ASSISTANCE ON CHOOSING YOUR PRODUCT OR TO FIND YOUR NEAREST SUPPLIER PLEASE CALL OUR HELPLINE : +64 (3) 344 5550 WEBSITE: www.serene-ind.com

AVAILABLE AT LEADING ELECTRICAL AND PLUMBING WHOLESALERS NATIONWIDE

PRODUCT SPECIFICATIONS Product image

Model nยบ

Warranty period

Width mm

Height mm

Depth mm

Features Snap-shot

Watts*

Wall Mounted Space Heating S2044 (Roma)

2 years

270

430

135

Fan Forced - Home or office Instant heat - Freeze guard

2200

S2022

10 years

460

400

105

Home or office ECO function

1000 / 500

S2023

10 years

830

400

105

Home or office ECO function

2000 / 1000

S2055 S2056

5 years

525 590

272 272

120 120

Fan only - Freeze guard Child Lock - Timer

2400 / 3500

300

215

110

Fan Forced: Home or office Adjustable thermostat

2200

Portable Fan Heating S2067

5 years

Wall Mounted Fan Heating

S2066

2 years

300

210

110

Step down thermostat Metal blade fan

2400

S2077

2 years

375

220

140

Step down thermostat Metal blade fan - Light

2400

S2088

10 years

350

214

108

Quiet operation - Light All metal construction

2400

Space & Fan Heating Solutions.

Please visit our web site www.serene-ind.com for detailed installation and full technical specifications and copies of SDoc.

Control type

Connection type

Installation

IP rating

Heating area

Finish colour

Other info

Adjustable

1.8m cordset

Wall mount High or Low

24 splashproof all directions

28m2

White & Grey

All Metal body

Electronic Programmable

1.8m cordset

Wall mount low

20 wet areas splashproof

9m2

White

All Metal body

Electronic Programmable

1.8m cordset

Wall mount low

20 wet areas splashproof

19m2

White

All Metal body

Electronic

1.8m cordset / Direct wire

High or low (min 200mm)

not rated

22m2 33m2

White

Brushless motor

Adjustable

1.8m cordset

Portable

20 wet areas drip proof

28m2

Polished stainless steel

Airslip

Pre-set thermostat

0.9m cordset / direct wire

Wall mount

20 wet areas

Bathroom Laundry Garage

Polished stainless steel or white

NZ favourite

Pre-set thermostat

0.9m cordset / direct wire

Wall mount

20 wet areas

Bathroom Laundry Garage

Polished stainless steel or white

NZ favourite

Adjustable thermostat on installation

Directly wired

Metal wall mount

20 wet areas

Bathroom Laundry Garage

Polished stainless steel or white

NZ favourite

PRODUCT SPECIFICATIONS Product image

Model nยบ

Warranty period

Width mm

Height mm

Depth mm

Features Snap-shot

Watts*

Classic Heated Towel Rails - Round Curved SLTR5SS 5 bars

5 years

630

560

125

SLTR7SS 7 bars

5 years

630

805

125

SLTR9SS 9 bars

5 years

630

1040

125

SLTR11SS 11 bars

5 years

630

1175

125