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BEAUTY OF GIV ING Making a Difference One Product at a Time
www.thebeautyofgiving.com
GOOD FOR YOUR HAIR
BETTER
FOR YOUR
HEART
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PRODUCT PROCEEDS ARE DONATED TO HELP MAKE A CHANGE
CHANGE
IT ONLY TAKES ONE BOTTLE
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Every Bottle Purchased Is Contributing To A Greater Cause
Thank You To Our Sponsors
Every two months a favorite beauty product and charity partner together to help make a change. All the proceeds raised at every participating salon are donated to the featured charity. The products you love are helping to make your community a better place- one bottle at a time.
We have joined forces with the beauty industry’s biggest names so you can purchase products you already love, while support great charities at the same time! Feel good inside and out knowing every dollar goes towards helping a great cause. Stock up on your favorite products and help make a change.
THE POWER OF PURPOSE Recommend Consumers are more likely to recommend a brand that supports a good cause over one that doesn’t. 47% of consumers will criticize a product that is not affiliated with a charity.
Promote Consumers will promote their products if there is a good cause behind them. 52% of consumers will share their negative opinions and experiences of a product that is manufactured by a company that is not considered philanthropic.
Switch Consumers will often switch brands if a different brand of similar quality supports a good cause. 49% of consumers refuse to buy products from a company that does not a actively support a good cause. L. Cone, Carol. “Edelman Goodpurpose 2012.” Executive Summary. (2012): n. page. Web. 1 May. 2013.
CHARITIES WITH CREDENTIALS Feel Confident In The Charities We Hand Select We have conducted extensive research to find the most reputable and highly regarded charities to take the guessing out of smart giving decisions. The Beauty of Giving selects charities that contribute on a national level and that influence a variety of causes. We take into consideration the charities that are most valuable to our clients.
Our Three I’s Charity Checklist
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Integrity of the charity and if it operates and adheres to high standards
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Influence the charity has on the cause and our community
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Importance and how much our clients value the charity and the cause
TOGETHER WE CAN MAKE A CHANGE
Look For Updates!
MANUFACTURER LOGO HERE
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2013 CERTIFIED SALON
Window Decal
Tent Card
Product Labelling
Donation Boxes
Proudly display your Beauty of Giving partnership with a window decal. Encourage both potential and current clientele to become a supporter of the program by purchasing products from your salon. Empowering people, enforcing change.
Help promote the cause with free tent cards. Learn more about the products and the featured charities to boost sales and maximize product proceeds and client participation.
Creates visibility, capturing the consumers attention and thus increasing The Beauty of Giving program awareness. It also allows for association of the program to beauty brands and products. Furthermore, it creates easily identifiable featured products and allows for recognition of future Beauty of Giving products.
Additional donations can be made at our seven showroom locations. We also encourage all of our certified Beauty of Giving salons to raise funds for the charity by displaying their own donation boxes. We can work together as a community to help make a difference!
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BEAUTY OF GIV ING “Be the change you want to see in the world.” - Mahatma Gandhi
www.thebeautyofgiving.com