C R E AT I N G H A N D M A D E M AG I C S I N C E 2 0 0 9
I got yo
ou babe
In September 2009 Sereni Linggi and Shentel Lee accidently started a headband business. With zero experience, these two best friends created a brand that was a self expression of their love for all things that ignited passion and humour. With a plan to do what they want whenever they want they forged a path from their tiny city in Kuching that lead them all the way to the New York city. Ten years on and the girls are still creating every day while still keeping their day jobs. The struggle is real but these two wouldn’t have it any other way.
be seen or
r go home
Why Kuching SHENTEL: OUR ROOTS ARE FROM HERE S E R E N I : A N D K U C H I N G I S T H E B E S T P L A C E I N M A L AY S I A . . . SORRY GUYS BUT IT IS......
Big break F I R S T B R E A K WA S L A N C Ô M E . T H E Y CO L L A B O R AT E D W I T H U S W H E N W E W E R E O N LY A Y E A R O L D . T H E S E C O N D W A S W H E N O U R H E A D BA N D S W E R E O N G O S S I P G I R L . T H AT WA S A H U G E B R E A K .
Why headbands SERENI: WE DIDN’T KNOW HOW TO MAKE SHOES....
better to
ogether
Describe your style SHENTEL: MAD S E R E N I : I H AV E N O N E
Describe Sereni SHENTEL: NAMASTE
Describe Shentel S E R E N I : S H E ’ S L O V E LY. . . . S H E N T E L : T H AT WA S S I N C E R E
hooked on
n a feeling
What’s it like working with your best friend S E R E N I : W E H AV E A V E RY H O N E S T R E L AT I O N S H I P S H E N T E L : I K N OW, W E WO U L D B E A P E R F E C T CO U P L E
How often do you see each other outside of work S H E N T E L : W E D A T E E X C L U S I V E LY O N W H A T S A P P
Most memorable collection S H E N T E L : P R O B A B LY M I N I M E SERENI: BECAUSE WE GOT TO SHOOT WITH OUR KIDS
stalkin
ng you
How do you find inspiration S H E N T E L : E V E RY W H E R E . W E A R E I N S P I R AT I O N SERENI: EVERYTHING AND EVERYONE SHENTEL: SHE INSPIRES ME
Favourite colour S H E N T E L : I S P R I N T A CO LO U R ?
Favourite food SHENTEL: FRIED CHICKEN SERENI: ANYTHING VEGAN
Best thing about starting Sereni & Shentel W E H A V E A F A M I LY N O W . I T ’ S N O T R O C K E T S C I E N C E W H A T W E D O B U T I T B R I N G S J OY A N D H A P P I N E S S A N D LOV E TO P E O P L E . I T H I N K T H A T ’ S P R O B A B LY T H E B E S T P A R T .
sereni &
& shentel